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so this is a little crazy in 2017 I had a simple niche site and it made $70,000
my name is Doug Huntington I'm the founder of niche site project and I talk
about Amazon affiliate marketing internet marketing in general and
project management because I'm a project management professional let me tell you
about this site so this site made seventy thousand dollars in 2017 for
some set of people it's enough money to live for a couple of years for other
people it may not be able to replace your full-time income or provide for
their full household but regardless for most people seventy K that's a good
chunk of change now let's rewind let's look at 2016 and I
want you to see the growth that we had there so this site made $100 in January
of 2016 and by the end of 2016 December the site made almost $15,000 I
think it was like fourteen eight hundred or something like that so pretty solid
and I shot a couple other videos where I explained what I did in the year of 2016
but basically I added a line of content I added about 200 articles that were
keyword golden ratio compliant and if you're unfamiliar with a keyword golden
ratio it is a data-driven way to find keywords that other people aren't
targeting it's literally like the supply and demand of keywords it's a
mathematical formula and it's deeper than what we're talking about today so
definitely be sure to check out the link in the description to learn more about
the keyword golden ratio there's actually a playlist that sort of walks
you through the process I go through a demo and everything so check that out at
a high level you use a specific search in Google it's called the all-in title
so in the Google search bar you type in all in title colon and then you type in
your search phrase right so let's say it's like best ballpoint pen for
journaling something like that you type in all in title colon best ballpoint pen
for journaling no quotes nothing like that just type it in and it'll give you
the number of results that have that phrase in the
title hence the name all in title so it's pretty easy to do that search but
finding keyword golden ratio content is a little more difficult because the next
step is you take that on title and you divide it by the local monthly search
volume the local monthly search volume should be one hundred two hundred and
fifty and you want the ratio to be 0.25 or less so you went the kgr keyword
golden ratio to be below 0.25 so I added a whole lot of that content 200 posts or
so and that was over the course of five months I invested right I spent about
four thousand dollars on that content but as I mentioned the revenue went up
from a hundred dollars in January to almost 15,000 in December obviously it
was a good investment and I was able to essentially reinvest the earnings
reinvest the revenue into the content so I never had to outlay the cash
specifically I just reinvested into the site now fast-forward to 2017 you can
see the graph here where earnings were pretty consistent at least four thousand
a month and it got higher as we got to the retail season you will notice in
March there is a drop right so the thing that happened then is Amazon change that
of commission rate structure so everything with a commission rate
changed and just at a high level my Commission's went down by about 34% or
so by one-third so that is the reason that earnings went down a little bit and
you know there's nothing we can do about that Amazon had to make a business
decision and we're working with an ecosystem I'm grateful to be able to do
it so if they made the adjustment it's something I have to work with luckily I
kept adding content and was able to keep increasing the revenue so that said when
we look at how much this site was earning so you can see the 2016 and 2017
earnings when we look at the expenses we do have a couple things to consider
right so a lot of times you will see people say they're making twenty thirty
thousand dollars a month top-line revenue but it's really important to
understand your expenses top-line revenue is
certainly interesting but if you're spending you know a huge chunk of change
your margins could be left this is actually one of the reasons why I love
the affiliate program from Amazon or you know any other place but if you are
doing like a physical goods business like an FBA business that's fulfilled by
Amazon or drop shipping or something your margins are going to be lower
because you're actually buying like physical stuff but with the Amazon
affiliate program most other affiliate marketing your margins are really high
so here are the expenses in 2016 I spent about $4,000 on content and in 2017 I
spent about six thousand dollars in content the other big thing that you
have to consider is hosting so as my site was growing I was getting more and
more traffic over a thousand visitors a day sometimes up to three thousand
visitors per day that sort of traffic needs to have better hosting than the
cheapest package that you can get right so at some point I realized my site was
a little slower sometimes it would crash so I knew I needed to upgrade my hosting
so that said I upgraded my hosting when I got about say 1200 to 1500 visitors a
day I upgraded my hosting so I was paying a little bit more actually a
considerable amount more so I was paying about 25 bucks a month and I went up to
125 bucks a month I kind of look at the pricing packages because each hosting
company sort of they have a different offering so if you look at what you're
paying and you look at you know other companies then you can sort of make a
decision based on the price points so I find that when you start out maybe
you're only getting a few hundred visitors a day you're on a shared
hosting plan then you can move up to what they call like a semi dedicated
hosting plan where you're maybe paying 25 bucks a month but I would say that's
probably good from 300 visitors a day to about 1,000 or 1,200 visitors per day
and then once you're getting you know more than that you know say 1200 or more
you'll probably need to move over to a hosting plan that you know maybe you're
paying $100 250 a month and I would hope if you're
getting that much traffic you're able to monetize it and that is you know just
the price of doing business because you obviously need to be able to serve the
website you need a stable environment so it's definitely worth it to upgrade the
hosting that is one of the big expenses that a lot of people won't talk about
over the past two years I've invested about ten thousand dollars in the site
has obviously made way more than the ten thousand dollars and we look at 2017
that means the profits are still you know well over you know sixty thousand
dollars again that's pretty good for business that I only spent a couple
hours a week on let me go over the details of the site with you so a lot of
people ask about you know how I have certain things set up and stuff like
that so I'll tell you about it here now I won't reveal the site that's just not
my style I've seen too many of my friends get their sites hit with
negative SEO and just have basically a bad outcome with any sort of public case
study other people do share their sites and if you're interested in that sort of
thing you know check them out I know the income school guys share their site so
if you're interested in that sort of thing you want to see examples you can
you know look at their case studies as I mentioned I published a pretty good
amount of content on the site there are over 300 posts on the site how long are
the posts you may be thinking they're about a thousand words each for most of
them however there's a small percentage probably about you know 10 or 15 of them
that are much longer they are anywhere from 2,000 words to 15,000 words if you
are thinking no one's gonna read 15,000 words you could be right but it turns
out from an SEO perspective it's actually a very good thing to have a lot
of words on the page a lot of images and captions the more words you have on the
page the more opportunities you have to rank for longtail keywords so for the
most part most of the articles are a thousand words or so there's just that
small subset where larger search volume term and I know I need
content there or maybe it just happens to be a post where there's a lot of
information available at a lot of products and I found that you know
having more words there can be helpful the other part is how much traffic is a
site getting per day per month and that sort of thing so on average it varies
right so most of the year that the site's giving 1000 1500 visitors per day
over the retail season that's sort of the second half of November to December
the site's getting you know up to three thousand visitors a day it really kind
of explodes at that point in time when we look at the revenue from November to
December and we compare it most of the time and I've talked to you know several
of my peers and friends who run sites as well most of the time we see that the
revenue in December is about two to three times greater than November so if
you have a site you could kind of gauge how much your site's gonna make in
December by the earnings in November now it always varies there's there's so many
different factors that play into it but it can give you a pretty good idea and I
encourage you to you know look at your historical earnings each year and then
that'll give you a better idea for your specific site what happens from November
to December and then even January so if you're interested in learning how to
build one of these sites yourself here are the four main steps these are high
level and if you want to learn more definitely check out some of the stuff
on the channel and consider subscribing I put out new material all the time and
take a look at some of the playlists I'll put some in the description since
you know for each one of these steps and concepts I could talk for hours on each
one first part you have to pick a niche when you pick a niche you need to make
sure that people are actually searching for it and that it's actually profitable
if you get this part wrong if you pick the wrong niche you're kind of screwed
right there's no way you can recover if you pick the wrong niche say if people
aren't searching for it or there's no products to be sold or no monetization
method then you can't do anything about it even if you do everything else
perfect after that you're gonna have an issue the second part is creating the
site so you'll need to get a hosting package get
a theme most people build on WordPress but if you are a coder of some kind or a
designer and you like to use some other you know CMS out-there content
management system or if you just want to code in HTML you could do that
however WordPress is super easy and if you're trying to do Amazon affiliate
marketing it's best to focus on the marketing part not the design or coding
or whatever so I would just advise you just get a hosting package use WordPress
and move forward you need to spend your time on the marketing part once you have
your site set up and you have a theme and it looks nice and everything then
you publish content I recommend starting small now a lot of people will tell you
to go to the big model you don't want to have a small microsite but I say they're
making a big mistake and they recommend to publish like 50 or a hundred or 200
posts which is really hard even if you have like unlimited resources and all
the money that you need to have that publish it's still hard to say hire
writers pull together all the content get it published it's not just a slam
dunk and if you outsource all that stuff there's a lot of work just in the
administration and like sending e-mails back and forth like I said even if
you've got unlimited resources it's not easy to publish 200 articles for example
so I recommend to start and launch with 10 posts that's it just tag 50% of it so
5 articles should be affiliate reviews where you talk about a product and
recommended those are the ones that you can think of as like money articles and
the other 5 the other 50% should be how to or informational content you want to
have the blend you know Amazon wants you to have like a
regular sort of blog where you're not just publishing affiliate advertising
content but you're also providing value to the community at large
you know the niche community that is you're providing a site that people
actually want to read so if you just have like really aggressive sales
content Amazon is not gonna like that in fact
you may not even get approved to the program if that's all you have so make
sure you do 50/50 but don't go crazy just publish ten pieces of content to
launch after you have your site launched you have your ten pieces published then
you need to promote your site you need to get traffic to your site the primary
goal is to get organic SEO traffic from Google to your site yes there are other
search engines but the majority of it is through Google so I would recommend just
focusing on you know Google traffic even though there are other search engines
out there that said the main thing that you could do to rank well on Google and
staff good on-page SEO which I have like a checklist that I'll refer to another
video below in the description but basically you want to have your keyword
in the title you want to use the keyword in the first paragraph or so like the
first 100 or 200 words you want to have some images on the page that have a file
name which is keyword rich you don't want to stuff the whole article with
keywords that's kind of an old-school SEO tactic like a decade old that
doesn't work anymore so don't do that you'll want to have like a naturally
written helpful article that solves the problem of the visitor the other portion
of SEO is to have backlinks and there are two main areas that I want you to
focus on if you're trying to get backlinks blog commenting and guest
posting so I like to keep things simple that seems to be the most effective way
where you can sort of stand out from your competition so if you find blogs
and your niche comment on them build relationships with those bloggers and
then in the future say after you've made contact with them maybe like three weeks
till like two months you can ask them if maybe you could guest post on their site
what you don't want to do and what a lot of people do is they just send an email
and they ask if they can guest post on someone's site that can work sometimes
but really it's kind of aggressive and pushy and you're not making any friends
if you comment on people's blogs and have some correspondence with them first
you're kind of making like internet friends with them and that's a good
thing too because you're building a relationship
and basically those are the four main steps so those are high-level and if you
do want to learn more definitely check out some of the playlists that I've
placed in the description again have a look around check out some of the other
videos if you like what you see please subscribe I put out new content all the
time actually on Fridays I usually do a Q&A so if you have questions be sure to
hop on the live Q&A and I just answer your question here's the question of the
day what would you do if you had a site that was making you seventy thousand
dollars a year how would it change your life would you be able to say take more
vacations pay off debt eat out more often maybe you could pay off your house
early let me know in the comments below just curious about you know what you're
into and what you would do with an extra 70 thousand per year thanks for watching
the video again I'm Doug Huntington for niche site project
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