- You see this?
This is what marketing has turned into.
People think that marketing is some overwhelming, sophisticated, complex thing when in reality,
it's something that's very simple and something that you can implement to your business to
be able to make money online and grow a successful business.
My name is Benson Sung and today I'm gonna teach you the foundations of successful marketing
that generates millions of dollars.
Tired of all the BS that all the inter-marketers and gurus are selling you, I'm going to give
you the clarity that you need to implement this.
The first foundation of being able to grow a business online and create a marketing campaign
that's successful, is being able to understand your ideal audience persona.
What is the ideal audience persona?
Essentially, it's understanding who you're going after.
Who is the target audience, and being able to determine five to six different categories
that I'm about to teach you right now to determine the very simple things that you should target.
The first thing is understanding the emotional triggers.
What are the emotions that you want your target audience to respond with when they see your
business or your brand.
The second thing is what are the values that you want them to have.
What's important to your target audience, and how can you demonstrate that with your
business.
The third thing is what is the goals, what are the outcomes, and what are the results
that your target audience is looking for when they go to your business.
When you understand these three things, you'll be able to focus and really hone in on your
marketing and also on growing your business, 'cause this is the foundation.
How should they feel?
People always remember that.
People always go for feelings and they justify with logic.
Lead with emotions, lead with feelings, and then use logic to be able to sell your product
or service.
Category is understanding where is their current focus/attention.
Where are they putting their time, and where are they putting their mental focus?
Look at the books.
Where are the books that they're reading?
What kind of books would they read?
What are the conferences that they attend?
What are the websites that they're already spending their time on?
What are the events that they go to?
What types of hobbies do they have?
What types of passions and things do they focus on in their day to day life.
What are the things that really really do?
You wanna really understand and hone in on what are the attention and where the focus
that they put in during the day to day life.
When you understand this, you're able to target them specifically on Facebook.
You're targeting them with your content on your website.
You're targeting them on Google, with your videos, with any type of marketing and any
type of thing that you use to implement to grow your business.
So understanding these things is very important.
The conferences, the books that they read, the TV shows that they watch, what hobbies,
what passions, what do they do during the day to day life.
What are the stuff that they use.
Understanding that is the next step.
The third core thing you really wanna understand is what are the pain points and what are the
struggles and challenges that you are, the people that you're going for are experiencing.
People do things for two reasons.
The first thing is they go through the process of moving towards happiness, something good,
something that they want to experience.
Some joy, something that's good for their life.
The second thing is they move away from pain, struggle, challenges.
So you wanna identify what is happiness to them.
What is the result that they're going for?
What's the outcome?
The next thing is what is the pain that they're moving from?
What are they struggling with?
What are the challenges?
If you understand these two things, then everything that you do will be much easier with your
communication with them, and your marketing, and growing your business.
You want to identify is what is their options that they have to be able to buy or achieve
the results or the outcome that they're going for, or avoid the pain, the struggle, their
challenge.
What are the options that are out in the marketplace?
Basically, who are your competitors?
Who are the people that they're buying from already?
Also, what are the different alternatives that they can use to achieve the result?
Let's say for example someone wants to lose weight.
That's their pain point.
They're overweight, or they're struggling with their weight, or they might have a medical
condition that struggles with their weight, and they wanna lose weight.
They wanna look better.
They wanna feel better about themselves.
They wanna move from the pain of being overweight to becoming healthier.
They wanna have a healthy lifestyle, too.
For those types of people, what they wanna focus on is they could be going to a gym membership
is one solution.
Getting a gym membership, another solution could be trying an exercise program at home.
There's so many different solutions and options for that specific moving away from the problem
and then moving towards the result, that you wanna narrow down and hone in on those things,
and then really dive deeper into it.
So that's the core thing.
The next thing is what are their objections?
What are the things they would object to when they are potentially looking to buy your product
or service?
There could be things like, there's too expensive or it's too cheap, or it could be time.
I don't have the time to look at this product, or I don't have the time to use it.
It could be complexity.
They're overwhelmed with so much information and knowledge, how can you simplify it for
them?
Another thing could be you wanna identify things that are struggling, that their challenges
are before they move forward with buying your product or service.
There's so many different things, but usually I can give you four right now: time, belief
in themselves to be able to use your product or service, belief in your product or service
overall, and then also the money.
These are four very common objections for any product or service out there.
The fifth and final thing once you identify all these four different categories that we
covered, you wanna narrow it down.
What is their age?
Very specific things.
What are the age, are they married, do they have kids, where do they go to school, what
kinda education, what's their income level, do they own a house, do they not own a house.
You wanna build almost multiple different types of people, and being able to understand
and really hone in on what that looks like.
You wanna look at things like are the occupied, where do they work, what are the criterias
and different things that you wanna come up with.
You hone in on that, then you combine these, you have what I call the ideal audience persona.
Finally, one of the things to put this all together, and I'm gonna give you a secret
tip that I used, is to focus on interviewing your 10 best customers or clients on the categories
that we just said.
Find out and interview them and ask them questions on what motivates them, what are the results
they're looking for, what are the emotional triggers.
What are the challenges that they're experiencing?
Where do they spend their time?
Now if you're saying, "Hey, I'm just starting out, "I don't have customers or clients,"
even better.
Focusing on interviewing your ten best competitor's customers and clients.
You can go on sites like Amazon, you can go on review sites like Trustpilot.
There's so many different review sites for your product or service that you're selling,
that you can just reach out.
Even Google reviews, and just say, "Hey, John or Julie, "I wanna just interview you.
"I wanna understand more about you "because I'm personally trying to create a product
"or service or I have a product or service out there, "and I wanna understand more about
you, "and I wanna maybe give you a free sample or a free product "so I can really help you
add more value to you, "to help you solve your problem "or help you achieve this result."
So that's really a way to be able to do it, either your competitors or either your own
best clients and customers and then just interview.
Gather that data.
It'll make this process so much easier, and what you'll learn and the insights that you'll
gain, will be priceless.
The next thing to put this all together is, the goal of this is once you understand all
of this, you wanna communicate with your target audience.
That's all marketing is, is communicating with your target audience, getting their attention,
and communicating, having them understand, have awareness about your business or brand,
and buying from you ultimately.
You learned the foundation of a successful business online and even marketing campaigns.
So what you wanna do now is, I want you to do three things.
You can leave a comment below, click like on this video, and subscribe to the channel
right here.
On the comment I want you to say just "yes" if you're super excited that you know the
foundations of a successful business online.
Just say "yes" in the comments below.
Another thing too is that, I personally am just doing this, the reason that I'm doing
this is to give back to the entrepreneurial community, to give back to you.
I wanna add value to you, I wanna share with you, I wanna teach you.
I don't make any money from this, I just wanna build a community of people like us, so we
can focus on really just growing together, adding value, and being able to share our
experiences and take our businesses to the next level whether you're a startup or an
established business.
Let's connect together, let's build this community and take it to the next level.
So thanks for watching, and I'll see you in the next video.
in the next video
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