What's up guys Jason Wardrop here and in this video, I'm gonna break down exactly how to get real estate clients through facebook advertising
now the reason why I'm making this video is because a lot of you have been reaching out to me lately asking me about how
To go through and get clients how to run ads for clients. I'll do all that stuff
And so I figured I just make this video really quick showing you guys the two key funnels that I use it'll even show you
Several of the Facebook ads that I use I'm running currently that are performing extremely
Well now I know a lot of you guys have also reached out to me about
Mentorship and kind of going through and coaching you through this whole process and so I've been wanting to do this for a while
But I just kind of been procrastinating delaying and putting it off
But what I'm gonna do is I'm finally going to put together a course for you guys breaking down exactly what I do to acquire
clients
how to run ads for clients how to get success for them and how to scale things up to six figures and then how I've
Even gone through and scale things up to over seven figures multiple seven figures in the last couple of years
So if you guys want that I'm going to add a link to a wait list
I'm still working on kind of like the outline of all that stuff
But hopefully in the next month or so I want to put together something really
Solid really good for you guys
so I don't wanted to surround some crap and
the nice thing is is this course will be something that's different than a lot of these other courses out there where
Most of these guys are making all their money
They're making all their money selling you the course, which I'm actually going in here. And as you guys have been following my channel
I'm doing it
I'm doing it day in and day out and this is my main source of revenue my main business and
So I want to go through and just be completely
Transparent and show you guys all of that
Right now with that said if you are brand new here the channel first of all
My name is Jason Wardrop and I launched new videos every single week on how to generate more leads
Make more money and grow your business
So if you're brand new here, make sure you subscribe and hit that notification bell
So you'll be notified every single time a new video is launched
And also with that said before we dive into you know
my funnels and my ads and all this stuff just to show you guys that I have a tiny bit of an idea of what
I'm talking about this is inside of one of my Facebook Ads accounts right here
And this is just one campaign and you look right here. This is the last 30 days so December
26 2018 it's January 24th. So we'll refresh this just so you guys know that it's real and
This is how much money I've spent in the last 30 days. So we've got about seventy seven thousand dollars
And for those you guys wondering like well, that's just you running all the ads for all your clients
This is not including any of our clients. We've got separate as accounts for every single one of our clients. This is purely
client acquisition
Right here. So seventy seven thousand dollars which you know just a little bit over twenty five hundred dollars per day
and I actually just went through you can see I've got
Several ad sets that just created and so tons new ad sets going live on Sunday
so I just want to get that out of the way and for those you guys were like brand-new here and thinking oh I'm with
The sky even know what he's talking about
I've got a little bit experience and that's why I want to go through break down and share with you if you are new here
or if you've been around for some time now now guys keep in mind that running Facebook Ads is
After you go through if you're just starting out with your real estate digital marketing agency
This is after you've gone through and done all the organic methods and after you've already got some solid
clients because if you don't have that
Basic core process in place and you haven't done some of the free ways to go through and get phone calls
Set appointments to go and make the sales and you don't have that done
Then you're gonna be going through and investing money into something. That's not really proven
So you're gonna be wasting quite a bit of money when you're first getting started
So you want to go through make sure you are doing those organic free methods of posting Facebook groups and your Facebook page
LinkedIn all these different things that I talked about in other videos a lot of different free strategies going to networking
Events being in connecting with in person with different people
But then once you've kind of got to a point where like man, I'm doing all these organic things
I'm getting clients, but it's just not enough
I'm not growing as fast as I want to grow then that's where Facebook Ads
Really come into play and you know, I talked about Facebook Ads Instagram ads
It's really the same thing because obviously Facebook owns Instagram as well
So basically, I'll let me just show you really quick the two key funnels that I actually run ads to and then here second
I'll show you some actual ads that I'm currently running right now that are performing extremely well and I'll break down why they're performing well
and how you can kind of like
model not copy guys
because obviously
You'll see that these are very specific to me but model are kind of some of the results that I'm doing with these Facebook ads
So the first thing before you even run a Facebook ad guys it all is big-time where you're running the ad
Okay
Like what funnel you're running it to and I was just talking to
Zack Weiss who is one of you guys one of the viewers with the channel here and
He was talking about how he's wanting to help a realtor
Who's got some coaching programs all that stuff go through and you know make sales of his course and he had I think it was
like a fifty dollar course and
really at a fifty dollar course level like you're never gonna make money running Facebook Ads to like a fifty dollar course if you're gonna
Make money you have to have either like the logout sales funnel or sell a higher ticket item
and so what we do is we just go through and we sell a little bit higher ticket item to get people on our
Agency to actually go through and work with them. So this is the very first funnel that I go through and run
and you can see right here guys that the like
Landing page doesn't have to be something super pretty not to spend a lot of time on it
this is actually a very high performing high converting style right here where if you look at a lot of like the big
Marketers out there. This is a very similar style because look it's all white space
So it doesn't really take a long time for this page load
You've got a big clear head line up the top right here this buttons right there
So if they're pulling up on a mobile phone, it's going to be above the fold and an important thing to note
is that you want to make sure that you're pulling these up on your mobile phone to make sure that your landing page is
Optimized for mobile because 80 to 90% of your traffic's gonna be coming from mobile
So after they come here, what we're gonna do is have a value video, okay?
So this value video is basically to break down and talk about a story of you know
An agent that I worked with that, you know at the beginning stage
This is where before state they're after state and how we went through and it was it we're able to take them to that
After state where you know most agents want where most IDs are gonna want consistency. They're gonna want lead generation
They're well-proven lead follow-up all that stuff. But big thing really is consistency because you know as soon as you close one deal
You're only as good as your last deal and so that's a very important concept to hit with Realtors and honestly
Most business owners write a lot of business owners. They don't have that recurring revenue
They don't have that, you know monthly every single time if they make a sale. They've got it coming in
And so you got to make sure that you're focusing on
Consistency here, and this is really to build rapport because we're running Facebook Ads
Obviously you can go through and market your video right here this value video to your warm audience. People already know who you are
they like you they trust you and you're gonna get right out of the gate some really just easy sales just because
That's just how it goes. Right? Like they already know you they trust you they want you to help them out
And so you get some easy sales, but for all the other people who don't know who you are
Okay, the cold market they're gonna need to build some you're gonna need to build some rapport and Trust with them
And so that's why this value video
So you can see it's about 18 minutes and 46 seconds
It's about 20 minute video. And then once they're like watching it like ah, man, this is awesome
I'm ready to get started. They hit yes. I'm ready to jump in and then this takes them to an
Application where they're gonna go through and fill out some details cuz one thing you guys are gonna find out
It's very easy to go through and generate a li. That's really not the hard part
The hard part is going through and making sure you're spending your time with the most qualified prospects people that are you know
They're not brand new agents. They're not brand new to whatever business are doing
They're actually making some money so that they can invest some money into having you help them take their business to the next level
So you can see right here
We just kind of asked some basic information how many years you've been in real estate how many deals you're closing?
Monthly average Commission and then once they hit submit right here
We're taking them to an appointment scheduling app right here so you can see right here
What we do is we only have the next few days available
the reason being is because if someone sets an appointment a week or two weeks out most likely they're going to forget it and
honestly, what I would do here is
Friday the 25th day, which you guys are probably watching this video at a later date. I know that
But what I would probably do is only have the next three days where it's got the next four
But you know if it's Friday and they're not scheduled until next Thursday
Chances are they're probably going to forget even if you're gonna do relentless follow-up
So I'd even just have the next three days right there
And then they come in here click on this and you can see kind of the calendar. We've got 12 to 3 p.m
Kind of that afternoon time set up where they can go through and schedule appointments then once a scheduled appointment
Confirms it and then there's tax reminders email reminders all that. So they're gonna go and show up on the phone call, but
Key thing here, even if somebody scheduled an appointment
But if they haven't gone through and you know if they're not a good fit
We usually reach out to them and say hey
look
It looks like you're probably not at the level right now that that we're looking for
But what we can do is we've got these different trainings
So we kind of offer some lower ticket item the AUSA is going to work out a lot better for them
anyway in the long run because it's gonna be a lot more in their budget as well as
It's not going to go through and waste a lot of our time or their time on those phone calls
Ok
so that is the first one and that this is the first one that you want to start with because with this you're gonna get
a lot of
Applications depending on how much obviously you're spending on your advertising
But this is going to go through get the most amount of phone calls
So you can practice those sales skills get those people in
Kind of hear their pain points what you can do to go through and help them and then once you've kind of got a lot
of that nailed down, which honestly guys
You can easily go through and scale up your business to multiple six figures using this exact format right here
You don't really need in this next step
and so if I were you just start now, I would focus on 100% the organic strategies get your business up to a
$10,000 per month level then
once you're at that point start investing into Facebook Ads running it at a
I funnel just like this and inside of that agency course that coaching consulting course
I'm putting together for you all which the the link to the waitlist is right down below this video
I'm gonna have this exact funnel that you guys can just basically copy and paste and use in your business. Right because it's tested
It's proven to convert. I already know it works. We've been running it quite a bit
And so you guys will get access to this as well as this other one
now, this is an automated webinar where this is where this is selling more of light a
Monthly subscription or what? We do sometimes and say hey we pre sell the quarter and do a little bit of a discount
This one is selling a thousand dollar ticket item
and so this is just going through and
You're gonna get a lot of people going through and registering for this and this is where I'm running a majority of my advertising budget
So pretty much all this seventy seven thousand dollars is going towards that actually all of that because this is just this one campaign
right and so all this is going towards I'm actually this is a
Automated webinar where they can go through and sign up for some day and time, but that's all going to a live webinar
Which I do every single week because I like to jump on live with my clients and be able to answer questions right there
instead of just having this automated experience and if they're unable to attend live, obviously
You've got the automation in place where they can go through and attend it at a different time
But I like to get on with as many people as possible
Every single week live just because you're able to build that much deeper of rapport
Answer the questions really get them what they want and what they're looking for
Okay
So just really quick guys a quick recap before I show you guys these Facebook ads one
Use the organic methods that I've talked about right here on this channel and that inside of my agency course
We'll be talking about as well in detail
And use those to get to ten thousand dollars per month. Once you're at ten thousand dollars per month take a portion of that money
Invest into Facebook ads into this value video funnel right here or they're gonna be filling out the application
Going to scheduling a call with you and then confirming those calls and you're doing phone sales right there
and then honestly
I wouldn't even really move into this next phase until you're making probably a hundred grand a month with this simple strategy right here
Okay, and then at that point you can go and explore some of the automated of live webinars. It's just a lot more difficult
It's a little bit different concept different
Strategy and all that stuff. So that's exactly the the lay out the process
So if you're looking how to get your own real estate clients for your own real estate
digital marketing agency
Those are the first three steps that I would take one organic methods to ten thousand dollars per month to
Value video to 100 grand per month then that let's talk and we can talk about getting an automated or a live webinar
Ideally alive first up and running for your business. Okay, so now some of the
Facebook ads that work extremely. Well, okay
the thing is is one thing that you got to keep in mind if you're running a ad to a
Value video like this and you want clients that are gonna be able to invest a little bit more money in you
You don't want to be calling out the rookie agents right like look over here
I'm calling out the rookie agents right here because I'm trying to take someone from
Complete beginner to success to six figures per year in their their real estate business
But if you want somebody that's more of like that seven-figure mark
Make sure you're calling out the right person. Okay
So if you're gonna be going and running these rookie realtor clothes 11 deals in four months
This is gonna be the most broad market. It's gonna bring in the most amount of real estate agents
The only thing is is when you get them on the phone call, they're gonna be rookies
Right, so they're not gonna have money to go through and invest 1500 to 2000 dollars per month with you
But basically you can see right here
I recently started doing this and this has actually been working extremely well, so if you guys do have past real estate clients
And they've had success
Jump on a call right here video it record it. It just works amazingly
Well this ad right here I think is getting like leads for four to five dollars per lead and it's absolutely crushing it. So
anyway, guys
I would highly recommend kind of like doing this strategy of interviewing your clients
Getting that success story on video that you can post on YouTube Facebook runs the Facebook Ads Instagram, whatever it is
And then here's another one. This one is calling out real estate agents and brokers
Okay
So this is kind of this could be for a higher
ticket item right where you're going through and work with more experienced people and if you want to go through and say hey all
7-figure real estate agents or if you're closing ten deals per month. This is for you or something like that
and so then I go through break down a couple paragraphs of
Basically, what is working well for Debbie right here and then a link out to the page
Okay
And this is one where Debbie was she was actually kind enough to go through and do the video on her own
Most agents have a hard
or most people just in general have a hard time doing the own video right then and there and so this isn't very common and
Then here's another one going through and if somebody posts in your Facebook group on your Facebook page
Or they tell you something go and highlight that right
So I go through this is an exact quote from Jamie right here that she posted in our Facebook group
And so I looked I said, you know look Jamie is so exciting. My first post was published. So some 48 hours ago
So I tell their experience and I say look guys Jamie and once again, I'm going after more of the beginner agents
Right, so just keep that in mind when you're running towards a higher ticket item
So look, Jamie literally knew nothing about Facebook ads when she started
Okay
There's no reason you can't do this to like look at the success she got and she didn't know anything when she first got started
Okay, you can do this
You want to empower them you want to tell people like if you're training them let them know that you can do this
Okay, if you're gonna be doing it for them
Empower them and let them know that hey look I can take all this off your plate and let you know how to go through
And do this and then I have the call to action
Hey, if you'd like to attend a free training boom boom boom, or if you're doing the value video, you know, hey
I've got this this free
Video, I've got this food training for you go through and show you how to you know?
Add an extra 30 or 35 new qualified prospects each week to your database. Okay?
So anyway guys that is exactly those are the two funnels and I kind of broke that down
Organic to $10,000 per month this value beauty - 100 grand a month webinar as past 100 grand a month
Here are some of the Facebook ads right and then here is proof that I'm going through
I'm spending quite a bit of money on this. So I've got a good sense of how this all works for you guys
So also if you guys do want some my consulting mentorship any of that stuff, honestly
like wasn't really gonna jump in and do this stuff until a lot of people are asking and
It's now at that point where I'm getting a lot of you ask me, which is great
I want to help out as many as few as possible
And honestly, that's where I like I get a lot of my enjoyment is like you digital marketers. I'm a digital marketer
We're kind of the same person
And so I want to be able to help you guys out as well because I know where I was at
When I was first getting started I didn't really know where to turn
And like, you know the path go through and get success kind of learn
It's really the hard way of going through and just like trial and error experimenting
So if I could shortcut any of that for you guys
That would be my goal. So with that said thanks so much for watching and jump into that weightless
And I'll let you guys know when we launched that course
And then also if you're brand new here
Make sure you subscribe hit that notification bell if you enjoyed the video give it a thumbs up
I would greatly appreciate that because it helps other people just like you find this content and
Be able to learn from it and grow their business as well
So thanks so much for watching guys, and I will see you in the next video
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