Hi everyone, I'm Tricia Clements, Chief Fur Wrangler with MuttButs.com. I'm a Social
Media Content Creator for Atlanta Pet Businesses. In this video I'm going to give you the
five steps to create your Social Media Plan for your Pet Business. Make sure you stay
tuned to the end because I'm going to give you a link to download a Free Checklist and
Template. Step 1 is to Brainstorm. You are going to
brainstorm and write down every single topic that you can come up with that you are going
to want to discuss throughout the year. The best thing I think is to have at least 6 to
12 months planned ahead that way you are not wasting time at the last minute trying to
come up with something and having a hard time with it. Just brainstorm as much as you can.
Step 2 is to put your topics into a more concise and coherent list. For instance, if you are
a dog trainer, and one month you are going to be talking about beginning tips that you
want to make sure that you do to train your dog like sit and stay, the next month after
that you may not want to talk about off leash training because it's going to be too far
of a gap. So, if you have them all written down, you can then go and look at them and
decide a good flow and order of them to go throughout the year so that your entire content
seems to have a better flow to it. That will help you tremendously throughout your year.
Step 3 is to break the topics down into weekly tips. Now you've basically gone from 0 to
12 to 48 topics. Step 4 is to Take Action - Just Do It! "A
goal without a plan is just a wish!" That's why writing everything down, putting it in
order so that you can then take action. Let's say you are a groomer and your monthly
topic is Paw Health and your weekly tip has to do with the importance of trimming your
pet's nails. So you go through and show them how you do it differently to reduce the
stress for the animal and different tips about why trimming their nails is a very important
thing for their pet's health. So a lot of people aren't going to do their pet's
nails themselves so they will come to you because they've seen how you do it differently.
The other thing is to take this opportunity to offer them 12 nail trims for the price
of 10. They can get a package deal. That's a great thing to add to the end of your social
media for the month so that they can come in and schedule that and get those 12 for
10 and get a great deal and you've got a customer that's got a package deal coming
in more than once. Step 5 is to Review, review and review some
more. Ok, so the best thing about an entrepreneur or small business is that you can easily change
what you're doing. What you are working on is not set in stone. So if something comes
up throughout the year that you think is a great topic and is very timely and you don't
want to miss out on it, by all means, change that calendar. Actually, I like to write down
my entire calendar in pencil because I'm constantly making little tweaks to it and
if something comes up that I want to make sure that I hit on because it's something
that's hot that everybody's talking about, I want to do it as fast as I can. So, go ahead,
make those changes and I always like to keep my notes with me so that if anything comes
up that I think of that I might not want to do immediately, but I might wan to keep in
mind for the next year, I write that down so I've got those topics in my notes and
I can remember them. And now for your BONUS TIP. Remember when
you're making your content for your blog, make sure that it is Evergreen content. So,
what I mean by that is something that you can share year-round. For instance, February
is pet dental health month. So while you might write a blog about pet dental health and you
may share that throughout the entire year because pet dental health is important 12
months out of the year, not just in February. You're going to want to do your blog and
you're not going to want to talk about specifically pet dental health month, you'll want to
talk about dental health. Then what you can do is in February you can make sure that you
add some graphics and maybe change a few things, headings and talk about pet dental health
month being in February and also if you've got a coupon if you're selling pet dental
toothpaste, pet toothbrush, toys that help with that, anything that you've got a special
going on. If you're a veterinarian, a lot of veterinarians have specials in February
for dental cleanings. So you can do those graphics, share them out on social media and
link back to your blog. That is something that you can do, then make sure at the end
of the month that your blog doesn't have anything that specifically say February. That
way you can share that blog that you've created that content for all year round. That's
evergreen content. Content that can be shared no matter what time of year it is.
Now you have the 5 steps to create your Social Media Plan, and if you need a little help
organizing it. No problem, I've got you covered. I've got a template that you can
click in the description below. Just click on it and download it now.
If you like this video hit the like button below, make sure you share it with your friends
and subscribe. I'm Tricia Clements, Chief Fur Wrangler with MuttButs.com and I'll
see you in my next video. Thanks for watching.
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