I want to help you create quality content faster most of us are looking to create
quality content to promote our businesses but creating content is hard
so throughout this series I want to share with you the process and the
framework that we use at our agency to create hundreds of articles publications
and videos in a way that is efficient and streamlined welcome to this LinkedIn
video series creating quality content faster throughout this series I'm going
to share with you power moves that are going to help you get your content
production in place the first power move I'm going to share with you and the
concept of this video is knowledge extraction you see most people and I'm
guessing you yourself have been through this process are faced with the
challenge of the blank piece of paper most people choke up and tighten up when
they're faced with a blank piece of paper or a blank Word document it's to
say it's hard to come out of managing your business of managing your marketing
role ok you're in your core activities and then to sit down and suddenly start
to create content is very hard if you're not already coming with a flow if you're
already in the flow of creating content and this is where most people choke up
so knowledge extraction which is the first power move I want to share with
you in this series is going to be key to overcoming that first step so what is
knowledge extraction knowledge extraction is the process of having a
natural conversation around the topic you want to develop recording it and
then transcribing that recording into your word document or whatever
processor word processor you use you see by doing that you're going to get
the substance of the topic down on paper and that is the hardest part when
creating content after you have the substance ok down in a piece of paper or
down in your word processor it's much easier to craft it edit and format it
into whatever type of publication or article you're going to make even a
video series will even a video script for later so the first thing to do with
knowledge is stretchin is to map all your topics and then have a natural
conversation with your subject matter expert okay around the topic record that
then you're going to take that recording you're gonna sit down and transcribe it
as is into your word processor next you're gonna take a look at what you've
written down you're gonna analyze and you're gonna start to edit it you're
gonna craft it into the format that you want out of this you're gonna get
articles you're gonna get publications you're gonna get small video scripts and
it's the first step to streamline - streamlining your content production
process okay so if you're a smaller firm or your sole practitioner like a coach
or something like that a tip here that you can use if you don't
have as a subject matter expert to interviewing you yourself or the subject
matter expert what you can do is actually write down the questions that
you want answered around this topic so you mapped on the topic you write down
some questions that you think are interesting and that you want to talk
about and then hand that over to a friend to a colleague to your wife to
your husband to whoever can help you ask you those questions so then you can
start to answer them in a way that's natural you can have a natural
conversation and then record it and you can actually do this a couple of times
you can actually do this with you why have you can actually do this with a
friend you can actually do it with a colleague if you have another employee
or a small firm you can do it with them for bigger firms it is usually the
marketer that will map out the topic and then sit down with a subject matter
expert within the firm that manages that topic and we'll have this conversation
again record it and then transcribe it and then put it into the format that
they want okay this is going to be the first tip that's going to take your
content production from zero or from one and it's gonna get it all the way up to
the numbers that you want you're gonna defeat the first barrier which is facing
a blank piece of paper look I hope this little tip or this Power Move has been
helpful and I hope that you apply and it helps you ramp up and defeat that first
barrier of the blank piece of paper I want to ask with
you I want to ask of you that if it does and if you like what you're hearing
please share this with somebody that needs it share this with a friend share
this with a colleague share this with somebody that's been looking to create
content for their business but has been struggling okay we're gonna be that
we're gonna be making more videos and I'm gonna be sharing with you other
power moves that we use in our process at the agency to create a ton I'm saying
500 articles videos and publications we did last year in a way that is effective
and streamlined so I'll be sharing more of this please let people know about
this especially if you know that they need it and stay tuned for our next
video thank you
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