Everyone has a different starting point
but if you love Japanese culture, the Cool Japan path is open to you.
Harajuku culture itself is "Cool Japan" culture.
Hey guys, it's Cathy Cat - and this time we went to a special event called
"Brilliant Star Decorations". This time it was the Lolita World Collection
Which means people from all the globe who love Lolita fashion and create Lolita
Fashion came together to share their styles.
And this time we asked people about Cool Japan culture,
and what things Japanese people and international people want
you to enjoy when you come to Japan. So, let's go and find out -
and before you go, don't forget to click the subscribe button so you don't
miss any future videos that we do with Ask Japanese.
Thank you very much and start the video!
I am the organizer of Brilliant Star Decorations, called Babi.
I am also the organizer of Brilliant Star decorations, my name is Kaie.
There is this term called "Cool Japan" Culture.
What part of "Cool Japan" culture should foreigners from abroad enjoy.
Well of course, since we do this event...
we want many people to enjoy the Gothic and Lolita fashion brands.
But you're welcome to enjoy other parts of Japanese pop culture.
When we released our fashion brand and style,
we got lots of recognition from abroad.
And we realized that the things we like, are also loved by people across the globe.
Everyone has a different starting point
but if you love Japanese culture, the Cool Japan path is open to you.
I visited the stores too.
I can see lots of items here, but tell me your brand name please.
My brand is called Drug Honey.
What type of brand is it?
Its a brand that fuses MODE style with Gothic and creates original prints.
Where can I find it? - Our shop is in Harajuku.
You hear the term "Cool Japan" a lot right?
What's "Cool Japan" culture to you?
I think Anime and such stand out among the things we export but...
I think we express "cool Japan" in fashion quite well.
Abroad people wear simple easy to wear clothes.
But in contrast, Japanese people
wear more fancy clothes that they like, even on the trains.
Even though we have a modest national trait,
we know to express ourselves in a high level. That's cool Japan culture.
What is "cool Japan" culture to you?
Same here. - Do you have any recommendations?
I can recommend you the skeleton Cheshire print here.
It's a mix of the Alice animation and fashion, isn't it?
I think it is loved by people of that genre too.
I am the designer of the brand Listen Flavor from Harajuku, Takeshita Street.
We have kawaii and cool fashion styles in our brand lines.
Today we have lots of Lolita fashion lovers coming, so I picked mostly cute items.
What item can you recommend today?
A new item from the Emily the Strange collaboration we are doing...
Also the tops from our Dangan Ronpa collaboration are very popular.
Dangan Ronpa Yay!
What is Cool Japan culture to you?
It's a culture that young people in Harajuku have created.
I think that's Cool Japan culture.
It's not a new term. This culture has been created and accumulated since the 70s.
What we get now is the kawaii culture result.
That in itself is Cool Japan culture for our brand Listen Flavor.
Harajuku Culture is Cool Japan Culture.
Japanese "kawaii" is different from the "cute" that exists all over the world.
Kawaii is something that you can only express in Japanese culture.
And I think that's part of the Cool Japan culture. The kawaii side of Cool Japan.
- So where are you from? - I'm from Switzerland!
And you have your own Lolita fashion brand store here?
Yes, it's called Fluffy Tori.
What's your theme, your overall theme of your brand?
So basically right now we have a lot of Sweet Lolita, but we are also branching
into Gothic and Classic.
There is also the word called Cool Japan culture, do you know what it means?
No...
What Cool Japan culture is popular in Swiss right now?
We have a lot of anime conventions that do all of that, and so...
Video games from Japan and also cosplay is very popular in Switzerland.
And also a lot of the animes and everything.
Is there a big culture for Japanese culture in Swiss?
I wouldn't say it's really big, but it's a subculture, and
they have a lot of very dedicated people, within the subcultures.
So, we have a lot of anime conventions specifically toward them.
And those were all the questions, thank you! - Thank you!
So those were ideas on Cool Japan culture. For me personally, I think
it started off with anime, then I went towards manga,
and then I went towards music. And from music, I actually started
going into the culture, and more and more I wanted to find out about Japan
and what is this country that I find so interesting? In the end, it also
brought me to Japanese fashion as you can see.
So what got you into Japanese culture? Let us know!
We're looking forward to finding your comments, finding out what you
find good about Japan, what you find interesting about Japan.
It would be lovely to read that, so don't forget to leave us a comment.
And if you are new, don't forget to subscribe to our channel. And if
you've been here before, don't forget to hit the like button.
Thank you very much for watching and catch you soon on Ask Japanese.
So, Lolita fashion and Gothic fashion lovers all around the world come together
and celebrate their unique styles and find out about different brands
and different styles. It was inspiring to see a different take on
lolita fashion, and this event gives fashion lovers a chance to find a new brand, new
friends and a new style.
Brilliant Star Decorations do more events during the year, so
check our links to find out when the next event is and if you can maybe take part
and become enchanted.
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