Best of Shark Tank TV
Shark Tank SheFit Bra Got An Offer of $250K For 33% From Daymond John - Best of Shark Tank TV
we are so excited to be here today my name is Sarah Moylan and I'm her
husband Bob Moylan and we're from Michigan I'm the creator and were the
founders of she fit we're seeking a $250,000 investment in exchange for 20%
of our company shark sheep it is the ultimate sports bra we are the first and
only fully custom adjustable sports bra on the market yes I said it fully custom
adjustable putting on could not be easier simply unzip it and put it on
like a jacket no need to be a contortionist anymore does she fit
sports bra is the only bra to have a two inch wide bus ban that will never
stretch out roll or allow you to fall out the bottom again with over 10 inches
of adjustability for you to set the rib fit that you want and banish the bumps
for good with even more adjustability for you to set the vertical lift that
you desire she fit is the perfect mix of compression and encapsulation so that
you're always comfortable and you never have to worry about that dreaded uniboob
again who's ready to be a part of the next big thing in fitness you are so not
in shape I try I try she always on like this thank you each
one of you your own personal she fit sports bra Laura of course you got me
I'll be using at the gym tonight Sarah this is the perfect fit for you he
actually does need a prom okay Damon and Mark thank you this is yours shit Lori
is it a little fake I just was gonna ask you that this does feel very padded yeah
it is very thick is there a reason for that yes so first off I created this out
of my own need for sports bra so I'm a fitness professional I have four kids at
home and when I was pregnant with my first I was trying to stay in shape and
do all the right moves for kids okay I have four little girls at home
all girls so you know I was doubling and tripling up on bras I mean when you are
big busted it's very difficult to get a sports bra that fits you the way you
need it to be so are you saying when you wear the traditional ones which are like
really like it's really stretchy nylon yes Matthew yes so that's why it said
you know because you compression and encapsulation which gives you the shape
of not having the uniboob and the zipper helps as well so because when you to put
on your compression brought of try to compress the bounce if you will it
swishes everything together you standing there
it doesn't look bulky on you but it's so padded that I would think that you would
look bigger and you don't have the pad in yours I don't I take the pads out see
this is what's so great it's really your bra and you wear it your way isn't it
uncomfortable because it's so thick oh that's a really good question it's not
uncomfortable so when you actually get this product on it is so comfortable
it's light all of these are wicking fabrics is there any other bra out there
that zips from the front like this there are sports bras that zip from the front
however we have a patent on our adjustability it's a way to just ability
partnering the shoulder strap in the Panda bus band component the two
together they're two together it's a very strong patent nobody else has this
type of technology you know most of what would just mean technically no and
nobody has it the way that we're doing it but let's get past that because the
proof is in the market itself so talk numbers we've done 220,000 dollars in
sales in 18 months 50,000 of which have been done in the last 45 days 25,000
goes out you from your ecommerce store the other 25,000 we opened up 19
retailers is it one chain no no multiple type of retail okay let me wonder who
does the talking in the family again stead of insulting her well you
say she does all the talking she does all the talking what is your role what
is her role I'm all creative engineering sales Bob's new manufacturing working
with overseas vendors did you do this full-time we have sales jobs by day and
so just a couple of what kind of sales do you do so I do my device sales i
industrial chemicals and you have four kids like crazy you have to taste and
around a bunch of kids and a have a wife that's superwoman over here guys amazing
mom and I have been very successful in our daily sales jobs but because of that
success has come a ton of freedom and I'm walking away in less than 90 days
you're walking away in less than 90 days yes why do you need a shark why do you
need $250,000 a bulk of the money about 70% is going to be to fund our inventory
because right now we need to shorten our leave times it increase our supply our
reliability we need to enhance our front-end right for our website show our
website we have such an average front-end that's been one of our biggest
challenges is we can't get a web team to get things right so the amount of sales
that we've done you guys I just need to back up and tell you have come literally
from word of mouth raster it's marketing meat hustling picking up the phone going
to trade shows and rookies okay that's that's it what is close to make that bra
right there is 1450 why don't you sell it for 58 great margin you don't hear
such an awesome listen to this though this is the thing we worried before
well we were paint we were paying almost $40 abroad to make them here in LA they
couldn't keep up with the demand we were selling out when we got them in you guys
this is a three billion dollar industry what we want to do is get into the
active wear space active wear for women is a fifteen point seven billion dollar
industry we're going outside of that pie and we're creating our own pie this
doesn't exist right you're not creating your own pottery you're you're you're
going after the sports bra industry there are things gonna get better you
may be doing a much better but you're not going outside of the pie well if you
think about it though rubber and I don't mean to challenge you but everyone's
doing adjustable sports bras in terms of adjustability it's limited we are
customizing this but this is a customizable sports bra nobody else
allows you to customize your own fit here and here it look the proof you guys
can argue all day long the proof is in the sail we've done $50,000 less 45 days
we have 200 online reviews of women that we average four and a half stars because
they love it so first of all I admired that discipline to have four kids and
then being this incredible shape I mean healthy body healthy mind right yeah
absolutely but when you start talking about you're
gonna create a brand new category of women's wear you'll lose me there
and that's a that's fair what I'm saying is that adjustability in
terms of studying your own support does not exist and the sports bra category is
huge I just need some doors to be open get me in front of the right person and
also these brawls all day I believe that like this is a big thing our retailers
retailers have to stop anywhere from 12 to 14 bras per cup size 32 34 36 ABCD
our bra because of the adjustability can go from for example this they stock
seven sizes to this we've dramatically cut their SKUs in half now that's
interesting you're reducing the SKU consolute we are and the amount of
inventory they have to house but I've been sitting here thinking about what if
I seen out there on the market so you guys have seen things that help you with
your posture yeah I've seen them they adjust here right they brace across your
base like criss cross in your back and they help you to keep your shoulders
yeah the only missing feature is is they don't come across here that's a big way
all right it's not a big deal because in patenting if you see something there's
prior art which I would imagine you must have filed that if you see something
then an examiner might look at it and say well it is intuitive that you drew
this into a bra so that concerns me and I'm not saying that you don't have a
patent or you'll lose your PIN just saying for me as an investor because I
think there are other things out there that might become problematic
and that's fine we alright we do it we appreciate that
however with apparel Daymond you know to get a patent on apparel is very hard
yeah so you know I always say you're never gonna create anything new in this
world again you know Twitter with a note on her page is like a million years ago
any crazy thing you would a t-shirt right speed to market I found a new area
that was being neglected mm-hmm I think I can add value with speed to market I I
represent Jillian Michaels for international Isis a and a lot of these
influencers so I'm gonna take a shot yeah but your valuations a little high
you wanna $250 for 20% I want to be one third partner twenty fifty thousand for
33 and a third percent okay that's a little rich isn't it would you have to
give me an answer now this guy is asking for third of your business why do you
want to give up all the equity do I need that answer right now because I love
decisive partner
for them to accept your offer we actually knew coming in what our
congratulations guys good job
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