Let's talk about YouTube Subscriber growth and the five lessons that I have learned about
having a YouTube growth mindset.
Oh, and I do have a bonus lesson at the end of the video.
My name is Naomi Skarzinski with the Top Shelf VA Channel and TopShelfVA.com.
Your place for creativity and inspiration for business and life.
Now if you have a creative soul, and you love a little bit of business and life, and you
love a little bit of creativity, then go ahead hit that subscribe button and the notification
bell.
And before I get into the main meat of the video, let me just say, "Thank you, thank
you, and thank you for being a subscriber and helping me to grow my channel to 600+
subscribers.
And if you're not a subscriber yet, well thank you for being here, and thank you for
watching the video, and possibly becoming a subscriber a little bit later.
It's been a really great ride and I've enjoyed building this channel with you.
So, let's go ahead and talk about the five definitive lessons that I have learned about
YouTube subscriber growth and having a YouTube growth mindset.
Now I might have a little bit of a different perspective on YouTube growth and YouTube
subscribers than other YouTubers and YouTube channels.
So, let's go ahead and see how they might be a little bit different.
Lesson 1.
One big mistake I think many people make is they say, "I'm going to start a YouTube
channel and make a ton of money!"
Well, if that's the only reason that you're starting a YouTube channel, to make a ton
of money, I would suggest going out and getting second job, because that is totally the wrong
mindset to have.
YouTube takes a lot of hard work, time, and some investment of money.
You can't go and have your only priority benchmark to be, "I'm going to make tons
of money on YouTube!"
You need to be able to set other benchmarks, higher bench marks, of what success is to
you, other than just making money.
Lesson 2.
Your channel should be about helping people.
There needs to be a purpose to your channel.
Whether it's training, it's educating, it's inspiring, it's entertainment, it's
motivational, whatever it is.
As long as it is helping other people.
I can guarantee you.
As long as you are helping other people in some way with your channel, then you are going
to get far more fulfillment out of your channel than if you were doing a channel just for
the purposes of chasing the money.
Lesson 3.
Don't be afraid to experiment and find what works for your channel and for your audience.
What works for someone else's channel, may not work for your channel.
Try to find out what your audience wants and still make sure that it is what you want to
do.
You will fail if you hate what you do.
It has to be like a balancing act between what your audience wants and what you love
to do.
Lesson 4.
Be realistic about your subscriber growth.
This is where your YouTube growth mindset is going to come into play.
Let me give you an example of what I mean about by being realistic.
Everyone will tell you for fast YouTube channel growth, and I mean everyone, everyone, will
tell you that you need to be niched.
I'm not a niched person.
Never have been a niched person.
Never will be a niched person.
I am an eclectic person.
I have interests in a variety of areas and I'm going to fuse those interests into one
channel.
That's where I got the term, Eclectic Fusion for Business and Life for my channel.
Everyone will also tell you that in order to grow your channel fast, that you need to
upload and publish every single solitary day.
Or, at the minimum, you need to upload three times a week.
Well guess what, I have a business.
I'm a Virtual Assistant, Online Business Manager.
I have clients.
I work from eight to six, nine to five, every day, except for weekends.
So, that only leaves me the evenings and weekends to work on my YouTube channel.
Well, I also believe in having a personal life beyond my business and beyond my YouTube
channel.
Those are my choices.
So that's my reality and that's how I'm being realistic.
I'm being realistic that my channel is not going to grow at the same speed as another
YouTuber that can dedicate 24/7 to his or her channel.
I'm having a realistic overview, or realistic expectation out of my channel.
Lesson 5.
Learn from other YouTubers on how to grow your channel.
There are a ton of YouTube content creators out there that will teach you how to grow
your channel, how to start it, how to build it, how to get subscribers, and how to have
fast growth.
The four that I really like.
That I started following in 2016 are as follows, and it's not specifically that one is better than the
other, it's just this is how, the order that I found them.
The first one was Tim Schmoyer, with Video Creators.
Very, very sound, and good advice.
He really focuses on what your purpose is.
Why you have your channel.
How you're going to grow your channel and always staying within what your purpose is.
The second person that I start following was Roberto Blake.
Very unique, very interesting gentleman.
He has a channel for creatives and that's how I found him.
He really, when I first found him, he was focusing on the creative person and the creative
design person who was interested in building their businesses.
Starting a design business or just whatever creative realm that person was in, and helping
them build their YouTube channel within the creative realm.
Even if you're not a designer or anything, you should still listen to him because very
sound advice.
The other person was Nick Nimmin.
Excellent video creator.
Excellent information.
He does a lot of live you YouTube events now, where he gives a lot of information to his
subscribers.
I would highly advise listening to him and subscribing to him.
You can't go wrong.
The last person I discovered is Brian G. Johnson.
Really unique, quirky, fun person that has grown his YouTube channel in little over
a year.
Very, very, fast.
I think he's at 20,000 or something like that.
So, he went from 0 to 20 in something like a year and a half or something like that.
Gives great information.
The only thing is, you will have to feed his poodles.
You will have to feed his poodles.
No, seriously, you will have to feed his poodles.
But let me give you a screenshot of how I grew in just a year, with my being realistic
with my business and not being able to dedicate fully to my YouTube channel 24/7.
You can see I had significant increase to my channel just from taking some advice from
these individuals.
So, let's go on to your bonus lesson.
Take everything you have learned from everyone else, including me, and throw out at least
a quarter of it.
Yes, I'm serious.
Throw away some of that advice.
Listen to the advice.
Experiment with the advice and then decide what part of the advice you're going to
keep and what part you're going to throw away.
Remember, you are a unique, beautiful, different, individual.
Your channel is going to be unique and different.
When people come to your channel, there's going to be something about you, about your
channel that says, "I want to subscribe to this person.
I want to watch this person's video because I haven't seen anything like this before."
Or "This person has something that I need to learn about."
When you copy somebody else's advice 100% of the time and you copy the person's channel
100% of the way they do their channel, then you're no longer unique.
You are a unique individual.
Trust yourself.
Believe in yourself.
Find ways to help other people with what you have to share on your channel.
Believe me, your channel, your business, your life, is going to be so much the better when
you trust yourself, and you be your own unique self.
Once again, thank you for being a subscriber.
Thank you for helping me to build my channel and until we meet again, have a wonderful
day!"
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