All about you
Episode 1- Boots.
I talk a lot
about marketing and sales and systems
and hiring and firing
but you run your business
and you're responsible for growing it and growing it profitably
and no one's going to do that for you, are they?
So let's talk specifically
about looking after you, that's coming by it's all about you.
I'll talk about managing you and managing your time and your priorities and yourself and your
diary in other videos. I want to talk for the next few
about looking after yourself. You're important, you're important to your business
and all these videos talk about that and looking after yourself so you make more money and so you make
better decisions is important and all those things are true.
But you're also important because you're important to you
and you're important to your mom and you're important to your family
as well as to the business and to kind of work responsibilities.
Looking after you is important for its own sake as well. You don't want to feel sh*t you don't want to be
unhealthy, all that kind of stuff.
There's more to life than work and being successful so we need to look after ourselves.
Let's start. Let's start from the bottom with our boots.
How long do yours last?
When I was young about 25,
in my first job, I wasn't wearing boots, I was wearing shoes because it was a suit. I was working in sales in
the IT industry and someone told me something about shoes and this guy said,
"You know the reason shoes wear out quickly, the reason mostly that they die on you,
is because they stay damp, your feet sweating all day and then you put them on again the next day
and there's still a bit damp and of course in a damp environment bacteria and bugs live
so they're never dried out properly so these bacteria and bugs live in your boots in the leather
or the other stuff, in cotton linings and stuff and they eat it
so your boots get basically rot from the inside. The linings and the leather
start to get eaten away and they lose their shape and they lose their stiffness
and eventually you're throwing them away
and know that they stink.
The answer to this was I was told,
buy two pairs, wear them on alternate days (this gives in time to dry out)
which means the bugs don't live
which means then they don't get to breed and grow
and all that, they die every night so your boots will last considerably in longer days,
more than twice as long because you have two pairs.
It was a good tip. Another time. I remember thinking when I was told this
who knew? I didn't know .
Now I do and here we go I'm telling you, your welcome,
buy two pairs wear them every other day, they'll last you much longer.
So there's a business lesson coming. I remember
being told this and realising that I didn't know
and the world (I'm sure your world is full of stuff you don't know).
You don't know what you don't know either (there's no cliche there).
You don't know what you don't know until someone comes along and tells you
here's the thing you didn't know
and you've lent it and then you do know. And that's okay. I don't think we should be feeling bad here
for what we don't know.
I don't want you to feel bad for what you don't know but what I do want to say to you is
your role in your business has changed somewhere and most of my business coaching clients
are well educated in the technical side of your business in your trade.
They have the technical skills. You keep yourselves up-to-date on the regulations on new tools or new
technologies or new ways of doing things.
But now your role is changing and you're moving more into
being a business owner than a trade person, you need to remember
to keep yourself up to date on the business stuff as well. Don't be surprised
(I'm talking about business because I'm a business coach). It would be a shock if I didn't win it.
So it's important for you to keep yourself
to learn these new things for about marketing and about digital marketing and social media marketing
and specifically how to market your business,
about sales and how to do that properly,
about how to have systems, about how to use technologies in the office as well as on site,
about how to manage people and lead people properly and set a culture and hire and fire well,
all that stuff. This stuff you need to do and learn.
And guess what, that's what I teach. That's what I help with in my programs.
Those shocks (no sh*t Jon).
But that's good. I've put these stuff together. I've made that my job to put this together
in a way that you can use it quickly
and easily and put it into practice in your business.
A business coaching program like mine isn't the only place you can learn stuff, of course
it's not, I went and learned it somewhere. I didn't just make it all up.
I've learnt in books, and on courses, and online, and all sorts of other places. You can do that
but you can come to my place, and my course and my program.
Learn more quickly and more importantly
put it into practice in your business which is the point. The point of learning this stuff
is to put it into practice and implement it in your business and make your business better
and make your performance in your business better.
So that's enough of your sales pitch. Business coaching is fabulous - you should get some
and if you think you might like to explore that with me why don't you press the link there for book a 10 minute chat
and we'll go into that process.
You're not ready for that?
Why don't you come to the next Tools Down workshop, there's another link for you to press there
and if you're not ready for that, then subscribe to these emails and get them delivered into your inbox
every Tuesday.
See you.
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