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- Hey, this is Russell Brunson
and I'm gonna do some questions today.
And the very first question I got from you guys
is all about time management,
which is interesting, I'm guessing because
a lot of you guys are wondering,
Russell, how in the world are you able
to juggle a company with over 250 employees,
plus have a beautiful wife and five kids,
and church responsibilities,
and all these other things
and not go insane?
And, a couple things.
Number one, some days I do want to go insane.
So, don't feel guilty if you're looking at this
saying, "how does he keep it all together?"
Sometimes I don't.
So I'm just like anybody else.
There's lots of ups and downs,
but as a whole I do my best
and I cram a lot into every single day.
And so the question is,
what's the secret to creating more time in your day?
What strategies do you use to manage your time
as an entrepreneur?
And so there's a lot stuff I can share,
but I just want to kind of share what I think is probably
the most important and probably the thing that sucks
the life out of more people who are trying to be business
owners than anything else.
In fact, I think especially for entrepreneurs,
people who are trying to sell things online or make money
or whatever,
one of the biggest problems we get into is
there's so much information, and then there's,
so you start reading books and courses and watching videos
and podcasts and more podcasts, and you start getting all
this overload sometimes.
We have so many things happening.
And that's the big part I think,
initially, is the information overload,
but then what's even worse is the communication overload.
What I see people doing all the time
is every single time their messenger beeps,
they're like stop, oh no.
And they're checking the Facebook Messenger,
and then oh Skype read,
then they got a phone...
then they gotta check their Voxer and then their Instagram
and then their feed, and they're,
all these amazing things that are happening all the time,
and we get so distracted that we're never able to sit
and focus.
And so what I want to talk about is,
and probably the biggest time strategy for me,
is proactive time versus reactive time.
So what that means is, if somebody calls and my phone rings,
I will never answer it unless it's my wife.
She's the only person that I actually answer the phone for
because she trumps all things.
But for anybody else, I never answer my phone calls.
I try to not ever do phone calls at all.
If you've ever tried to call me on the phone,
I'm like, Ah, I really don't do phone calls, either email me
or Vox me or something because
I like to have where I can choose.
Okay, I'm gonna answer messages between four o'clock
and five o'clock today.
So from four o'clock and five o'clock,
I'm getting in the zone and answering all my emails,
listening to all my messages, just getting it all at once
in one block, and that's it.
That gives me the rest of the day to focus on doing
whatever I want to do.
So many people, they get stuck in this reactive mode
where they're just every single thing that hits them,
they're like, "oh!"
And they're jumping here, they're jumping there,
they never actually get anything done.
So, you, as a busy entrepreneur who's trying to change
the world and trying to create products and businesses
and companies and do all of these things,
you can't be jumping off every single thing.
You have to have focus time where you're able
to actually work and the biggest thing is
breaking out your time where you no longer let people do
reactive communication where you're reacting all the time.
You have to focus on the proactive.
So, you shift things and say,
"okay, this is the time I'm gonna answer all my messages.
"If you have a question for me, you have to send it to me
"in a way that I can answer during this period of time
"because I can't shift my focus.
"I need to be able to focus on what I'm doing here."
I think that's the biggest time management thing
that help entrepreneurs.
I think most entrepreneurs,
if you want to see how you're doing in time management,
do a time study where basically you sit down
and start mapping out...
Okay, from 8 a.m. to 8:15,
what do I do?
From 8:15 to 8:30, what do I do?
And map that your entire day for two or three days
and really quickly, you realize,
"oh my gosh, I'm spending like 80-90% of my day
just reacting to messages and that's why I never
get anything done."
The reason why I'm gonna be able to move things so much
faster is I have spent the hour at the end of the day
or maybe whenever that is.
Maybe in the middle of the day for you,
whatever makes the most sense.
Just doing those things and the rest of the time,
you're just focused on destroying the next piece
of your goal and getting closer and closer
to your dreams.
That's the first question about time management.
That's the secret to creating more time in your day.
And I hope that that helps you guys.
Thank you so much for watching.
Every single week, we publish new secrets just
like this one.
Make sure you subscribe so you don't miss any of them.
And I will see you on the next video.
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