Hello everyone and welcome to another
Firefly Studios video, this week I am
back again with another episode of
Stronghold & Chill, today I've brought
Nick Tannahill, you guys know him as a
marketing manager, he's been in a few
videos AKA Spencer Steele, AKA
Maxwell Chuggerton, AKA Douglas Slater, we've
been in a few videos we've done to say
the least but that doesn't matter
anymore Nick, we're gonna strip you down
layer by layer, Jesus, interrogate what
make you, should I take my shirt off?
No really, we are just going to ask you some
questions about the work you do here
at Firefly Studios, some
more interesting, general mostly game
related questions to get to know you
better as a human being.
Okay, Yeah we've got our
Stronghold Crusader 2 session set up so
the format will be this, I will be
playing through a little 1v1 so you guys
have something to watch if you're
incredibly bored with Nick's questions,
yeah but then we'll run through about 10
or so questions and get to know Nick
better as a human being.
Stronghold & Chill- Nick Tannahill, Marketing
So it's all the genuine,
off the cuff, me, yeah, you're getting me,
unfiltered!
While I start building on
my base, could you give the audience some
context into what you do here at the
studio and maybe referred to Crusader 2,
yes, to give them specifics in how
you're involved in the projects. The projects I've
worked on include Crusader 2, basically
marketing the product from essentially
the point of knowing that we're
making it through to the announcement
and the PR campaign, the marketing
campaign and through to release and
beyond,
so really the marketing starts
as soon as we know we're gonna make
the game because you have to figure out
what the hook is, you know a feature that
a developer may be really really excited
about, that makes a lot of sense, such
as our new gameplay mechanic for Stronghold
Next, that is referred to kind of as
the meet but you need to
find the hook to sort of get people
interested in it because there will be a
certain number of people are interested
in a certain aspect of
the game, in Crusader 2 it was
the new 3d sort of almost a remake
of fans favorite game with new units, all
the other new features but you have
to kind of differentiate what is the hook
and what is the meet and sort of put the
hook out to people so they can
get as excited about the game as you are.
And yeah basically the job of marketing
is to find the people who are excited
about your game because there are people
who are excited about your game out
there, it's just the process of finding
them so yeah I do all the
marketing for the company and all
the planning I talked about then, I also
do sales, PR, bizdev, working with our sort
of partners be it steam or whoever, Apple,
Google and in addition to that I do lots
of management of people in the Studio,
across Arts, not so much coding
but arts, community management, all that kind
of stuff so I am a manager unfortunately,
sorry, but yeah essentially I handle
everything marketing related
while you do all of our awesome video
content which I tried amplifies as much as possible.
So could you tell us your favourite game
of all time. See I answered this in a
previous video and I said Jet Set radio
and I kind of feel like no one knew what
the hell that was,
you saw this blank look come onto your
face so I'm gonna say these days, on
balance, my favorite game ever is
probably Yakuza specifically Yakuza n°
5. It's basically a bit
like, if you ever heard of or played
Shenmue but not sort
of horrificly outdated in 2018, it's
basically not the team that made that
game kind of went over to some studio,
you play as an ex
Yakuza
basically, and your story is
you'll be
like Al Pacino in Godfather 3, you'll
get constantly getting like pulled back
in just when you thought you're out and
it's kind of about you kind of trying to
protect your friends and family while
still staying true to the Yakuza
world and it's kind of like a
a beat-em-up
essentially. Now to go back to the
serious game dev, I'm sorry so obviously
as a marketer it's kind of different for
you than other studio's devs here I've
interviewed but was there a
specific moment where you said
I want to be a game developer or you
know how did you get into it? There
was a moment, I basically did an
undergraduate course history at UCL and
then I finished that and it was coming
towards the end of that and I was
figuring out what I want to do, a
lot my friends becoming teachers, I don't
want to become a teacher, so I ended up doing
a marketing degree and halfway through
that I decided that my thesis would be
on like serious games and sort of the
market for educational video games and
how that can be sort of you know sold in
shops and used in schools etc etc and at
that point when my tutor suggested that
we try and get the thesis published which
we did in the end in a journal, and it was
basically that point at during my
university degree when I was like
I know quite a lot about this and
people want to hear about
what I know so. Can you tell us your
happiest memory at Firefly Studios. It's probably to
do with a show like Gamescom and you
know talking in front of a room of like
30 40 journalists about Crusader 2 -
seeing the queue in
this consumer section, they had
to create a line for our Stronghold
Crusader 2 demo and give us some
extra screens and that kind of stuff and
see the kind of demand there that
was lovely and so I think really
probably Gamescom 2014 I guess it would
have been. To counteract that, what about
your worse? On occasion, obviously
the job involves a lot of shows, so off
top of my head really I can only name
like two occasions where people have
been pretty horrible, you know like
people just kind of slagging one of your
older games off just behind you,
just kind of you know
they know you can hear them
kind of thing but they haven't got the
balls to actually like say it to your
face, that's a bit horrible but that's
literally like two people out of God
knows I've been at Firefly, I've been
doing shows at Firefly for about five,
six years now and it's between one or
three shows per year, yeah, so what's
quick Maths, call that like 15 shows or
something like that so out of all of
those I've had like two people and I've
met hundreds if not thousands of people
on these shows, so like two out of it's
pretty good ratio but yeah I think those
are my, because you can have like you
can have like a 3-4 days show and it can
go amazingly but all it takes is one guy
behind you making a comment about what
are your games then you just go.. Maybe he is right. so now
that you've sort of been going to all
the shows, for
somebody who would want to do the same
thing you're doing, going to shows and coming
up with all these marketing plans for
all these great games,
yeah, what would your advice be to them
basically, say a younger you who
always have been, if you had the idea to
become what you were now okay what would
you say to them? okay so if you want to get
into marketing basically in video games.
Yes, okay um
Don't listen to people, playing video games
when you grow up is a great idea,
especially if you are very much younger like, play
video games, be passionate about them,
think about them and you don't
need to go to university and do a
marketing degree I wouldn't say, I know
loads of marketers online, tutorial or
whatever in person who don't have a formal
marketing degree and some of them have
some kind of training so either they
went to university into the humanities
degree or a general business
degree and then they went and
did like a online course, like one of the
Digital Google marketing courses
or anything like that and so they have,
people tend to have some kind of
experience, you don't need it at all I
would say that a marketing degree or
even a general business degree basically
just gives you like a grounding in that
subject and a grasping for coming other
core concepts, for me specifically when
it's just kind me and Aaron, Aaron and I rather
My dad always corrects me when I say
me and someone, he's like oh and I, anyway
issues coming out, yeah I don't think
you should do a marketing degree, read up
like Google, Pixel Prospector, look
at the indie marketing guides on there
that'll give you a good grounding in
sort of the basics of video game
marketing specifically, there are so many
resources online, go on YouTube and if
you want to learn sort of asset creation
skills like Photoshop or video work if
you're really interested in that sort of
thing like Aaron, do a degree related to
that, because those are the
technical skills that may set you apart
that you may find a company like ours we
needed someone who could do video and I
would say when it comes to your CV just
don't worry too much about
tailoring it for every single
opportunity make it more about what you
want and what you're good at because
that'll save time on both sides because
it'll mean that the company can tell
immediately whether you're a good fit
for them and it also make you more
confident and make you realize what you
want more and but yeah I would say only
do a business or marketing degree if
you're interested in it, if not do a
different degree and then sort of teach
yourself the skills that you can need
because you probably won't use your
degree that much, degrees are kind of BS
these days.
For a variety of reasons but
yeah good luck. So after that
inspirational message, we're gonna
tailor it back again to some
more let's get to know Nick questions
and we'll ask your favourite musician of
all time and you can't say Jet Set Radio.
It's pretty good, it's a good soundtrack.
You listen the soundtrack.
I did yeah, and you liked it
I would say if I had to say, if I had to
pick one musician of all time I would
say a group called Chromeo, I've never heard of Chromeo
[Music]
Fun fact, they did the menu music for
Space Colony, yes and that was completely
unrelated and they're kind of like, I
would describe them as like modern funk,
okay,
they're like, it's kind of poppy but
not really it's more like modern sort of
electric funk that's how I describe it.
and Chromeo is very hard to describe, it's
basically these two guys and they're
sort of like on paper they would never
be friends in a million years but they
are like best mates and they make really
cool music, they don't release albums
that often but they're kind of
like I would say modern
sort of yeah electro funk. So now that
everyone's searching for Chromeo, could
you give them something to listen
to while they type all that you know
find out the chromeo Wikipedia page by
telling us your favourite firefly title -
ooh my favourite Firefly title, I would
say Stronghold 2 is my favourite
in relation to kind of what Stronghold is
today and what it can be kind of going
forward and I feel like, we already
hear the angry comment,
of course I love 2d Stronghold and
I'm still playing Age of
Empires Steam edition, really
enjoying that, I think we
could do that at some point for sure but
I think for the moment I just yeah I'm
really sort of into stronghold 2,
because we released the Steam Edition recently
and I'm really into the sort of the
sim side of that and how it
added, it was the
game that was most sort of fully
featured, yeah, I feel and it kind of
dug into, it went a bit too far with
certain elements of the economy um but I just
really dig the
'castle life'. Probably discounting all the
Stronghold games,
what would you say your highest number
of hours played is?
yeah, Stronghold doesn't count
because that's testing or leaving it on
screens or whatever.
Team Fortress 2 which we used to play every single
lunch, Destiny one which I used to play
pretty much every other evening during
the week one point and Street Fighter 4 which
I play a hell of a lot of around uni. So
to finish up with our final question and
as the Shah is sieging me, could you tell
the lovely audience what you're doing
after the interview. what am i doing after
the interview? top secret stuff, Next
stuff yeah I'm planning out the next
couple of videos that we're going to be
releasing, that may or may not include
the gameplay reveal and some early
planning for that but definitely planning
the next two videos and
looking forwards to the the kind of
fleshing out the full plan for
Stronghold Next game next year and probably
a bunch of other stuff, when I go back
upstairs I look at my to do list and go oh
God. That is the way of an indie developer.
So ending on that I want to thank you
so much for watching and that was
another episode of Stronghold & Chill,
I want to thank Nick for joining me here
today and talking or not talking
about Jet Set Radio,
I thought that's where this was gonna
go but no it's
done it and anyway if there are any
other developers you want me to bring
down into the hot seat let me know in
the comments section below, or
any other developers like Peter Molyneux yeah
hey Peter I have this serie called
Stronghold and Chill, come to Clapham, but if you
did like the video make sure you leave a
like and subscribe here on YouTube for
more stronghold goodness every single
week! See next week
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