So for those of you that are new here welcome to the channel you're about to
see a lot more of Kevin David and that lifestyle ninja and for those of
you who have been around since the beginning
welcome back maybe I have been gone for thirty days but you have never seen me
put out content like I'm about to where have you been for the last thirty days
have been a little bit occupied buying this little house right here on the San
Diego coast if you guys want a house tour leave a comment below telling me
that you want to see the NINJA Manor and I could give you guys a little house
tour but let's get to the point today we're gonna go over a brand new 2018
Amazon FBA product research hack and I'm gonna show you guys how to find a thirty
thousand dollar-a-month product in five minutes or less so don't even think
about going anywhere
what is that my beautiful ninjas it feels so good to be back we are going to
dive directly into this this is the product discovery tool it is like one of
the best Amazon product research tools out there kind of viral launch and
jungle scout are the two main players in the space and have the most data and
really give the best results so we're gonna jump right in a lot of you guys
have probably seen this type of view before where we're choosing categories
and you know we're choosing monthly sales and data and revenue like that
we're gonna get into some more advanced stuff and these exact actual filters
that I use to find products faster and do so kind of finding products that not
everyone else is finding it's a common concern that I get from my students and
followers and things like that is you know if I'm using these same filters
than everyone else is and we're all finding the same products and that
actually can be true so I'm gonna show you guys some unique ways to use this
specific tool and guys we will have a link down in the description for this
tool at a huge discount if you guys do want to try it out go ahead and use that
link and you will save a ton of money doing so so these are the categories
that I like to use I'm not gonna go through each one one by one but just
years of experience with FBA have proven that these are the most profitable
categories to look in I like to look for products that are 1297 and higher and I
do that just because you know people generally like to use multiples of five
I like to go kind of outside the box $13 is about as low as you can possibly sell
on Amazon FBA after fees and actually make a profit I like to see monthly
revenue you know 14,000 100 or higher and I liked the review count to be you
know 57 or lower so we're gonna do this and we're gonna view filter results just
to show you guys kind of what is popping up so it's showing us a bunch of
products here right and so everyone's seen this before you're probably saying
Kevin this isn't anything new you're right what we're gonna do here guys is
the advanced filters the advanced filters on product discovery are some of
the most influential and game-changing things that I found with Amazon FBA
product research in quite some time so let's go through the advanced filters
one by one a lot of these you can kind of ignore initial cost investment in
profit average margin percentage these are very much so
estimates and so I don't particularly use them right and so sales
year-over-year is actually pretty cool so what I like to do here is put 30% I
mean you know you can do 31% just so you're not actually you know kind of
doing the same thing as everyone else and we'll do 29% just so we didn't
include a few more that other people aren't looking at and we're gonna view
filter results again and so what this means guys sales year-over-year means
that this particular product one year ago the sales are now 30% higher so if
it was selling a hundred thousand dollars a month a year ago it is now
selling a hundred and thirty thousand dollars a month one year later so this
really tells you a lot about the product that it has you know longevity that it's
actually you know gonna stick around for a while and it's not gonna be some
seasonal product that's kind of kind of you know disappears so we see some you
know whirlpool water filters we see some pet products we see a pasta Fork right
lots of random stuff a pasta this is a great one it's selling you know fifteen
thousand dollars every single month and it's a damn pasta Fork and so that's one
of the ones that I like to use and guys I like to use these one at a time a lot
of people like to say okay I want this one and that filter and this filter and
all of these different things right that's not how you should use these
tools you're gonna find a lot of new things that nobody else is looking at if
you're looking at these products are excuse me these filters one at a time
rather than trying to like create this huge ultimately complicated set of
filters right do the categories do the monthly sales price revenue right these
three are the main ones with the categories once you fill this out how
you like you know it doesn't have to be 1297 you could look at $97 products or
over a hundred you could look at review counts under 25 or under 10 right we use
your own creativity use your own experience change these numbers up do
not just copy it but understand why we're making these choices right $13 is
about as cheap as you can sell on Amazon FBA review count is the most important
thing I never enter a new product niche if it has over a hundred reviews kind of
overall for the competitive landscape of the entire niche and so these are the
kind of the ones that I like to stick with and then I like to get creative
with the advanced filter so look let's take a look at another one sales change
this is the last 90 days if I remember correctly yep so I like to look at
things that have increased by a 51% um margin in the last 90 days so this
means that this is either seasonal and it's coming into season right now or you
know it's kind of gotten some exposure in the mass media or celebrity
endorsement or you know it's become popular just via the internet means via
like a viral YouTube video or whatever the case may be or it's just you know a
product that is starting to get more popular because of you know X Y Z it's
it's not that important to try to figure out why things are getting popular you
know you can do a quick Google Trends to see that things are starting to get Pavo
so this is an interesting one right it's a sliding glass door block or whatever
it is and just so you guys know this warning popular result is actually a
hugely important tool that viral launch has implemented that I haven't seen from
any of their competitors and what this means is it's kind of trying to help
people who are out there saying you know I don't want to look at all the same
products everyone's looking at so a lot of people are doing product research is
everyone's clicking through on this and doing more research on this and actually
clicking on this product to kind of see more about it then viral lunch will
actually tell you that so if a lot of people are all looking at the same
product it'll say warning popular result and it'll kind of be you know a warning
system to you to stay away so this obviously would have been helpful for
like the fidgets spinner for example back in the day when everyone and their
mom was kind of all looking at it and all potentially trying to you know learn
more about it and then figure out how to source it so that's another great one
sales change percentage up 51 percent review changes that goes well is a good
one so this means that you know the increase or decrease in the products
total review quantity over the last 10 days and so you can do things like ten
or hundred or however many that you actually want to see reviews because if
things are if a products getting a lot more reviews over you know the last
three months then that means that it's getting a lot of sales - because reviews
generally the market rate for reviews is between one and four percent four
percent being you know very good so if you've got a hundred sales four people
buy it excuse me four people leave a review that would give you a four
percent review rate and that would be actually a really high as far as the
market standard best sales period is a great one right so you know a lot of the
other experts and gurus out there are telling you you know don't don't sell
things that are seasonal but I know some people who only sell seasonal products
they'll sell you know stockings and they'll sell candy canes
or gingerbread houses during December and they'll literally make like a
hundred thousand dollars in a single month just from doing that and so the
people who understand that you know sometimes going against the grain and
being you know using your own creativity and using your own kind of logic is
actually going to pay a lot of dividends so if we look at best sales period for
April for example we can actually see with our own eyes what the kind of
seasonality is dictating for this particular month and so we see a lot of
you know outdoor stuff here you know we can check out December for example and
view the results and then we can actually see that you know this is like
flu season for example from what we're seeing here but we see you know
legostarwars commander we see jumping floating pad a lot of kind of gifts
obviously because it is the holiday season so going through this one by one
and looking at the best sales period actually is a really cool way to kind of
be able to figure out products that could be potentially seasonal and
obviously there'd be a little bit of thought going into it as far as sourcing
it correctly and making sure that it arrived for that month that it was
seasonal but the people who figure that out are making you know a ton of money I
have one specific friend in mind that I'm thinking about that actually makes
an killing selling only products that are seasonal
I'm sales pattern is one of my favorites and so what sales pattern is is it kind
of takes a variety of trends and kind of back-end data that viral launch has and
it'll show you up-and-coming products and so I this is one of the few that I
actually like to look at in combination with other filters but let's look at it
really quickly by itself so up-and-coming we see you know dinosaur
puzzles it does give us a warning popular results so a lot of people are
looking at that tablet clipboard we see some play structure things stroller
wagons lots of different stuff here to look at but I like to do up-and-coming
and then I also like to see a sales to review ratio of above two and so what a
sales to review ratio is is this means let's see what their actual explanation
is average sales to review ratio for the product on a level so it's not
particularly helpful but this means that if you get a hundred
sailes right and you get 10 reviews then that would be a sales to review ratio of
10 right so if you get 10 sales and 1 review that would be a sales to review
ratio of 10 and so 10 is a ridiculous sales to review ratio that like that's
incredible so I like to look at my sales to review ratio of 3 or higher right but
you could do 2 you could do four you can do 10 if you wanted to see products that
are getting a ton of sales and are getting not many reviews that means that
you know you could potentially enter that market and you could potentially
you know create a product that was getting more reviews just by getting
better you know follow-ups and things like that so we're gonna filter the
results again here and now we see a lot of the same product so these are
products that are getting a ton more sales than they are reviews but that's
just another fun little way to kind of play with this that's one that I want to
talk about before we move on to kind of the newer and a little bit more exciting
portions of this tool is the review rate percentage so this basically means the
average review percentage and the number of reviews received for every 100 orders
and so like I said the markets to enter it is anywhere you know between 1 and 4
percent and so if you want you know like a 4 percent or higher you're gonna see
products that have kind of passionate fans and what I mean by that is you know
if you're if you're getting out of 100 orders for people reviewing or more that
means that people really either like the product or really hate the product
because you know if they hate it then people are gonna review it even a
hundred times more than if they loved it but if you can find things that have
high reviews our high review of ratings like out of five and they have a high
review rate percentage then that means that people are really loving this
product and it means that you could potentially create a product that people
love as well and kind of enter the market that way so those are kind of my
main advanced filters that I like to use you know you can use these in
combination like sales percentage changes with an up-and-coming or you
know you can look for something that has like sales percentage over year over
year so maybe it's 50% higher sales this year and it has a low sales to review
ratio so you can potentially you know make a better email follow-up sequence
to get more reviews and then kind of take over the market so there's a lot of
really fun ways to kind of go about these advanced
filters and if you guys are interested I do have kind of a little cheat sheet
that I put together if you guys are interested leave a comment below that
says Amazon product research just leave the three words Amazon product research
as a comment and I will release that cheat sheet completely for free and
that's exactly how I like to use these advanced filters in combination kind of
a little bit more advanced strategies for those of you out there who are super
serious about your business I'll release that cheat sheet completely for free if
we get you know five hundred comments that say Amazon product research down in
the comments so let's get on to the keyword section keyword is one of the
most beautiful things that I've seen release as far as from a software
perspective with Amazon FBA in quite some time all of the other tools out
there more or less kind of focus on this particular style where you know you're
setting these these filters and you're actually looking at products themselves
keyword is something a little bit different and what we're gonna see here
guys is instead of seeing products after we make our variables and apply our
filters we're actually going to see keywords and we're gonna see potential
niches right we're gonna see the actual competitive landscape words instead of
individual products because one of the biggest problems with product research
kind of nowadays is people will do all of this work and then they'll see one
product and they'll assume that that product is what the entire niche is like
right but there's it's a very possible scenario and it happens all the time
where you'll you know you'll look at one garlic press and it'll have 13 reviews
and it'll have great sales and everything about it will look fantastic
but then when you actually type in garlic press into Amazon into the Amazon
search bar you'll see that the whole first page is full of products that have
you know 10,000 reviews and there's just this one product that has 13 reviews and
all of a sudden you know you're you're in this you're in this niche that has
you know a million reviews and it's basically impossible kind of to overtake
and so what keyword does is it shows you the the actual niche and it shows you
kind of the general area to get involved with as far as the product is concerned
rather than just showing you one particular product where you could lose
sight of that and enter a potential niche that isn't I'm gonna be
advantageous for you so let me apply the categories we're
gonna do monthly revenue of fourteen thousand seven hundred
we're gonna do the average review count of 50 let's do 57 or lowers to change
things up a little bit and we're gonna review view the filter results and just
as kind of a note here they do have the same advanced filters that we went over
in the product category and I do like to use those kind of again one by one and I
do have a couple little combinations that I have that I've proven have been
kind of the best at which we do have in the little cheat sheet that I'm happy to
released for you guys for free if we do get those comments Amazon product or
research if we get 500 of them I'll release you guys completely free because
I love you so when we actually view filter results here what we're gonna see
is keyword search terms and for those of you who are kind of used like the jungle
Scout or kind of what everyone else is doing this is gonna look a little bit
strange right because we're used to seeing products here but think about it
like this wine preservation opener is actually a overarching niche rather than
just showing one wine preservation opener viral launch is doing the work
for you and giving you kind of an idea score here and what this is is basically
showing you you know from a variety of different data points whether or not
this niche and this product category kind of the overarching general category
is one that might be worth kind of pursuing thermal cash register and let's
actually open up Amazon here really quick so thermal cash register I've
never heard of that before in my entire life I have no idea what this is let's
take a look at it really quick and if we actually look at the overall product
here we're gonna see monthly revenue of seventy-five thousand one hundred and
sixty one thousand right crazy numbers here we do see the reviews are very low
and so these products are literally doing seventy five thousand dollars a
month thirty three thousand dollars a month one hundred and sixty one thousand
dollars every single month and it has 70 reviews right so thermal cash register
roll is a product pit I kind of wish I didn't just show on this because I
probably would have sold it myself but you know I love you guys and somebody
out there is gonna capitalize on that and you know make things work so derma
rollers let's take a look at another one so if you look at derma rollers here and
we run the good old chrome Extension will see that this has 30,000
a month twenty two thousand one hundred and thirty one thousand dollars a month
six hundred and sixty thousand dollars a month that's comical hat over half a
million dollars every single month and we do see a lot of reviews on this one
but for a lot of these especially on page one guys we see less than fifty
reviews which is fantastic right we can see the review ratio we can see
everything in here all kind of in one beautiful little box and so that's it
those are two fantastic products that we found literally in within two minutes
just from using the keyword search right and I wasn't gonna show this one because
this is kind of one of my secret weapons for product research but you know my my
mission in life as you guys know if you haven't following me if you're new
welcome to the family but my mission in life is really to you know help free
people and these two ways are kind of two of my little you know secret methods
that I keep in my back pocket to find products for my own Amazon business
excuse me so let's take a look at one more Ned excuse me nebulizer machines
and let's run the numbers on this one just to make sure that this is actually
giving us good data so we see one hundred and ten thousand dollars every
single month fifty-three thousand forty four thousand with you know 100 or so
review so this one has a little bit more reviews but we do see very sustained
high monthly revenue here and the price point on this one is a little bit higher
which gives you you know some more margin to work with so all of the
products that this has showed us so far have been absolutely fantastic and all
we did was use my favorite categories with you know monthly revenue of
fourteen seven or higher with reviews of 57 or lower and so and then again we can
kind of do whatever we want as far as these advanced filters you know one of
my favorite ones is sales change so let's see that but maybe it's gone 30%
higher sales in the last 90 days and we can see thermal cash versus our again
hair regrowth laser blackhead vacuum cleaner and venture step for kids
register paper boys Easter basket right this is probably a little bit seasonal
so we might want to avoid that unless it was you know our our business model
eco-friendly disposable plates let's take a look at this last one I'm just
interested in because I love this tool so much it actually worked so
well let's run this really quick so eco-friendly disposable plates we see
some monthly revenues fifteen thousand thirty thousand we see some lower ones
but 41 thousand right and we see the review quantity is extremely low for
these forty one six six right one review on that so every single one of these
products that we found with the keyword research tool has been absolutely
fantastic and now I'm you know a little bit upset that I am NOT selling all
those products myself so you know use this tool it works incredibly well again
we have a very deeply discounted link for this particular tool in the
description which you can see right here and so that is the keyword tool guys
again play around the advanced filters one at a time or if you want to use my
super secret combination available in the cheat sheet then leave a comment
down below Amazon product research so the last thing I want to show in this
video is the brand tool brand tool looks a little bit different than most of the
other kind of product research tools that most people have probably seen but
it's a very cool idea it's a little bit less mature than I'd like to see it
there's not as many brands but viral launch is very good about adding things
you know faster than most other companies and they have probably the
most data as far as you know Amazon products with as anyone maybe jungle
Scout you know and them are definitely the top two and so how this works guys
is we are going to just choose the same categories that we like and then the two
things that I like to do our success level top 1% and growth rate insane mode
and this basically means a label depicting the rate which the product has
increased over the past six months and this one is sales volume compared to the
rest of the brands in the top-level category so these are kind of the best
the best in their own little subcategories and the last thing that I
like to do is average review count and this one is actually a total review
quantity for the brands products and so this will take a look at all of their
different products and it'll give you an average review Council I like to set
this one again at 51 or lower and we're gonna view the filter results here so
now we're gonna see products that are the best in their own sub categories
whose average review counts for all of their products are 51 or less so let's
take a look at a couple of these and see what we see the party joy sounds fun and
so this is going to give you an actual full analysis here so we see you know
average price change is going up a little bit sales trend over the last 90
days is going up 25% which is great right I'll show you their FBA fbm it'll
give you the total monthly revenue they're making 1.4 million a month which
is obviously fantastic average review quantity you know it's
pretty low and we see that they're doing you know seventy nine thousand dollars
with these plastic dinnerware sets and so it looks like they're literally
selling party plates you know stylish little party plates and
they're making an absolutely unbelievable obscene amount of profit
doing so and so this is a fantastic brand with very low reviews where I'm
again probably sad that I just showed this because I would have created a
brand of party plates and taken over this niche and so the next one we're
gonna look at is fermentis I assume this is probably something to do with alcohol
but yeah so grocery gourmet food we do see a lower sales trend here but we do
see a lot of sales they're doing 1.8 million a month so even if it's going
down a little bit I mean we could probably figure out why dry yeast yeah
so this isn't looks like home brewing type things you know they're doing a
hundred two hundred sixty one thousand four hundred forty five thousand dollars
every single month selling this one little dry yeast which is hilarious and
so we'd have to do a little bit more research as to you know why is declining
maybe we can maybe it's a good thing declining doesn't always mean a bad
thing you guys it means that you know potentially they're having problems with
our company or you know they're not keeping up with the times or they're not
evolving how they need to and that could potentially represent a way that we
could enter the market and you know take that over so let's look at this one last
one sell terms so this is automotive and these are great right these are the best
of the best brands right in these subcategories you can get a huge per
view into all of these different kind of niches and product categories they're
doing 1.3 million a month very low reviews it looks like they're literally
selling wire stud and packs with seventy one thousand dollars a month so these
are they're literally selling little car parts as a car park brand which you know
if you're out there and you're a mechanic and you're talking about you
know Amazon FBA or you like building cars or you could figure it out this is
a great way to find successful brands and seeing how you can use your
own experiences and your own kind of creativity and brain to potentially
enter this market and take things over so this is the brand tool again I just
like to do the top 1% insane mode we can do 51 average or lower and then again
you can play around with these advanced filters they're incredibly powerful you
guys don't get overwhelmed by them because they are advanced again we go
through it in very detail in a very detailed way in the viral launch cheat
sheet that I would be happy to share with you guys again
completely for free if we get 500 comments to say Amazon product research
down below so leave a comment you guys I hope you enjoyed this video I'm back I'm
going to be producing content in a way that you guys have never seen before I
promise you is going to be daily now and we restarted at the ninja podcaster if
you guys like podcasts there will be a link right here popping up for you guys
so subscribe to that podcast subscribe to the YouTube channel if you haven't
already Ninh just because you know I love you and I miss you guys and I'm
going to be releasing content in a major way now that I'm finally settled in my
dream home in San Diego so I love you guys we will check you on the next one
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