G'day folks its Den Lennie here with
another quick tip video for you.
Today we're talking about testing.
Test, tests and tests some more.
That really is the crux
of all marketing activity. You just
don't know what's going to work
straightaway. You maybe get lucky, maybe
you won't. It's more likely that you won't.
And the nature of marketing being that
you have to keep testing in order to get
rid of the things that don't work and
figure out what does. Don't give up too
quickly. Testing is critical and testing
one thing at a time. If you test too many
metrics at once you can never pin down
which is the actual deciding factor so
in your first ad campaign have the same
headline the same body copy the same
offer just test the images. You'll be
amazed how one image will outperform
another and it almost never ever is the
image you think that's going to be the
best performer. Talk soon guys
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