Hey, this is Staci Hall from stacihall
dot-com and my mission is to simplify
online marketing and make it fun for
entrepreneurs to increase their
confidence, influence and results.
I see a lot of people struggling out
there i gotta tell ya, and today we're going
to talk about branding. Is that something
that you have been struggling with
because if so, hang around because I'm
going to help you figure this out.
Here's the thing with branding... we all
know that it's critically important to
the success of our business if we're
going to try and build it online right?
But not everyone is really super clear
on exactly what a brand is, how to get a
good one and if they think they have one
now...
Do they really? That's what we're going
to talk about.
There are a lot of people out there who
are under ..the assumption
that they have a workable brand but I'm
here to tell you that they kind of don't.
Here's the thing, I, for the longest time
also did not have a brand and I thought
I did. For those of you who are in the
home business or network marketing space,
the perfect example is as follows... you
see a million people online and they all
say "I help network marketers get more
leads, make more sales and recruit more
reps into their business."
Well, that's not a brand.. that's just a
sentence. So, people sometimes
get confused between a tagline a
statement and an actual brand. Here's the
thing... that sentence, which is so
pervasive and common is not actually
very effective for most people. There is
the odd person online who uses it
incredibly effectively because they have
a massive following and what they say
they do is exactly what they,
quantifiably, do. They help people get
more leads, make more sales and recruit
more reps But for the vast majority of
people using those kind of statements... it
doesn't have a whole lot of beef or meat.. or
meaning behind it. So
the deal with getting a brand that
works, is that it needs to be underpinned
with a whole lot of 'YOU'! Your brand is
basically the expression of everything
that you are, to the world. So doesn't it
just make sense that it needs to have
mostly you
underpinning it? And most people brands
just don't...
so you need to start by knowing what
your core values are. What is important
to you you? What values, if not present in
your relationships, makes you feel in-
authentic or incomplete
those are the main values that are going
to make up the spine of your brand and if
you build your brand with your core
values and what you want at the core of
it...
anything that you do is going to
automatically suddenly be consistent and
congruent to your message...because your
message is 'YOU'. You've created a brand
that is 'YOU', and that's the way that it
should be. So you should always start
figuring out what your brand is by
figuring out what you want and what
your core values are. Most people get
this upside-down and the first thing
they do is they go and try and find a
catchy tagline but I'm telling you no
matter how catchy that tagline is, if it
doesn't have the work behind it.. the meat
underpinning it.. it won't stick, it won't
have any relevance and it won't get you
any attention.. so like "Just do it!" for
example, the famous slogan we all know... I
can assure you
there was work behind creating that.
There was substance behind creating that.
It isn't just thrown out into thin air and
yours shouldn't be either. Don't worry
about trying to sound good or creating a
brand that you think is what you should
be doing, or you think is what people
expect of you, or is what people in your
niche are doing... so you should do also.
It's the total opposite. If they're all
Zigging, you should Zag. That's how you're
going to get attention!
So now that you know that, give some
thought to your core values and then
from there you're going to build your
brand statement. Your brand statement is
a verbal expression or written
expression of who you are, who you serve,
how you help those people and what
results those people are going to get by
working directly with you.
Does that make sense? So that's your
brand statement. It does have a formula...
ok?... it's a bit of an art form..
it's a bit of a talent... to get this
really dialed in, but you can... if you
can't afford to hire a branding
specialist... you can do this by following
the formula.
okay? You're just going to have to play
around and see what works. But the
formula goes a little something like this
ok? "I help (A), (B), So that (C)." Ok, that
sounds really complicated but those are
your three variables. "I help (A)..'A' is a
specific person or group of people.
Alright? So that could be... new moms. That
could be struggling network marketers.
That could the teachers, real estate
agents in the United States, ... whatever.. a
person.. specific person or group of
people. " I help (A)
..."be/do/have or feel - something
ok.. so that (C)... they get a result.
So..your brand statement should be
calling out a very specific group of
people, telling them what you do to help
them.. so that they can have a specific
result.
ok? That is your brand statement...so now
when you look at somebody who says, "I
help network marketers get more leads,
make more sales and recruit more reps"...
Do you see how to kind of falls flat? Ok, you help
network marketers but what network
marketers? .. all network marketers? The
right? It's not very specific... and then when
you say..'get more leads, make more sales and
recruit more reps'.. you're left thinking how?
How do you do that? how do you do that
exactly? Do you, like.. run around downtown
and put flyers on people's cars because
that's not really something I want to be
doing. Do you scream from the
mountaintops.."HELLO!" Right? It's not very
specific...
so that that's why that kind of thing is
just sort of not very effective. That is
your basic formula for your brand
statement. Now, the fun part, that people
always get so caught up on is actually
the tagline. People just love coming up with
taglines...love throwing that stuff out. But like I
said before it has no meaning unless you
do this work first because the tagline
is actually derived from the....
work of coming up with your brand
statement. Once you have that, THEN the
tagline is going to come out of that.
Because the tagline is actually a more
succinct interpretation of your brand
statement.
But is based on it. ok? So, like for me.. my
brand statement...you heard at the
beginning of this video..."I simplify
online marketing and make it fun for
entrepreneurs to increase their
confidence, influence and results." So we
know who I serve, right? How I help them
and what they get... by working with me...that's
my brand statement. My tagline is "Make
Your Mark!"
Ok? D'You see? So the tagline has no meaning
without the brand statement done first. Right?
Ok. So ..anyhow.. I hope that helps make sense. Now,
the third piece of the equation, we
talked about... there's three phases of
your brand, right? ..Your brand statement,
your tagline and your soundbite. Your
sound bite, is basically, what you say to
people when they ask you what you do. And
it basically takes your brand statement
and your tagline and it presents it as
like... a service... to that person..because when
you're talking to people all they really
care about is how you can help them. So
if you present it in the way that you
help them. It makes sense to them.
Ok? So you have your brand statement, which is
your short description, your tagline..a
simpler expression of that and your
soundbite.. the blurb that you say in public.
And if you have all three of those
pieces together and then you find your
colors your fonts...all the fun pretty
stuff that's going to make your pages
look beautiful and then you have
a brand. See? It's not as simple as people think
but there's this pervasive concept out
there that we should all just go out and
create content and that's your brand
that's not true. You should go out there
and create content, even if you don't yet
have a totally succinct brand. It shouldn't
stop you, but I would say, that the sooner
you have this brand piece in place, the
easier it is going to be for you to
create content that is congruent with
your message because people need to know
what to think of you immediately when
they land on your page, they need to know
'...oh am I in the right place? Yes I am.
..awesome!'
So you need to have those bookends that
tell you the area within which your
content needs to be created to be
congruent to your brand and your message.
Everything needs to have your brand and
your messaging very clear within it, no
matter what you do. I really hope that
helps. I know this is a little bit long
but I think it just really needed to be
said. People need some clarity on this.
Listen up! I have some great connections
when it comes to branding. I can help you
out in this department, so if you're
struggling...
by all means, reach out to me..okay? If
you're here on my blog,
leave me a message. If you're on one of
the social media profiles..same.. you can
reach out to me. That would be amazing. Ok?
I want to help you out, so I if you think
this can help any of your teammates or
friends please by all means, tag, forward
whatever you need to do share this with
them..so that they can get going on their
brands and start getting results in their
business too. Alright,my friends.. have an
awesome day. I'll see you on the next one in
the meantime, go make your mark!
love you!.. bye for now.
For more infomation >> Cartoon about cars - Learn colors Tractors for children and Spider-Man on color machines for kids - Duration: 10:21. 
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