>> KRISTINE UPESLEJA: THANK YOU VERY MUCH, MAX, FOR INVITING ME.
AND I'M VERY HAPPY AND VERY DELIGHTED TO BE HERE TONIGHT.
SO, FIRST QUESTION, "HOW MANY OF YOU ARE
INTO FASHION, INTO DESIGN?
HOW MANY OF YOU KNOW ABOUT SMART FABRICS, WEARABLE TECHNOLOGY?"
HAVE YOU EVER HEARD ABOUT IT?
OKAY, NOT SO MANY.
OKAY, THEN YOU ARE AT THE RIGHT PLACE HERE, BECAUSE I WANT
TO GIVE YOU SOME INSIGHTS OF NEW OR THE LATEST TRENDS IN THE,
NOT ONLY FASHION INDUSTRY, BUT DESIGN INDUSTRY.
SO, AND LET ME TELL YOU A LITTLE BIT MORE ABOUT MYSELF.
SO, MANY YEARS AGO, I STARTED MY CAREER AS A COSTUME DESIGNER
FOR OPERA, FILM, AND THEATER BACK IN EUROPE.
AND I'VE ALWAYS BEEN FASCINATED BY MATERIALS AND TEXTILES
AND WHAT YOU CAN DO WITH THESE MATERIALS.
SO, PLEAT, DYE, CUT, SEW, STITCH OR WHAT ELSE NOT.
AND WHEN I MOVED TO L.A. AND STARTED WORKING AT FIDM,
I HAD ONE DAY THIS AH-HA MOMENT.
I SAW A MAGAZINE, AND IN THE MAGAZINE, WAS A RAINCOAT
THAT COULD BE TURNED INTO BLOW-UP MATTRESS.
AND IT WAS CALLED URBAN SURVIVOR.
AND SO, IMMEDIATELY I KIND OF GOT CONNECTED
TO THIS WHOLE IDEA, AND STARTED RESEARCHING NEW,
INNOVATIVE IDEAS, GARMENTS, TEXTILES, ETCETERA.
AND EVER SINCE I FOUND MY PASSION, I STARTED
AND ESTABLISHED THE INNOVATIVE TEXTILE MATERIALS DEPARTMENT
AT FIDM, THE FASHION INSTITUTE OF DESIGN AND MERCHANDISING.
AND STARTED ALSO MY OWN CONSULTING FIRM, MADISONS.
SO, BECAUSE YES, I'M PASSIONATE ABOUT EDUCATING YOUNG PEOPLE
OR YOUNG DESIGNERS AND PROFESSIONALS
ABOUT THE POSSIBILITIES THAT EXIST
IN THE DESIGN AND FASHION INDUSTRY.
SO, ENGINEERING FASHION, WHAT DOES THAT MEAN?
THAT MEANS BRINGING IN NEW MATERIALS
AND NEW WAYS OF MAKING THINGS.
SO, I'D LIKE TO POINT OUT FIVE CONCEPTS AND PRODUCTS
IN THE TEXTILE AND DESIGN INDUSTRY.
FOR EXAMPLE, CIRCULAR ECONOMY AND SUSTAINABILITY.
SO, MEANING BEING MINDFUL OF THE ENVIRONMENT,
AND PRODUCTION PROCESSES.
THEN BIO-FASHION AND BIO-SYNTHETICS.
MERGING BIOLOGY AND DESIGN.
WEARABLE TECHNOLOGY, HIGH PERFORMANCE.
THAT MEANS GARMENTS THAT ATTEMPT TO COMBINE ESTHETICS
WITH TECHNOLOGY AND FUNCTIONAL TECH.
AND THEN, 3D-PRINTING WHICH IS INNOVATIVE
AND CONSIDERED SUSTAINABLE BECAUSE THERE'S ALMOST NO WASTE.
SO, HAVE YOU HEARD OF -- DO YOU KNOW FAST FASHION,
WHAT FAST FASHION MEANS?
SO, THAT'S WHAT WE ARE DOING RIGHT NOW.
SO, WE BUY CHEAP STUFF THAT LASTS MAYBE FIVE OR TEN WASHES
AND THEN WE JUST TOSS IT.
IT LANDS ON THE LANDFILLS AND DOESN'T GO ANYWHERE.
SO, THAT'S A CONCEPT CALLED TAKE, MAKE,
AND OR END TO DISPOSE, OR LINEAR ECONOMY
THAT JUST LAND ON LANDFILLS.
AND THE FASHION INDUSTRY IS THE SECOND LARGEST POLLUTER
IN THE WORLD.
I DON'T KNOW IF YOU KNEW THAT.
SO WHERE IS CIRCULAR ECONOMY?
SO, THERE'S A WHOLE CYCLE.
AT THE BEGINNING, YOU SEE YOU AS A DESIGNER,
YOU PICK THE RIGHT MATERIAL THAT YOU KNOW THAT AT THE END
OF THIS LIFE CYCLE, IT EITHER CAN BE RE- OR UPCYCLED AGAIN
AND START ALL OVER AGAIN, OR IF IT LANDS ON A LANDFILL,
THAT IT CAN BIODEGRADE.
SO, THAT IS CALLED CIRCULAR ECONOMY.
I WILL SHOW YOU A VIDEO BY A COMPANY RECOVER.
RECOVER IS MY FAVORITE COMPANY RIGHT NOW.
THEY'RE BASED IN SPAIN, BUT THEY HAVE REPRESENTATIVES HERE
IN THE UNITED STATES.
AND RECOVER COLLECTS GARMENTS FROM ALL OVER THE WORLD,
AND TURN DISCARDED COTTON AND POLYESTER GARMENTS INTO FIBER,
YARNS, AND NEW FABRICS.
AND LET'S SEE HOW THAT WORKS.
[ MUSIC ]
SO, THIS IS QUITE AMAZING CONCEPT, I THINK,
AND THEY ALREADY STARTED COLLABORATING WITH MAJOR BRANDS
THAT ACTUALLY POLLUTE THE WHOLE WIDE WORLD,
SUCH AS ZARA AND H&M.
HERE WE SEE A DENIM JACKET DESIGNED BY PHARRELL WILLIAMS.
YOU ALL KNOW PHARRELL WILLIAMS, RIGHT?
THE SINGER?
AND HE HAS BECOME THE CREATIVE DIRECTOR OF G-STAR RAW,
AND HE'S ON THE FOREFRONT OF SUSTAINABILITY, AS WELL.
SO, THEY COLLABORATE WITH A COMPANY CALLED BIONIC YARN.
AND BIONIC YARN COLLECTS OCEAN WASTE, OCEAN PLASTICS,
FROM THE OCEANS, AND TURNS IT INTO A YARD, INTO FIBER.
BIONIC YARN ALSO COLLABORATES WITH H&M
ON THEIR CONSCIOUS COLLECTION.
AND LET'S WATCH.
>> WE ARE COMPLETELY SURROUNDED BY WATER.
AND WATER IS THE LIFEBLOOD, OF THIS PLANET.
>> EVERY YEAR, A MASSIVE AMOUNT
OF PLASTIC ENDS UP IN OUR OCEANS.
IN AN EFFORT TO HELP SOLVE THIS PROBLEM, G-STAR RAW DENIM,
BIONIC, AND THE VORTEX PROJECT,
JOIN FORCES TO CREATE THE WORLD'S FIRST DENIM COLLECTION
EVER MADE FROM OCEAN PLASTIC.
RAW FOR THE OCEANS.
VORTEX [INAUDIBLE] WILL USE THE PLASTIC FROM THE OCEANS,
FROM WHICH BIONIC MAKES THE YARN.
TO TURN THIS YARN INTO DENIM,
WE NEEDED TO REVISE OUR ENTIRE MANUFACTURING PROCESS,
AND HOLDING EVERYONE IN SUPPLY CHAIN FROM OUR [INAUDIBLE],
TO THE FABRIC SPECIALISTS, AND THE DESIGNERS.
TOGETHER WITH BIONICS' CREATIVE DIRECTOR, PHARRELL WILLIAMS,
WE DESIGNED THE COLLECTION.
FOR OUR CAMPAIGN, WE CREATED A CHARACTER CALLED [INAUDIBLE]
WHICH WAS INTEGRATED INTO THE DESIGN OF THE COLLECTION.
AND BROUGHT TO LIFE, IN AN ANIMATION.
>> DEAR HUMAN BEINGS.
WE VACATION BY THE OCEANS.
WE BATHE IN THE OCEANS.
WE EAT FROM THE OCEANS.
BUT VERY FEW OF US THINK
OF THE OCEAN BEYOND WHAT WE WANT FROM THEM.
THE OCEANS NEED US NOW.
IT'S FILLING UP WITH PLASTIC AND RUINING THE NEIGHBORHOOD.
G-STAR AND BIONIC YARN WANT YOU TO COME TOGETHER FOR BIG BLUE
AND WEAR THE RESPONSIBILITY FOR THE OCEANS.
HAPPY LIFE, HAPPY HUMAN BEINGS, AND HAPPY OCEANS.
>> DURING NEW YORK FASHION WEEK, WE LAUNCHED OUR CAMPAIGN,
JOINED BY INTERNATIONAL PRESS
AND A NETWORK OF OCEAN SPECIALISTS.
>> I SEE THIS ECLECTIC GROUP OF PEOPLES, A PARADIGM IF YOU LIKE,
FOR A NEW [INAUDIBLE] FUTURE.
>> IF WE DO WHAT WE'RE SUPPOSED TO DO,
THEN THE ENTIRE WORLD COULD BE HAPPY.
SO, THANK YOU.
>> WITHIN A FEW DAYS, OUR MESSAGE SPREAD ACROSS THE WORLD.
THIS IS NOT JUST A DROP IN AN OCEAN.
G-STAR TRULY HOPES WE'LL INSPIRE OTHERS
TO WEAR THE RESPONSIBILITY FOR THE OCEANS.
>> KRISTINE UPESLEJA: SO, AND HE ALREADY CAME UP NOW
WITH HIS FIFTH COLLECTION, AND MADE OUT OF BIONIC YARN.
ANOTHER COMPANY THAT RETRIEVES PLASTIC
FROM THE OCEANS IS PARLEY -- CAN YOU HEAR ME?
YES. FOR THE OCEANS AND STELLA MCCARTNEY HAS BEEN USING THIS
YARN IN PARTS OF HER COLLECTION.
SO, THE LATEST AND BIGGEST TREND RIGHT NOW IS CREATING COMPLETELY
NEW MATERIALS FROM LEFTOVERS, OR WASTE FROM THE FOOD
AND DRINKING INDUSTRY.
SO, THERE'S FIBERS, FABRICS, MADE FROM ORANGE PEELS,
COFFEE GROUNDS, COCONUT SHELLS, MUSHROOMS, PINEAPPLE, AND CORK.
HERE WE SEE A BAG MADE FROM PINEAPPLE.
LEATHER, SO SO-CALLED LEATHER.
IT'S A LEATHER-LIKE MATERIAL,
AND THE COMPANY CALLED PINATEX MAKES THIS MATERIAL
FROM THE WASTE OF PINEAPPLE PLANT LEAF FIBERS.
WE HAVE A BAG AND A PAIR OF SHOE
IN OUR FIDM PERMANENT COLLECTION.
OR HERE WE SEE OLIVIA FIRTH, FOUNDER OF ECO AGE, LTD,
AT THE MET GALA IN MAY 2017.
I'M NOT SO SURE ABOUT THE DESIGN.
I DON'T KNOW.
WHAT DO YOU THINK ABOUT IT?
BUT I JUST THINK IT'S A NICE TRY, JUST TO SHOW, YES,
WHAT IS POSSIBLE AND COULD BE MORE DEVELOPED AND ENHANCED.
SO, AND THEN THERE'S A THING CALLED MUSHROOM LEATHER.
SO, ITALIAN COMPANY IS GROWING LEATHER-LIKE MATERIAL CALLED
MUSKIN, AND MUSKIN IS A SKIN EXTRACTED
FROM THE MUSHROOM HATS.
SO, AND THE TOTAL ABSENCE
OF CHEMICALS MAKES MUSKIN TOTALLY NONTOXIC,
AND IT'S BREATHABLE AND HAS WATER REPELLANT CHARACTERISTICS.
YOU RECEIVE BAG MADE FROM MUSKIN AND IT WAS BLENDED WITH HEMP
AND LINEN TO MAKE IT MORE DURABLE.
AND COMPANY IN ITALY ARE CALLED ORANGE FIBER, MAKES FABRIC
FROM THE WASTE OF CITRUS FRUIT PEELS, WHICH ARE PROCESSED
IN A CERTAIN WAY TO EXTRACT THE CELLULOSE.
AND MORE THAN 700,000 TONS OF CITRUS WASTE LANDS
ON LANDFILLS IN ITALY.
SO, I'M CURIOUS HOW MUCH HERE IN CALIFORNIA LAND ON LANDFILLS.
SO, THAT WOULD BE A NICE THING TO INVESTIGATE.
AND MAYBE YOU KNOW THIS HIGH FASHION BRAND,
SALVATORE FERRAGAMO, ITALY, AND THEY HAVE USED --
IT'S THE FIRST BRAND TO USE THIS EXCLUSIVE ORANGE FIBER FABRIC
IN THEIR COLLECTION.
OR CORK WOOL.
SO, A COMPANY CALLED SCHOELLER,
CREATED AN AWARD-WINNING TECHNOLOGY CALLED CORKSHELL.
AND IT'S MADE BY APPLYING LAYERS OF RECYCLED CORK
FROM THE WINE INDUSTRY, ON TOP OF THE WOOL
TO MAKE IT MORE BREATHABLE, AND MORE WATER REPELLANT.
SO, BIO-FASHION OR BIO-COUTURE, WHICH IS ONE
OF THE MOST FASCINATING RESEARCH PROGRAMS RIGHT NOW.
HERE WE SEE GARMENTS GROWN IN THE LAB
FROM YEAST, SUGAR, AND TEA.
SUZANNE LEE IN LONDON
AT THE FAMOUS CENTRAL SAINT MARTINS SCHOOL,
SPEARHEADS THIS PROJECT.
AND YES, IT GROWS AND PUTS UP LAYERS AND LAYERS.
YOU'LL SEE ON THE LEFT SIDE, THAT'S THE BACTERIA, YOU KNOW,
THAT BUILDS UP THE MATERIAL.
AND THEN SHE DRIES IT AND CUTS AND SEW IT AND TURNS IT
INTO THESE BEAUTIFUL PIECES OR THIS SHOE.
SHE ALSO SPEARHEADS RIGHT NOW THE COMPANY MODERN MEADOW
IN NEW YORK THAT JUST RELEASED THE FIRST BIO-FABRICATED
LEATHER MATERIAL.
MODERN MEADOW USES A TECHNIQUE CALLED BIO-FABRICATION.
IT'S MADE OUT OF COLLAGEN AND GENETICALLY ENGINEERED YEAST.
SO, COLLAGEN IS THE MAIN STRUCTURAL INGREDIENT
IN NATURAL ANIMAL SKIN.
OR STELLA MCCARTNEY, SHE COLLABORATES WITH BOLT THREADS.
BOLT THREADS DEVELOPS FIBERS FROM SCRATCH-BASED
ON PROTEINS, FOUND IN NATURE.
AND SHE JUST RELEASED HER LATEST COLLECTION A MONTH AGO,
WITH VEGAN FRIENDLY SILK THAT WAS CREATED FROM YEAST.
HERE WE SEE A PROTOTYPE BY ADIDAS,
MADE FROM NATURE-BASED SPIDER SILK FIBERS CALLED BIO-STEEL.
AND NATURE BASED AND COMPLETELY BIO-DEGRADABLE,
HIGH PERFORMANCE FIBER.
SO, THE MOST AMAZING THING ABOUT THIS SHOE IS THAT THEY CLAIM
THAT IT WILL BIODEGRADE WITHIN 36 HOURS,
IF IT LANDS ON LANDFILLS AND CONNECTS
WITH PROTEINASE [ASSUMED SPELLING] ENZYMES.
SO, WE WILL SEE WHEN THEY WILL RELEASE IT.
AND BIO-SYNTHETICS ARE FIBERS DEFINED AS MANMADE FIBERS,
MADE FROM CORN, SOYBEAN, MILK, AND SEAFOOD.
BIO-PRINTING.
HERE ON THE LEFT SIDE, WE SEE A PETRI DISH
THAT CONTAINS PIGMENTS OF BACTERIA THAT CAN BE FOUND
IN HERBS, SUCH AS TARRAGON, OREGANO, AND SAGE.
AND PROBABLY YOU KNOW HOW TOXIC
AND HOW BAD THE WHOLE DYEING PROCESS IS FOR GARMENTS
OR [INAUDIBLE] PROCESS.
YOU KNOW, THAT WOULD BE --
COULD BE AN ALTERNATIVE TO YES, CONVENTIONAL DYEING.
SO, ON THE RIGHT SIDE, IT'S A PIECE OF SILK
THAT WAS DYED IN THIS PETRI DISH.
LET'S SEE WHAT THAT-- .
[ MUSIC ]
>> [INAUDIBLE] CHOOSE THE [INAUDIBLE] PIGMENT BLACK
AS IT PROTECTS WHAT HAS BEEN INSPIRED BY THE BACTERIA
WITHIN A ROOT SYSTEM OF THE PLANT.
EVERY PLANT HAS MILLIONS OF BACTERIA IN ITS [INAUDIBLE]
THAT ARE SYMBIOTIC [INAUDIBLE] WITH THE ACTUAL PLANT.
A TARRAGON PLANT MIGHT HAVE A COMPLETELY DIFFERENT MICRO
ECOSYSTEM, THAN TO A ROSEMARY PLANT.
SO, WE SCREEN AND [INAUDIBLE] THE DIFFERENT HERB PLANTS
FOR BACTERIA THAT ARE PIGMENT PRODUCING,
AND ISOLATE IT [INAUDIBLE].
AND [INAUDIBLE] PROJECTS SHOWS
THAT PROCESS [INAUDIBLE] BACTERIA
TO THE SCREENING PROCESS
OF [INAUDIBLE] CONCENTRATIONS AND [INAUDIBLE].
AND THEN FINALLY, THE ISOLATES DYEING [INAUDIBLE]
FABRIC [INAUDIBLE].
[INAUDIBLE] AND I THINK THAT'S
WHERE SYNTHETIC [INAUDIBLE] COMES IN,
BECAUSE NOT ONLY CAN PROGRAM THE BACTERIA TO GROW FAST
TO MEET THE DEMANDS OF THE INDUSTRY, BUT YOU CAN --
WELL, YOU WILL BE ABLE
TO PROGRAM A SPECIFIC DESIGNER COLORS
WITHIN [INAUDIBLE] BACTERIA.
SO, IT COULD [INAUDIBLE] SYNTHETIC BIOLOGY.
I SEE THAT [INAUDIBLE] MANUFACTURING.
>> KRISTINE UPESLEJA: SO,
THIS IS A REALLY BIG MOVEMENT RIGHT NOW,
THIS WHOLE BIO-FASHION MOVEMENT AND LOOKING FOR NEW SOLUTIONS.
HOW WE CAN REUSE MATERIALS THAT ALREADY EXIST
AND NOT PRODUCE SOMETHING NEW, ESPECIALLY IN NOTHING OIL-BASED.
SO, HIGH PERFORMANCE AND WEARABLE TECH.
AND THIS IS QUITE INTERESTING RIGHT NOW WHAT'S GOING
ON IN THIS FIELD.
I LOVE THIS PICTURE.
I CHOSE THIS PICTURES FROM THE CHANEL COLLECTION,
KARL LAGERFELD.
HE'S ALWAYS UP TO SOMETHING.
HE HAS USED 3D PRINTING IN CHANEL COLLECTION,
AND HE'S FASCINATED WITH ROBOTS, ETCETERA, ETCETERA.
SO, HERE WE SEE THE RALPH LAUREN SMART SHIRT.
IT MONITORS YOUR HEART RATE, BREATHING,
AND MOVEMENT ACTIVITY.
YOU SEE THIS LITTLE CORE HERE ON THE CHEST THAT
YET SENDS ALL THE DATA TO YOUR PHONE.
AND IT'S KNITTED WITH BIO-SENSING SILVER FIBERS
AND NYLON AND SILVER'S BECOMING VERY CRUCIAL
IN TODAY'S TECHNOLOGY, BECAUSE IT KILLS BACTERIA ON ODORS
AND IT IS ABLE TO ACT AS A CONDUIT BETWEEN YOUR BODY
AND YOUR PHONE WITH -- AND YOUR DEVICE.
ANOTHER COMPANY THAT DOES AMAZING THINGS, IS THERMALTECH.
THEY HAVE INVENTED A STAINLESS-STEEL FABRIC
THAT COLLECTS SUN ENERGY.
IT CAN BE USED AS INNER LINING IN YOUR JACKET TO KEEP YOU WARM,
BUT IT ALSO CAN -- YOU KNOW,
THERE'S MANY MORE APPLICATIONS AND CAN BE KNITTED.
IN [INAUDIBLE] HERE, WE SEE A FRENCH TERRY THAT IS KNITTED
WITH THE STAINLESS-STEEL YARN.
AND IT HAS ALSO CONDUCTIVE PROPERTIES.
YOU HAVE HEARD PROBABLY, ABOUT THIS PROJECT?
HAVE YOU? GOOGLE JACQUARD, NO?
LEVI'S, THE COMMUTER JACKET?
COME ON, GUYS.
IT WAS RELEASED, LET'S SAY FOUR OR FIVE WEEKS AGO BY LEVI'S.
YOU CAN GO ONLINE, BUY THIS COMMUTER JACKET THAT IS WOVEN
WITH A CONDUCTIVE YARN IN YOUR SLEEVE.
AND IF YOU'RE RIDING YOUR BICYCLE, SO YOU JUST TAP
ON YOUR SLEEVE AND IT TURNS ON YOUR PHONE.
YOU CAN MAKE PHONE CALLS, LISTEN TO MUSIC, ETCETERA, ETCETERA.
SO, IT RETAILS FOR $350 AND LET'S SEE HOW IT WAS CREATED.
>> WHAT I FIND FASCINATING
ABOUT TEXTILES IS THE STRUCTURE OF TEXTILES.
IT'S [INAUDIBLE] STRUCTURE OF FLAT SCREENS
WHICH [INAUDIBLE] EVERYDAY [INAUDIBLE] AND TABLETS.
THAT MEANS THAT IF YOU JUST REPLACE SOME OF THE THREADS
IN TEXTILES, THE CONDUCTIVE THREADS, YOU SHOULD BE ABLE
TO WEAVE THE TEXTILE, WHICH CAN MAKE A NICE VARIETY
OF SIMPLE [INAUDIBLE], JUST LIKE [INAUDIBLE]
WHERE YOU HAVE A MOBILE PHONE.
SO, IF WE CAN HIDE A WEAVE INTO [INAUDIBLE], INPUT DEVICES
INTO THE MATERIALS, THAT WILL BE THE FIRST STEP
TO MAKING COMPUTERS WITH COMPUTING INVISIBLY INTEGRATED
INTO OBJECTS AND MATERIALS AND CLOTHING.
SO, THIS IS EXCITING TO ME.
THE CHALLENGE OF CREATING JACQUARD YARN,
WAS TO CREATE YARN THAT IS HIGHLY CONDUCTIVE,
AND THE SAME [INAUDIBLE] WHICH MEANS IT COULD BE USED
ON INDUSTRIAL WEAVING MACHINES, EVERYWHERE IN THE WORLD.
>> FOR TEXTILE DESIGNERS OR FASHION DESIGNERS
OR FURNITURE DESIGNERS, IT IS INTERESTING
BECAUSE IT'S SOMETHING YOU ARE FAMILIAR WITH.
IT'S JUST TEXTILE.
WE MADE THE YARN VERY THIN AND IT FEELS SO NATURAL,
SO IT LOOKS LIKE JUST NORMAL YARN.
THE ONLY THINGS DIFFERENCE, IT CONDUCTIVE.
WE WANT [INAUDIBLE] TEXTILE [INAUDIBLE] ALL OVER THE WORLD,
AND IT'S REALLY INTERESTING TO SEE WHAT KIND
OF POSSIBILITIES [INAUDIBLE] HAS.
IT COULD BE [INAUDIBLE] OBVIOUSLY, BUT IT'S HERE.
IT ALSO CAN BE TOTALLY INVISIBLE.
SO, WE'RE CREATING POSSIBILITIES BY COMBINE WITH A WAY
OF [INAUDIBLE] TECHNIQUE, AND THAT'S TOTALLY UP DESIGNERS
TO CHOOSE AND IT'S UP TO THE [INAUDIBLE].
>> WE ARE TRYING TO SHRINK DOWN ALL THE COMPONENTS
DOWN TO THE SIZE OF A BUTTON, AND ULTIMATELY,
THIS WILL BE SOMETHING THAT'S SO SMALL, WE CAN EMBED
INTO THE MANUFACTURING PROCESS.
SO, THE USERS WON'T EVEN SEE IT OR FEEL IT INSIDE THE GARMENT.
>> THE IDEA THAT JACQUARD IS AN INTERFACE AND IS BLENDED
INTO THE CLOTHING THAT WE WEAR, THAT HAS AN INDICATION
IN THE WAY THAT YOU WOULD USE [INAUDIBLE] APPLICATIONS
AND ANYTHING THAT WE [INAUDIBLE] OUR DEVICES.
IT'S SOMEHOW GETTING THE TECHNOLOGY OUT OF THE WAY
AND MAKING INTERACTIONS MORE NATURAL AND MORE SEAMLESS.
>> IN TERMS OF [INAUDIBLE] WHAT YOU CAN DO,
IT'S REALLY UP TO THE USER AND TO THE DESIGNERS,
AND WE EXPECT [INAUDIBLE] WE CONFIGURE IT
AS MUCH AS THEY WANT TO.
SOFTWARE [INAUDIBLE] AND FASHION DESIGN, OFTEN DON'T EXIST
IN THE SAME PLACE, SO WE'RE HOPING TO MAKE IT VERY SIMPLE
FOR EACH OF THOSE PARTIES TO COLLABORATE, AND WE'RE HOPING
TO PROVIDE BOTH SOFTWARE AND HARDWARE KNOWLEDGE
AND COMPONENTS TO MAKE THOSE COLLABORATIONS VERY EASY.
>> WE LIKE TO THINK THAT WE HAVE THESE ICONIC PRODUCTS
THAT HAVEN'T CHANGED MUCH, BUT THE WORLD IS CHANGING.
SO, I THINK JACQUARD PRESENTS A GREAT OPPORTUNITY FOR BRAND,
FOR DESIGN, TO OPEN A DOOR TO THE FUTURE.
[ MUSIC ]
>> IN TAILORING, WE USE METHODS THAT HAVE BEEN USED
AND NOT CHANGED IN 200 YEARS.
SO, WHEN SOMETHING NEW COMES ALONG, IT'S REALLY EXCITING.
WHAT'S AMAZING ABOUT THE PROJECT IS THAT I DON'T HAVE
TO HAVE ANY KNOWLEDGE
ABOUT THEIR ELECTRONICS AND HOW IT WORKS.
SO, LET'S SEE WHAT WE CAN CREATE NOW.
[ MUSIC ]
>> JACQUARD IS A [INAUDIBLE].
DESIGNERS AND DEVELOPERS.
WE ARE JUST AT THE BEGINNING, AND WE ARE REALLY EXCITED
TO SEE WHAT PEOPLE WILL DO.
[ MUSIC ]
>> KRISTINE UPESLEJA: YES, I'M EXCITED TOO.
SO, IT'S A QUITE, YES, AMAZING PROJECT.
SO, THAT WE WILL SEE HOW FAR IT GOES, OR IT CAN GO,
BECAUSE RIGHT NOW, THEY SAY THAT IT ONLY SURVIVES TEN WASHES.
SO, THEN THE CONDUCTIVE YARN HAS BEEN, YOU KNOW, DESTROYED.
MAPPING BRAIN ACTIVITY, THAT'S ANOTHER KIND
OF FORM OF CONDUCTIVITY.
HERE WE SEE A HEAD PIECE THAT IS LINED WITH SWAROVSKI CRYSTALS
THAT HAVE BEEN GROWN IN THE LAB.
AND HAVE BEEN ENGINEERED AND PAINTED WITH AN INK
THAT CHANGES COLOR THROUGH TEMPERATURE, THAT IS CAUSED
BY ENERGY LOSS OF THE BRAIN.
SO, THE [INAUDIBLE] ENERGY LOSS [INAUDIBLE] CAUSES THE CHANGE
OF THE COLORS.
SO, THE COLORS AND LOCATIONS
OF ENERGY LOSS CHANGE THROUGHOUT THE DAY, WHICH IS AMAZING.
IT TENDS TO BE MORE ORANGE IN THE MORNING, AT THE FRONT
OF THE BRAIN, AND MUCH BLUER IN THE EVENING
TO THE BACK RIGHT OF THE BRAIN.
SO, LET'S SEE WHAT MATERIALS ALCHEMIST
AND DESIGNER LAUREN BOWKER HAS TO SAY
ABOUT HER COLOR-CHANGING INK.
>> MY NAME'S LAUREN BOWKER.
I'M THE MATERIALS ALCHEMIST AT THE UNSEEN,
WHICH IS A MATERIALS EXPLORATION HOUSE, AND WHICH IS KIND
OF BASED ON INTEGRATING BIOLOGICAL
AND CHEMICAL TECHNOLOGY.
[INAUDIBLE] TOGETHER WITH THE [INAUDIBLE] AND THE [INAUDIBLE].
THE UNSEEN IS A PLACE WHERE PEOPLE CAN COME TOGETHER
AND FIND WHAT THE UNSEEN MEANS TO THEM.
WE DECIDED TO PUT TO USE [INAUDIBLE] AS THE LAUNCH
WHICH WAS AN INK I DEVELOPED OVER THE PAST THREE
OR FOUR YEARS, WHICH CHANGES ACCORDING TO PRESSURE.
AS A CONSULT, AND WE USE THAT ON ONE [INAUDIBLE] AERODYNAMICS.
AND THEN, WE CREATED THE THEORIES OF SCULPTURE
AND WHICH ARE BEHIND ME, WHICH WILL CHANGE COLOR
TO DIFFERENT FLUCTUATIONS OF AIR AROUND THE BODY.
WE WANTED TO SHOW THAT YOU DON'T HAVE TO JUST USE [INAUDIBLE].
SO, YOU DON'T HAVE TO JUST GO AND PUT IT ON A BIG [INAUDIBLE].
YOU KNOW, YOU CAN DO IT BEAUTIFULLY AND THEN
IF THE TECHNOLOGY IS ADD-ON.
THEN WE WERE APPROACHED BY SWAROVSKI.
WE WERE A BIT LIKE [INAUDIBLE]
TO NOT REALLY RUN THE [INAUDIBLE].
THE MORE WE SPOKE WITH THE [INAUDIBLE],
WE WENT OVER TO [INAUDIBLE] IN AUSTRIA AND WE HAD A BIG TOUR
OF THEIR FACTORIES AND REALIZED HOW TECHNICALLY GREAT THEY WERE
IN CREATING A PIECE WITH THEM WHICH HAD [INAUDIBLE].
IT WAS BEAUTIFUL, AND IT WAS TECHNICAL.
WHEN YOU THINK IN DIFFERENT WAYS
AND IT SHOWS THE BRAIN IS ACTIVE,
THE PIECE WILL CHANGE COLOR.
ALTHOUGH IT WAS FOR SWAROVSKI, THE AMOUNT OF PEOPLE WE'VE HAD
FROM THE HEALTHCARE INDUSTRY SIDE OF THINGS AND EMAILS
FROM PARENTS WHOSE, YOU KNOW, CHILDREN HAVE
LIKE NOT HAD ANY BRAIN ACTIVITY [INAUDIBLE] CHANGE THEIR LIVES,
AND I HOPE THAT WILL [INAUDIBLE] INTO HEALTHCARE
AND [INAUDIBLE] I WORKED IN THE STATES BEFORE,
AND I LEFT BECAUSE IT WAS VERY, VERY LONGWINDED
AND I DIDN'T WANT TO SPEND THE NEXT 30 YEARS ON ONE THING,
BUT I THINK I'LL GO BACK TO THAT.
AND WE'RE STILL SO YOUNG AND WE'RE SO LUCKY YOU KNOW,
THAT IT'S GOING REALLY, REALLY QUICKLY, AND I THINK PART OF IT
BECAUSE [INAUDIBLE] TECHNOLOGY IS [INAUDIBLE] RIGHT NOW,
AND MY DESIGNER'S USING THESE [INAUDIBLE] BEING REALLY
EXCLUSIVE WITH IT AND CREATE LOOKS [INAUDIBLE]
THAT WILL LAST A LONG, LONG TIME.
AND THROW IT ON EVERYTHING AND [INAUDIBLE].
AND [INAUDIBLE] WHAT WE DO, IS WE DON'T HAVE
TO CREATE ANY [INAUDIBLE] PROCESS,
WHERE THE TECHNOLOGY [INAUDIBLE] WE'RE USING MICRO-ENGINEERED
CIRCUITS [INAUDIBLE] GO FIND WHERE THEY CAN GET THAT FROM,
AND TRY AND FIT IN PRODUCTION LINE, WHEREAS WE GO STRAIGHT
INTO ANY [INAUDIBLE] PRODUCTION LINE [INAUDIBLE].
WITH [INAUDIBLE] WE'RE BUILDING,
IS SORT OF ALL [INAUDIBLE] POSSIBLE,
SO WE CAN DO SMALL SCALE PRODUCTIONS AND LICENSE
OUT THE TECHNOLOGY THAT WE CREATE EACH SEASON.
[INAUDIBLE] THE [INAUDIBLE] THAT WE HAVE [INAUDIBLE]
TO [INAUDIBLE] AND THE ENVIRONMENT,
SO THEY CAN SENSE HEAT, UV, POLLUTION, [INAUDIBLE],
FRICTION, CHEMICAL, AND THEN SOUNDS,
AND THEN [INAUDIBLE] THIS SEASON.
WE'RE WORKING WITH BIG BRANDS, WHICH [INAUDIBLE]
BUT HAVE SIGNED ON FROM A [INAUDIBLE] FROM [INAUDIBLE]
AND FROM ARCHITECTURE.
[INAUDIBLE] THE FUTURE OF [INAUDIBLE], I DON'T THINK SO.
NO. I THINK IT WILL ALWAYS BE NOW,
LIKE PEOPLE DON'T REALLY WANT CHANGE.
I THINK IF YOU ASK ME WHAT 2050 WAS LIKE, IT WAS EXACTLY
LIKE THIS, AND THEN NOTHING'S CHANGED EXCEPT
EVERYBODY'S [INAUDIBLE].
I DON'T THINK IT WOULD BE ONE MOMENT WHERE WE WAKE UP
AND WE'RE ALL IN BLADE RUNNER.
>> KRISTINE UPESLEJA: TALKING ABOUT BLADE RUNNER, YES.
HERE WE SEE -- WHO OF YOU HAVE SEEN THIS TWITTER SKIRT BEFORE?
IT WAS DESIGNED A COUPLE OF YEARS AGO ALREADY
FOR KATY PERRY, BUT A COMPANY CALLED CUTECIRCUIT.
AND CUTECIRCUIT IS THE FIRST COMPANY
THAT HAS BEEN CREATING LED GARMENTS
AND INTERFACE DESIGNS SINCE 2004.
THEY RECENTLY ALSO RELEASED THIS GRAPHENE DRESS THAT IS MADE
WITH LEDS THAT CHANGE THE COLOR WHEN THE WEARER TAKES A BREATH.
SO, GRAPHENE IS 1 MILLION TIMES THINNER THAN PAPER.
IT'S ALMOST CONSIDERED TWO-DIMENSIONAL.
AND THE DRESS HAS A BAND AROUND THE WAIST
WITH A STRETCHABLE GRAPHENE SENSOR,
THAT MEASURES THE WEARER'S BREATHING RATE.
SO, AND THE LEDS ARE PLACED
ON THE TRANSPARENT GRAPHENE ELEMENT,
SO IT LOOKS LIKE THE LED IS FLOATING.
LET'S LISTEN TO THE CUTECIRCUIT FOUNDERS.
>> IN THE LAST 90S, I WAS WORKING AS AN INTERFACE DESIGNER
IN CHICAGO, AND I WAS REALLY OBSESSED WITH INTERFACE DESIGN.
AND I SORT OF REALIZED THAT INTERFACES WERE GOING
TO EXPAND BEYOND JUST THE SCREEN AND THE MOUSE AND KEYBOARD.
I HAD HEARD ABOUT THIS INSTITUTE
IN ITALY CALLED INTERACTION DESIGN INSTITUTE IVREA.
AND I WENT THERE WITH AN INTEREST IN INTERFACE DESIGN
AND AN INTEREST IN FASHION.
AND THAT'S WHERE I MET FRANCESCA.
>> AND I WAS WORKING AS A [INAUDIBLE] FASHION DESIGNER
AND IT'S LIKE MY FIRST JOB OUT OF THE UNIVERSITY.
I WAS A VALENTINO.
THEY SENT OUT ALL THESE IDEAS ABOUT LIKE FASHION.
IT WAS A LITTLE MORE.
AND THEN PEOPLE JUST TELL ME, "NO, YOU CANNOT DO IT."
>> WHEN WE LEFT THE INTERACTION DESIGN INSTITUTE IVREA,
WE FORMED CUTECIRCUIT, AROUND THIS CONCEPT
OF DESIGNING ADVANCED FASHION, THAT USES WEARABLE TECHNOLOGY.
WHEN PEOPLE SAY, "WEARABLE TECHNOLOGY,"
THEY IMMEDIATELY THINK OF EITHER GOOGLE GLASS OR SOME BRACELET
THAT YOU STRAP ON A WRIST.
BUT BOTH OF THOSE SOLUTIONS WERE TAKEN PRETTY MUCH
FROM A TECHNOLOGY POINT OF VIEW.
THEY THOUGHT, "OH, LET'S THINK OF SOME TECHNOLOGY,
AND FIGURE OUT A WAY TO STRAP IT ON THE BODY."
AND I THINK THAT FOR THAT REASON,
GOOGLE CAN'T IMAGINE THE WIRING BECAUSE IF YOU WANT
TO WEAR SOMETHING, IT HAS TO BE FIRST
AND FOREMOST, A PIECE OF FASHION.
SO, WE DESIGN THE FASHION,
WE DESIGN THE TECHNOLOGY TO GO INSIDE.
WE EVEN WRITE THE SOFTWARE TO CONTROL IT AND THE SOFTWARE
THAT RUNS IN THE TECHNOLOGY.
SO, WE CAN MAKE A DRESS THAT LOOKS PERFECT, BUT [INAUDIBLE]
BECAUSE WE DESIGNED EVERY SINGLE, LITTLE ASPECT OF IT.
>> WITHOUT THE [INAUDIBLE] MATERIALS,
I THINK THE MOST AMAZING THING IS
THAT WE [INAUDIBLE] TO MANUFACTURE.
TO MANUFACTURE A SMALL [INAUDIBLE] FOR US.
AND THAT'S [INAUDIBLE] GAME CHANGER BECAUSE AT THAT POINT,
THEY ARE MORE LIKE TWO FIRES [INAUDIBLE].
WE DESIGNED IT THE WAY THAT WE INTERCONNECT SMART FABRICS,
MICRO-ELECTRONICS, AND TRADITIONAL TEXTILES,
IN A MANNER THAT ALLOWS THE GARMENTS EVEN TO BE WASHED.
>> MOST OF OUR GARMENTS ARE ALSO CONNECTED TO THE INTERNET.
SO, WE HAVE TRULY TELECOMMUNICATING GARMENTS.
>> [INAUDIBLE] THE EVOLUTION EXHIBITION,
WE'RE GOING TO BE [INAUDIBLE] THIS MINI-SKIRT, BUT IT'S GOING
TO BE CONTROLLED VIA SMALL TABLET, AND IT'S GOING
TO DISPLAY TWEETS FROM THE PEOPLE VISITING THE EXHIBITION,
AND A SERIES OF ANIMATIONS.
AND THE NEXT SKIRT WAS WORN PREVIOUSLY BY KATY PERRY
FOR [INAUDIBLE] FESTIVAL [INAUDIBLE].
SO, [INAUDIBLE] TIGERS DISPLAYING THIS CHARACTER
AS WELL.
>> I WANT TO DRESS [INAUDIBLE].
I THINK SHE'S AWESOME.
I WANT TO DRESS [INAUDIBLE], AND SHE'S [INAUDIBLE] TOO.
I [INAUDIBLE] DRESS [INAUDIBLE].
I WANT TO DRESS MICHELLE OBAMA.
>> I ALWAYS WANTED TO DRESS MICHAEL JACKSON.
AND WE MISSED THAT OPPORTUNITY.
OVER THE TEN-YEAR EVOLUTION OF THE COMPANY, CUTECIRCUIT,
WE'VE SEEN QUITE A CHANGE THOUGH, BECAUSE WHEN WE STARTED,
WE ALWAYS SAID, "WE'RE DESIGNING FASHION, WEARABLE TECHNOLOGY."
EVERYBODY SAID, "WHAT'S THAT?"
WE JUST GOT BACK FROM THE [INAUDIBLE] FAIR
IN PARIS, TWO DAYS AGO.
IT WAS GREAT TO HAVE KIDS COME UP TO US, YOU KNOW,
TEENAGE KIDS, THAT KNEW ALL ABOUT WEARABLE TECHNOLOGY
AND THAT'S REALLY INSPIRING BECAUSE IT'S GREAT
TO SEE A NEW GENERATION ADOPTING THE NEW TECHNOLOGY.
>> KRISTINE UPESLEJA: YES, I LOVE THEM.
THEY ARE REALLY ON THE FOREFRONT AND DOING ALL KINDS
OF FUN EXPERIMENTS AND FUN STUFF.
THEN [FOREIGN NAME] HAS LAUNCHED RECENTLY THE FIRST PRODUCTS
OF STRETCHABLE CONDUCTIVE INKS THAT CAN BE PRINTED ON TEXTILES
TO PRODUCE SMART ACTIVEWEAR AND HEALTH MONITORING CLOTHING.
SO, I WILL SHOW YOU A VIDEO BY THE UNIVERSITY OF TOKYO,
WHO HAS DEVELOPED A SIMILAR INK THAT CAN BE PRINTED ON TEXTILES.
AND IS-- .
[ MUSIC ]
>> WITH THIS NEWLY DEVELOPED INK,
ELECTRONIC FUNCTIONALITY CAN BE ADDED TO THE FABRIC,
MERELY BY PRINTING THE INK ON THE FABRIC.
EVEN WHEN THE INK IS PRINTED ONTO THE FABRIC,
THE FABRIC ITSELF ISN'T DAMAGED.
IN ADDITION, IF THE FABRIC IS STRETCHED,
THE ELECTRONIC FUNCTION ISN'T LOST.
SENSORS THAT READ BIOLOGICAL INFORMATION, SUCH AS MYOELECTRIC
AND ELECTRO-CARDIAGRAPHIC DATA,
CAN BE INCORPORATED ONTO THE FABRIC.
[ MUSIC ]
THIS RESEARCH WILL MAKE IT POSSIBLE TO EASILY USE CLOTHING
AS A SUBSTRATE FOR ELECTRONIC CIRCUITRY,
BY SIMPLY PRINTING ON THE FABRIC.
I HOPE TO BE ABLE TO CLEAR THE WAY FOR FUTURE APPLICATIONS
OF THIS TECHNOLOGY IN A VARIETY OF FIELDS,
INCLUDING HEALTHCARE, WELFARE, AND SPORTS.
>> KRISTINE UPESLEJA: SO, AND WHO OF YOU IS AN NBA FAN?
BASKETBALL FAN?
[INAUDIBLE] SO, WHAT YOU CAN DO NOW, OR BUY NOW, IS THE SHIRT
OF YOUR FAVORITE PLAYER, AND BE CONNECTED
WITH YOUR FAVORITE PLAYER.
SO, NBA AND NIKE HAVE CREATED A JERSEY THAT CONNECTS YOU
TO YOUR FAVORITE ATHLETE.
AND, YES, GETS YOU CONNECTED TO EXCLUSIVE OFFERS AS WELL.
AND THE GAME YOU LOVE.
[ MUSIC ]
SO, I JUST THINK THAT'S FUN.
SO, LEBRON'S JERSEY IS A LITTLE BIT MORE EXPENSIVE
THAN THE ONES OF THE OTHER PLAYERS.
AND 3D PRINTING, DO YOU GUYS HAVE 3D PRINTERS HERE,
ON CAMPUS?
SMALL ONES?
BIG ONES? SMALL ONES?
THE MAKERBOTS OR-- ?
>> WE HAVE FORMLABS.
>> KRISTINE UPESLEJA: FORMLAB?
OKAY. SO, YES, 3D PRINTING SO, IS REALLY BREAKING NEW GROUND.
SO, IT OFFERS SUSTAINABLE AND INNOVATIVE ALTERNATIVES,
NOT ONLY IN THE TEXTILES BUT MATERIALS [INAUDIBLE] AND THEN
OF COURSE, IN THE BIOMEDICAL FIELD.
SO, BY PRINTING HUMAN TISSUE.
SO, THIS IS WHAT I CALL THE FIRST GENERATION
OF 3D PRINTED DRESSES.
IT WAS CREATED FOR DITA VON TEESE.
WE HAD FITTED IN THIS DRESS ON LOAN.
IT WAS DESIGNED BY MICHAEL SCHMIDT AND FRANCIS BITONTI.
AND IT WAS JOINED TOGETHER FROM 17 SINGLE PRINTED PIECES.
WHEREAS THIS NEXT GENERATION, ALREADY WAS ALL PRINTED
IN ONE PIECE, BY SHAPEWAYS AND KINEMATICS.
AND THEN HERE, WE HAVE A QUITE AMAZING PROJECT
BY A YOUNG FORMER STUDENT IN ISRAEL, DANIT PELEG,
WHO HAS CREATED AN ENTIRE COLLECTION
ON A LITTLE MAKERBOT AT HOME.
AND I WILL SHOW YOU NOW, TWO VIDEOS,
BECAUSE THE FIRST ONE IS TWO, THREE YEARS OLD WHEN SHE CAME
UP WITH THIS WHOLE COLLECTION,
AND TODAY SHE IS A LITTLE BIT MORE ADVANCED
AND REALLY IS SELLING THE FIRST 3D PRINTED JACKET ONLINE.
[ MUSIC ]
>> MY NAME IS DANIT PELEG.
I JUST GRADUATED FROM CHICAGO COLLEGE OF DESIGN.
I WANTED TO CREATE A LADIESWEAR COLLECTION, PRINTED ENTIRELY
AT HOME, USING PRINTERS THAT ANYONE CAN GET.
I'VE SPENT THE PAST YEAR SEARCHING FOR THE BEST SOLUTION.
I WORKED WITH LEADING EXPERTS IN THE FIELD.
[ MUSIC ]
I REALLY LIKE THE RESULT.
IT LOOKS A LITTLE BIT LIKE LACE.
AND IT MOVES BEAUTIFULLY.
[ MUSIC ]
JUST IMAGINE THE POTENTIAL.
IF YOU'RE COLD, PRINT YOUR OWN JACKET.
TRAVELLING WITH NO LUGGAGE,
JUST PRINT YOUR CLOTHES IN THE HOTEL ROOM.
WILL WE SOON BE ABLE TO DESIGN, SHARE,
AND PRINT OUR OWN CLOTHES DIRECTLY FROM HOME?
>> KRISTINE UPESLEJA: WHAT DO YOU THINK?
>> COOL.
>> KRISTINE UPESLEJA: WILL WE BE ABLE TO DO THAT SOON?
I THINK SO.
SO, I WILL JUST SHOW YOU NOW THE NEXT STAGE OF HER DESIGN
AS I MENTIONED, THAT SHE HAS CREATED A JACKET NOW
THAT CAN BE BOUGHT ONLINE.
>> NEXT [INAUDIBLE] BUILD A READY-TO-WEAR COLLECTION,
PRINTED ENTIRELY AT HOME.
I WAS AMAZED BY THE INCREDIBLE GLOBAL ATTENTION
THAT 3D PRINTED FASHION GOT.
THREE-D PRINTED FASHION EVEN MADE IT TO A MAINSTREAM STAGE,
[INAUDIBLE] AS THE OPENING CEREMONY
OF THE [INAUDIBLE] OLYMPIC GAMES IN RIO.
BUT THE TECHNOLOGY STILL HAS MANY CHALLENGES, AND UNTIL NOW,
IT'S ONLY BEEN AVAILABLE FOR THE RUNWAY.
IN THE PAST YEAR, I HAVE WORKED
TO MAKE 3D PRINTED FASHION AVAILABLE TO MORE PEOPLE,
WHICH IS WHY I CREATED AN ONLINE STORE LETTING ANYONE CUSTOMIZE,
PERSONALIZE, AND ORDER MY NEW JACKET.
IT TAKES 100 HOURS TO PRINT EVERY JACKET,
WHICH IS WHY I CAN ONLY PRINT A LIMITED EDITION OF 100.
I BELIEVE THAT ONE DAY, WE'LL BE ABLE TO DOWNLOAD OUR CLOTHES,
AND PRINT THEM AT HOME.
BUT UNTIL THEN, FINALLY, YOU CAN BUY 3D PRINTED CLOTHES ONLINE.
>> KRISTINE UPESLEJA: SO,
WHO WOULD WEAR A JACKET LIKE THIS OF YOU?
YOU, YES? OKAY, COOL.
SEE, ME TOO.
AND ADIDAS JUST RECENTLY RELEASED THE 3D PRINTING
MID-SOLE THAT FITS YOUR FOOT,
MATCHING EXACT CONTOURS AND PRESSURE POINTS.
[ MUSIC ]
SO, I THINK OVER THE YEARS, THE MATERIALS ALREADY HAVE CHANGED
FROM REALLY LIKE STURDY OR HARD NYLON POLYESTER, TO SOFT,
RUBBER-LIKE TPUS OR LIKE THIS SOLE.
SO, I THINK THE BREAKTHROUGH WILL HAPPEN
IN THE FASHION INDUSTRY WHEN THEY DISCOVER HOW TO PRINT
WITH NATURAL FIBERS, SUCH AS COTTON OR WOOL OR WHAT ELSE NOW,
AND THEN IT'S GOING TO BE A MAJOR STEP FORWARD.
SO, HERE WE ARE.
WHAT DO ALL THESE COOL THINGS
THAT I JUST SHOWED YOU, HAVE IN COMMON?
SO, THEY REFLECT OUR VASTLY CHANGING LIFESTYLES.
HOWEVER, WEARABLE TECHNOLOGY AND SMART FABRICS HAVE BEEN HYPED
FOR A WHILE, AND THE LAB IS ACTUALLY OVERFLOODED
WITH SIMILAR IDEAS.
AND THERE'S A BIG FRUSTRATION ABOUT NONEXISTENT PRODUCTS
THAT PRETEND TO BE AVAILABLE AND ACTUALLY ARE NOT.
SO, THE CONSUMER IS CONFUSED.
I'M CONFUSED BECAUSE I'M DOING RESEARCH ON A DAILY BASIS,
AND IF I TRY TO GET SOME MATERIALS THAT HAVE BEEN HYPED
AND I REALIZE, "OH, NO.
THEY'RE NOT AVAILABLE," THEN I'M GETTING REALLY MAD.
SO, AND SMART FABRICS NEED TO BE MORE THAN COOL TECHNOLOGY.
THEY REALLY NEED TO PROVIDE A SOLUTION.
TEXTILES AND TECHNOLOGY DO NOT SPEAK THE SAME LANGUAGE
RIGHT NOW.
THEREFORE, A COMPLETELY NEW APPROACH
AND EXPERTISE IS REQUIRED.
WE NEED TO MERGE TWO INDUSTRIES.
TOOLS, MATERIALS, AND PROCESSES, AND MANUFACTURING ARE CHANGING.
SO, COLLABORATIONS WITH OTHER INDUSTRIES ARE INEVITABLE.
NEW JOB DESCRIPTIONS SUCH AS MATERIALS ALCHEMIST,
SYNTHETIC BIOLOGIST, OR DESIGN FUTURIST,
WILL BE NECESSARY TO MOVE FORWARD.
AND DESIGNERS NEED TO EXPLORE ELECTRONICS, SOFTWARE,
BIOENGINEERING, AND AN ENTIRELY NEW RETAIL WORLD.
WE ARE LOOKING RIGHT NOW AT A MAJOR TECHNOLOGICAL REVOLUTION.
SO, CAN THE DESIGN WORLD OR THE DESIGN INDUSTRY,
RISE TO THE CHALLENGE AND PUSH FORWARD NEW TECHNOLOGIES.
AND CAN THE TECH WORLD EMBRACE THE ESTHETICS AND SENSIBILITY
OF THE DESIGN INDUSTRY IN A CREATIVE, ESTHETIC,
SUSTAINABLE, AND EYE-CATCHING WAY.
SO, I LEAVE YOU WITH THESE QUESTIONS.
THANK YOU VERY MUCH.
[ APPLAUSE ]
SO, ANY QUESTIONS?
>> YES, WITH ALL -- [INAUDIBLE] ALL THESE DIFFERENT TYPES
OF MATERIALS, IS THERE ANY CONCERN
WITH HOW THEY MIGHT REACT WITH VARIOUS PEOPLE,
LIKE ORANGE PEELS AND MUSHROOMS.
THEY CAN ADD ESSENTIAL OILS THAT CAN CAUSE SKIN RASHES
OR OCEAN PLASTICS ARE CONTAMINATED WITH LATEX.
HOW MIGHT THAT AFFECT SOMEBODY WITH LATEX ALLERGY?
>> KRISTINE UPESLEJA: YES, I THINK THEY ALL HAVE --
ALL THESE MATERIALS HAVE BEEN SO MUCH PROCESSED
THAT THERE'S NOT MUCH LEFTOVER, YOU KNOW,
LIKE FROM THE CITRUS PEELS, THE OILS, YOU KNOW, LIKE-- .
SO, THERE'S ALWAYS A DOWNSIDE TO THESE MATERIALS
THAT I SHOWED YOU, YOU KNOW, BECAUSE THEY OF COURSE,
THEY'VE BEEN USED IN CHEMICALS, SO TO -- JUST TO BREAK DOWN.
TO BREAK DOWN THE PLASTICS, TO BREAK DOWN THE CITRUS PEELS
OR THE COFFEE GROUNDS, ETCETERA, ETCETERA.
SO, IT'S JUST ABOUT USING THESE MATERIALS THAT ARE SITTING
ON LANDFILLS ALL ALREADY THERE, AND YES.
NOT USING NEW STUFF THAT IS MADE WITH OILS.
>> THERE'S A 3D PRINTER OUT THERE CALLED [INAUDIBLE]
BY [INAUDIBLE] USE OF HIS [INAUDIBLE] FIBER THREAD.
[INAUDIBLE] ANY PRINTERS LIKE THAT THAT ARE INTEGRATED
WITH OTHER TYPES OF FABRICS AND/OR MATERIALS [INAUDIBLE]
FOR DIFFERENT TYPES OF USES?
>> KRISTINE UPESLEJA: YES, NO, UNFORTUNATELY NOT.
I HAVEN'T HEARD, NO.
I CAN'T ANSWER THAT QUESTION.
YES?
>> IS THERE [INAUDIBLE] COVER THE [INAUDIBLE] HAS BEEN
LIKE [INAUDIBLE] AND THEY'RE ALREADY SORT OF [INAUDIBLE].
WHAT'S THE LONGEVITY DO YOU THINK?
>> KRISTINE UPESLEJA: YOU KNOW, I CAN'T TELL THE LONGEVITY,
SO I THINK THAT'S YES, THAT'S WHAT WE HAVE TO SEE,
BUT I KNOW THAT MAJOR BRANDS HAVE BEEN USING IT NOW,
AND I DON'T KNOW HOW MANY WASHES OR YES,
HOW MANY DRY-CLEANS THEY ARE AND SURVIVES.
SO, DOES THAT ANSWER -- OR NOT ANSWER.
SO, I THINK ALL THESE MATERIALS ARE, YES, IN THE STAGE
OF EXPERIMENTING AND WE WILL ONLY KNOW I BELIEVE,
IN A FEW YEARS WHAT THE IMPACT IS, YOU KNOW,
AS ALL WITH ALL THE WEARABLE TECHNOLOGY
THROUGH THE CONDUCTIVE YARNS.
WE ACTUALLY CAN TELL THAT IT'S NOT VERY --
PROBABLY NOT VERY HEALTHY FOR THE ENVIRONMENT.
NEITHER IS THE SILVER YARN.
SO, WE ALREADY HAVE RESEARCH YES, LIKE THAT SILVER ENDS
IN THE WATER STREAM AND HAD BEEN EATEN BY FISH.
AND SO, WE EAT THE FISH, ETCETERA, ETCETERA.
SO, [INAUDIBLE] THE SAME APPLIES TO RECOVER YARN.
SO, I THINK IT'S A GREAT THING THAT THEY YES, THEY DON'T DYE --
THEY DON'T USE ANY CHEMICALS, YOU KNOW, TO BREAK IT DOWN,
SO TO MAKE THIS NEW FIBER, MAKE THE NEW YARN.
BUT ABOUT HOW LONG IT'S GOING TO LAST, I DON'T KNOW.
>> OVER THE LAST SEVERAL MONTHS,
THERE'S BEEN RESEARCH THAT'S BEEN BEING CIRCULATED
THAT SHOWS POLYESTER AND OTHER SYNTHETIC FIBERS
THAT ARE BEING WASHED IN OUR PERSONAL MACHINES
AND [INAUDIBLE] LEAVING THESE MICROSCOPIC--
>> KRISTINE UPESLEJA: MICROFIBERS, YES.
>> YES, MICROFIBERS INTO THE OCEAN AND THEY'RE BEING FOUND
IN SHELLFISH AND SEAFOOD AND WHAT NOT.
AND PATAGONIA, THE SITE IS SELLING THIS BAG
THAT YOU COULD PUT YOUR CLOTHES IN, THAT'LL YOU KNOW,
HELP HINDER THAT EFFECT.
>> KRISTINE UPESLEJA: YES.
>> BUT I'M WONDERING IF THERE ARE OTHER PHENOMENA
LIKE THIS WHAT THAT MAYBE WE'RE NOT AWARE OF THAT'S YOU KNOW,
BEEN -- CLOTHING THAT WE'RE USING EVERY DAY,
THAT IS AFFECTING THE ENVIRONMENT NEGATIVELY
AND IF THERE IS SOLUTIONS THAT YOU KNOW OF?
>> KRISTINE UPESLEJA: YES, I MEAN,
SO ALMOST ANYTHING WHAT WE WEAR IS NOT VERY
ENVIRONMENTALLY FRIENDLY.
AS I MENTIONED AT THE BEGINNING,
THE FASHION INDUSTRY IS THE SECOND LARGEST POLLUTER
IN THE WORLD, SO THEY'VE BEEN USING, 25% OF ALL WATER.
THEY USE CHEMICALS.
I DON'T KNOW WHO OF YOU HAVE SEEN A RIVER BLUE
OR THE TRUE COST?
HAVE YOU HEARD ABOUT TRUE COST?
THIS IS A MUST-SEE FOR EVERYONE.
SO, EITHER YOU'RE INTERESTED IN FASHION OR NOT INTERESTED
IN FASHION, IT'S REALLY ABOUT THE ENVIRONMENT.
SO, AND HOW BAD WE YES, AS CONSUMERS.
AND IT'S A THING OF EDUCATION.
AND SO, I AM REALLY HAPPY THAT YOU ARE HERE BECAUSE I CAN SENSE
THAT MANY OF YOU DON'T KNOW ABOUT THESE THINGS,
AND I HOPE THAT YOU DO A LITTLE RESEARCH WHEN YOU GET HOME
AND YES, LEARN ABOUT THESE THINGS.
AND SO, WE ALL GO AND SHOP AT H&M.
HOWEVER, H&M IS -- TRIES TO DO SOMETHING POSITIVELY,
BUT THEY'RE STILL ON THE FOREFRONT OF FAST FASHION.
SO, IS ZARA.
SO, ALL MAJOR BIG COMPANIES, AND THEY ARE REALLY BAD.
AND THE WHOLE PRODUCTION PROCESS IN BANGLADESH, INDIA, CHINA,
HOW THEY POLLUTE THE RIVERS, THE WATER, IT'S JUST MINDBOGGLING.
PLEASE, PLEASE WATCH THE TRUE COST.
>> SO, YOU PRESENTED TWO TECHNOLOGIES OR TWO APPROACHES
THAT ARE OBVIOUSLY COMPLETELY AT ODDS WITH EACH OTHER.
>> KRISTINE UPESLEJA: YES.
>> SO, CIRCULATING KIND [INAUDIBLE].
>> KRISTINE UPESLEJA: YES.
>> WHEN WEARABLE TECH, WHICH IS [INAUDIBLE] NOW,
SCALES UP TO [INAUDIBLE] FASHION INDUSTRY--
>> KRISTINE UPESLEJA: YES.
>> -THAT'S [INAUDIBLE] PROBLEM
TO [INAUDIBLE] INCONCEIVABLE [INAUDIBLE].
>> KRISTINE UPESLEJA: EXACTLY.
YES, EXACTLY.
SO, AND YES, AND THIS IS REALLY LIKE VERY CONTRADICTIVE.
SO, THERE'S ON ONE HAND THEN THIS WHOLE SUSTAINABILITY
MOVEMENT, AND TO GET AWAY FROM ALL THIS.
AND THEN NOW THE WHOLE TECHNOLOGY WEARABLE TECH
MOVEMENT WITH THE CONDUCTIVE YARN
LIKE FOR THE LEVI'S JACKETS.
SO, WHERE DOES THE CONDUCTIVE YARN GO?
>> SO, AS COOL AS ALL THIS STUFF IS,
DO YOU THINK IT'S IRRESPONSIBLE
TO KEEP DEVELOPING [INAUDIBLE] PRODUCT?
>> KRISTINE UPESLEJA: THAT'S A GOOD QUESTION.
IRRESPONSIBLE?
I MEAN, YES.
SO, WE WERE ALL USING SMARTPHONES.
WE DON'T KNOW THE IMPACT YET.
MANY PEOPLE CLAIM IT CAUSES BRAIN CANCER.
WHO THE HELL KNOWS?
I DON'T KNOW.
YES, WE DON'T KNOW.
BUT IT'S JUST MOVING FORWARD.
YES, MOVING FORWARD.
AND WHEN IN THE 50S OR WHENEVER POLYESTER
AND NYLON WAS INVENTED, NOBODY KNEW.
YOU KNOW, IT WAS THE GREATEST AND THE MOST AMAZING THING.
AND TODAY WE KNOW THAT POLYESTER IS SO BAD, AND NYLON IS BAD
BECAUSE IT DOESN'T GO ANYWHERE.
IT SITS ON LANDFILLS AND SITS THERE FOR 700 YEARS
AND DOESN'T GO ANYWHERE.
EVEN I MEAN, THE CONCEPT OF BIONIC YARN,
IT'S STILL PLASTIC, RIGHT?
THEY RETRIEVE PLASTIC FROM THE OCEANS, MAKE A DENIM JACKET OUT,
BUT IF THE DENIM JACKET LANDS ON LANDFILLS, IT STILL SITS THERE.
>> RIGHT NOW IT SEEMS
LIKE ENVIRONMENTALLY FRIENDLY CLOTHING IS STILL
REALLY EXPENSIVE.
IS THERE A PUSH TO BRING THE COST
DOWN IN THE FASHION INDUSTRY?
WHEN DO YOU THINK IT WILL BE ATTAINABLE [INAUDIBLE]?
>> KRISTINE UPESLEJA: YES, THAT'S DEPENDING
ON YOU OR US, THE CONSUMER.
THE HIGHER THE DEMAND, THE LOWER THE COST.
>> SO, TO PLAY OFF [INAUDIBLE] QUESTION A LITTLE BIT,
IT SEEMS LIKE THERE'S A LOT
OF EXPERIMENTATION [INAUDIBLE] RIGHT NOW.
>> KRISTINE UPESLEJA: YES.
>> ON BOTH SIDES [INAUDIBLE].
AND SUSTAINABILITY.
IS THERE A DEMAND FOR THE INDUSTRY TO JUST KIND
OF PICK ONE THAT'S LOW COST AND DOES EVERYTHING
THAT WE NEED IT TO DO?
IT'S SUSTAINABLE AND [INAUDIBLE] FRIENDLY?
DOES THAT DEMAND EXIST OR --
DOES THE INDUSTRY WANT TO HAVE VARIETY OF MATERIALS?
>> KRISTINE UPESLEJA: THE INDUSTRY?
I THINK THE INDUSTRY WANTS WHAT THE CONSUMER WANTS,
OR DOES WHAT THE CONSUMER WANTS.
AND WE ARE STILL NOT EDUCATED ENOUGH.
I CAN REALLY TELL FROM -- BECAUSE AT FIDM,
WE HAVE TOURS COMING THROUGH MY INNOVATIVE TEXTILES ROOM
EVERY DAY.
AND I REALLY REALIZE THAT PEOPLE
OR YOUNG PEOPLE HAVE NO CLUE WHAT'S GOING ON, NOT IN TERMS
OF POLLUTION, ENVIRONMENT, NO.
THERE'S A LACK OF PROFOUND LACK OF EDUCATION AND INFORMATION.
>> YES, TO ADD TO THAT BECAUSE THERE IS A LACK
OF EDUCATION [INAUDIBLE].
THE CONSUMER I FEEL LIKE ONLY FOLLOWS WHAT'S --
WHO'S ON THE FACE OF THAT DESIGN OR LIKE A CELEBRITY.
I FEEL LIKE THEY DON'T [INAUDIBLE].
SO.
>> KRISTINE UPESLEJA: YES, EXACTLY.
>> AS A DESIGNER, SHOULDN'T BE TAKING RESPONSIBILITY FOR THAT?
[INAUDIBLE]
>> KRISTINE UPESLEJA: YES, YOU HAVE TO.
AND AS I SHOWED YOU THE CIRCLE OF THE CIRCULAR ECONOMY,
IT STARTS WITH YOU AS A DESIGNER.
YOU PICK THE MATERIAL THAT YOU KNOW.
THE MATERIAL CAN BE AT THE END OF A CYCLE.
IT CAN BE UPCYCLED AGAIN.
SO, PUT BACK INTO THE CIRCLE OR IF IT LANDS ON LANDFILLS,
THAT IT'S BIODEGRADABLE.
SO, IT'S YOUR RESPONSIBILITY AS A DESIGNER.
WHAT I'M WONDERING, AND I DON'T KNOW,
MAYBE YOU CAN ANSWER THIS QUESTION,
WHY IN THE FOOD INDUSTRY, WE SEE A WHOLE DIFFERENT DEVELOPMENT.
EVERYBODY IS RUNNING NOW TO WHOLE FOODS AND TRIES
TO EAT HEALTHY, AND IS VERY CONSCIOUS ABOUT, YES,
WHAT TO EAT AND WHAT TO DRINK, AND SO BUT --
IF IT COMES TO THE FASHION AND DESIGN, NOT AS MUCH.
YES, OF COURSE, IT'S A COST THING, PROBABLY, YOU KNOW.
IT'S COOL TO BUY A T-SHIRT OR TWO T-SHIRTS FOR $5.
AND TOSS THEM TEN WEEKS LATER.
>> TO BOUNCE OFF YOUR ANALOGY OF PEOPLE'S NEEDS, YOU KNOW,
THE THINGS THAT [INAUDIBLE] AND WHAT NOT,
IS THERE SOMETHING AKIN TO SAY YOU KNOW,
WE LOOK AT THE NUTRITION FACTS AND YOU KNOW, THE TYPE OF FAT
AND THE CALORIES AND INGREDIENTS AND WHAT NOT.
IS THERE SOMETHING AKIN TO THAT FOR ALL OF US
IN THE FASHION INDUSTRY TO WHERE WE'VE BEEN YOU KNOW,
KIND OF SEE WHAT, YOU KNOW,
WHAT THE REAL IMPACT OF THE [INAUDIBLE]?
>> KRISTINE UPESLEJA: SOME COMPANIES ALREADY TRY TO DO IT.
THERE'S AN AMAZING COMPANY HERE IN L.A., REFORMATION.
SO, AND IT'S ALL ABOUT TRANSPARENCY,
THAT THEY REALLY SHOW YOU AND LET YOU KNOW
FROM THE VERY BEGINNING, WHERE THEY SOURCE THEIR MATERIALS,
WHO MADE THEM AND HOW MUCH WATER THEY'VE BEEN USING,
AND WHAT'S THE DYEING PROCESS, ETCETERA, ETCETERA.
SO, YOU NEED -- IT'S HARD.
YOU NEED TO DO RESEARCH BUT THERE ARE COMPANIES OUT THERE
THAT ARE TRANSPARENT AND THAT GIVE YOU ALL THE INFORMATION.
THERE'S STILL NOT LIKE THE USDA YOU KNOW, LIKE IN --
IT IS IN FOOD, YOU KNOW?
THAT'S CERTIFIED ORGANIC OR CERTIFIED YOU KNOW?
THERE'S LOTS OF FRAUD OUT THERE STILL.
BUT MORE AND MORE COMPANIES BECOME TRANSPARENT
AND RELEASE THE WHOLE PRODUCTION PROCESS.
SO, REFORMATION IS REALLY GREAT.
YES?
>> [INAUDIBLE] ACTION AND HOW IT'S ACHIEVED
AND [INAUDIBLE] COMPANIES LIKE [INAUDIBLE] A LOT OF WASTE,
WOULD YOU SAY AS SOMEONE WHO'S LIKE GOING [INAUDIBLE],
SUSTAINABLE AND ENVIRONMENTALLY [INAUDIBLE]?
WOULD YOU SAY LIKE -- WOULD YOU RECOMMEND THAT PEOPLE STEER AWAY
FROM THOSE COMPANIES SINCE IT IS LIKE HARMFUL TO THE ENVIRONMENT?
>> KRISTINE UPESLEJA: YES, OF COURSE, I WOULD SAY.
YES, NO. HOWEVER, I MUST ADMIT, SO I'M IN A BIG,
BIG CONFLICT AND BIG MESS MYSELF.
SO, I MUST ADMIT BECAUSE HERE, I'M TALL.
IT'S VERY HARD FOR ME IN L.A. TO FIND CLOTHING
THAT FITS ME, THEN ESTHETICALLY.
SO, I'M EUROPEAN.
I'M VERY MINIMALISTIC IN MY TASTE.
SO, AND THE ONLY COMPANY THAT MEETS MY DEMANDS
OR MY NEEDS IS UNFORTUNATELY ZARA.
SO, WHAT I'M GOING TO DO?
SO, AND I HAVEN'T FOUND ANY COMPANIES
THAT ARE SUSTAINABLE COMPANIES, EVEN REFORMATION YOU KNOW.
REFORMATION MAKES CLOTHES LIKE FOR YOUR GUYS.
YOUNG, THIN, BEAUTIFUL GIRLS.
YOU KNOW, BUT NOT FOR MY AGE, UNFORTUNATELY.
SO, I'M LIVING EVERY DAY WITH A BAD, HOW YOU SAY --
I FEEL GUILTY EVERY DAY.
SO.
>> HOW MUCH PUSHBACK IS THERE FROM SAY
LIKE THE PROVERBIAL BIG COTTON OR BIG WOOL BRANDS
FOR NEW FIBER DEVELOPMENT IN TERMS OF TECHNOLOGY?
>> KRISTINE UPESLEJA: WHAT DO YOU MEAN BY PUSHBACK?
>> [INAUDIBLE] THE IDEA THAT [INAUDIBLE] TAKING A TON
OF MARKET SHARE FROM THE COTTON INDUSTRY, AS THEY FIGURE OUT HOW
TO DO REUSED COTTON FASTER THAN COTTON CAN DEVELOP.
>> KRISTINE UPESLEJA: YES.
>> AND IF THE CUSTOMER'S POSITION ON COTTON CHANGES,
AND REALIZED HOW MUCH WASTE THERE IS IN WATER
AND HOW TOXIC THE DYING PROCESS IS, WE CAN RE-HARNESS THAT.
AND COULD IT EVENTUALLY AND VERY LIKELY FOR THE COTTON INDUSTRY,
THAT ALL COTTON IS NECESSARILY [INAUDIBLE].
>> KRISTINE UPESLEJA: YES, NO.
I DON'T THINK.
NOT RIGHT NOW.
I THINK YES, WE ARE NOT THERE YET.
I MEAN, I DON'T KNOW IF IT WOULD BE GOOD THING.
SO, THERE'S OF COURSE A POTENTIAL FOR ORGANIC COTTON,
BUT THIS IS ANOTHER WHOLE, VERY EXPENSIVE PROCESS, YOU KNOW?
AND THE COTTON INDUSTRY IS SO POWERFUL, YES.
I DON'T THINK THERE'S A WAY THAT THEY'RE GOING TO BE PUSHED
OUT BY COMPANIES SUCH AS RECOVER OR SO.
NO WAY.
>> DO YOU HAVE A RECOMMENDATION?
YOU MENTIONED THERE'S A LOT OF [INAUDIBLE] STUFF ONLINE?
>> KRISTINE UPESLEJA: YES.
>> WHEN YOU'RE RESEARCHING,
AND YOU ARE A PROFESSIONAL RESEARCHER--
>> KRISTINE UPESLEJA: YES.
>> -A LOT OF OUR STUDENTS, WHEN WE GO THROUGH YOU KNOW, PRETTY,
HEAVY DUTY PROJECTS AND MOST OF THE RESEARCH IS DONE ONLINE.
DO YOU HAVE ANY RECOMMENDATIONS FOR FINDING GENUINE,
INFORMATION, OR BEING ABLE TO SPOT SOME
OF THE BOGUS INFORMATION, AND/OR COMPANIES THAT ARE [INAUDIBLE]?
>> KRISTINE UPESLEJA: YES, THERE'S A --
IF IT COMES TO SUSTAINABILITY, FOR EXAMPLE,
TEXTILE EXCHANGE IS A REALLY GREAT COMPANY.
MAJOR COMPANY.
THAT ADDRESSES LIKE ORGANIC COTTON
OR COTTON AND OTHER FIBERS.
THEN INHABITAT IS A GREAT RESEARCH ENGINE,
AND SOURCING JOURNAL.
THAT'S, YES.
FOR DESIGN, I MEAN, SOMETIMES DAZINE [PHONETIC].
YOU KNOW, DAZINE, YES.
>> ANYTHING SPECIFIC TO THE YOU KNOW,
CROSSOVER OVER OF TECHNOLOGY IN LIKE WEARABLES?
BECAUSE A LOT OF THAT IS YOU KNOW,
EVEN [INAUDIBLE] PRODUCE IDEAS THAT CAN BE REPRESENTED IN A WAY
THAT LOOKS LIKE IT'S ON THE MARKET.
>> KRISTINE UPESLEJA: YES, SO YES,
BUT THIS EXACTLY IS MY ISSUE OR MY PROBLEM AS WELL.
SO, I HAVEN'T -- THERE IS A -- NOT THAT I'M AWARE OFF,
LIKE A REALLY RELIABLE SOURCE THAT TELLS YOU THAT THIS IS --
THAT EXISTS AND THAT DOESN'T EXIST.
SO, THIS IS JUST LEARNING OR TRYING
OR TO HUNT THESE PEOPLE DOWN, YOU KNOW, LIKE THE --
OR THE SHOE COMPANY IN INDIA, YOU KNOW?
THEN YOU WRITE TEN EMAILS, OR YOU GET ON THE PHONE
AND THEN YOU REALIZE, "OH, THEY DON'T EVEN EXIST ANYMORE,
OR THEY NEVER HAVE EXISTED, ETCETERA, ETCETERA.
IT'S A REALLY HARD TO GAME ON A DAILY BASIS TO BE CONSISTENT.
AND YES, AND THEN FIGURE OUT THAT -- EVEN WITH ADIDAS,
THEY ANNOUNCED TWO YEARS AGO, THREE YEARS AGO, THE SHOE MADE
FROM OCEAN WASTE, IT STILL HASN'T BEEN RELEASED.
YOU KNOW? AND I HAVE, YOU KNOW, MY CONTACTS AT ADIDAS AND YES.
NOTHING HAS HAPPENED.
I'M REALLY SURPRISED THAT LEVI'S CAME UP NOW
WITH A COMMUTER JACKET, BECAUSE I SAW THEM A YEAR AGO IN BOSTON
AT THE SMART FABRIC CONFERENCE, WHERE THEY LAUNCHED THE JACKET.
AND IT TOOK ANOTHER YEAR, YES, TO RELEASE IT
OR TO PUT IT ON THE MARKET.
>> WOULD YOU SAY BASICALLY FOLLOWING UP [INAUDIBLE]
THAT INFORMATION OR NOT JUST [INAUDIBLE].
>> KRISTINE UPESLEJA: YES, YES.
AND SOME COMPANIES, YES.
SOME COMPANIES, THEY DON'T HAVE TIME,
OR THEY DON'T ANSWER YOUR EMAILS OR DON'T RETURN.
AND YOU NEED TO BE PERSISTENT.
THE SAME WITH PATAGONIA.
I'VE BE HUNTING PEOPLE AT PATAGONIA.
THEY THINK I'M CRAZY PROBABLY OR I DON'T KNOW.
SO, "OH, THIS WOMAN.
STAY AWAY FROM HER."
SO, BUT YES.
>> SO, AS YOU SAID FOR YOURSELF, WHEN IT COMES TO TRYING
TO FIND CLOTHES THAT ARE HELPFUL FOR THE ENVIRONMENT,
DO YOU SAY THAT OUT OF YOUR RESEARCH, HAVE YOU FOUND A LIST
OF COMPANIES THAT [INAUDIBLE] IT'S ALMOST LIKE [INAUDIBLE],
AND "OH, THIS IS [INAUDIBLE]."
DO YOU HAVE LIKE THAT LIST OR MAYBE [INAUDIBLE]?
>> KRISTINE UPESLEJA: THERE'S TWO.
I HIGHLY RECOMMEND TWO BOOKS.
THERE'S ONE BY KATE BLACK.
AND KATE BLACK HAS INVENTED THE SO-CALLED ECO SESSIONS HERE
IN L.A., NEW YORK, MONTREAL, BERLIN AND SO.
AND SHE HAS WRITTEN A BOOK, MAGNIFICO,
AND SHE LISTS ALL KINDS OF DESIGNERS, COMPANIES,
BEAUTIFY COMPANIES THAT ALL BEEN USING, YES, SUSTAINABLE
AND ECOFRIENDLY PRODUCTS.
THEN THERE IS A DIRECTORY CALLED FASHION DECKS.
FASHION DECKS SUSTAINABILITY [PHONETIC].
SO, THEY HAVE OTHER -- FASHION DECKS IS LIKE TRIMS AND FABRICS,
BUT THIS IS THE GREEN SUSTAINABLE FASHION DECKS
AND THAT IS QUITE AMAZING.
THE LIST DESIGNERS, COMPANIES, DYE HOUSES, ETCETERA, ETCETERA,
ARE ALL OVER THE UNITED STATES.
>> AND DO YOU DO TOURS OF THE [INAUDIBLE]?
>> KRISTINE UPESLEJA: YES.
AND YOU ARE REALLY WELCOME ANYTIME TO VISIT ME
IN THE [INAUDIBLE] OF TEXTILE MATERIALS DEPARTMENT AT FIDM.
YOU JUST SEND ME AN EMAIL.
I GIVE YOU MY CARD OR TRY TO GIVE ME A 24-HOUR NOTICE
IN ADVANCE, AND THEN I WILL TOUR YOU
AND SHOW YOU SOME NICE STUFF.
>> THANK YOU VERY MUCH.
>> KRISTINE UPESLEJA: THANK YOU.
[ APPLAUSE ]
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