hey this is russell brunson and welcome
to oto webinar funnel secrets now i want
to quickly show you how to use automated
webinar funnels to run online events and
sell your products to the masses and
then at the end this presentation i'm
actually give you my top converting auto
webinar funnels for free but before i do
that when i walk you through what an
automated webinar funnel is how it works
and how it can work for your specific
business now first step I want to kind
of map out what this actually looks like
if you're in my office here I'm sitting
in front of a whiteboard now map out the
sales process so this is what an
automated webinar funnel looks like it's
very simple the first page here is you
get people to actually register for the
event and then on the second page you
have confirmation page we thank them for
registering because I'm excited about
what it is that's happening on the web
class and then from there you push them
over to the actual webinar broadcast
page this is where the webinar is
happening now sometimes automated
webinars are called evergreen webinars
as well because this is the video
presentations already been created that
someone gets to come and watch on demand
in case they come they watch it here on
demand they watch the webinar training
and then at the end of it you can then
create the last page which is called the
webinar replay page and this is where
you send people who may have missed the
webinar they may register had to leave
early you can then take from the webinar
page well you can watch the presentation
one last time and then one other piece
here I'll talk about a little bit more
detail are these indoctrination pages
these are pages that you said emails to
to get people excited about the
presentation or if they miss the
presentation to get them to go back and
actually watch it
and these indoctrination pages are very
powerful increase sales and get people
to actually show up and watch the
presentation so that's kind of what the
structure of an ottoman automated
webinar funnel looks like now if I was
to take this kind of blueprint here and
plug in pages this is what it may look
like here's my registration page my
confirmation page here's the broadcast
room there's my replay room and here's
some of my indoctrination pages down
below okay all right so where did
automated webinars come from or like I
said we also call it an evergreen
webinars where did this concept come
from well in the past the weight a lot
of times we tried to build our brands
and sell our products in our services is
that we would go and speak a lot of
events in fact this is a picture in the
add a live event one way that I used to
always sell my products my services I
would go I travel around the world I
find a big seminar I this I get you know
one hundred five hundred thousand ten
thousand people in the room I would
teach them I've talked to him in the end
I would sell my products and my services
and we're
really good except for the fact I didn't
travel away for my family and wait for
my home and all sorts of things then
from there we start transitioning to
what we call webinars which is basically
a web seminar right and so what we do is
we go and instead of going traveling
into someplace around the world and
having all these people travel to it as
well we would do it from the comfort of
our homes the attendees can listen from
home I can listen I can do the
presentation home and that became an
actual webinar so what does an automated
webinar well it's taking webinar
presentation that's working the works
live may work at a seminar they work
live online in webinar be actually
automated so you're not doing it live
all the time this has really become the
future of marketing over the last few
years it's creating the presentation
once put into an automated webinar
funnel and then letting it just convert
and close sales for you 24 hours a day
seven days a week like clockwork okay
and that's the magical what an automated
webinar actually it's okay so here are
some examples of some automated webinar
landing pages this is one that I'm
Kaylen Poland it aka the lady boss
helping to pro click funnels this is
another one we did four and click
funnels this one proning one of our
software companies called funnel scripts
and so like you can use automated
webinar funnels to sell all sorts of
things from coaching to consulting just
I've seen people use itself supplements
business business coaching weight loss
coaching they pretty much everything you
can think of people can sell and have
sold through online webinars okay so
here's how it works
step number one you have to get people
to register for the actual webinar event
okay so you have a landing page may look
something like this September 2 then you
take me to a page after they give you
their email address then you thank them
for registering for the actual web class
so that's page number two here you take
them for registering then step number
three then is you're actually taking the
page where they actually watched the
streaming evergreen webinar
okay that's the third page in the funnel
and the last pages for people who left
early or they or they don't make you for
this page for some reason you have email
sequences that push them back to a
replay page and this is the fourth page
in the funnel is the actual replay page
you share after the event where you're
also streaming this presentation so
that's kind of how it works is very
simple easy funnel they work super super
effectively okay now there's one other
piece here and this funnel haven't
talked about yet and that's this right
here the indoctrination pages and the
doctrine ation pages are pages that are
emailed to people athlete's register to
get them to actually show up or if they
left early to get them to come watch a
replay and get some exciting
pree frames it so even more likely to
actually show up and more likely to
actually buy ok so here's an example one
of my indoctrination pages but I have
videos there getting people excited
about what's gonna actually be happening
during the live training and so that's
kind of what a knock donation page may
look like they're not everybody who does
webinar funnels uses indoctrination
pages it's not essential but it is an
amplifier it amplifies everything from
getting people to show up give you
people to purchase and so I like using
whatever I can that's what the
indoctrination pages are here inside of
this funnel okay so what kind of
products or services would work well for
an automated webinar well automated
webinars do great at selling courses the
great selling products create some
software I've seen people use it to sell
supplements to sell services like pretty
much anything that you can sell you can
sell through some type of an automated
webinar ok so here's some best practices
to understand the first thing is the
registration page how do you make this
pay so the most people come here I wanna
make sure that our as many of those
people come they actually register for
the web class ok and so a couple things
number one I like them to know who this
is for so I might say on the page
something like his is for entrepreneurs
or for people who are trying to some
extra way something like that ok number
two I have a curiosity based headline
the more curious they are the more
likely they are to register and the more
likely they are to actually show up okay
so curiosity is the key to getting a
webinar registration page to actually
convert case where curiosity is the key
you guys if a page isn't converting for
you and you come back and figure out how
to make this how do I increase the
curiosity on this page okay
all right page number two now in this
process is the Thank You page but make
you page is a little bit different on
this page first thing I do is I thank
them for registering the second thing I
do is not curiosity okay curiosity is
the registration page the second page I
focus on getting them excited the more
excited they are this step more likely
they are to make sure that gets on the
countly make sure they show up make sure
they don't leave this page the more
excitement they have the more likely
they are to actually show up and then
the last thing you can do and I don't do
this as often on automated webinars as I
do on live webinars but you can also
make them a self-liquidating offer which
means you sell them some products or
some service right here on the Thank You
page and a lot of times that will
actually cover the ad costs of of the of
all the ads that you know any money you
spent to get people to actually register
for the webinar that's what we call the
self liquidating offer makes the ad
costs free a lot
times okay and that's not required it's
more of an advanced thing that's one
idea I wanted to give those of you guys
who are looking for ways to increase
your automated webinar funnels okay so
that's pace number two now the third
page now is the actual broadcaster where
you're broadcasting and you're pushing
out your your your presentation okay
so here's where you stream the Evan or
the Evergreen webinar into a broadcast
room and then page number four is
absolutely events over then you set up a
replay page where you can post limited
replay the event for evil come and watch
and this is a maximize sales from any
webinar event that you are doing okay
now in the past if you want to create an
automated webinar funnel like that what
you would have to do is you have to hire
a designer and a webmaster and
programmers analytics people it would
cost you ton of money and take a ton of
time to build just a simple funnel like
to want to showed you in the past the
good news is for you because you're here
today you don't have to worry about
having a huge team people do this you
can do it all by yourself because
instead of doing this way what we have
instead is you can start using click
funnels to build out entire automated
webinar funnel almost instantly in fact
down below this video we have what we
call share funnels this means with our
top designers and programmers pre-built
funnels for you funnels that convert
phones that already worked and all I
gotta do is go down below pick which
funnel you like them will select that
funnel and then what is gonna happen if
you already have a click photos account
will take that entire photo and will
push it into your click funnels account
it's not exciting now if you don't have
a click thumbs account that's ok click
on the button down well pick which one
looks the coolest you select that funnel
and what I'll do take you to the next
page right here this is called a share
funnel page
we're actually share with you well give
you this funnel for free all you here's
our kind of free 14-day trial the click
funnels and then after you create your
trial we'll give you this fun little
show up inside your account and you can
go there you can customize it edit it
and that way you've got your you got
your funnel up and ready to start
editing and strapping fun with ok so
that's how the sheriff funnel pages work
so the first step in this process is
look down below and find out which one
these templates down below do you like
the most
okay now I'm gonna show you in a second
how you can customize them the first
step is pick the template you like the
most and then go and select it and then
the second thing you do is you actually
log in to click funnels and you edit
that template now I'm gonna login really
quick right now and show you how simple
and easy it is to edit a page here
inside of click funnels okay so right
now I'm on the exact same page you're at
so what I'm gonna do is I'm a scroll
down and find out which one these
templates are like the most this example
I think this one I click on select this
funnel
what's happened now is that entire
phones me built inside of my
clickfunnels account all the pages all
the images everything's gonna be built
inside my click phones account so I can
start using it immediately after that's
done I click on the view funnel button
and there it is the entire funnel is now
inside my account on the left hand side
here see these are all different pages
that I showed you be neat inside this
funnel and so you're gonna go through in
just edit each of those pages plug in
your branding plug into your words and
it's done now I'm not gonna do that
right now with you but I want to show
you how easy it is on this first page
and click on the Edit Page button
phal taking inside the clickfunnels
editor and now let me slide this funnel
I basically come in here I can start
having some fun so I click on the text I
want I change it this is so much fun I
click on images if I want I can grab
them I can drag them and drop it move
them around wherever I want to be at if
I there's the video here I click on
video I put in my own video if I don't
like a logo for some example or for some
reason I can change it with my logo
click right here and I can you upload my
own logo or Grabel it's already here and
boom the logos in there or if I don't
like I can delete it altogether but that
fashion is I can edit this template
exactly the way I want to look for my
brandy and then click Save and then
click preview and that fast my entire
funnel is live online ready to start
sending traffic to now if there's
something I don't like I can come back
here and I can go back and keep editing
it moving things around tweaking until
it's exactly the way I want it and it
matches my branding and I look at my
feel when I'm done click the exit button
and I'm ready to go to the next page
alright is that amazing now after you've
done that now after you've picked the
funnel you've got to customize it and
one thing will you notice look at these
three pages they're right here all three
these pages look completely different
yet they're all based on the exact same
template right I changed the colors I
changed the images and they look
completely different okay so it doesn't
matter what your branding looks like you
can take these templates and tweak it to
MIT to match your exact branding for
your company okay so step two is you
customize it and step three is you go
out there and you launch it this is
where we start driving traffic start
making sales and it's super super
exciting okay and really quick I wanna
share with you a video for my friend
right here his name's Garrett J white
about why he uses click funnels to build
on all the funnels for his company as
opposed to doing all the other things
people have tried to do in the past
hello my name is Gary J white the master
coach mentor and founder of wake up
warrior Academy and I will tell you this
right now we have tested with platforms
we have tested everything I have
attempted for the past six years to use
every available software tool I could
find that made it simpler for me to
share my message and it started with
WordPress and then it went plugins and
then optimized press and then we went to
kajabi and then we went to leadpages and
these are all wonderful know the owners
of these guys fantastic the software
tools were amazing when clickfunnels
came out I was like dude I cannot handle
another software tool I don't give a
shit we're just gonna manage our stuff
between leadpages and kajabi and then my
friends have just tested just try it out
and I went to click funnels and no
bullshit like every software incremental
over the last five years has been a not
a quantum shift in what you can do with
the tool to get your message out to the
marketplace they've been incremental so
like there's been a move from kajabi to
leadpages or from optimized press to
kajabi and they were these segmented
steps that had slight improvements that
made it easier click funnels though came
out of nowhere they took the marketplace
by storm
just like Apple did when they first
launched the I thought it was it was not
a linear move anymore it was a quantum
move an improvement that'll open up a
gap to allow people just like you
watching this people just like you and
me who are not technically savvy we
weren't burning the matrix and we didn't
have a chip implanted in our heads we
are not engineers or computer science
majors and we don't understand that
stuff inherently clickfunnels gave you
you might friend an opportunity to cut
and decrease the time of stress and
anxiety and suffering behind a keyboard
trust me the days you want to just pound
vodka and throw your Mac out the window
because you can't figure shit out
clickfunnels has brought it to a place
that it is a quantum leap an opportunity
which allows you just like the iPhone to
not only look smarter but to feel
smarter and ultimately to only deal with
the stuff that matters which is getting
your message about your product and your
program service out to the marketplace
I spend all the time in suicide watch
and having to check yourself into a
hospital and honestly trying to deal
with everything else that's come out
before it so I'm not only fully endorsed
clickfunnels it's the only software tool
that we use when it comes to our funnels
online across all four of my businesses
we're not going anywhere else love
Russell love this event this event
married up to that software tool you are
a dumbass if you don't come and that's
okay there's plenty of dumbasses on the
planet just don't let it be you
okay now if you already have a click
photos account all you got to do once
again a scroll down below pick which one
of these templates you like the most
pick the template customize it and then
launch it now if you don't have a Thon's
account yet do not worry the same step
is is true for you as well look down
below for which Williams automated
webinar follows you want select the
funnel it will take you the share of
funnel page go and get your free 14-day
trial and instantly will take that
entire share phone you want if you want
to or even feel free to take as many as
you want
click the button you'll push them into
your new click funnels trial and then
you'll have this funnel for free all you
need right now is is scroll down below
and pick which one of these funnels you
want click on the button and get your
free click funnels account thank you so
much for using click phones I cannot
wait for you launch your very first
automated webinar funnel
you
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