- How do the most successful websites in the world, the ones that are the top ranking on
Google, generate hundreds of thousands and millions of people visiting their website,
stay on their website, engaging on their page and then not bouncing off? What's the secret
sauce? Is it because they have millions of dollars in ad spend? Is it 'cause they have
a ton of marketers surrounding them? Is it because they have some kind of resource, some
kind of secret thing that's going behind them? Well my name is Benson Sung. Today I'm gonna
be teaching you the three secret proven processes that you can use to increase your traffic
on your website without spending a ton of time or resources doing it. At the end of
this video I'm gonna give you the exact content creation, distribution, and marketing templates
that you need to be able to increase your website traffic. But that's at the end. For
now, let's walk you through the process. Now most people get confused by creating overwhelming
amounts of content to be able to generate and increase traffic. I'm gonna give you a
simple framework right away. The first thing that you wanna do is you wanna focus on two
different types of content. One type of content is based on the results, the outcomes, the
success that's defined by your target audience. How do they want to be able to be successful?
How do they define success? What are the results that they wanna achieve? What is the outcome
that they want in their life? That's what you wanna create content around. The second
framework is you wanna be able to create content around what is the problems, what are the
challenges, what are the struggles that they're going through? And how can you use the content
to be able to overcome that? How can you teach them how to overcome the challenges and the
problems and their struggles? Just to give you an example of this on The Digital Market
University on bensonsung.com you can see I'm teaching business owners, I'm teaching entrepreneurs,
and even digital marketers that are advanced how to be able to generate more traffic, how
to be able to generate more leads, and how to convert that all into sales and customers.
'cause one of the biggest challenges I know for business is that they don't have the time,
they don't have the resources, they don't know the step by step framework to be able
to generate more traffic, generate more leads and generate more sales. And if we break it
down even further, what are the 12 core critical drivers and easy and simple way to understand
to really grow your business online with our without a team? So that's why I made the Digital
Marketing University was based on the problems that I know entrepreneurs and business owners
face every day to grow their businesses online. And even advanced marketers, because there's
so much overwhelming information in the marketplace, there's no one central location on how people
can learn, business owners and entrepreneurs, on how to grow their business online. So what
I'm doing, everything around Digital Marketing University you can see is focused on the results
that my target audience wants to achieve and also the problems that they wanna overcome.
Everything from the content that we create, the videos that you're watching right now,
start from the result and the problems that they wanna overcome. So that's what you should
focus on. You should create that for your target audience. Let's say you're in the fitness
space. You wanna create content around helping people lose weight, build more muscle, and
the challenge you wanna overcome is people let's say are overweight or they wanna be
able to lose fat and they also wanna be able to spend less time working out. They don't
have the habits or discipline or consistency, those are challenges. Create content that's
focused on that. So whatever target audience that you're focusing on, there's always results
that they want and problems that they have, keep listing out all these different things
on a piece of paper or on a Google doc and then build content around that. What you can
even do it's easier is that you can actually talk to your customers, talk to your competitor's
customers and ask people how do you define success? How do you get results? What is results
to you? What is the problems to you? List it out. Have them say it to you and then you
build content around it. And you can say hey, if I wrote a piece of article on how you can
overcome this challenge, is that something you would read? And then they'll say yeah,
I would read it. Then you wanna build content around that. If they say not really, I'm not
interested in that piece of content or I'm not interested in hearing about that or learning
about it, then you know you shouldn't create anything around it. So that's one of the easy
simple processes you can use to be able to build more content. 'cause once we build content,
that's how we start from the foundation of increasing your traffic online. The next core
point that we wanna focus on is there's some key critical questions that you need to ask
yourselves. The first thing is what is your goal for the content? Why are you creating
content in the first place? Do you wanna increase your traffic, do you wanna generate more leads?
What is the main purpose? Now for the content of this video obviously you wanna increase
traffic. So let's say that's the main goal. The second thing is who is your target audience?
What are their problems? What are the successes? What are the results that they want? We wanna
make sure that's clearly defined in your ideal audience persona. The third thing is how frequently
are you going to be posting content? Are you posting content every day? Every week? Every
month? Every two to three days? What is the frequency of the content you're posting and
why? The fourth thing you wanna understand is what type of content are you gonna be posting?
Are you gonna be using videos like the one that you're watching now? Are you gonna be
using audio podcast? Are you using written content? Are you using guides or you're using
all types of visual content? What is the content you'll be using? And also decide on what your
target audience wants to consume. Do they like videos more? Do they like reading posts?
Do they like listening to podcasts more? What is the way that they consume content the best?
What is the most popular way? You wanna make sure it's easy and it's simple for them to
consume the content that you make. The fifth and final thing is how are you gonna distribute
your content? What is the best way for you to be able to create that content, distribute
it, and promote it. Through paid digital advertising or doing it through organic content? So you
wanna answer those five core questions before we even start creating any content to increase
your traffic on your website. Now once you've got the main topics and you can answer the
five core critical questions of why you're doing the content, how it's gonna achieve
the goals, is you wanna focus on understanding what are the mediums that we wanna distribute
across? Meaning what are the specific types of content? Are we doing a blog post, we doing
videos? What type of way are we giving the target audience to consume the content? You
wanna decide on this because it's very important. For example for me, I'm able to start content
at the top with videos. 'cause videos is a way for to build instant communication and
some relationship, build trust and build value even easier because people can see you on
the screen. You wanna break down the resistance, break down the churn, break down all the things
that people have in their mind. Their doubts, their questions. And when people see a video
of a person, it instantly builds a connection. Because you gotta keep in mind, they're going
on your website, they're consuming your content through the internet which has a ton of different
websites, they're bombarded with social media, bombarded with noise, their life. All these
different things that are working against you. So videos are a very powerful way for
you to build that connection with them. Now once you've decided on the type of content
that you're creating, don't go too crazy about it. You're probably thinking oh my god, I
have to create so much content. I know one of the biggest things that people have for
entrepreneurs and businesses is they don't know how to create the content. They're overwhelmed
by the process, they gotta put in so much time, so much money and so much resources.
But one of the ways that you can do this is you can actually use go on Upwork, you can
go on ProBlogger, or you can go on all these different sites to bring on people that can
create the content for you. What you can even do, you don't have to do a professional video
like this, you can do a iPhone camera. You can just record it, look at the camera and
record a video, produce the content and then be able to start from the video at the top.
I'll explain why you wanna do videos, but even with the videos you can get people that
you can hire on Upwork, you can hire people on ProBlogger, you can get these people that
create written content and then be able to gauge that. Start with that process for now.
Don't get too crazy with worried about oh you need to start with all these different
things, but just make sure you get started. That's the most important part. And one of
the ways you can do that is just bring on people through these freelance sites to write
and create content for you, because that's what they do. They create content for businesses
and you can do it for yourself as well. And you can have someone in-house or even yourself
just vet through the content and then you don't have to create any content. Another
tip that you can do that I've done before, works extremely well, is you can actually
audio record specific pieces of content and you can send it to a site like rev.com and
you can have them transcribe it and you can give it to someone to actually consolidate
it, add the conversational pieces, add images, add all these things. It makes it easier for
you. You don't have tow write anything, you can just say it, someone records it, they
transcribe it, they add more value into that piece, they personalize it. It's another way
for you to save time and money instead of you having to sit down, look at a blank piece
of paper and create content. Or looking at a video and trying to come up with things
to say. Dictate it, test it out. If you make mistakes, it's fine. The most important thing
is you get started. Now if you're an established business, two things that you can do is you
can actually go on Google, you can type in your industry, type in your business, and
type in content writers or industry writers and have actual people that know your industry
in and out, that have created content and produced it, and you can get them to be able
to produce your content. That's the first way. But if you're an established business,
you wanna really get this process down. You could actually bring on a team to be able
to help you with your video content, your written content and distribution and marketing
like I have. That's one of the core ways that you can be able to become a content machine.
In our day and age especially going forward, even though right now at this year going forward
five, 10, 15, 20 years, branding, positioning, all that stuff comes from adding value through
videos, through content, through podcasts. It's a content machine world. To be able to
build a brand you have to produce a ton of content. So that's why you wanna focus on
doing it in simple ways by either bringing on someone, bring on your team, or even if
you don't even have the budget to do it, you can hire individual content writers or use
the tools that I talked about before. Transcribe it using audio, recording a video on your
phone, but just start putting out content, make it impactful, just adding value, and
then you'll be able to start building that on the base of that foundation. Now in terms
of finding the right types of content to be able to produce you can use tools like buzzsumo.com.
Buzzsumo allows you to find specific topics, the most popular content that's across the
web. How many social shares, how many likes, all these different things based on the top
industry posts and also different products or services that you saw. That's the first
thing. The second thing you can do is you can go on Quora, answers.com, Reddit, you
can find what people are asking about and use those as main topics to be able to create
your content. You can also use Quora, you can use answers.com, you can use Reddit to
be able to post your content as well and see which one gets you the most response. So it's
almost like you're gathering content ideas and you're able to distribute content on those
platforms. Now that you have the content and you know what types of content and topics
to produce, now how do we get them in front of your target audience? Get their eyeballs
on it so they can read it and engage with the content. The main places that we wanna
focus on is social media. This is one of the ones you wanna use because it's gonna get
traffic regardless if you have a big following or a small following. It's gonna let Google
see you've got content everywhere across the top performing social media sites. So for
example, if you're doing videos or you're doing written posts or you're doing audio
podcasts or what not, you're able to put these onto Facebook. You can do written posts on
Facebook. At the same time you can put on Medium written posts as well. Medium is a
site you go on, a ton of people publish different things on there, you can actually put your
Medium posts and do a a different style of it. You can put it on your own website, obviously.
The next thing you can do is if you have videos you wanna put it on YouTube, you wanna put
it on Linkedin, you wanna put it on Facebook. You wanna put it on these three core channels
and be able to embed it on there. I recommend using YouTube, 'cause YouTube is the one where
people are going on there, it's the second largest search engine in the world for videos.
You're able to get a ton of eyeballs there if you know how to do it properly. But for
now just getting the videos up is the most important thing. And we'll focus on how to
market, how to optimize it, how to grow it to the next level and generate more traffic.
But for now getting the content on there and distributing it is the most important thing.
Now afterwards let's say you are doing a podcast. You can actually go on sites and be able
to publish. The next thing we wanna do is wanna be able to find people that already
have really great content in your space, influencers, complimentary websites, and blogs that already
promote to your target audience. Why we wanna find them is then once we have our content,
we wanna reach out to them, we want them to promote our content, promote your website.
And you're able to actually drive people, drive traffic from them, able to get on there.
So that's what's great about it is that there's people that already built a basis of your
target audience. We just gotta reach out and say hey, I've got a great piece of content
that's gonna add a ton of value not just to my audience, but it's gonna add a ton of value
to you. I'd love to share this content with you. We can do something, partnership or collaboration,
if you will promote the content. You can also do it vice versa. You can promote their content,
promote their Instagram, or promote whatever channel that influencer is on. You can even
find YouTube influencers that have this audience to promote your videos and do all these different
things to be able to cross-promote each other and get that distribution that you need. Once
you find the top three highest performing pieces of content, you've tested it with other
people, you're getting engagement organically or even through paid digital advertising,
what we wanna focus on now is really amplifying your traffic, really amplifying the people
that are engaging with the content. The best way to do this is this formula. You find the
top three highest engagement posts on your website, whatever it is, and then what we're
gonna do is we're gonna go on Facebook and we're gonna setup a campaign. We're gonna
put these three different campaigns and what we're gonna do is where gonna put these three
posts on there, we're gonna do a headline with a simple ad that's gonna move your target
audience onto the post. And we're not gonna spend a ton of money doing it. We can do five,
even 10 dollars a day and drive a ton of traffic. The only thing we wanna be aware of is we
wanna focus on the click through rate and the cost per click. We wanna make sure that
we're getting a full reach of your target audience, we're getting a really good cost
per click and we're getting a really good click through rate. And also we're getting
time on site. That's the key thing. We wanna make sure that people that go through from
Facebook onto the website to read this piece of content is actually staying on there to
actually read the content and they're engaging with it. You wanna make sure that you have
three of these campaigns running to your target audience for the content that you think is
the most engaging, that's performing the best through the marketing analytics. And then
rinse and repeat. You wanna have this on an ongoing basis. You have 10 different posts
and you're driving traffic using Facebook to these posts and you're building that authority,
you're building those audiences, you're generating a ton of traffic. That's what I recommend
you do. You keep rinsing and repeating this process. Amplify your highest converting pieces
of content whether it's a video, a post or podcast, or all three on the same page. You're
able to amplify those using that and be able to generate a ton of traffic using a small
budget every single day. Now earlier on in the video if you remember I mentioned you
wanna start with videos at the top. The reason why you wanna do this is it's gonna save you
a ton of time, money and resources in creating your content. Now I wish I could take credit
for this process, but I wanna give a shot out to Gary Vaynerchuk for sharing this process
with me when I was at Vayner Media. What you wanna do is you wanna start with video at
the top, because through video you can pull the audio, you can create multiple different
image visual creatives, you can also turn it into written content for your blog, for
your posts. Consolidate it into guides, put it into multiple different forms of mediums
and also different types of content all from video. So you can see how one video, for example
the one you're watching now is gonna be an expanded post on Digital Marketing University
on bensonsung.com. It's also gonna have an audio podcast, it's also got image video creatives
and on Facebook and social media. So from this one video that you're watching we're
able to do so many different mediums, so many different formats of content from it. And
all we did was record a video. So that's why I wanna start with a video at the very top,
because you wanna be able to combine it and aggregate it and give it a name. This is so
powerful because you wanna become the ultimate guide and resource for your target audience
to be able to achieve the results that they want and be able to overcome the problems
and challenges that they have. So what I mean by that is you can take a look at why I created
the DMU in the first place, the Digital Marketing University on bensonsung.com. Now if you take
a look at another website, let's say you're focused on the SaaS business or you are in
the SaaS business, then you can go on saastr.com. You probably heard of it, you can go on you
can see they break down the list of resources on startup, on mid-size, on bigger enterprise
level. Whatever stage you're at, they have a ton of videos, Q and As, posts, all these
things consolidated in one place. If you like e-commerce you go on Shopify, you can see
they do the same thing. What you wanna do for your target audience, whatever it is,
fitness, it could be physical products, it can be a consulting business, it can be an
education, health, whatever it is that you're in, you wanna consolidate all these resources
in one place and give it to them. You wanna create this resource hub, this central place
for them to go and learn from. If you're doing videos, you can create a central hub of videos.
If you're doing a central hub for let's say something out of the blue, you're creating
it for a banana peeler or some kind of apple peeler, or whatever fruits for example in
the industry, you're selling tools to it. Then you're able to create a central hub specifically
for that. Or if you're going for kids, you're selling plushies or dolls, or everything for
education for children, you can create a hub for that. You can do so many different things
as long as you narrow it down, you follow the process that we just went through. Now
if you've noticed so far everything that I just covered with you is more than just increasing
your website traffic. It's to make sure number one that you are the go to resource and guide
for your target audience. So when they come on the site, they don't just want to come
on the site once, they wanna stay on the site and they wanna engage with the content and
they're building trust and you're building the relationship with them. You're adding
value to them and they're resonating with your brand and your business. That's really
the most important thing. So what if you're increasing your traffic once and they land
on your site and then they leave afterwards and never come back. The most important thing
is that they go on the site, they keep coming back and they stay on the site for a long
time. That's what matters. It's not about increasing your website traffic once and then
seeing a huge dip, it's increasing website over and over again consistently growing it.
And you're seeing that the people that left are coming back and they're staying on the
site for a long time. That is the most important thing. That's how you build a sustainable,
long-lasting business online. It's not just for listing on the one time increase, but
building that consistency of volume of traffic, quality traffic, every single time someone
goes on your website. And a way to do that is understanding your target audience, knowing
what types of content that you wanna create, knowing the types of platforms, the distributing,
how to amplify with digital advertising, and how to be able to consolidate it into one
go to place to become the main central resource and the hub for your target audience. Now
if you wanna rank high in Google, it's very simple. You just follow the process that I
went through and you make sure that people that visit your website, the quality visitors,
that they stay on the site and they don't bounce off and they engage with your content
for a long time. That's how you rank really high on Google. Google cares about the results
that they're showing to you. When someone clicks on it in the first 10 pages that they're
getting the most engagement, they're getting the longest time on the site, they're getting
reoccurring visitors over and over again and they're getting a very low bounce rate. That's
what Google cares about. Imagine if the first 10 sites on the first page of Google people
are clicking on it and they immediately bounce off. Then Google would be out of business
if every single website that they listed has done that. They care about the quality of
the experience and that means that people stay on the site and they don't leave and
they engage and they keep coming back. So if you wanna rank high on Google, make sure
to follow this process, create engaging content, valuable content based on the results that
they wanna have and the problems they wanna overcome. And make sure you have a really
good experience so they stay on the site, they stay there, they keep coming back. Then
Google is gonna naturally see hey, your website is doing great. There's a ton of people going
on this site, they're not just leaving it instantly 'cause you had a great big spike
and then they're leaving. But they go on there, they're staying there, they're engaging, so
the site must be valuable. It must be very good for the target audience. So I want you
to keep ranking higher and higher so Google will keep pushing you up on the first page
of Google and then the first top 10 spots and keep moving you to the top. That's the
most important thing. The other thing is if other people are linking to your site. Which
means your content is so valuable, that ABC or all these different websites, your competitors
or even complimentary websites are saying this piece of content is great, I'm linking
to you. That means Google says hey, all these authority websites are linking to your website.
That's the really the biggest factors. How many links, quality websites, are linking
to you? And then the people are going to your site, how long they're staying, how are they
engaging and all that stuff. So that's what you wanna focus on if you wanna rank high
on Google. Now that you know how to do the content creation process, be able to do the
marketing and the distribution for it in a simple, easy framework, as promised I'm gonna
give you the exact framework and templates and walk you through step by step how you
can go through everything we covered in the video in more depth. And also the resources
and the copy and all these different things that you need to use in a simple way for you
to understand and implement for your business. Now what I want you to do is three core things.
I want you to comment below, I want you to let me know what is one piece of content that
you want to create for your target audience. And I'm gonna let you know if that's the best
piece of content that you should be creating and different ways that you can do it. Or
any questions that you have below, just comment below and let me know. The second thing I
want you to do is I want you to hit like on this video. I want you to like this piece
of content, like the video because I wanna know if this video you got a value from it,
if you like this content. 'cause we're gonna keep creating more of these videos for you
to get value for you and help you grow your business online. The third final thing I want
you to do is I want you to hit that subscribe button. I want you to make sure that you subscribe
to the channel because every week you're receiving weekly videos on helping you start and grow
your business online. Any business online, especially your business as well. The next
thing is your gonna be part of the fastest growing YouTube community of entrepreneurs
and digital marketers that wanna grow their business online. So thank you for watching
this. There's gonna be a link right here for you to go to the expanded course for this
video and then make sure that I'll see you in the next one.
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