By 2020, according to Cisco, 82% of all content sent and received online will be
video. Here's a video entitled "3 Ways You Should be Using Video Right Now in
Your Business. 1) Your Website Landing Page. When someone new visits your
website capture their attention quickly to show off your product or service. Put
your video in a prominent location so that it's easy to find. It's said that 79%
of consumers would rather watch a video to learn about a product than read. 84%
have been convinced to make a purchase after watching a brand's video. 2)
Products Explainer Videos. Why not create a video to demonstrate what you do.
65% of people are visual learners so it's a great way to promote something which may
be on the more complicated side. 3) Promotional Campaigns. According to
Google - so it must be true - almost 50% of Internet users will look for videos
relating to a product or service before visiting a business. Over 1 billion
people use YouTube every day and that's not solely for cat videos. You will
find that these are genuine customers who are seeking information. Remember,
video captures the attention quickly and can be repurposed across most media. That
means your website landing page video could also be shared on YouTube, Vimeo,
Facebook, Twitter, Instagram, and almost any other social sharing site you can
name. Try creating your own and if you get stuck contact a friendly production
company to do it for you...Like us, for example. Find us online at
fresh air group dot co dot UK and on social media
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