Hello everyone, it's Jeanviet.
Today I'm going to explain you how to make a good video tutorial, to attract
more people on your YouTube channel.
To do this, I will analyze YouTube tutorials that you sent me and also
to share some good advice that I have read in the excellent Videocracy book, from
Kevin Allocca.
Kevin Allocca is a Trend Analyst at YouTube, his job is to understand why and how
a video happens to become popular on Youtube.
In his latest book, he devotes a chapter whole to the video tutorials that he titled
"I learned it on YouTube"
Kevin Alloca is Trend Analyst at YouTube
He knows what works and what does not work and what are the success factors of a video
I invite you to read his book Videocracy
Why Kevin Allocca talks about tutorials in his book?
So videos that teach you "how to"
Because it's a heavy trend on YouTube, that's what generates the most
YouTube searches. With a tutorial,
it's easier to position yourself in YouTube and Google searches
1st video that I'm going to analyze is Danièle's
Danièle teaches teachers and mistresses to do good courses for you who is still
at school or for your children, brothers or sisters.
The realization of her videos is good, his tone is nice and I find it really
although teachers are going to YouTube.
The only complaint I make her my opinion prevents his chain from taking off,
it is that she did not adapt her program at the YouTube audience.
The terms are too complicated for a parent.
I'll let you listen to that
And then we talk about it together
I just have to associate a skill
with an expected end of cycle
with a subdomain
with a field or discipline
and to inspire me with situations and proposed activities
You see the terms are a bit complicated to understand if you're
a parent like me, the absolute rule
if you want to interest a large audience
We must really have the reflex to speak
as if you had a 10 year old child in front of you
I'm going to talk to you now about a tutorial that super strong walk on YouTube in the United States
it's a tutorial that teaches you how to tie a tie
How to tie a tie.
The video is not terrible from one point of realization, it is more than 10 years old,
but its author explains step by step and slowly How to tie a tie.
When I watch the video, if I speak English, in the end I know how to make a tie knot.
The tutor answers a request, there are plenty of American students
who are made to make tie knots every year
So this very simple tutorial has accumulated more than 30 millions of views
in 10 years.
So that's 3 M views per year
You see the potential of such a tutorial
who answers a request
You already see that to make a good tutorial, you do not have to be a geek.
By the way, Kevin Allocca tells us that most wanted tutorials talk about makeup,
hairstyle, piano, guitar or how to put a hijab
2nd video that I put forward it is that of "The Psy d'antan"
She teaches you how to smooth your hair when are these are frizzy.
That will not interest me directly of course, neither my wife who has smooth hair,
but potentially you have millions of damsels with frizzy hair in France
who are concerned.
So we do not have much demand.
Psy Dantan does the trick well, even better that the guy from How to Tie she shows the
screen manipulations and explains them in a practical and sometimes humorous way
in voiceover.
I'll let you listen to that
Then here is the famous straightener, with the European plug
Do not hesitate to do a long tutorial if it's necessary for us to arrive
to execute it.
Another interesting stat: we spend 10 x times more time watching a tutorial on
YouTube watching a cat playing piano.
And the watchtime, ie the time that you stay on a video, it counts enormously
in the YouTube algorithm, it's one of the main ranking criteria.
There is a background trend that happened in 2011
The tutorials on YouTube are more consulted than cat videos since 2011.
Do you know why ? You have a whole generation, Generation X, born between 1960 and 1980,
which goes on YouTube every month almost exclusively to learn.
Learn what ? For example, editing, DIY and mechanics.
Perfect transition to announce the 3rd video, that of Solution and Debrouille
Teaches you to change the wiper blades ice cream from your car.
I will never do that, I do not have the license To drive.
Olivier has decided to show the manipulations on the screen, without showing his face during
the tutorial and speak with a voiceover this which is really more practical to reproduce
the movements in his garage.
I'll let you listen to that
I cut the blades to the same length as the old ones
The tutorials computers are of course very much consulted,
where there are the most requests is on photoshop, a graphic editing software
who will allow you to make thumbnails for your videos or a banner for your
Youtube channel.
To film this kind of manipulation on the screen, you need a video capture software.
If you have a Mac and an iPhone like me, the QuickTime software will allow you to do
its catches.
Perfect transition to show you the 4th video of the friend Rub Tuto who teaches you
to make video captures of iPhone.
I let you listen to it.
If you have an Android and a PC, you can use Az Screen recorder and Screencast O Matic for
make video captures.
I think that's what the best star to teach you how to activate
OK Google on Android.
I let you listen to it.
His tutorial is top, I managed to put it in practice on my Android.
The only complaint I can make you at the title of your video.
Change it.
Instead of putting "how to have a signature voice "nobody asks that;) puts
rather "How to activate Ok Google on Android »You will have more views.
I kept the best for the end, the Tortuga's tutor to make a success of his trip to
end of the world. It gives you a ranking of 10 essential apps for bag packer,
some are super innovative and practical, it's pretty well brought, you have catches
video apps in action, there are some humorous little passages, in short we take
fun to listen to while learning.
I let you listen to an excerpt.
from his tutorial
You ask your interlocutor to speak directly to the microphone
from your cell
Google automatically translates
And answer in your language
Google translates Tortuga Videos
And you, then, is there a tutorial on my channel or on another channel that has you
well serviced? Which ? what you liked in this tutorial tell me this in
comment and put a little blue thumb to this video if you think this video
will help you do better tutorials.
Subscribe to my YouTube channel to receive every week a new tutorial.
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