Basically I'm saying I screwed a bunch of shit up
and now I need everybody to believe that I figured out the right way
and the right way is to reinvest the money in
fixing problems instead of growing the business.
So we opened the first restaurant in 2010
and it was immediately successful, I mean we had
a line out the door,
investors were coming in and
enticing us to open more shops,
and giving us money, and we opened a second restaurant
one year later and actually a third restaurant that same year.
There was something that wasn't quite perfect
about the second and the third store, but
they were happening in before they even open we had a fourth and fifth lease
that we had signed and we're getting ready to open those up.
Around the time that we open our fourth store
we really recognize that the second and the third store
and then even the first store were starting to, you know,
they were failing to kind of like maintain their success,
but we were pushing through and saying
what we'll figure it out or it will solve itself.
It never solves itself.
Having multiple locations of the same restaurant
is a completely different game, has a completely different strategy,
and so we opened the first three restaurants,
four restaurants, five restaurants,
as if it were one restaurant, we were running from restaurant to restaurant
hiring everybody, doing everything ourselves, but
at five restaurants you can't get to every single restaurant
in time to catch the mistake, and fix the problem, and train the person.
You know it was just slowly, but surely moving faster than we can keep up with,
and so the entire business started to unravel.
What that meant was we needed to stop expanding and concentrate on
building a system to run hopefully five
through however many restaurants we would eventually want to open.
And stopping was hard because we built
everybody up to believe in this idea that we're going to expand, and we're
going to get rich, and our employees are going to grow.
And you're really admitting that you're not ready to grow
which is admitting a fault which from an ego perspective is really tough to kind
of like confront, especially when you have pressure, huge financial pressure to
grow because your investors have giving you money, they've invested in growth and
the idea that the business will be worth more,
but there's a responsibility that we have to the people that work in our
business to not throw it all away, right?
I mean, yeah the investors would get
richer if we open faster but I'd rather
not lose all their money and our
employees would have more opportunity if
we grew faster, but I rather that they at least have a job and food on their table.
It's been 2 full years from the
time that we identified we need to slow down,
and build a new system to run the restaurants,
and we're finally in a place where we have really built
the infrastructure to systems and the processes
and we're watching the success of that turnaround happen in front of us,
and the numbers, and customer satisfaction,
and the employees happiness,
and, you know, I'm actually sleeping through the night
and feeling some more positive.
With that having been accomplished we're ready to grow and we
can feel the confidence to open another restaurant and build something special.
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