THE 40s AND 50s WITH RAIN
SHOWERS LATE TUESDAY,
WEDNESDAY, SO LOTS OF CHANGES
GOING ON OVER THE NEXT COUPLE
OF DAYS.
♪ [ MUSIC ] ♪♪
ARE YOU LOOKING FOR A NEW
LOOK THIS YEAR.
PERHAPS A NEW HAIR STYLE?
THERE'S A NEW TRAINED IN COLOR
THAT HAS TILIST TALKING.
JOINING US THIS MORNING WITH
REBECCA REEVES.
THANK YOU VERY MUCH FOR
HAVING ME.
COLOR IS STILL A HUGE TREND.
WE'VE BEEN SEEING THAT FOR
YEARS NOW.
YES.
IT'S NOT NECESSARILY A NEW
CONCEPT BUT IT'S SOMETHING
REALLY COMING ABOUT WITH BUSY
MOTHERS, THE STUDENTS, THAT
REALLY DON'T HAVE EXTRA TIME TO
SPEND ON TRADITIONAL HAIR
COLOR.
IT'S FROM PAUL MITCHELL, AND
IT'S CALLED P. M. SHINE, AND IT
INTENSIFIES AND MAKES YOUR
NATURAL HAIR BRIGHTER AND
BETTER AND CONDITIONS IT, AS
WELL, WITH THE ABILITY TO
CHANGE THE ACTUAL TONE.
HAIR COLOR.
WE HAVE A BEFORE AND AFTER,
OUR MODEL HERE.
WE'LL SHOW THE COLOR SHE CAME
IN WITH AND TELL US ABOUT YOUR
GOAL AND WHAT YOU WANTED TO
ACHIEVE HERE WITH THE LOOK.
CORRECT.
SHE IS ACTUALLY IN THE PAGEANTS
AND WE NEEDED SOMETHING THAT
WOULD BRIGHTEN HER UP AND DRAW
ATTENTION TO HER BEAUTIFUL EYES
AND FEATURES.
SHE CAME TO ME AND SHE HAD
THESE NATURAL RED TONES IN HER
HAIR BUT LOOKING AT HER AND HER
MOTHER I KNEW WE NEEDED TO DO
SOMETHING THAT MADE THE REDS
COME BACK OUT.
YOU CAN SEE THE BEFORE AND
AFTER, A MOUSY BROWN THERE AND,
BOOM, THE P. M. SHINE, CHANGING
THAT INTO SOMETHING BRIGHTER
AND BRINGS OUT HER FEATURES.
A VERY VIBRANT COLOR.
YES.
HOW IS THIS COLOR SO MUCH
LESS HIGH-MAINTENANCE THINK A
TYPICAL TREATMENT?
IT'S A TRANSLUCENT COLOR AND
IT GOES ONTO THE AIR SHAFT AND
OVER EIGHT WEEKS, IT FADES OUT
SO YOU DON'T HAVE TO DEAL WITH
THE HARSH LINES WITH DYEING.
IT'S GOOD FOR A BUSY MOTHER, A
STUDENT, YOU KNOW, THAT WANTS A
CHANGE BUT NOT SOMETHING
PERMANENT, THAT YOU WILL HAVE
TO GO BACK EVERY SIX WEEKS AND
GET TOUCHED UP OR HAVE DARK
ROOTS.
I BROUGHT OUR P. M. SHINE COLOR
SWATCH WITH US TODAY.
YOU COME IN AND WE LOOK AT YOUR
NATURAL HAIR COLOR AND
CUSTOMIZE A BLEND FOR YOU, FOR
SOMETHING THAT WOULD INTENSE
GUY YOUR HAIR OR CHANGE IT A
LITTLE BIT AND IT'S GREAT FOR
BLONDES.
SOMETIMES THEY GET THIS WILD
HAIR AND WANT TO GO DARKER AND
THAT'S SCARY FOR THEM.
I'VE HAD IT HAPPEN, AS A BLONDE
MYSELF, YOU GO DARKER, YOU
FREAK OUT AND THEN IT'S LIKE,
OH, NO.
THIS IS SOMETHING YOU CAN DO
AND IT DOESN'T STAY
PERMANENTLY, AND OVERTIME YOU
CAN DECIDE IF IT'S A COLOR THAT
WORKS FOR YOU, IF YOU LIKE IT
AND WANT TO CONTINUE WITH THAT.
WE CALL IT OUR LUNCH-TIME HAIR
COLOR BECAUSE YOU CAN GET IN
AND OUT IN THE AMOUNT OF TIME
IT TAKES WITH YOUR LUNCH BREAK.
THE OTHER THING WE DO WITH THE
P. M. SHINE, WE START WITH IT
REGARDLESS.
WE CALL IT THE TOP COAT, LIKE
WHEN YOU GO TO THE NAILED
SALON, YOU NEVER LEAVE WITHOUT
HAVING YOUR TOP COAT, SO IT
SEALS IT IN AND MAKES THE OTHER
COLOR LAST LONGER.
WE ALWAYS START YOU WITH P. M.
SHINE BECAUSE IT CHANGES YOUR
TONE.
IT'S AN ALL-OVER HAIR COLOR.
CORRECT.
NO FOIL, JUST A REGULAR
APPLICATION?
YES, MA'AM.
WE DO IT AT THE BOWL.
YOU COME IN AND WE GIVE-GOOD
SHAMPOO, PUT IT ON, SITS FOR
TAKEN-15 MINUTES, SHAMPOO YOU
BACK OUT, BLOW DRY YOU, OUT THE
DOOR AND BACK TO WORK OR
WHEREVER YOU NEED TO BE.
THAT THREE HOURS THAT WE'RE
SORT OF USED TO...
YOU ARE OUT THE DOOR FASTER.
YOU SHOWED US THE SHADES.
CAN YOU TAKE PEOPLE THROUGH ALL
OF THOSE IF THEY WOULD WANT
SOMETHING DRASTIC.
WE'LL START WITH A
CONSULTATION.
IT DEPENDS ON WHAT THE CLIENT
IS WANTING.
IF THEY ARE DARK BROWN AND WANT
TO GO BROWN, THAT'S NOT
SOMETHING THAT CAN BE ACHIEVED
WITH THE P. M. SHINE.
BUT WHEN YOU WANT ENHANCEMENT
AND CONDITIONING THE AIR, IT'S
EASILY DONE WITH P. M. SHINE.
THAT'S SOMETHING TO
RECOGNIZE.
WHEN YOU SAY CONDITION, USUALLY
WHEN YOU TALK ABOUT COLOR
TREATMENT, YOU'RE TALKING ABOUT
DAMAGE THAT CAN HAPPEN TO YOUR
HAIR AND YOU HAVE TO WORRY
ABOUT THE CONDITIONING?
CORRECT.
THIS IS KNOWN AS CONDITIONING
HAIR COLOR.
IT'SAMMONIA-FREE, DOESN'T
DAMAGE THE HAIR.
WHEN SHE CAME TO ME SHE HAD A
LITTLE BIT OF DAMAGE IN HER
HAIR AND OVER TIME IT'S GOTTEN
HEALTHIER AND VIBRANT AND
BEAUTIFUL AND SOFTER, WHERE SHE
CAN PUT HER HANDS THROUGH IT
AND NICE AND SLICK AND SHINY.
I JOKE WITH MY CLIENTS WHEN
THEY LEAVE THAT I CAN SEE MY
REFLECTION IN THEIR HAIR.
GREAT.
THE SUNLIGHT JUST BOUNCES
OFF OF THE HAIR.
IT'S BEAUTIFUL WHEN YOU DO
THESE TREATMENTS.
THEY ARE WONDERFUL.
AND PAUL MITCHELL, WHAT A
GREAT TRUSTED NAME.
YES.
IF YOU WOULD LIKE MORE ON
THE NEW HAIR TREATMENT YOU CAN
FIND THEM AT
TEAMSHAREOBSESSION.COM, RIGHT
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