the most important thing is
master builder belief every day on everyone the magic happens
confident
you
all right good evening everyone welcome to the house of zoom my name is Brett
Holtz and I am very fortunate enough to be here with you this evening on behalf
of an extremely talented Nike running product creation team back on our world
headquarters in Beaverton Oregon made up of designers engineers developers
testers and marketing thank you very much for inviting me to be here with you
in Tokyo the world's fastest city a mecca and source of inspiration for me
both personally as an athlete as well as professionally I've always been inspired
by Japan's rich culture in the sport of running and the passion that this
country has and culture has for the sport the heritage so proudly rooted in
amazing athletes and a passion for the craft of creating some of the world's
fastest racing and training products in fact I was just reading the other night
an article that talked about the 2018 Tokyo marathon and nine Japanese runners
ran under two hours and ten minutes in that race
we've only had 17 US athletes in history run faster than that in this country put
nine in one race under that time that's a pretty amazing dedication to the sport
and to the athletes and although our culture's are thousands of miles apart I
believe it's that passion that actually connects us in a way as the team that
I'm fortunate to lead back home is driven by that same passion in that same
obsession for the sport and for the athletes and for creating the world's
fastest product to give them every advantage over the competition this
passion isn't necessarily something that's new it actually started decades
ago right here in Japan as our two nike co-founders Phil Knight and Bill
Bowerman discovered critical partnerships that would help enable them
to bring their visions to life Phil Knight's vision was one of an athletic
company that could bring new innovative product solution
to maximize athlete's potential and bring inspiration to all athletes
Bowerman's vision was a little bit more specific as the head coach of the
University of Oregon track and field program he was all about the athlete he
was all about giving them every competitive advantage possible in the
product that he created for them Bauman wasn't only a coach and that was his
brilliance he was an innovator he solved problems in a different way whether it
was the product on his athlete's feet or even the surfaces for which they ran on
he was looking for every advantage for them to be lighter stronger and faster
than their competition stripping away anything that wasn't necessary from the
product oftentimes his prototypes would fall apart before his athletes could
even cross the finish line but that's how hard Bowerman pushed really breaking
the barriers and limitations of giving his athletes every advantage and
allowing them to win over their competition and lucky for us today 50
years later Nike running team is still driven by these same principles that
Bowerman and Phil Knight established all those decades ago we continue to carry
that same passion for the product an obsession for maximizing our athletes
potential we are a team that's on a mission and that mission is to create
the world's best running products and to give our elite athletes in all athletes
a competitive advantage no matter what that barrier is that sits in front of
them fortunate for us Nikes a company whose foundation was
built on winning and running through the decades we've had thousands of athletes
who have all shown us what winning looks like in their own way whether that was
Steve Prefontaine who told his competitors that they would literally
have to bleed in order to beat him or jumbo noid Samuelson who paved the way
for female distance running and proved that no matter what your gender if you
have a body you are an athlete and you can break that personal barrier and
Joanie still today is showing us how she breaks barriers no matter what the age
as well she continues to hammer out the marathon
so here's another look at yet another athlete who's doing a pretty good job at
showing us what winning looks like in our sport today his name is Ellen Kip
shogi and he's become a very good friend of ours at Nike running and as our team
has spent a lot of time with him and his family and his training camp in the Rift
Valley and elder at Kenya we realized he's much more than just an amazing
athlete he's a family man he's the leader of 40 of the most talented and
elite distance runners in Kenya and he also happens to be the fastest
marathoner in the world in a time of 2 hours and 25 seconds in the marathon
when we talk about creating product for the world's best athletes Elli kept
choking and the vapor fly have been an absolute game changer for us at Nike
running and also in how we look at the sport in general so the vapor fly elite
wouldn't exist today if we didn't have athletes like Elliot cap Choji or
chalean Flanagan Galen Rupp Mo Farah the list goes on to help push us and inspire
us to create better product our athletes tell us that if they don't have this
shoe they are at a competitive disadvantage we have had 100% athlete's
adoption in the vapor fly and we've never had a hundred percent of our
athletes adopt any new tracks bike or racing flat oftentimes these athletes
are receiving the product a day or two before the biggest race of their lives
and the second it goes on their foot they know that they have to lace up and
toe the line in that product to be their best competitors of Nike are calling for
the product to be banned that it can't be legal but we know that the I double-a
F which is the sport's governing body who we partnered with in the creation of
this product has deemed that the product is fair that it's us out innovating our
competitors and giving our athletes that advantage the vapor fly elite has
literally propelled our Nike athletes to take over 75% of this year's world major
marathon and world championship podium positions so what is the magic inside
the shoe that makes it possible well it's actually a system it's a
combination of a tuned carbon fiber plate that's sandwiched between two
layers of the lightest and most resilient foam in the industry
the carbon fiber plate acts as the track spike eight layers of articulated carbon
fiber layered pixel-by-pixel to take the shape of the foot heel to forefoot
stiffening elements are added and this helps to reduce the energy loss and
enhance the propulsion pushing the athlete forward stride to stride but the
real magic that is changing the game is zoomx foam it is the lightest foam in
the industry and has an 85 percent energy return which is the highest that
we've ever measured in our internal Nike sports research labs
zoomx is the competitive advantage that our athletes are experiencing and what
I'm most excited about and the reason that we're here today to talk about this
product is that the team didn't stop with just Elliot and the vapor fly elite
we believe that this experience truly is too amazing for just a handful of the
world's most elite distance runners what we have in zoomx we believe all runners
will want to experience when our athletes talk about that magic of zoomx
foam they really hone in on three key benefits the first is that notion of
extremely lightweight despite the amount of foam that we can put under the foot
the vapor fly is literally twice the stack Heights of the zoom streak which
previously was our fastest marathon shoe and yet we can still deliver that much
foam underfoot in a product that's lighter to is the energy return off the
ground we talked about 85 percent energy returned that means that midsole is
compressing at 85 percent and that rebounds right back and that's giving
that athletes that sensation of flying literally pushing their foot off the
ground and forward into the next stride and the third benefit into our some of
our athletes possibly the most important is the comfort the cushioning and the
protection of this foam before athletes have this product they started to feel
the t of the muscles of the pounding of a
marathon at Mile 16 17 and 18 now with zoomx foam underfoot they're
saying that they can actually get to mile 21 22 and even 23 before they feel
some of the onset of the impact of the ground and even more so the athletes can
come off and recover off of a hard marathon effort faster a lot of times
they don't even have to take a week or two weeks off like they did before now
they can get right back into training and get back into that next competitive
training cycle so all of these benefits are what we're in that racing product
and Elliott came to the team and said I want the magic that you're able to
deliver me in my racing product in an everyday training product luckily for us
it were there was a great base to start from as Elliott along with most of our
elite athletes trained every day in the Xoom Pegasus so to take the Xoom Pegasus
and pack it full of all those key benefits we knew there was only one key
ingredient one key innovation that could really deliver on those demands and that
was zoomx and when you combine the speed of zoomx and the world's fastest running
shoe in the vapor fly 4% with a name that's trusted and versatile as the Xoom
pegasus the pegasus turbo is the direct result okay so I'm gonna go into a
little bit more detail now about the tech of the Pegasus turbo and first as I
talked about we're gonna start with the Pegasus because that is the shoe that is
trusted by the majority of our athletes and runners over the decades so we're
gonna maintain that familiar fit and feel of the Pegasus by utilizing the
same last in that feature of consistent fit and feel of the peg on the peg turbo
the upper is going to feature a lightweight mono mesh and that's really
inspired by some of the translucency and transparencies that we've had in some of
our most recent racing and training products it's also some of the feedback
that receiving from our athletes that the air actually flows right through
that product keeping their foot cool and giving them that sensation that they're
flying and on top of the foot to lock mid-foot runners can lace directly
through the dynamic fly wire cables to lock the foot on top of the midsole for
containment and lockdown in terms of the ride our athletes asked us to save the
plate of the vapor fly for race day to make this a versatile all-day everyday
training product they wanted us to maximize the amount of zoomx foam
underfoot and we've done exactly that to deliver those benefits of lightweight
responsiveness and protection and we've also added a thin layer of react that
will sit closest to the ground and what react does is it stabilizes that zoomx
midsole and the power that's contained within that zoomx and it also offers a
layer of durability as we know that the expectations for a training shoe like
the Pegasus turbo will be to go well over 500 miles overall it's an
incredibly bold expression with the iconic drops whoosh and the literal
racing line graphic inspired down the forefoot and into the outsole the
expression of speed that equally matches the running experience that our athletes
are claiming and we're gonna go a little bit deeper into each of the specific
products in the Xoom family but this is the arsenal of product that sits behind
me all the way from one of the industry's most trusted products in the
Xoom pegasus and we talked about that edge that we're pushing with the world's
fastest racing shoe in the vapor fly 4% the Zoom fly is another amazing option
for runners looking for a faster tempo shoe inspired by that vapor fly and now
we have the Pegasus turbo for the first time bringing zoomx to an all day
everyday training shoe making all runners faster
first of all I just wanted to say I'm so excited to be here because it is my
pleasure to work on this product line and one of my favorite things about it
is because the technology is so specific and so intentional and each of these
models it makes it really easy to talk about because with this line like Brett
mentioned we have different experiences that are all part of the zoom experience
and so depending on someone's individual training goals their training plans or
the way they want to spend their day on race day we have the best possible
product that our innovation team can give and so I know you all are product
experts in your own right and so one of the things I'm really excited about is
to hear what you believe that local athletes here think is really important
and want to know about and so I hope some of that comes up in the Q&A later
but right now I'll just take you through the tech and we'll pass around some of
the parts for you to kind of feel and then ask more questions about I know we
talked about vapor fly it a lot but I want to talk about it just a little bit
more because it is such a special shoe and zoomx is truly a magic foam and when
we say it has 85% energy returned you may ask like what does that actually
mean and so we actually do compression testing in the lab and you apply a
certain force to the foam and 85% energy back is so much more than any of our
other phones where the average foam is typically closer to 60% and so that
extra 25% is a really big deal and the other thing I wanted to talk about here
is how each change on the shoe is really intentional it has almost a seamless
upper there is a seam on the medial side here but that is really purposeful so
sometimes when a seam is up the back of the shoe on a really minimal shoe
there's a possibility of some discomfort and so very purposefully this medial
seam gives you a glove one to one fit and then it allows the foam to wrap the
Achilles give you proper heel lock down but still keep a very smooth fit around
the heel and so here I'd have some components
of the zoomx phone and so as Brett mentioned there's an upper and a bottom
component and then the carbon-fiber plate is sandwiched in between these two
so I'll pass these around and I don't think I'm gonna have to tell you how
light they feel and so to move onto the fly as Brett kind of covered the vapor
fly 4% the fly has a ton of racing's DNA in it and yes it does provide an option
at a different price point for racing but it is truly a different experience
it uses Lunarlon foam and it has a plate that I'll hand out in a second that is
inspired by the 4 percent carbon slate you can see it has a similar profile and
you can see that with these ridges those are actually engineered and tuned to
have a similar stiffness as this plate but you'll also notice the stiffness is
different and that just goes to show that you need a different experience for
different types of runs and so because the foam is different it makes sense
that the physical properties of the plate will also be different and the
other things I want to point out about the fly if it has so much paper fly DNA
you'll see that there's an engineering mesh on both of them that's similar
because we wanted to deliver the lightest weight and strongest mess
possible that we clearly do for our most elite shoe and the last is also a Racing
last and it has stack Heights that are taller and those are also inspired by
the paper fly 4% and then the cool thing about the fly is that it's a little bit
more of a crossover model so if we talk about providing different experiences
you could train for a lot of miles in the fly but it also crosses over to
trigger to racing and so again providing the best experience possible depending
on what you need for training and parise days and so here we have a main event
the peg turbo which personally I'm really excited about because I have had
the pleasure of being in the testing room for this shoe for a long time so
it's really fun to start talking about it and so again the magic is in the foam
bringing that underfoot feel of zoomit into a training shoe for the first time
but there are also a couple other things that are really exciting that I want to
talk about so we all know that weight reduction for a trainer is really really
important and we took this really seriously when deciding my outsole so
rubber is one of the heaviest parts of the outsole on a training shoe and here
we have the rubber outsole for peg 35 and you can tear this to pieces you can
put on hundreds and hundreds of miles on it put the turbo is a souped up version
of peg and if you compare the outsole of these two you can see we kept rubber
where you need it it still gives you the traction and the durability that you
need out of your training shoe but the thin web is punched out where you don't
need it so in this way we reduce as much weight as possible to give you the fast
exciting snappy experience of the turbo that it's going to provide and it's
going to keep that magic of the zoomx bone so the other thing I want to
mention is the simplicity of the midsole and to me that's a really really
beautiful thing because our goal here was to give the zoomx experience in a
training shoe so use the chassis of the peg 35 but we have to basically magic
thumbs we have the lightweight and we have the energy return of zoomx we have
some added durability and stability of react we've maintained the stack Heights
and the drops of the peg 35 to make sure you have the same experience of a
trainer that all the peg users love but it's simple it creates a smooth
transition you don't need other glues you don't need anything else to change
that underfoot feel of the magic and last but certainly not least we have peg
35 and I know this came out a few months ago but again it's such an exciting
release for us because it's such a cool upgrade from the 34 we kept the
experience consistent with the Pegasus experience that everyone knows and loves
but again we have upgraded we've added some racing DNA a full-length zoom
airbag it's now embedded in the midsole that is the cush line foam that
everybody knows and loves and has the durability that people expect for peg
but this bag gives you an extra snap it gives you an extra aggressive stance and
it makes you feel a little lighter and a little faster you can see what's
consistent between the turbo and the 35 the heel collar top line slowly tapers
away from the Achilles and this is really important because it still gives
you the lockdown you need in your heel but that tapering away from the kilise
can prevent some irritation on the tendons that you can get from other more
traditional training shoes and so that's an overview of the tech we have but
again the cool part of this line is that depending on what your goals are for
race day and for training day there's a different way that you can use each of
these shoes and so for example Elliot of chogi we all know he kills it in a
version of vapor fly 4% and so he uses that on race day very successfully but
he also does some of his fastest speed work and part lakes in the vapor fly but
as you also know he wanted that underfoot feel in a more casual trainer
a little bit more flexible something that feels a little bit more everyday so
he uses turbo for tempo runs and for a long runs that he needs an extra kick he
wants to feel fast and he wants to snappy he also loves to train in PEC 35
and he'll use that shoe because it's consistent he loves it he's used it and
something that's a little bit more casual a little slower and something
that he just needs to recover and you also meet Julian Flanagan a little bit
later tonight but she also runs in the vapor fly 4% and that's the shoe she won
the New York Marathon and most recently and so with Shelley she does a lot of
her training speed work again occasionally in the 4% but she likes the
peg 35 the consistency the feel she gets from that and most recently has added
peg turbo to her runs again for something that's a little faster a
little snappier and then gives the same underfoot feel as the 4% and then I
think the cool thing with one way that Chilean runs is zoom fly she likes to
say for certain afternoon runs because if she's tired and she needs a little
extra snap she calls that her desert shoe because you don't want to eat
desserts all day every day but you want to feel really good about that second
run when you need the extra kick and you need the motivation to get through and
so there is your tech out of the zoom line something again I'm really excited
about and I hope you're excited about too so thanks everybody
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