Hey Wix designer!
Just like us, you're in the business of promoting your website and consistently improving
your SEO.
So today, we'll talk about a website term you've probably heard a lot, but maybe not
fully understood or implemented on your site.
And while it may not be the most exciting element of web design, it is crucial for being
found in web searches.
So without further ado, let's get into it: Alt-Text!
Alt-text is the "name" you give to a photo or graphic element on your site that helps
identify it.
But it's not something that users will immediately see, or the same as a caption…
Let's break it down.
Using the example of a jewelry designer who sells new and vintage pieces online, think
about photos they will likely post: Victorian engagement rings, bangle bracelets and gold
necklaces.
Picture a beautiful gallery of images, with impeccable design and navigation.
BUT, if the designer wants people searching for Victorian engagement rings, bangle bracelets
and gold necklaces to actually find their site, posting a photo of each item is simply
not enough.
Why?
Because Google doesn't read photos, it can only read text.
Without text labels to describe each photo, this designer's lovely jewelry won't appear
in searches.
There is, however, a remedy.
When building and maintaining a site, set aside time to label every single photo that's
published with a some simple keywords.
These words are the alt-text.
And they give your image the wings to fly in google searches.
Ok, maybe that's an exaggeration, but with alt-text, an image will stand a fighting chance
of getting found by users searching for similar items.
Think of it this way: if you don't label it, how will they know it's there?
Now you can see how alt-text affects your website's SEO strength.
So: while alt-text's most important purpose is to attract users to a site during searches,
it also serves another purpose.
If a certain image doesn't load immediately, or is broken for some reason, alt-text will
show up over the picture, identifying it for site visitors.
Long story short, every image you upload should come with a line or few words of alt-text
to describe it—trust us, it will do wonders for your Google ranking.
If you already know why alt-text is essential and just need a few pointers to add it to
the images on your Wix website, here's a quick tutorial:
First, let's add Alt-text to your individual images:
In your Wix editor, select the image that you want to add Alt text to.
Click Edit.
Hover over the image and click the Settings icon.
In the Title field, enter the title for your image.
It should be a short description (just a few words).
Now your image has alt-text!
Don't forget about the images in your galleries either; they should also have alt-tags.
To add Alt text to your gallery images:
Click the section that includes the gallery you want to add Alt text to.
Select Edit
Hover over the gallery image and choose Organize Media
Select the relevant image.
In the Title field, enter the title for your image.
Again, keep the description to just a few words
Repeat steps for each image in your gallery.
Go through each page of your website and make sure you've tagged each image with alt-text.
If you need help coming up with more search-worthy alt-text to describe your photos and lead
users to your site, try the new Wix SEO Wiz.
It analyzes your site's keywords and suggests stronger ones to enhance your ranking.
You can use some of these keywords to strengthen your alt-text as well.
Once you feel good about the descriptions of your images and graphics, don't forget
to save and publish!
Until next time, happy tagging!
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