Hi, I'm Micheline Bourque, Business reading club
I'm in the fabulous University Club of Montreal library
a partner of our club.
They allow us to produce content here and we appreciate it. So thank you University Club!
Today I'm really happy to finally have with me Chantal Bossé
Chantal, we now know each other for about 4 or 5 years? At least
Chantal has been a good fan of our reading club, always ready to share our content. Thank you!
Chantal is an expert in something, so Chantal, take a moment to present yourself.
And tell us about that "special card" that you have, and that very few people have.
First, my passion for communications has always been present.
And even more since 2004, when I created my business.
We specialize in presentations and visual communications
We say we are there to inspire
presenters and speakers to create and structure world-class presentations
to help them have better results.
Since 2004, my business as evolved
And I was noticed by Microsoft
and I am now a Microsoft PowerPoint MVP
what they call Most Valuable Professional for the PowerPoint software. But it goes beyond the software.
It's also for the expertise for how we help people communicate better.
And let's mention they are 13 in Canada
There are 2 PowerPoint MVPs in Canada,
16 in North America
and 13 Canadian women from all MVP categories
out of 203 Canadian MVPs
All professionals, me included, stumble again and again
and we would like it so much to do a nice Powerpoint
and we know, what, 5% of the tool?
Between 5 and 10 according to experts.
And you have seen it evolve as a platform,
additional functionalities, and the web integration
It's really incredible now
It's a completely new world, and is accessible for many people.
Yes, absolutely, because basically Powerpoint is not that complex
I always said, when my kids were younger, that I could put my 10-year old in front of it
and something will be produced in about 30 minutes.
When we are in the business world, it's "something" that is not always efficient.
Through the years we have always talked about it because I think what you do is inspiring
And you had mentioned a few authors that are important
Authors that are well-known in your trade and that have put forward new trends
in this niche of communication
And that is what we will do today. We will present them to you.
I'll let you chose the first one.
The first I'll present is Garr Reynolds, because he's well known for his blog PresentationZen.
The book I'm presentating is Presentationzen Design
Mine is in English, but it also available in French. "Présentation Zen Design".
Which sounds almost the same.
Published in 2009 in English.
Even a second edition in 2013.
It is accessible for everyone because it's the art of applying
the uncluttered style put forward by the Janapese
like the famous Japanese zen gardens.
We apply that uncluttered and clean look to our visuals.
In his book we can see the basics
how to get our visuals
how to put emphasis on images
how we select our colors, fonts
It helps people question themselves and revisit what they do
At the time I was more into corporate presentations
I figured that it was interesting. I really like the concept.
Whatever we do, even when sometimes people tell me
But Chantal, I'm in an really analytical industry, or full of data, or really scientitifc...
They can still inspire themselves with this concept to at least start unclettering their content.
Between you and I, people, and many speakers, that present with a lot of text
Forget about that, it's a thing of the past. C-It does not work!
People don't listen to you. They read text.
It has evolved now.
But still, I was attending presentations recently
and there were some respected people that just pulled out text.
So start with Garr Reynolds. Presentationzen Design.
So, it is an important book
that people doing what you do should know about.
Yes, absolutely. Knowing about this book is well worth it and be inspired by it.
There are many things we can apply from it
Some people might say it is a style more suited for some speakers
I kinf of agree with them because
If we flip through it we have some examples
like photos with very few words
or one word. It will often apply more for speakers.
But I still bring people from other industries to do it
it's just that we'll do it by mixing some other styles.
In between other styles maybe? Exactly.
Like mixing one in-between two more data-heavy slides.
We mix and change the way to present content
And what you were mentioning before
people read so they don't listen to us.
It's because our brain is wired this way.
If we think of both sides of our brain,
if we are listening and reading, we are trigering the same side of our brain.
It's our analytical brain.
Even more, it's the low-persuasion side of our brain.
So finally, we are putting all chances "against" us.
So that was Garr Reynolds.
The next one, I really need to read that author.
I absolutely need to read that author!
She's really well-known. Is she the most famous?
Is she the most famous? Of course, in our trade,
I would say yes.
She has done so much for the industry.
Without further ado... Nancy Duarte.
We're happy to present her.
I would say that I'm drawn to her style a lot. I look up at her work a lot.
In the way she and her team work.
I feel it is really aligned to what I do with my own client base.
In how we succeed in bringing people to change the way they present.
I've followed her early on, and I have had the chance to meet her a few times
When I attend conferences for my own training in the U.S.
and in the early years that she was a little less known so had more time
we could see her more often.
That's when we take advantage of it! Exactly!
And now she is also a Microsoft PowerPoint MVP so she's part of our group.
Member of the "gang".
So you have brought us three books. Yes, I brought three.
We'll show them. So, Slideology
Resonate
And Illuminate. I have kept my small notes there.
So I'll let you present them. Which one are you starting with?
I'll go in chronological order.
So Slideology is the first one that caught my eye.
And we can say that many things in Slideology
we could also find in Presentation Zen Design
Basics are the same
Talking about composition
how we layout our content elements, declutter, have white space
colors, and many more
we will have a lot of similar content in both.
What is interesting is that we have more details for the creative process.
Encouraging doodling or hand drawing and schematics
And she shows it in the book.
It's really like a production. Create the concept
Before even starting to write text
So really think through our general concept .
What she explains in here is really
the creative process that her whole team has been using at Duarte Design in California
For them, starting a project is not done at a computer.
It starts in their creative room with white boards, Post-its, markers.
They even have some big bean bags. It's a very playful and creative environment.
People that are just starting, whether they use the other book or this one, it's a must have.
They go through the basics. And this one is also available in French.
Bravo Nancy, we're really proud of you!
And her team is the one that worked on Al Gore's presentation, Inconvenient Truth
The Al Gore film? Well, the presentation he did in many places and everyone was talking about
It's the result of Duarte's work.
The next one? Resonate.
I love that word: Resonate.
Unfortunately, in French it was translated as Vibrations
I don't connect with that title as much as resonate. Indeed, it's not perfect.
I would say that Resonte is Step 2.
The way Nancy writes, we see a progression, the steps.
Resonate goes a step further.
She told us the story of the creation of this book.
She thought that there must be a way to determine... there must be a shape
for great speeches that have impact, and are inspiring.
So she analyzed speeches of many renowned speakers or public speakers.
Whether we're talking about some past US Presidents, or some of the greats speeches we've heard.
So she analyzed them and finally found a shape.
It looks like a sinusoid.
And she explains how we navigate between the bottom and the top.
And that, in Resonate, is how we will reach the next step, the Storytelling we hear so much about.
It's how we can apply it more.
How we will trigger emotions even more in people.
Thus the name Resonate, or vibrations, that trigger people.
It evokes all kinds of emotions. Interesting.
This book in particular, I make sure that speakers I work with that have more potential embark in that process
I had one that got tremendous success at TEDxQuebec
It was great. Earle's speech at the conference really "resonated" with the audience.
What I like also...and I'll give you the last one because time is flying...
Those books look so nice, done by professionals, so obviously they are pleasant to read.
They are crafted to touch, and work. We want to "be" in them.
Absolutely!
I don't know if you understand me...
I have not scribbled a lot in them but sometimes I added some elements. It becomes a work tool.
A reference book.
You're lucky in a way because not everyone has books like that, that are not university textbooks
or designated by a professional association. So people like you
because your trade did not exist when you guys started.
And you had to learn on the job, but by getting those tools.
And it's fabulous that anyone can buy those books. C- Absolutely! Wwork with them.
and develop some tools that will be efficient
But of course, we can get more efficient ones when we work with a real professional. At least they are available.
Every step we take is worth taking.
So when people change change one small thing,
and say they'll do it alone, I'd rather have that they begin that way
so audiences get a better experience. M- Absolutely!
And the last one, is it new?
It's 2016. M- So it's all new. C-So not in French yet.
So Illuminate is another step forward. It goes deeper in terms of team communication in businesses.
How we can bring people to embrace change.
How we can help them with big changes that have to be done in our business.
And how we communicate it to our team to make them embark on our journey
I see this one as a more advanced business book.
Because we go beyond design.
We go beyond design because we are aiming...
Oh, look at the sub-title...
And she wrote it with another person, Patti Sanchez.
Patti Sanchez is a VP in her company, that has marketing experience and a whole lot more.
She's been with Duarte for a long time
Those two ladies are marvelous.
Brilliant! C- Oh yes.
We hear so much about storytelling now.
What we realize with this type of book, and you can confirm it,
it's applicable everywhere.
It is applicable everywhere because as soon as we start to think about changing how we communicate,
we get results in our personal life, professional life, our every day life with people around us.
I was talking about Earle before, with resonate,
and after following the process for his conference, he told me he even changed his way of communicating to his team in his business.
Imagine! C- It's fascinating! And the results!
As we say at home it's deep!
It's deep!
It's very interesting.
So, affordable books. There are two in French.
Illuminate is not in French yet.
But there are three if we consider Garr's book too.
Presentation Zen Design in available in French.
Resonate that becomes "Vibrations" in French.
And "Slideologie"
I'm really happy to present you these books.
I think about people, like me,
that need to do presentations. It's really difficult.
We don't know where to start.
But there are tools for us.
Until we can afford professional services to help us. So we can go further.
But let's be proactive! We need to chose good books and improve our presentations.
And I'm the first one to which this I saying this.
So thank you again Chantal. C- Thank you, it was a pleasure.
Good continuation as we should say in France.
Continuity here.
Thank you very much to have offered us that review. I think many people will be interested.
And I hope they will take the step to get the books and flip through them, It really is worth it.
Remind us of your web site Chantal.
www.chabos.ca. Perfect. Thank you very much!
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