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#WMassBiz Episode 13 - La Fiorentina Pastry Shop - Duration: 3:07.
- On this episode of WMassBiz,
we're gonna meet with Anna from La Fiorentina Pastry Shop.
Let's see what they're doing to make some
of the areas best local pastries.
(upbeat music)
Welcome to episode 13 of WmassBiz.
Anna, thanks for being on the show.
- Thank you, Steven.
- So, tell us a little bit about La Fiorentina Pastry Shop
and how you guys got started.
- Well, La Fiorentina got started in 1946
by my father-in-law, mother-in-law, Mauro and Clara Daniele.
They settled here in Springfield, but older generations,
their brothers, sisters, my father-in-law's father
was all master bakers from Italy and all over the world.
- Did you start right here in this location?
- No, we started about a block down,
my father-in-law and mother-in law,
and then we bought this building in 1977
and we've been here since.
And we renovated maybe three, four times already since.
- Now obviously if we look around
I see a ton of different pastries.
Is there anything else you guys do besides pastries?
- Well besides pastries, we have Zonin's Gourmet.
We make our own sausages.
We do wonderful breakfast items.
Lunch, all prepared foods.
Frozen lasagna.
We have frozen eggplant parm,
frozen sauce, and the sides of the food
that we have for lunch.
- And some of your more popular pastries
that people order?
- [Anna] Of course cannolis.
- Okay, is there just one kind
or how do you guys do 'em?
- Well we do the regular traditional chocolate covered,
and we do have a giant cannoli stuffed with mini cannolis.
Besides your regular cannolis
they don't wannna try a new cannoli.
- Your physical locations.
Where can people come and get your pastries?
- Well here in Springfield, in the South End
883 Main Street.
Northampton 25 Armory Street,
and East Longmeadow 236 Shaker Road.
- If somebody wanted to find out more about your business,
where would they go?
- Lafiorentinapastry.com
And you can also find us in Facebook, Instagram.
- Anna thanks so much for being on the show.
- Thank you for coming.
- It was a pleasure to meet you,
you've got a wonderful business here.
- My pleasure.
- If you own a local business
and would like to be featured on a future episode
of WMassBiz, you can send us an email
to wmassbiz@rovithisrealty.com
or hit us up on one of our social media profiles
@RovithisRealty.
Please make sure that you like, comment
and share this video
so other people can find out
about this great local pastry shop.
- And you can find us on (laughs).
- (laughs) That's alright, that's alright.
- [Steve] This is good.
- The film is free.
- Why don't you do it?
Why don't you do it?
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How to Write Every Day - Duration: 3:31.
The "write everyday" mantra, as a blanket statement, can be ableist because sometimes
it comes with the message that, unless you write every single day, you're not really
a writer.
That's bullshit.
I'm a writer who goes months without writing sometimes.
Doesn't change the fact that I'm still a writer.
Different strokes for different folks.
Some people benefit from daily writing routines, some people don't.
However, I've been feeling lately like a daily writing practice would be of benefit to me.
And if you're feeling the same way, you may find this video helpful.
I'm just going to share my own experiences with starting a daily writing practice.
First, before you start writing everyday, realize that it's okay to miss days, that
you will miss days.
Life happens, and habits are not easy to form.
Leave behind the concept of "failure".
Missing a day, missing several, having to stop and restart your practice does not make
you a failure.
This may seem counterintuitive to some, but is is essential to an absolutist like myself.
If I feel like I've "failed," I'll give up entirely, which is why I'm trying
to leave behind the concept of failure.
Secondly, it's okay to start small.
You don't go from 0 to 50.
At least, I don't.
I've started dedicating 20 to 30 minutes each morning before work to my writing practice.
There's this little voice in my head that tells me it just doesn't count unless it's
for hours.
That voice is wrong.
Any little thing counts, even just a sentence.
Oh, yeah, and schedules can help.
If you can pencil-in a time of day where you know there will be minimal interruptions and
distractions, you can make it a lot easier on yourself.
When I've tried to commit to writing every day without making a schedule, each day I
have to ask myself when I'm going to write and sometimes I'll procrastinate until it
just doesn't happen.
But if I write first thing in the morning or before work, I don't have to think about it.
Before you begin your daily writing practice, ask yourself about what format you would like
to use.
Would you like to hand-write or type?
Do you want it to be totally private or public?
Do you want a fancy notebook, a pad of paper, a blog, or a Word document?
I've chosen to make my daily writing practice publicly available on a blog because I like
the aesthetics, how organized I can make it by doing one post at a time, and because it
holds me accountable.
I seriously doubt many folks are going to read my blog, but just knowing that people
will be able to tell if I'm still working on it adds an element of accountability for me.
I suppose you can decide what you would like to write, but you don't have to.
I decided to write whatever I felt like writing in the moment.
So far, I've been doing little free-verse poems each morning, which isn't surprising
considering that's my favourite thing to write [small laugh].
You could also ask yourself why you'd like to write everyday.
Maybe you have a non-verbal answer to that question, and so do not need to come up with
one.
For me, writing with frequency seems to be correlated with improved mental health, contentedness,
and an increase of creativity.
Let me know if you found this helpful or if you have anything to add from your own writing
practice.
I know this is a little different from the videos I've been doing for the past few months,
but in addition to making creative things on this channel, I'd also like to give advice
on my own creative process and open-up discussions on that.
One of my "rules" for YouTube and my art is to make whatever feels right, and right
now, this does.
Yeah, cool.
I look forward to reading your comments.
[Brushing against camera]
One way to support this creator is through Patreon.
For as low as a donation of $1 a month, you can have access to bonus, monthly videos.
For $3 a month, you can access poetry PDFs.
There's lots of other cool perks and tiers, which you can check out at www.patreon.com/sagethyme
Thanks for watching.
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Jojo Siwa Slimed Us!!! - Duration: 18:49.
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