I think it start disintegrating into something crazy you know. - Yes.
Like maybe it's like it says Sean but then underneath it
you can see like Roy.
It felt like that you wrote other names underneath it.
So cool.
The rest of it we will have CG.
Scream.
Keep going.
That girl is insane.
Oh, it's so great.
So the songs 'Blank Space' is a song
that I wrote a little bit from comedic perspective.
I try to stay pretty self-aware about
you know, who I actually am.
And also pretty aware of what the media's depiction of me is.
And so I've seen all the different rumors that have come and gone and it's kind of
developed over the years, developed into this reputation
for being somewhat of a crazy serial dater,
needy, clingy, manipulative person.
So I was thinking a lot about that.
I was thinking about that reputation.
I just thought you know what, what if I was that girl.
What song would I write? So I wrote Blank Space.
Joseph Khan is one of my favorite directors
because his videos are so so creative.
And you always see him using his creative mind
to make the artist go out of their comfort zones.
so I sent him all these reference shots, photos that I've seen of
mansions and people in love and mansions.
And then I sent pictures of crazy psychotic girlfriends
Like crying, Mascara and tantrums.
Walked him through what I thought would be a cool idea.
His ideas that he came up with just amped it up even more.
And what we ended up with is this video about this girl
who basically gives you the best first part of a relationship.
And then all of a sudden you realize there is just one problem.
She's absolutely psychotic.
That's what this video is about.
With American Express, we've been able to create something
that I've never been able to give my fans before
which is a 360-degree interactive experience
where they're getting to explore the story land of our video.
And be in the room with us.
So, Sean, what's gonna happen is we're gonna walk in. You're gonna sit down.
I'm gonna put your napkin on your lap.
And kind of like, you know, have a nice feel.
I'm gonna slowly walk around the table.
Pick up my drink and cheers to you.
You take a drink and then when you look out I'm leaving the room.
This video experience is really fun
because we can hide things in the rooms
for fans to look at and to see.
I think that us coming together and figuring this out
as a gift for the fans, like thank you for being so amazing
Here's an in-depth look at what we've been doing
We did all of this for them.
You know it's extra shooting. It's extra setups.
This amazing 360-technology.
And hopefully the fans will like it and have fun with it
because it's really hilarious to make.
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