Cal Performances puts on about 100 main stage performances a year in addition to
that we have around forty to sixty education and community programs a year.
We plan years in advance so we already have things under schedule for the fall
of 2021. When we're planning a season it really is about building a season of
magical performances. One of our big initiatives is called Berkeley RADICAL
which is really about our commitment to building a season based on these
powerful themes that hopefully change the way we think about the world or
ourselves or our society. The marketing plans for the programs that we present
really run on two distinct tracks. The busiest time of year of course is
January through April because not only are we still working on all of those
individual events from the current season but we're in that big planning
phase for the next one. There's a bunch of teams that work here that go into
making a show amazing and great and everything that we want the audience to
see so you have your backstage teams right you have your production teams and
then you have a whole other team that's back behind the stage that's dealing
with how they got the people there in the first place so it's a whole team
effort and that's all the things that I think people don't necessarily think
about when they come to the show. The fact that we're attached to the
University is really what makes Cal Performances unique. We have so many
programs that connect Cal Performances to the student body. I mean the most
powerful one is our program Front Row where students get to program a major
major evening on the Cal Performances season. We actually have an entire
student group, SAFTA, which is the students student ambassadors for the
performing arts that is managed out of our artistic literacy department whose
job it really is to get the word out not only about the
on campus and tickets but also about all the other opportunities there are
interacting and engaging with Cal Performances. We're in a uniquely
privileged position here at Berkeley. We are at arguably the world's greatest
public university. We've got a massive student body in addition to which we
have an incredible cultural community here so we're all really driven by
sharing that that joy, excitement those you know powerful moments of magic that
happen when you come and see a beautiful performance of music and dance and theater
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