Welcome to the 7 Career Essentials! Rodrigo Martineli here, founder and CEO
of the Career Ladder Institute.
I'm so excited that you are about to learn about this fantastic framework.
The 7 Career Essential framework is the foundation of the 7 Steps of your Career Ladder,
our signature program, designed to help you develop your career.
So, stick with me a few minutes and I'll help you understand this fantastic framework.
Also I would like to talk about how we can expand the knowledge and how important is that!
Do you want to make more money? Do you want to succeed on your business? Do you want to change
your life and, perhaps even change the world? That's what we are talking, we
should start with small things and that's what about this framework.
This framework will help you to change things right now!
That will increase the way that you are making things. Increase your productivity and help you to grow!
Before we go and talk about the framework, I would like to
share a little bit about me. So, Rodrigo Martineli, I am Brazilian
I live in the United States and I had the pleasure to live abroad many times.
I did live in Mexico and Argentina. And, yes, I do speak Spanish together with
Portuguese, that is my mother tongue, that, you know, a lot of people just don't know
that in Brazil we speak Portuguese.
I had a fantastic corporate career and I had
the pleasure to work in companies like EDS, Compaq, HP before I found the
Career Ladder Institute. Also, I want to share with you that's like a native
Brazilian, I love soccer but I love football and I love baseball.
I love travelling around the globe and, you know,
we love golf in this country but, that's not the most important thing that I want
to share with you. Yes, I have a family, I have two boys and I have my two dogs,
I have a wonderful wife, but my life was completely influenced by these three
people, in the middle, that's Dave and Bill Hewlett Packard founders. These guys
helped me to understand what does culture means, this strong culture at HP
helped myself to take risks. I took a lot of risks in my life and that helped me to
achieve my dreams. It's important when you take risks.
I'm not asking you to take any risk but I'm just telling you that taking risks for
me helped me to grow. Also, I want to talk about Steve Jobs, this guy has a
fantastic focus. We'll talk about that, he just emerged Apple from almost
bankruptcy to be one of the most fantastic companies in the globe. One of
the biggest companies in the globe. So, think about it! These three gentlemen
have a lot to teach us. Also, I want to make sure that you understand that, you
know, education is something very important! I had the privilege to go and
study with the best minds in the planet. That helps a lot! So, be surrounded of this
smarter people than you. That's another important advice that I want to give to
you. Now, let's talk about The 7 Career Essentials. We will start talking about
the very first one, that is the think positive, right? So, what neuroscience says
about brain? Here is the thing, the only way that you can put your brain work for
you is thinking positive. Do not let your brain works against you.
Thinking positive can be massive and can change your life. Maybe you are now just
watching me and thinking what this guy is talking about? So, let's do
a quick exercise. I want to invite you to not think about the red rose.
What happened? I know, you thought about that! You thought about the big red rose and,
do you know why? Because your brain just ignores the word NO. This time, when you
were thinking about the red rose your brain created an electric pulse. This
electric pulse is energy, and this energy connects with everything around you.
Believe me. That's what we're talking here. So, why waste your energy?
Why create bad energy thinking about negative things, instead of thinking
positive? This can change a lot, because you have your brain working
every time. Everything that you are doing your brain is creating electric pulses,
that's the way it is. Now. Again, as I told you, the brain just ignores negative
words. So if you say don't or no, you're just ignoring, and that's kind of
how it works. So, what you should do? How should you change the way that your
sayings things. So, change the way. Start to speak about positive things
that helps a lot. That will help your brain and your energy and your words
always to go to the positive side, because you are thinking positive! Now
let's talk about the "Three main rules of Leadership". Everybody wants to be a
leader. Everybody wants to grow on your career. I want to give you three, just
three tips that will massive change the way people perceive you. Because
perception is not reality. Perception is how everybody perceives you, doesn't
matter if you really are what they are thinking. What is important is what
you and how you are perceived by others. So, "The three main rules" are
Number 1: Listen with empathy.
Have you ever talked it with somebody that is just ignoring you.
Or it is just like a pole in front of you thinking about everything else,
but in your conversation. That happens a lot. Now, let's talk about
this. If you have a little bit of empathy and understand that the other person, you
know, would not like the situation. Why are you doing this? What I'm inviting
you is, you should have empathy with whoever you are talking. The way that the
other person will perceive you is key. The way that the other person is looking
at you will change completely the perception and that's important.
The number two is Never Justify.
Look, justifications will not change the end result.
If you are late for a meeting and you arrive late, why are you creating
all these excuses and stopping the meeting? Just to say you I had a
problem with my car. Traffic. Whatever. This will not change the end result.
You are late. And that kind of how goes.
Justification will just burn your energy, will not help you change the end result
and that's kind of what is important to think about it.
Instead of you think about excuses, think about how to get, you know, and speed up
in this meeting and make things happen.
Or think about how to avoid the next time to be late. Get earlier to work.
It helps a lot, right?!
I think you are laughing right now. Because, you know, that's the common thing
everybody says: I'm late! But nobody thinks, you know, you could arrive earlier
to avoid traffic, and things like that. And then, you know, you are at the end,
late. And you are thinking about excuses. So, stop making excuses.
Stop making justifications and start to act now.
And then the number three is: Always suggest!
What about we change words. Instead of as we say "I want to", we say "I would like to".
Instead of us saying "Oh, let's go to this path" say "I would suggest we go this path".
Or, "What about we go to this direction to fix this problem" instead of being imperative.
Let's suggest!
Suggestions can change completely the way that the people perceive you.
Because you are serving! When you are serving somebody, when the
leader is serving, helping everybody to go to that direction, you are serving.
And that's massive for you to be recognized as a leader.
So, that's "The three main rules of Leadership".
But I want to tell you why you should apply it. Let's talk about it.
Listen with empathy.
You make the dialogue comfortable. That's important!
You create the connection and you serve as a true leader, because you are listening. That's important.
Why not justify?
You're wasting energy finding excuses, instead of, you know, again,
you're not changing the end result. So, justifications will not help.
Does not change the end result, I've just said that, and creates the wrong impression.
Have you ever thought about that guy that has the best excuses of the world?
We don't want that guy being you, okay? So, not justify and always suggest.
Change the way people listen, in sense of team work and we change from "I" to "we".
So, look at this picture. "LET'S". 'How about it". "It's boring." "It's difficult". "Why don't you".
"What about". "Oh, please." "Why not?" "Why don't we?"
"It's no fun."
It is about the way that you speak. It is about the way that you are constructing
your sentence. This is the way that you are communicating, that's important.
That's why it's so important for you to have "The three main rules of Leadership".
So, do not forget: "Listen with empathy", "Not justify" and "Always suggest".
Those are "The three main rules of Leadership".
Now, love this topic.
Let's talk about "The four secrets to peak productivity performance".
This is amazing!
I want to teach you four things that can increase your productivity a lot.
So, "The four secrets" are: Focus.
Remember, we've just talked about Steve Jobs focus and how that focus helped Apple to be a giant.
Strategic disengagement
I want to teach you about Strategic Disengagement.
And how you make your brain works for you.
Balance. It is important to have body, mind and soul at the full balance.
And I will talk to you about it.
And, also the hard schedule. The hard schedule is a fantastic tool that can help you plan
the way that you spend your time.
Are you ready for that? Let's talk it!
Focus. Every time that you are doing something you must do it fully focused.
Multitasking just does not exist! It is scientifically proved that there is no
multitasking. Because, even though you think: Yeah, I do multitask. But one
or more actions that you are doing at the same time, it is just losing importance.
It is just losing quality. So, focus improves quality.
Be focused on the tasks that you have to do, one at the time.
Multitasking does not exist and will not help you achieve the results that you want, that is growth.
Let's grow on your career, right?!
Next one, strategic disengagement.
We've just talked about thinking positive and we've talked about the way that your brain works.
Let me talk about this. Let's spend just a few minutes talking about how important the strategic disengagement is.
Every time that you are in a meeting, your brain is engaged with the topic.
You are talking about the specific, you know, let's say the HR meeting,
and you're talking about workforce. The way that you incentive people
and everything like that. And then the next meeting is about, you
know, the operations. That has nothing to do with HR. It's a different part of the
company and you need just to jump from one topic to another. What happens?
Your brain takes five to ten minutes to move from top A to top key B. So, how you break this?
Strategic disengagement. Between these two meanings you need to
do a specific task, between 1 to 3 minutes.
A task that starts and ends in 3 minutes. This small thing changes the way that
your brain is operating. Because it is coming with topic A and you have this small
action that starts and ends in a very, you know, few minutes and then, you are
ready to topic B. This creates a massive change in the way that you spend energy
and, that's important, right?! So, the strategic disengagement basically
prepares your brain. Now, let's talk about the hard schedule. Hard schedule is
basically, I want you to use your calendar at your favor and not against
you. How do you do that? Here are couple ideas. Create a slot for commute. Create a
slot for lunch. Create a slot for email and create a slot for important tasks.
Where you will put focus because those are the tasks that, you know, you must
improve quality and you must be accurate. So, you should put focus in these things.
So, everything that you need to put focus, you should create a slot in your
calendar to make that happen. Hard schedule helps a lot, because,
you know, fulfills what we are talking here about. We are talking about how put
focus and how strategic disengage between conversations. That's a hard
schedule can help make that happen. Also, I have to tell you, the hard schedule,
you know, I've listening a lot about people trying to
move from one hour meeting to 45 minutes. That's a great idea, because then you
have a 15 minutes between one meeting and another to strategic disengage.
That's important, right?! Last, but not least, let's talk about balance.
Your body, mind and soul must be balanced!
I'm not a doctor. I'm not, you know, I don't want to talk to you about things that you might know. Doctor says
that, you know, you need to sleep at least seven hours a night.
Also, they say that we need to drink water.
Also they say that we need to exercise.
So, inviting you to think about how often are you sleeping?
How often are you drinking water? How often are you exercising?
This is important. If your mind, body and soul are not balanced, you
are not taking your life and career seriously and that's important!
Anything that you are doing needs to have a balance between body, mind and soul. Okay?
So, I really want to make sure you understand that.
Now, let's talk about the circle of influence. The circle of influence is amazing.
It is a tool that I always use in my life. And that's what I want to invite you. I want to
invite you not only to understand the tool, but also start to practice. You need to
start thinking about things using the circle of influence. And when it is a
habit everything will get easier. Are you ready to talk more about the circle
influence? I bet you are. So, let me just explain the concept, right? So, here's you,
right? This blue human being, right? Like Avatar, like guy. So, what is inside
the circle of influence? And inside means, you know, arm's length. Things that
you really can touch. Things that you really can influence, right? So, what is
inside? Your attitude. Your choices. Your priorities. Your influence in others. What
you can contribute to a better world. That's what is inside the circle of
influence. But now, what is outside the circle of
influence? That normally we can say that it is a circle of concern. State of the
world / economy. You know? If the economy crashes you have
probably zero control around that. So it becomes a concern right? The next thing
is the big company decisions. If your company has been acquired or it's gonna
merging or will do a spin-off or whatever will happen with your company.
Probably, you are not, you know, involved on that and, you don't have a lot of
influence on that. So, that's kind of, you know, out of the your circle of influence.
The traffic. Other's lives. So, you know, if your friend, if your family,
you know, they don't want to do one thing or another thing, you have no control of
that or whatever they want to do things wrong is it is out of your circle of
influence. And, the weather. So, this is the framework. Now, are you ready to put this
in an actual example of your life? Let's talk about it.
Applying the circle of influence in a situation like this.
You are missing a client's project deadlines by 80%.
What if you could reduce the damage and miss
only by 20%? Here's how. I just grab a piece of paper, you write a circle in the
middle and then you start to fill inside the circle you put things that you
really can make it happen. Things that you really can influence. Like, ask for
more resources, escalate delivery, discuss with your manager or key stakeholder the
situation of the project, the help that you need. Have an informal conversation
with client. Maybe this delay will not hurt a lot. Maybe it will, but if you don't
ask if you don't have an informal conversation about how things are going
you might have a problem, right? So, those are the things that you can do. What
things you can't do? Because, you know, outside of
this circle so, a part of the circle of concern. Unpredictable client reaction.
You don't know how the client will react when you just come and say 'hey, it is
late and it's completely delayed by 80%.' So, what will be the reaction? You
can even have a negative impact on your current deals that you are selling to
the customer. Also, you can lose credibility with your leadership if they
don't know what's going on. That's important.
You discuss with your Manager, Key stakeholder and you can lose your
reputation. Ahead we'll talk about reputation, but it's important you
understand that losing your reputation can hurt, a lot. Okay? So, that's the
scenario. Now, what if I tell you that this happened with one of my mentees. I
had a conversation with him in that day. I did ask him to put this thing and this
example is real. This happened the way that I'm telling you. Here are the things
that he did, here are the things that he noticed that could happen and, guess what?
He reduced the amount of damage by 60% and just missed the time frame by 20%.
That's why I think it's so important I share with you the circle of influence.
That was invented by Stephen Covey, in The seven Habits of Highly Effective
People. If you have never read this book, go ahead and read it. That's very
important, okay? Let's keep going. Now, it's time to talk about reputation and
credentials and why these two topics are so tight. I have a great example that I
think will resonate very well for you. Let's think about this. You have a bridge
and you want to cross this bridge. This bridge is your career path. In the other
side of the bridge you have the position that you want. You have the position that,
you know, your aspiration. It's your next career move. How you get there?
It is basically true reputation and credentials. Think about reputation as
the invitation to cross the bridge. How people remember you? That's important.
How they think about you. How they perceive you. It is critical. So, think
about this. You are doing a good job and you did a great project with great
results and, you know, they say 'Wow, I love Robert so, Robert is a great guy. Robert,
you know, did a great project' and, because of his reputation, they say 'Wow, we have
this new opening. Robert could fulfill this role. What about that? Oh, we don't
know but, let's put Robert in the process. Let's put Robert in the
interview process.' This is the ticket, this is the ticket that you need to
cross the bridge, right? But, you start crossing the bridge and you need to make
to the other side. You need to achieve what you want. You need to get the role
that you want. The career move that you are aspiring, right? How do you do that?
Credentials. Credentials will solidify the bridge. Credentials will make sure
that the bridge does not break and you get to the other side. Does that sounds
ok for you? So, reputation and credentials together are fantastic. Credentials is
helping you to succeed on your career and not failing. Failure is not an option
but, if you don't have the right combination about proven track-record,
education, reputation that will not make that happen for you. So, let's review what
we've talked. Building reputation and credentials is critical because
reputation is perception. Think about it. We've talked a lot about perceptions so
far. I want to make sure you understand that perception is a lot in this
conversation. So, reputation is basically result of perception and reputation is
also attitude. I need you to act differently. I need you to have positive
attitude. We'll talk about that in a few minutes but, I just want to start to
think about how important is the way that you act in front of others. That's
result of attitude. Now, the credentials. As I said, proven
track-record, hard skills. Where did you go to study? There's a lot of information,
books, you know, internet, web basic courses. There's a lot of things that you
can do there. Why are you not investing in education, in your own development? That's
important. So, hard skills are important. Credentials plus reputation: Success.
And that's what I want you to take. I want you to think about how you achieve
the next step on your career and that's true reputation and credentials, okay?
We are really going to almost to the end. Now we are talking about the Career
Essential number 6, that is feedback. You know, this is something that
everybody loves to talk about it but, we must be very very careful about how we
talk. Feedback can be fantastic and can be horrible. What I would talk to you
right now is about three things: how you ask, how you receive and how you give
feedback. The way that you do these three things are very important. But, before of
that, let's talk about the differences between feedback, okay? Basically we have
two different feedback the positive and the constructive. A lot of people think
the constructive is on the negative side but, here's the thing,
the feedback we have a negative feedback and we have a destructive feedback. And
that's what I've just told you, depending on how you say things, your constructive
feedback can be highly destructive. First lesson you need to understand that
you have these four types of feedback. The positive and constructive.
Positive feedback 'hey, you did a great job'. This is a positive feedback.
Constructive feedback 'you did a great job but you could may improve it this
and this thing because next time we think we can have an even better result.'
That's a constructive feedback.
Negative feedback 'hey, we missed the mark, we missed
completely the mark and, you know, we are just in trouble'.
The destructive feedback is 'you were so arrogant doing this, you know, preparation
meeting is that we miss the mark by so much that now we are
compromising everything'. You were just not, do you see. You are not just giving
negative feedback. You are creating entitlement. You are just putting
adjectives for that person and that is destructive. Negative is just about 'hey,
you missed the mark, that's okay. We always make errors,
you know, mistakes are part of the learning curve but, the way that you give
the message is important. The way that you say things is important. We've
talked about that. We've just talked about the way that we suggest and
justify. And, in right in the beginning we talked about thinking positive. So, you
know, everything the way that you we communicate with others it is compelling
for the result that you want to have on your career.
Okay? So, I think we are clear now. We have the positive and constructive and
negative and destructive. Now, let me just talk to you about that. Ask and receive.
When you are asking feedback, you need to be prepared to listen what you don't
expect. Don't come asking feedback thinking that somebody will just give
you positive feedback. They might have positive feedback but, they have also
constructive feedback that maybe you don't like too much. But, you know, it is
still good and they can even have a negative and destructive feedback and
you must be ready for that. But let me just talk, there is something that is
very important. If, in case, somebody is giving you a negative feedback or even a
destructive feedback that is bothering you a lot, likely a lot of people come to
me and say 'hey, you are arrogant'. Perfect, I mean, in the end if that bothers me,
believe me, you might be that adjective. You might be exactly that
adjective that the person told you. And maybe you are not realizing that. So,
watch out! If somebody tells you something, during this feedback process
that bothers you a lot, watch out because maybe that's true. Okay?
And when we are talking about the right way to give feedback. Do not accept
adjectives only. So, if somebody says, 'okay, you are arrogant'. 'Oh, great. That's amazing.
Thank you to let me know, By the way, why you think I'm arrogant? So, can you give
me situations where I was arrogant? That's the way that should go, right?
That's the best feedback you can give. Here's the way that we can use feedback.
First we must ask. It is important. It's the fastest way for you to learn about
things that you need to improve is true feedback. So, ask feedback is important.
The second thing. Receive. You must be ready to receive whatever is the feedback.
So, asking feedback and not being ready is a problem. You need to be ready to
listen to feedback, okay? And, last but not least, how you give
feedback. Giving feedback though adjectives is not okay. You should use situations.
You should use situations to reach the feedback and make sure the other person
has enough information to change. Make sense? Now, let's talk about the last
career essentials and I am so glad that you are sticking with me learning about
this amazing framework. Everything that we've talked it so far.
Think positive. Three main rules of leadership. Four secrets to peak
productivity performance. Circle of influence. Reputation and credentials and
feedback great things. But, if you don't change your attitude, everything that you've
learned so far will not work. You need to change the way that you act. Your
attitude must be positive. Let's understand why this is important, right?
Because if you say 'I can't do it.' Boy, you will not make it.
You will miss. Remember when we talking about your brain, in the very beginning,
your brain does not understand when you are saying things that, you know, he just
get the negative piece. So, do not think negatively.
Think positive. Positive attitude is everything. So, if you say 'I can't do it'.
You will not be able to make it. Period. Impossible and possible. Do not use the
word impossible. You know, even though other things that we think are
impossible today, the man is researching a lot and finding answers. So,
you know, I rarely use the word impossible. So, everything is possible
until somebody just say that, you know, it's completely exhausted and, you know,
it's not possible anymore. But, using these words will not help you.
So think about this. Attitude is a magnet. What you think is what you attract. If
you think will not make that interview. If you don't think about your career in
a higher stand or, if you don't think you are good enough. You will not make it.
Because what you think is what you attract. So, attitude is everything in
your life. I want to invite you to change
completely the way that you are acting and put a real dose of positive attitude
in your life. This will change a lot and you remember this video, with this guy,
with this funny accent, telling you: change your attitudes. I bet you remember
that. So, bear with me and think about it. How you can implement a attitude change
right now, okay? So, here's what we did today. We learned the essential, we learned a lot
of tips, we learned a lot of things that you can do right now. Also you learned ways
to think differently, and that's the ultimate goal that I have with this
video. I want to make sure you think differently, right? So, ways to think
differently on things is exactly what you learned. You learned that balance
is important. I bet you heard about that before but, it is important you
understand that body, mind and so must be in full balance for you to do whatever
you want. For you to grow. So, it is important you have full balance there.
What you can apply. Execution. Execute the circle of influence. Execute the things that
you learned today. That's important. Change the attitude and the way you
think to positive. This is amazing. It's a great opportunity for you to change the
way that you are doing things and do more positive things and thinking more
positive. That's important. Create a better perception. That's
fundamental for your career growth. Remember, reputation and credentials
right? Grow, achieve success. Whatever is the success you want, you can achieve it.
So, believe that apply all the things that you learn and I can, you know, I
think you can do massive things in your life. Because you can change your career
life doing the right things, and that's kind of one inviting you. Apply what you
learned today and lead the way. You can be whatever you want to be and these tips
the 7 Career Essentials will help you a lot to be there, ok? So that's kind of
my invitation for you. I want to close today's video just sharing with you that.
The 7 Career Essentials is basically the foundation of the 7 Steps of
your Career Ladder program. This program is just one piece of The Career Ladder Institute
Our company is focused on helping you get there, whatever there it is for you.
Because each of us have a different success definition. So, take the action,
send me an email if you want to know more about our programs or even, if you
want to just have a conversation with me. Also I would like to invite you to visit
our website and follow our digital channels. It is so important for us to be
connected with you and, you know, I am making a lot of free content that can
really help you change the things in your day by day. So, it was a pleasure
spending this time with us today. Thank you so much and I'm looking
forward to talk to you soon. Bye-bye.
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