Never again … never again …
It's so inspiring to see
half a million people come together to try and make a change.
We are going to make a change, one way or another.
Are people listening to you guys?
I really do hope so. They should be.
But, do marches really make a difference?
Never again … never again …
Thousands of voices all chanting the same message.
But on the outskirts of every march, there are people who say, "Marching doesn't really matter."
Do you think this march is going to make a difference?
Absolutely not.
And to be fair, maybe that guy has a point.
We've seen a lot of marches, but we also live in a world
of constant, nonstop freaking opinions.
And, thanks to social media, there have never been more trolls, and bullies,
and anonymous cynics than today.
So, we should totally ask the Internet.
Oh, look … "Do marches work, do marches do anything?
"Do marches make a difference, do marches help?"
And it looks like other people want to know, too.
Sometimes, a huge march goes nowhere.
Remember Occupy Wall Street?
Yeah, the banks are still pretty much the same.
Or February 15, 2003 …
Millions of people, in more than 50 countries, marched so we wouldn't go to war in Iraq.
… then we went to war in Iraq.
And, guys, this is my producer, Carlos Beltran, and he's from Venezuela.
Not to be skeptical, but people have been marching in Venezuela for the past 20 years,
and not a (expletive) thing has happened.
OK so, that took a little bit of a dark turn,
but, Carlos and I, we've found an expert who's going to explain
all the characteristics that a march needs to actually bring about change.
My name is Jane Hall.
I'm a journalism professor in the School of Communication at American University.
I have a focus on civil engagement.
The first thing you need for a successful march,
historically, and as recently as the Parkland march, is leadership.
And that's exactly what we saw happened with Martin Luther King Jr. and the civil rights movement.
Number two, you need persistence.
We saw that in the years of protests against Vietnam.
Number three is that you need media attention.
Women's march brought a ton of cameras, and they opened up the door to #MeToo.
Number four, you need a simple message. You need to tell people what it is you want.
It is best if the oratory is eloquent and fresh.
So, "Never again," "Am I next"? in the Parkland story.
Number five is keep momentum going. You need to be in touch with people right after your march.
How do you keep up the momentum?
The momentum – I think this time it's going to be different.
I think it's going to be different because we're children, old enough to reach out to others.
We have social media at out fingertips, and we can send messages across countries in seconds.
A person who marched is more inclined to vote, more inclined to get others to vote,
and more inclined to run for office.
And when this year there are more millennials eligible to vote than baby-boomers,
this kind of civic activism might change everything.
Do you think that this is going to make a change?
I think it has to – I think it really has to.
And if they don't listen to this kind of change – this giant valley of people –
then they're going to have to listen to us vote.
Now, it's a long way from the halls of a high school to the halls of Congress,
but one thing we've heard out here over and over again today:
this one feels different.
So, if you liked this, subscribe, like, follow.
And also, if you want to see more of NBC Left Field, check it out in the side bar.
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