hey monkeys how are you doing Damian Keyes here I am in a fucking stinker of a mood
so this should be fun yeah having a time having a day of I'm having a day is what
I'm having I'm hi Mary so I will do my best to keep
happy but welcome to show show number fucking something
Melissa see how you doing good we have stuff I am do you know what if anything
is going to cheer me up it's going to be stuff anything will cheer me up today
it's going to be very cool smell this very cool and all about the mugs I love
t-shirts by the way I'm wearing my block 33 TG which is very very tiny sent in
and look at that that is just Brandi's that is Brandon look at that up the box
and it looks going to heroin Oh Matt yeah thank you so much hey Melissa I
thought this might prove useful you've got the hashtag ask a male
hashtag on one side of the arrow the other that's amazing so that way you can
use the mug to show the hashtag we need that's so clever the lap hashtag
brilliant that is from Stuart Stuart Newman you are you have single-handedly
made my day better right let's get on with the show
can he really powerful a fan of the sorts of roots that we should say yes I
can because risks is is my thing so this was a question that popped up because
last week we did a question about I think I actually did a video about
taking risks and are you taking in that risk and it's something I kind of
pushing on the Instagram thing because because one of the questions I'm always
going to ask it what do you want before we start working on strategies we have
to come up with the end product what is it that you want and so I like it when
people say I want to work I like that I like it when people say I want to sell
my music to millions of people I want to tour the world or I want to be a
successful artist I like all that kind of stuffs however these are big rewards
these are things that we really really want to be things are not
come accidentally if if you want to be in a little you don't need to jump in a
swimming pool and have a swim around and find out that you're the fastest swimmer
on earth that doesn't happen so it takes a lot of work if you want these rewards
then the level of risk has to be up there otherwise you are playing the
lottery game which is what most musicians do and people people will
comment and they'll nod and they'll tell me what I want to hear but most of you
play the lottery game most of you are waiting for the industry to knock on a
door and actually taking a bull by the ones properly and then it comes down to
risk and sacrifice if you're not play in that game so the risk for me is is going
to be time it's going to be financially it's going to be it's going to be taking
risks with potential getting people on board that maybe haven't got as much
experience but are prepared to actually take a punt on you is it you know I
think I think the good thing with this question is I think most people would
know if there's a risk because if I said to you how much money do you make a
month individually as a musician I want you if that if you make 1,200 quid a
month I want you to get your outgoings down to 800 quid and then I don't care
how you do it okay you have to move I don't care if you have to if you have to
sell your car and get a shit a car whatever it is if you can get your
outgoings from 1,200 quid done to 800 quid that leaves you four hundred quid
the risk is you spend every penny of that four hundred quid every penny of it
on the band on marketing on advertising and a risk would be take that four
hundred quid every month for six months and put it into Facebook advertising
data risk you know that but they're all words that people are going to see when
you know the one thing I always say with social media is people vote with their
feet this is it this is a time that we are in now which is very very different
to any time we've been in before where at the moment the consumer is more in
power than they've ever been before and so people want to be a part of the
advertising they want to see it and they want to be able to comment on it
and talk about it with their mates and so if people aren't interested in your
stuff then that's perfect because all you've got to do is say well the problem
is either the stuff or the way we're advertising it to the wrong people and
all you've gotta do is fix that and off we go again so you know the risks are if
you want to risk if you want the risks stay up later get it earlier spend the
extra bits of money that you've got on your band stop playing it safe that's
why we're saying playing it safe is what most bands do they get together once a
week that's just not not enough like you work if you want though if you want a
reward then you have to say someone look you're good after you have to quit one
of your jobs and get a shit job so that we can actually plow into the bank
that's a risk because your career in banking may take a bit of a tumble but
you're going all-in on on the band thing so it's not for everybody you know I
mean lots of people aren't cut out for the music industry because of that risk
and reward there are so many people who take the risk and it doesn't pay off but
that's why it's a risk here the story that is interesting to you when I've
done away and tell you the probably shouldn't tell you this but when I sold
BIM I sold it for a good amount of money and so I wanted to do a bunch of things
with it at the time I was panicking because I didn't know was gonna do the
rest of my life I thought I'll pay off a pair of my mortgage and I'll do a bunch
of other stuff anyway then I caught the point where the money was still coming
in I want to invest the money right so I went to see a financial adviser and he
said they did a test on how much risk I was prepared to take and I came up quite
high risk he probably expect that and then I put 80,000 pounds into stocks and
shares and the guy said obviously stocks can go up and stocks can go down I lost
20 grand in sick day so I shit myself and was like I just
thought it would go up and he was like no that's the risk it's risk like you
put money in higher risk lower risk you put in very high risk you just I went
back again but at the same point it was a risk that happened because I took a
risk but I could have made it fucking shit ton of money I could have lost shit
ton of money that's what risk is it's risk there is
no that means the safe risk when it comes to fine
Rachel's safe risk when it comes to your career
it means slow progression is what it means unless you're lucky you know but
by I'm here to say don't play the lucky game the lucky game is a lottery if you
don't want to go laughs lucky game then it is about risk and reward and if you
are going to go for risk you have to remember that you can lose shit it's bad
and I get people talking about you know mental health because they've tried and
hasn't work and it's effective and like I know like that's the risk I'm not
saying it's right for everybody but there is no there is no situation where
there is no risk and you get all of the what rewards I know that's what we'd
love to hear we all love to know about and if there is a way tell me and I'll
do it as well but there isn't it's just risk and reward and if you put in this
much risk but you want this much reward I'm just saying
probably not gonna happen you know and if you put in this much risk is a good
chance you can get this much reward but it's also a very good chance you can
lose everything it's just the way works so what sort of risks you know it is all
the usual stuff it's your money it's just it's your safety it's your
well-being it's your it's your long-term career it's all of the things that you
just go oh it's your relationships like it's the things that you don't want to
risk is the things that you risk you know I'm not going to go fuck it out
I'll risk you all for this cup of tea of course you would
but risking it for your partner your boyfriend your girlfriend that's a risk
I put all of this in and there's a good chance that your partner might leave you
because you aren't spending enough time in them yet
it's a reality so what do you risk you risk the things that you don't want to
risk because that's it's calculated risk in what is and that was calculated as a
big thing so I'm not saying it's for everyone I'm not saying everyone should
just shit or but I'm not saying that so please don't fill up the comments with
how irresponsible and what I'm saying is if you want the rewards you can't do it
without some kind of risk you've got to be realistic with the risks and what is
it the risk you risk the things that mean something to you because that's
what risk is
question number two I think so yeah this is from Darren from Twitter and it says
do you think it's still last time to get onto a label these days if the
opportunity comes up well do you think you have a better chance of making a
living as an artist by doing our subscription idea we've had a few more
labels interested in art but we're generally genuinely considering just
carrying on independently yeah and when record labels or managers or people come
through you always want to listen to what they have to say so when it comes
to you know I'm not I'm not in a band trying to get a record deal but I'm
constantly looking for you know for other business other business
opportunities and people constantly messaging me and saying I've got this
idea for business do you want to be a part of it and most of the time I say
well no it's not it's not what I want but I always want to hear what they've
got to say because why wouldn't you and then you know what's sounding a bit
dragon the Danny but you start meeting people that you just say I'm not really
sure about the record label but that person is really really good that person
could really take us forward so if the right offer comes up yeah you take it
definitely but my main concern isn't whether you should or shouldn't take it
my main concern is too many bands are focusing towards the industry and that
is a big big mistake at every single day I'm watching bands and I'm meeting bands
and they're telling you all the things I want to hear but they're showing me all
the things that I'm talking about which is they're aiming towards the music
industry and every single day someone will message me and say I want to get a
live agent of course you're the fucking live agent I want to go out with a
really hot supermodel is like you've got to focus towards the audience and then
the music industry come to you that's the way it works you can't focus towards
the music industry so if an opportunity comes up yes take it hundred percent if
it's the right thing you know there's a lot to be said in this day and age as
well for for small indie labels I mean this idea that this idea that you have
to do my subscription ID and my subscription idea is a fucking great
idea because because it's just because all is
all is is building a brand and finding a way of monetizing that's all it is is
not it is no newer idea than it's been done a million that it's not a new idea
however there are some absolutely amazing indie labels of it like like
literally run out of a bedroom type of label amazing and they might not have
any money and they might not promise that much but they all work so hard and
they will make it into a partnership that I think could really benefit so
many bands I think I think you've got you've always got you've always got a
way up you know if you're a football player and Real Madrid are coming
knocking on door brilliant but if they're not and you've got the choice of
Barnsley or Accrington Stanley then you just have to wear what you've got and
decide what you want so I think it's very important in this instance to to
not dismiss small indie labels because if the big labels want you they're going
to come knocking and for me when I was a kid I signed to an indie label it went
really well because it was a part of the journey signed in any singles deal
signed an indie label to a single deal we made a single it went well and it was
that proof that then pushed us on to the next level so you know are you going to
go and sell up Wembley Stadium on indeed or maybe not but it can definitely be
the next jump stop looking at jumping onto the onto the Wembley Stadium esque
I want to go and sign up to Sony and start thinking about the little things
which is looking after your audience focusing on your audience and if someone
comes along that you think and take you to the next step then go with it and
there are you know I the last couple of weeks I've met two or three people that
don't have they don't have massive budgets they'll have a big company but
they would be such an asset to have and such an asset because they're an extra
pair of hands they're organised they well-connected they understand the
industry they understand have it work so so I wouldn't dismiss anything I would
definitely look up firstly what we going to do that's going to get the next level
and it's always that 1% or was that next bit and you know I am getting asked lots
for keynotes at the moment lots of people asking me to go and do these
keynote speaking which I am happy to I love to do it and someone came through
then such a great event and it's all running money and I was like yeah but
you will have in five years time so I'm going to be there because this is such a
wicked event that's going to happen I want to come be a part of it because I
know that in five years time you personally because the people who are
running here so good will be putting on big event and I want to I want to be a
partner so you know everything is a part of the bigger picture rather than
jumping on to it so I think the big thing for this is if it comes through
and it's worth it yes but one thing you can't do is nothing
yeah so that's the key you can you know the right thing to do is something even
if you get wrong IDI might work maybe watching this one of my business
partners always says there's if you're going to do something there's first
choice do the right thing second choice do the wrong thing but you don't do
nothing at all last the key so like you know better to do the wrong thing than
nothing yeah so and you know to kind of sum up so mainly kinda just buy this one
pepper absolutely yes yeah yeah and don't bring the ego into this to think
that you're better than a small label because if you are a small band that
doesn't have a label and a label is saying that we're going to put your
music out we're going to take all of that work away from you so that you can
concentrate on the songwriting you want to concentrate on something else same
thing with the manager then I would I would look into it and say look why not
you know there's a big thing as well which we should probably talk about next
week when it's big thing with managers nowadays I talk to a lot of managers who
are on retainers they don't do a twenty-percent thing they just say look
you pay us 200 quid or 300 quid a month and then we manage your band and they'll
have ten bands and they manage those ten bands and it's a retainer and the
musicians are up in arms about it I oh my god they're actually you have to pay
to be managed well to pay for most things in life and they've got
experience they want to do it but you're taking a chunk of work away from the
band so they can work on the most one things that is a bad thing it's a
really good thing for me yeah any hope that you can get generally quieter
Thanks okay so your question 83 and this is from Eva via Twitter says I'm playing
with a group of musicians I write the songs that they help me arrange so
should I go for a solo it's name bad name are sort of fusion opportu you get
lots and lots of singers that start working with musicians nothing when I'm
kind of the artist is kind of me but I'm starting to actually form this kind of
lasting relationship with musicians and then you're in this kind of limbo of am
i a solo artist or am I in a band and
you know there's definitely pros and cons of both but one thing I'd say
between being an artist and being in a band is it's the same thing as starting
a business as a solopreneur and starting a business with a group of people of
which I've done both and there's pros and cons to both if there is something
magical when you have a day like I've had today where you can just go and talk
to someone and you can just say wow and and they understand it and they get it
but there is also something magical about saying I am 100% in control of
this and I believe in myself and so therefore this is me and mine and I need
nobody else so there are definitely pros and cons and what I would do is if you
are an artist if you are a singer-songwriter and you are in that
position I probably look at your strengths and your skillset and what it
is that you want to achieve because there is nothing wrong with a really
great support network but if you go it alone if you go it alone as that solo
artist or as a solo entrepreneur solopreneur then you can't expect people
to have your back you just can't because they are more hired hands if it's their
band and they feel like a part of it just like a business and you know like a
percentage point then all of a sudden you're going to get more out of it
nobody will ever care more about the business or the band than
the person who started and said that they're always going to be the closest
to it so I would look at I would say for for IVA I would I would look at your
skill set and if you say it's me it's mine
this is my thing and I want these people involved in it but I make the decisions
I make the choices I'm the one who actually does everything then then I
would I would I wouldn't be scared of running away from that being the solo
artist but you can still tie people it you can still say like I'm solo I mean
if you look at people like big Springsteen and Bryan Adams
they've others say musicians for 40 years you know yeah Lenny Kravitz has
family they've just been there for you so you know it's still it you can still
tie people in you can still tie people down and and people want to talk about
winning team but I think it's what feels right I think you need to look at
yourself and just say I really want this to be me and my mate I want to us and if
you think it I want it to be us I want to be us up there then that probably
answers your question and if you're thinking man if you go that's fine I
ain't stopping I'm taking this on my own if anything was possibly a bit more so
along yeah so I think it does depend on you as a person but it does crop up a
lot this and it crops up where people are in this kind of limbo of I'm not
sure so I think you've got go with your gut but some people are just born solo
people solo artists yeah I want rare yeah okay last question and which is
from Ryan on Facebook he's asking if guitar music buying everything I hear on
the radio is mainly deduction bass and I'm worried that there's a muttering to
success and pop music of a man in question yeah I would say I would say
it's evolution I'm not sure of it dying evolution I mean I'm a guitar shop and
there was a big trend where everyone's buying electric guitars and then of
course ed Sheeran and Taylor Swift and Jack Johnson and all I kind of stuff
then all of a sudden everyone's buying acoustic guitars and no
initiated by electric guitars you know back when Kings of Leon released their
album everyone wants an electric guitar so it's always going to have it summer
starts there's always going to have that I mean to me this brings up a whole
totally other question which is the music in music education today
I mean how on earth guitar music can be dying with the amount of music education
that's around and for me the reason for that is because music education is not
good enough and I think not picking on any school in particular that I say in
music education across the country isn't good enough and the reason for that is
good back in the day when you know I've been involved in music education for 20
years and I was teaching at a school in Guildford when I was 19 and 20 so you
know I've been in this game for a long long time it was different back then
because of supply and demand because there was definitely there was not as
many people involved in the music industry in the music education society
where the numbers were tiny now there's like performing arts courses doing
degrees and that's all fine because it's supply and demand different but
everyone's got a degree in music education and being guitarist or a bass
player but they're not not being trained for success they've been trained in
education like the amount CDs that comes through to me that's got the Scot degree
in music and I'm like home fuck I literally can care like what's a degree
in music is it's what you learned when you were there so I want to know where
did you study and what did you learn or what do you like as a personality so so
it's a much bigger question because how guitar music can be done with the amount
of people that are out there doing it and people aren't obviously consuming it
because it's not fashionable but if you're looking at the charts as it were
then then here guitar music is not in the charts yeah but at the same point
when I was a kid I liked Rage Against the Machine Pantera Metallica Megadeth
anthrax face no more like none of em with the charts you wouldn't say they
were not popular they still tour the world they're massive it's just that
they're not on radio but then they're never going to be on radio so so it all
depends I think it's more important to find your niche and actually I think
Khatami it isn't I only in dying I just think
it's just we're living in a time now where people can make music for free and
so therefore the art of songwriting is different I mean we talked about art
quite a lot this week and people gave me a bit of a hard time about art and I'm
like I'm not dissing up I'm just looking at general consumption and general
consumption for me it is what people want and some people want 60-minute prog
rock songs and something what metal songs and some people want so it's just
finding your niche and tapping into it this is the perfect time to do that
which is brilliant so is it dying something so you know I know that
there's currently right now 1,500 to 2,000 musicians who are on a course in
this city alone school musicians so not really I don't think it's dying I just
think we're in a time now where it isn't as prevalent in the charts and it's not
on the radio because what is fashionable now and it may come back and it may not
have in may die out but it will still be able to to make music using our
instruments and sell it through our lifetime yeah definitely because because
people appreciate talent and if you make something which is good enough then
people will appreciate it so if you make a song which is that good it doesn't
matter whether you've made on a lute or a guitar or a since it doesn't make any
difference if you make great music people will buy into it so you know I
just think I think there's a lot of musicians out there who aren't who
aren't writing good enough songs with their guitars because while it's a and I
just I love you nothing around playing on the radio like music so accessible
all around going to show you a lot of music outside yeah so if you want to go
and if you want to go and get 10 million followers and it's going to take time
but you know for you to get 10,000 followers that allow you to do this and
build your and build your audience to 10,000 people who allow you to tour
making music monetize it in some way and have a career doing that to me that's
that that's the the quest how you're going to do that rather than just I want
to go in the chance is guitar means the right way of doing it so if you're going
to do that then that is completely against the art side to it that's more a
case of just going by a synth and start writing some songs and
your stuff are better for me guitar music is less popular than it used to be
and when I was growing up everyone wanted the play as fast as possibly can
and nowadays it's just a different trend but yeah the eeveelution music is just I
think happens and we are just going to a trend at the moment but you want you
going to you know see about buying it up it's plenty of people buying guitars
it's just the Roku stick guitars so you know if you if you look at the biggest
artists in the world right now ed Sheeran plenty guitar on that it's
just a key signature if you look at Adele think at artists in the world
piano guitar plenty on that so it's out there it's just two kids of writing good
enough music using that I don't think it's just a fashion thing at the moment
is not as fashionable I'm sure it'll come back I'm sure I'm sure people will
go back to their Metallica riffs and who are now 15 and then all of a sudden
there'll be some kind of new wave of rock or metal at some point quite soon I
mean I remember having this exact conversation when Metallica had
basically done the Black Album then they've done note or done poem schools
and then and then all of a sudden everyone was like ask not the same and
metals not the same anymore and then new metal came out and they not everyone
hated everyone who were like the old school didn't like it but he males
massive so it's always going to be rehashes andragogy yes sir a lot of work
to do do me a favor smash and subscribe hit the like send me a mug because this
is absolute brilliant thanks to Stuart for sending in the mug I've still got
some t-shirts so I'm wearing your t-shirts I would like you to send more
t-shirts the addresses below and anything you need give me a shot
otherwise I'll see you guys tomorrow
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