Hey, good afternoon folks. This is your girl Kimberly Jesika reporting live
today from Hollywood California. Wow when I tell you guys, that it is a hot one.
It has been literally for the last five days guys literally been like between 93
and 112 degrees depending on where you are in LA. It has been a scorcher in the
concrete jungle. So if you guys are out there, please drink plenty of water
get in somewhere cool, get under a fan, do what you need to do so that you can be
safe from the heat. I love the summer, I love the summer. I wouldn't live anywhere
where there's snow in my view. I grew up in Massachusetts, so the snow is
eminent but I tell you what, this heat is unbelievable. You could catch heat stroke.
Make sure you wear something on your head if you got a hat. If you have an
umbrella, use the umbrella. If you can get in air conditioning as much as
possible. You can also get fans. You can go on Craigslist and buy fans. For those
of you that can't afford to get fans, you know you go to CVS for 15 bucks and get
your fan. please guys stay cool. it is a hot one and we are just getting
in the middle of July. anyways I hope you guys are having an
awesome week. I know I am. Some amazing things are coming up and we have some amazing
artists that are going to play some great new music. But in the meantime,
I am excited, because as you guys know I am a womanpreneur. I love
talking to other women that are making a difference in the world
using their gifts to help others look great. This next young lady I'm going to
be interviewing by the way, she's just like too cute to boot. She is so cute. But
anyway she's an experienced entrepreneur, and creative director with a demonstrated
history of working in the branding and marketing industry; specializing in
global branding strategy, creative design, content curation, marketing, photography
copywriting, editing and client/event management. She's worked with clients
globally, from food delivery start ups, music and entertainment, digital and
print magazine. She is a serial business owner and a branding and
marketing expert. Her latest design is called Azure Design, a creative
design and branding agency with an expertise in global and creative design
for almost a decade. Her work has been seen in retail, startups
magazines and music and entertainment industry. One of her milestones includes
building a digital lifestyle and food magazine for one of the food delivery giants,
Foodpanda, which is known hugely in Germany and Hong Kong and traveling around the
globe, the world with music artists for branding, content creation and marketing,
creative direction of photography and videography. After developing several
successful boutique retail businesses, she wanted to
utilize her creative skills of others who want to brand their own business
globally. Basically she's like a mogul, but worldwide, think worldwide, Oprah.
You know you have the local people then you have Oprah so I'm looking at her and
that's not, no you look globally. Azure Design is established as the
one-stop solution for anyone who's looking for global branding
presence, creative design solutions and content marketing strategies. Since 2016 Azure
Design has expanded from their Hong Kong headquarters to a second branch in the
heart of Midtown Atlanta USA. Both locations are the dream hubs for
entrepreneurs and business. Azure Design aims to help your brand
grow healthily and strategically, which will attract your target market and
generate ROI. For those of you who don't know what ROI is, it's return of investment. Worldwide. Again we are
looking at worldwide, global strategies here. Her favorite social media spot is
Instagram and she also provides online consultations to clients who need an
in-depth understanding of how to run a successful brand and business
internationally. Her latest consultation workshop was sold out in Atlanta.
You don't want to miss the next one, make sure you talk to this young lady.
Ladies and gentlemen, without further ado, I am more than honored to bring on none other than
the famous Ms.Azure Lorraine. Azure, are you there?
A: I am here. Thank you so much,
Kimberly. How are you today? K: I'm wonderful, beautiful! How is it over here in Hong Kong?
A: It's hot as hell. K: Oh my gosh. oh my gosh. So you guys are in the heat
there right now? A: oh yeah absolutely, the summer is always really humid and
stormy. it's just unbelievably humid. Like you can take a shower and
walk out and you'll get drenched in sweat again. K: Oh my gosh. That's just another level of heat. A: Absolutely.
K: so you know, Azure, tell us, please share with us, when did you realize you wanted to be
an entrepreneur? because you are doing some amazing things you know? A: thank you
well, I always knew I wanted to be a business owner even at the age of ten.
I have always been a creative and artsy person and I know the fact that I just couldn't sit
behind a desk and regular nine-to-five. I'll just get so bored.
So it was really never the question of if I will become my own boss. It was always
about when and how. So I started exploring different paths,
career paths and direction and learn as much as I can along the way. I started my
first organic beauty business 8 years ago and branched out to an organic perfumery
and I have always done my own branding and marketing because I have a marketing background.
One thing led to another, people really enjoyed my visions, and people actually started
recommending me to other people that need branding services, and so I decided to
launch Azure Design in 2016, which is a creative design agency and I got to
work with one of the biggest startups in the world from Berlin, Foodpanda, as the creative
consultant and actually help built a digital magazine for them, and we actually
reached over a million active users on social medias worldwide and everything
just kinda sky-rocketed from there. And now I am working with both corporate and entertainment clients.
it's unbelievable, it's crazy. 2016, 2017 has been crazy.
K: wow you really, you know how to get numbers,
you know how to get the eyeballs on people's stuff, is that another piece of what you do as well?
A: yeah, absolutely. I mean, you gotta be able to look at all the little
factors and connect the dots together and that's what branding is
about. it's not about you know just a logo, or an image; it's about being
able to put an image and a philosophy of a company or an artist and create
something visually beautiful, to attract the clients you want to attract,
to get the money that you want. So you have to consider all of these factors
together to make a great brand. K: Wow. how did you choose your niche?
Is it something that you just woke up one day and say hey, I wanna,
I wanna be a global branding and marketing executive that's worldwide? What brought you to
choosing this niche? A: look I've always been working with
corporate clients, and I have been working with corporate clients for a long time; but entertainment clients and
artists only came about 2016 when I created the magazine for Foodpanda,
Foodpanda Magazine, and one of the columns I created is actually
meant to be for highlighting international artists and musicians.
and I saw the needs of global branding and marketing with a lot of artists
A lot of them are very talented musically but they have no idea how to reach the
potential listeners and music buyers internationally. An image for an artist
is essential. It's your identity. It's your first
impressions to the world. Whether it's your image, the clothing you wear, your visual direction,
of your album, website, your social media, everything has to be on point and
connect with your audience. And that's where my company comes in. We help you to kind of bring
the elements together, as a unified image so that it connects with people
emotionally. K: Wow, so it connects with people emotionally, she said. A: it has to be.
K: you know, what you just said, that, right there! That was like a
golden nugget, guys! I hope you heard that. You have got to be able to connect with
them emotionally. I tell you. What are the challenges in your work? A: oh that's
a tough question. Um, I would say the most, probably the fact that most people have never
worked with a branding or creative design agency, so we always make sure
everything is explained clearly before we start any project. The most important
process is to make sure the clients are comfortable and confident of any
business, of your business, of my business then the whole process will be more fun and
enjoyable for everybody involved. You know because this process really eliminate a
lot of misunderstanding and miscommunication. The other thing is working within the showbiz,
you know there are a lot of curveballs and unexpected scenarios that
thrown at you. I'm sure you know. I was in Germany last year and I was
requested to make my first ever music video on the fly, with no equipment, no
assistants. I was the vision director, the video director, light and sound. I had one
camera and two lenses. I had five hours to plan the vision board, 1 hour to scout locations
3 hours of shoot, doesn't that sound crazy? K: Wow. A: You gotta do it because as a
creative, you know we've gotta be able to come up with the best possible solution
even in the worst situation. So that's what I did. K: You did it in a hot New York minute,
you did it in a hot New York minute, literally. A: yeah, I did a video in just under 12 hours.
K: wow. so tell us: what do you like best about branding and working with entertainment
clients and artists? What is it that you like best about working with them? A: well I love
branding because I get to see and create a birth of a company or an artist and build it
towards success. And it's really nice to see that. It's the vision and the process
that makes it fun and exciting; I get to work with different people from all over the
world. I mean, working with entertainment clients is fun because I
love music and I get to dive into different genres: Hip hop, R&B,
Pop and now we are working with EDM artists and DJs as well.
Branding an artist is more challenging than corporate clients in some ways because we
have to connect with the individual artists and connect them to their
potential audience. And you know, we have to think about building a brand that attracts a
wide demographic internationally; it has to be a mixture of what a client's
personalities and music styles are, and how the fans will connect with that artist.
and when you connect all the dots together, that's when you can build a successful brand.
there's another perk as well, I get to listen to all the preview
of the cleint's music before the project begins. K: Wow. Wow. Let me ask you this:
I know we talked a little bit about, you know, your work with doing the lyric video of 'I am
the one'. How did the whole video challenge start ?What
what brought that into existence? I mean, did you just get chosen, to say, hey you
know, we want you to do this for DJ Khaled?Mind you I love his song last summer.
His song last summer ruled the radio wave literally. I
love all of his music. A: he always knows how to put out the best for the summer.
K: yeah that's right. You know that song last summer? is it just me? is it just me? oh I love
that song, but we can do so much girl talk here. how did that whole video
challenge start? Cause' you had to take that on and done one in 12 hours.
A: I know. that was actually crazy. you know, the lyric video of I'm The One is actually a challenge
thrown by my team. I always throw them mini challenges. Being creatives,
you've got to be able to just think quickly on your feet so mini challenges
is a good way to actually train the team. And then one day they
just returned the favor to me. They came into my office one day and said, ''can we
throw your challenge?'' and I was like, yeah sure, why not.
I knew it was already going to be trouble cause' you could see the grins on their faces.
and the next thing I know the team was like, we want you to make a lyric video
of any song you want, but there is a catch: you have to do it under 24
hours. So being a competitive person I am, I made the video in 16 hours, with lots of
coffee and no sleep. And now the video is on YouTube,
we have like, what, 20K views already. so that's pretty amazing right?
K: That's pretty awesome actually. What inspired your ideas for the music
video? You got 20k (views). hell I wish I could get 20k views on my videos.
A: well the first time when I listened to the track, I knew it was going to be to the
hit of 2017 summer.. the collaboration just blew my mind. It's catchy. it's commercial
and fun and I want to do something fun because it supposed to be a fun
challenge right? I wanted to make the visual, matches the breezy, groovy
summery vibe and the most diffciult part was actually to sync Chance's and Quavo's rap.
I think I was rapping in my sleep for a week after making that video. K: wow wow you are
very creative. Then again, I mean you're creating makeup lines and perfume
lines and you know what I mean? Like you, that's what you do. This is what you were
born to do I mean literally. Like Lady Gaga says, I was born this way.
Like literally, you were born this way. This is what you do, it is a vibrant
element of your DNA. Seriously. Did you ever work with DJ Khaled? I mean this is
so exciting. A: no I have not had the pleasure to work
with DJ Khaled himself. But I would love to though. K: Wow he's is amazing. he's
blown up like overnight. Seriously. I remember, I don't
know I don't know why I didn't pay attention to him before but actually I think he's
very talented. I loved all the memes that he has and all the little videos in the
photos that he has with his little boy because that's amazing. A: yeah I love the
fact that he puts his little boy in everything that he does. It just
shows how much he loves him and it's amazing. and I love that. K: he's amazing and
you're amazing. I mean we're not going to take away from you, and you, you're
amazing too - I mean, you are! So somebody wants to work with you, what would
that look like? A: I'm sorry can you say that again? if someone
wants to work with you, what would that look like? What would we need to do in order to
become your client? A: well you can go to our Instagram, reach us out on
Facebook, Twitter or actually go onto our website at azuredesign.xyz. Our
Instagram handle and Facebook handle is the same @azuredesign.xyz
and you can just start them there. Send us an email, give us a shout out.
Send us direct messages. I actually sometimes read the direct messages
and you will be able to talk to me there. I also have Instagram, a
personal account, so feel free to reach out to us anytime. Let's start our
conversation, initiate, and see where that takes.
K: no, go ahead.Finish up what you were saying because I was gonna say, I love what you're doing.
it's like I want to see if I can work with you, to get the word out for my animation,
you know? A: thank you so much! I mean, we do actually a lot of different
things with our creative design agency. We do branding, social
marketing, digital marketing, offline marketing
photography, videography..if there's any services that you need at all, just give us a shout,
send us an email at hello@azuredesign.xyz and you let us
know what is it that you're looking for. What is it you need help with and then
we actually come up with some very creative proposal and we start from there.
K: Wow you are amazing! you're a powerhouse! I'm telling you. you're a force to be reckoned with.
I need to make a little movie about you. Because when I see girls like you, I
see girls like you that are like this in movies: where they're shaking and moving
things, you know, from whether it's in cat pose,
Supergirl..... A: thank you so much! K: yeah you're you just do such an
inspiration and you're beautiful. you're so cute to boot too- it's like you know
you have the personality, you have the look, I mean everything! It doesn't surprise me that
you sold out in Atlanta. That doesn't surprise me. I'm not surprised. A: well I am actually
really blessed because our sold-out workshops and consultations in Atlanta
back in March was all because of our Instagram. Our followers have been amazing. so
I can't thank you enough. I love Atlanta. I consider it my second home. I'm
actually thinking about moving to Atlanta and so you know like I'm just really
glad that we had a really amazing start. I'm actually going to be back again this
summer probably in August. So if anybody wants to come in for one on one
consultations, by all means, give us a shout! K: Absolutely! Absolutely! Thank you so much
for interviewing with us today here at WK IM FM Radio. A: Thank you so much, Kimberly. It's been amazing.
K: oh my gosh! The pleasure was mine. You are such a doll! I love talking to you and I welcome you
back anytime. A: Thank you so much, I would love to be back. You have a lovely day. Thanks again. K: Yay. Okay guys we'll see you
soon .we're gotta go and take a break and pay bills but we'll be right back. You
were just listening to Azure Lorraine
of Hong Kong China. we'll be right back folks. We're gonna pay some bills and
we'll play some good music and you can come back and listen to the show. Talk to
you guys later.
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