Rapper 50 Cent is no longer partying like it's his birthday.
It seems the only time Curtis James Jackson III is in the news these days is when his
bankruptcy case is being discussed or he's done something kinda gross, like mocking a
disabled person or leaking a sex tape.
He once was among the most famous musicians in the world.
Now he's a punchline.
Here's a look at why we never hear from 50 Cent anymore.
He promised to quit music
In 2007, 50 Cent announced that if his new album Curtis didn't outsell Kanye West's Graduation,
he would "no longer write music," claiming it would be his last solo album.
Graduation sold 957,000 copies in its first week compared to 691,000 for Curtis.
Oopsie!
While 50 Cent later retracted the statement, the embarrassment cost him a measure of career
momentum that he's never quite regained.
He mocked autism
In May 2016, 50 Cent uploaded a video where he's seen mocking an airport employee who
has autism, a hearing impairment, and suffers from social anxiety.
He later apologized, telling Page Six, "While the incident at the airport resulted from
an unfortunate misunderstanding, I am truly sorry for offending the young man.
It was certainly not my intent to insult him or the disability community, which is a source
of great strength in America.
I have apologized personally to him and his family."
EFFEN Vodka, which counts 50 Cent as a partner, released a statement after Fifty's disparaging
comments about Farrell, saying,
"EFFEN is a brand that considers social responsibility the highest of priorities, and 50 Cent's recent
actions are in no way representative of EFFEN Vodka or our brand values.
We are taking this situation extremely seriously and have communicated our profound disappointment
to 50 Cent directly."
Violation of consent
In 2009, 50 Cent bought a sex tape featuring Lastonia Leviston, his rival Rick Ross's ex-girlfriend,
added his own offensive commentary body-shaming her in the video, then posted it on his website
without her consent.
Leviston sued, saying the "tape destroyed her life and pushed her to the brink of suicide."
50 Cent's lawyer claimed she was trying to get at the rapper's "deep pockets" and asserted
that "her life is better" because of the incident.
According to TMZ, the jury needed to deliberate for barely an hour before ordering 50 Cent
to pay Leviston $5 million.
He's a spokesman, not a rapper
50 Cent's last studio album, 2014's Animal Ambition, sold less than 200,000 copies, a
massive drop for an artist who has sold more than 30 million albums worldwide during his
career.
So it's no wonder that he's turned away from music in favor of endorsement deals, cashing
in on his fading rep to land jobs with Reebok, Right Guard, Vitaminwater, and the men's underwear
brand Frigo Revolution Wear, which reportedly paid him more than $78 million in 2014 alone.
Bankruptcy
Despite the fat stacks of mad cash 50 Cent has been taking in from his endorsement gigs,
he was still forced to file for bankruptcy on July 13, 2015, after losing tens of millions
of dollars on bad business deals, not to mention legal costs associated with Leviston's sex
tape lawsuit.
50 Cent's attorney said in a statement that "This filing for personal bankruptcy protection
permits Mr. Jackson to continue his involvement with various business interests and continue
his work as an entertainer, while he pursues an orderly reorganization of his financial
affairs."
The bankruptcy filing resulted in 50 Cent paying Leviston an extra $2 million in punitive
damages, granting her $7 million total.
He also struck a deal to pay off creditors $23 million in five years, and told a judge
he took had to take photos with fake money for publicity due to his financial woes.
And that's not even the worst of his problems.
"Then I realized, 'Oh my God 50 cent has no idea what a grapefruit is.'"
Nobody likes him
50 Cent's prospects of making a comeback are hampered by the fact that, well...everyone
seems to hate him.
From Meek Mill to Ja Rule to Rick Ross, 50 Cent is constantly feuding with someone — with
Jimmy Iovine, Fat Joe, Cam'ron, Nas, Jadakiss, and The Game among some of the other famous
names with whom he's publicly sparred.
His inability to collaborate and keep the peace could be preventing him from working
on more successful projects.
Come on, Curtis.
Just play nice.
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