Hey guys, CDTVProductions here, and welcome to another episode of On then Gone, where
we look at rappers that have fallen off.
Today we will be looking at Desiigner, talking about his rise, his fall, answering why this
happened and in the end asking if he can make a comeback.
Now people say it is debatable that Desiigner has fallen off, but I personally think he
has, and I'm gonna explain why in this video.
So, this is CDTVProductions, you can follow me on Instagram under that name, and today
we will be looking at the rise and the fall of Desiigner.
The Come Up:
I think Desiigner's rise could be referred to as meteoric.
We all know what he came up from, it was of course the song Panda, released on December
15th, 2015.
This song was obviously gonna be a hit, it was so understandable.
It had thought provoking lyrics.
And was made by a guy who has no problem staying still and looking normal.
A deadly recipe for a banger right there.
And obviously it worked, as the song went 5 times platinum and was sampled by Kanye
West on The Life Of Pablo.
It also of course landed him a spot on Kanye's GOOD Music label, so things were looking insanely
promising for Desiigner.
He basically managed to blow up off of a single song.
So obviously, just a couple months later, he announced his album would be titled Life
Of Desiigner, clearly planning to drop it during his peak.
But we'll talk about that later.
His accolades increased further when in June 2016, Desiigner was revealed as one of the
ten XXL Freshmen of that year, and to this date has the most viewed 2016 Freshman freestyle,
sitting at 12 million views.
In the same month he made the Freshman list, he released his mixtape titled New English,
which had a good enough commercial performance, but didn't receive much in the way of critical
acclaim.
He would then have another successful single release in July of 2016 with Tiimmy Turner.
Whilst this wasn't the phenomenon that Panda was, it still peaked at number 34 on the Billboard
charts and has went platinum.
So in the span of less than a year, Desiigner has achieved 2 platinum singles, joined a
major label and worked with Kanye.
Surprisingly even with all this in his favour, the decline would start pretty fast after
that.
The Fall Down:
2016 was a great year for the twitchy man, but 2017 held nowhere near the same success.
For almost 7 months after Tiimmy Turner, Desiigner released nothing.
Then in February of 2017, he would come out with song named Outlet, but clearly the considerable
hype surrounding his name had cooled off, because this song did not hit the Billboard
100.
And this would be a theme for Desiigner, because every single other track he dropped in 2017,
those being Holy Ghost, Thank God I Got It, Up and Liife didn't even chart anywhere.
Not in the US, UK, Australia, France, Canada, basically nowhere.
Hell, I didn't even know he dropped songs called Thank God I Got It and Up, and I slightly
enjoy Desiigner's music to an extent.
The biggest thing he did in 2017 was feature on a song called Mic Drop Remix, which to
his credit did go gold, but as for solo success, there really wasn't much to be seen for
Desiigner in this year.
So, I know what you're thinking.
What about 2018?
Well so far this year, Desiigner is pretty much nowhere to be found.
He has not dropped a solo song this year so far, and his only notable feature was on the
Diplo song Suicidal, where ironically the phrase "I Fall Off" was mentioned numerous
times.
Desiigner has went from being played on radio stations worldwide, to basically being a non
factor.
I don't know about you guys, but I'd call that a fall off.
What Happened?:
So why did this happen?
I think one of the main reasons is that Desiigner didn't really capitalise on his success
fast enough.
You remember the album I mentioned earlier, Life Of Desiigner, which was announced in
June 2016?
It still has not dropped.
If he managed to drop that a few months after making the Freshman cover, it could've been
huge, as Desiigner's name was still quite hot at that point.
Now to his credit, he did drop the New English mixtape in July, a month after the Freshman
list, but I think dropping that mixtape instead of a full fledged album didn't help.
Because New English honestly wasn't that great, and I was kinda excited for it.
But it mostly just sounded unfinished, there was nothing as catchy as Panda on there, and
some of them were basically just snippets of songs.
Now obviously, albums take time to make, and maybe Desiigner is a perfectionist, so this
fall off isn't necessarily his fault.
Perhaps he just blew up too fast and wasn't able to get an album that he was happy with
ready in time to drop it at his peak.
It seems like Desiigner had all the necessary tools to succeed business wise, but as of
now, he just hasn't utilised those tools.
So I guess the last question we have to answer is, will he ever make a comeback?
The Comeback?:
Now here's where things start looking decent for Desiigner, because honestly, I feel like
he does have a chance for a comeback, he just needs to handle it correctly.
One wrong move at this point, and people might completely lose interest in him.
If he drops his album, that shit better be close to flawless, because it's dropping
almost 2 years after it's announced date.
Now Desiigner has stated that he will be dropping 2 albums in 2018, those most likely being
Life Of Desiigner and New English 2, so there is the possibility of his comeback happening
this year.
So who knows, maybe his album contains a song that will be as big as Panda, maybe it's
disappointing, maybe it's incredible.
I personally think Desiigner has decent odds
of making a comeback, we just need to wait and see
where
he goes from here.
(Outro)
No comments:
Post a Comment