welcome to the 2016 National earthquake
conference
let's have a big round of applause for
all conferences and gatherings in our
universe should always start with the
safety briefing and that's what we'll be
doing here today so I'd like to ask you
guys to make sure you familiarize
yourselves with the exits and you know
where to go with the caveat that if we
have a seismic event that is not what we
want you to do correct so just as a
little wake up here
what is it that will all be doing if we
do have an earthquake here during the
next two and a half days
do better than that
ok let's try it again on the count of
3 123 "Drop, Cover, and Hold On" fantastic fantastic thank you for
that and thank you to the amazing
SCEC and shake out and all the folks that
have made drop cover and hold on the
iconic call to arms for people when they
know that they need to protect
themselves in the event of an earthquake
first thing I want to do this morning is
thank all of the folks that have helped
make this possible starting with our
partners at FEMA this conference
founded by WSSPC, Patti Sutch i guess in
2000 in seattle was coming up
for on schedule last spring that the
conversation started FEMA said we got
to do it so they provided some seed
funding and patted us on the head and
said good luck right Wendy, ED, and Mike
thank you for that but not just FEMA
building science branch but leadership
from FEMA all the different divisions
and we're gonna be hearing from one of
their leaders this morning to and Craig
Fugate will be here on friday morning so
thank you to FEMA for their role in
making sure that this occurred
I'd also like to thank the next up at
bat that immediately came forward and
said okay you're right it's time let's
get together and they wrote a check and
that's the california earthquake
authority so that we have to have a
round of applause for Glenn, Janiele, and Chris
you know these resources are the
starting point and that that some kind
of can't get it out of the gate without those
but at the same time we've had other
sponsors that have come along and I want
to thank you recognize them as well as
State Farm, Simpson Strong-Tie
One Concern, Seismic Warning Systems and the
International Code Council
thank you thank you very
much we'll have a big round of applause for
them and speaking of lifesavers Kate
long
thank you for that we have resources and
the next thing is we need a program
ok so this universe of organizations
and the individuals that power them up
came together immediately and said we're
on board
we're going to make it happen and became
the conference partners and it's really
interesting because then you know
there's the direct support and then
there's the time and this is the group
of individuals who donated time first
Craig Fugate and director Mark Ghilarducci
and mr. Ezelle said will be the
honorary chairs so that people
understand this is serious it's
important we need to be there and then
these folks here formed the executive
committee they came up with your theme
the agenda they pinpointed all the right
speakers they went out and got them
ok when I was looking at this list and I
I'm on the committee of course the
direct involvement was by our conference
project manager who i'll talk about in a
second i was looking at this and
thinking gosh we're in LA and it's kind
of like one of those Rodeo Drive
you know the earthquake community is all
these first name only power plays like
Kate and Lucy and Wendy you know and Mike
and all these different folks and you
see their names Mark when you go and
look at all the folks we want to thank
and all the program committees in page
34 in your program what you'll see is
those same name Janiele and others that
just keep coming up again and again
so I'd like to also thank all of you
guys for stepping up each time we needed
something anything I got that
so maybe we'll have a designer bag
made with all those cool name, right?
so we also have and all of you guys I
think have probably interacted with them
in the back we have Caldwell nystrom
project specialist extraordinaire who's
here taking care of every little thing
and then our fearless leader at flash
Barbara Harrison Barbara cannot be here
this week she's had a family emergency
and we have asked her what can we do for
you and she tasked us she said I'd need
one thing at you and of course she texts
me this morning five clock
how's it going what's happening she said
go have the best NEC on record and we
said we'll do it so that's what we're
going to do this week because if we
don't i'm not allowed to go home because
I'll be in trouble with Barbara ok so let's
talk about this NEC and what we're
going to do here and and briefly we've
been doing a lot of fun we have a pretty
strong contingent of news media interest
in the conference so want to make sure
everyone understands this is a public
meeting we're going to have members from
the international press here as well as
local we've already been doing radio and
other promotion because we want this
word to get out of this room right but
the theme when I saw the original theme
i thought wow that's a long theme you
guys so we have a lot of work to do so
what we're going to do for the next two
and a half days we're going to talk
about what's new so we're going to get
to learn all the coolest and greatest
stuff the science message insights you
know protective actions things like
earthquake early warning our little
favorite program QuakeSmart for
business
what's next so we've asked all the
speakers to throw down the gauntlet say
here's where this needs to go
ok and then the last piece is what's your
role in creating a national strategy
that's the question that we're going to
answer when we leave on Friday
well let me rephrase that that's the
question we're going to define when we
leave on friday and then when we get
together for years from now we will have
spent of steady
amount of time invested in answering
that question so what are the things
we're going to do to make sure that that
momentum continues well first we are
videotaping the conference and then we
have this fantastic table of people
right here I believe who are recording
scribing capturing pointing out what's
what they're hearing ok as the most
important themes in the unfinished
business that we need to do we also have
a lot of conversation we want you to
join us on twitter at hashtag NEC 2016
i'll be over there tweeting away i'm not
doing email i'll be tweeting away so
retweet join us take pictures
agree/disagree tell us what the
priorities are we have also told the
public this is how they can be at this
conference ok and then we're going to
take the videotape and the magic of
post-production combine the slides and
we're gonna set up a YouTube channel and
then ultimately we'd like to take the
content of this conference with our
speakers permission and turn it into
webinars and useful information i think
that the executive committee theme
really threw down the gauntlet for us on
what they wanted to see happen and I
think we've all been to conferences that
were so fantastic but when you leave the
question is so now what
where does this go how do we harness
this momentum this incubator of great
ideas and make sure that something
happens so that's the challenge that we
want you to look through that prism as
you look at everything we do here this
week and help us with that but that's
our pledge to you in the post conference
report and ultimately in the media that
we produce out of the conference and
everything else so before I bring up the
room
sorry our next speaker too many radio
interviews I guess I want to just say
thank you to everyone again especially
CEA and their leadership Glenn Pomeroy
for understanding how important was to
do this and to FEMA and then to everybody
who just immediately lined up I got
teased one time at our conference by Jay
burger stay here yet always not going to
make it so now I get to tease him and
he teased me one time because it
FLASH you know we work on an all-hazards
basis and the and we're a non-profit so
really the currency of our movement is
recognition and appreciation so Jay told
me one time his hands got sore from
clapping at the FLASH conference and I said
well you know it's just the thing that
we do but heartfelt thanks to all of you
for making as possible it's very
exciting
we're a little over book don't tell our
fire marshals who are in the room so get
here early as you have and will have a
great conference so before I step aside
i have the privilege of introducing one
of our partners from one of our founding
and legacy organizations FEMA and that
is Angela Gladwell in the program angela
is here where we write is not you'll be
able to pick up on that very quickly
angela is the deputy assistant director
for the risk management director at FEMA
she and the director at leverage
partnerships across public and the
private sector to compel the public to
manage the impact of high consequence
events i can't think of a better person
to kick us off and talk about the power
of public-private partnerships Angela
class
good morning how is everyone this
morning i am so happy to to be here
today
this is my 1st National earthquake
conference and so I know that I have a
lot to to learn from you I've been in my
role of been with him a long time for
for 17 years but I've been my in my role
and risk management
Oh about 90 days I and so I one of the
great things that I'm doing now is
getting out and and meeting all of you
learning
ah what you're doing and it's very very
exciting to me so as I'm out have a lot
to learn from you i'm going to share up
just a couple of things
ah that that i know that i just i want
to share as we go into this conference
over the next couple of days
the first is that I know that the
partnerships here are very strong and
they're going to be critical as catalyst
for creating a nation that's safer from
earthquake risks the dialogues that are
happening the sharing of ideas of
information building off one another's
successes they just create this amazing
energy and i know that i'm walking into
this really strong history that it has
existed for several decades of that that
partnership and it's it's very exciting
for me and it doesn't exist everywhere
i'm so pleased relish it this week
and-and-and make the most of it and use
it because it is through this
partnership that we that we create a
safer nation
I also know that there's many new faces
in there
room we've had new faces at the federal
level as an earthquake managers in the
state level and many of our partners
across the consortium and that are here
for the first time and so I guess my ask
of you is to to embrace that as well and
bring it bring them in and help them be
part of that legacy in that partnership
so that they can be successful as they
they start in their their new roles and
jobs
the second thing that I know is that
risk and resilience are really
understood at a community scale and much
of your work and your time and your
effort is focused there but i also know
and coming from the FEMA perspective
that the federal government plays an
important role
we're helping to bring a attention to
the ongoing understanding and learning
of the risks that exist whether that's
before or after an earthquake occurs and
our team is doing some some really cool
things that I know you'll learn about
this week I'm in that regard whether
that's working on the next generation
seismic design value map leading some of
our work on non ductile concrete
buildings and continuing to learn from
events that have occurred and I'm and
build that into our tools and resources
are advocating for stronger building
codes and standards on and then serving
as a leader and in building stronger one
of the things that's happening across
the federal government right now is a
big emphasis on new standards and
executive orders across the board that
are really putting the federal agencies
as the leaders in building higher and
stronger including uh you may all be
aware the federal flood risk management
standards it happened on the flood side
and the new executive order on for
earthquakes
ah that has occurred as well and that's
really to me an important step to show
that the federal government
is a leader in and moving these
standards forward I'm certainly in the
role the federal government plays and
the catastrophic planning and exercise
it's really hard to talk about low
probability high consequence events
without talking about earthquakes and
just thinking about the Cascadia
exercise and others that are that are
coming up on and about how we need to be
prepared across the federal government
to be able to support all of you i'm in
the states and localities in responding
to to one of those events and then
finally creating national resources that
everyone can use to further earthquake
safety one of the things that I'm really
excited for you two to see throughout
the week as a new video that has been
created that was produced for our first
responder community
I'm focusing on why fire departments
need to be prepared so that they can
support a community on when an event
occurs and so these types of tools and
resources we can create and be available
nationwide to be able to support
earthquake readiness and I say all of
this about the federal on role in the
female role because I also know that
there's concern out there about arm near
pre-authorization and i can tell you
from my vantage point that whether or
not we we receive it
these roles that we have in our
commitment to them
I'm is not going to change it's
something that's very important to us
and order as part of our efforts to
manage risk in and FEMA i'm finally uh I
know that I also know that your
challenge is tough and what you do every
day I'm and I know that many of your
efforts are actually targeted towards
people like me and I want to tell you a
little bit of story about that because
up until 2011 I have
never been in an earthquake so I live in
virginia i work in DC I've worked for
FEMA as I've mentioned for 17 years
um I was in DC during 911 i was in new
york city during the blackout of 2004
have been through some events and have
taken learnings from those things i
always have a go kit carry a flashlight
a cell phone charger keep tennis shoes
in my office in case I need to get and
because i need to to get somewhere of
unexpected
um I don't live in a floodplain I know
where to go if there's a tornado
uh-oh where I where's most uh where I
can be safe of practice fire evacuation
plans with my family I feel like I'm a
pretty good team I in overall
preparedness home but I wasn't prepared
for the earthquake that occurred in
August of 2011 i was sitting in my
office has so many people are and DC
were out when the earthquake hit
I and my first reaction was not even
this is an earthquake
I didn't know what it was ah and so I
went out into the hallway looking what's
everybody doing
haha what am I supposed to be doing now
everyone and everyone started evacuating
so they started leaving the building so
I said okay
that must be what i should do so i
evacuated I'm out of the building we
went to our fire muster location across
the street in front of the next high
rise and stood there until someone told
us what to do and there were a lot of
lessons from that day and then we got
into typical things about are we going
to go back in the building two people
have what they need to get home those
those types of situations but I tell you
that because I think I'm the typical
person that and much of your outreach
you're trying to target
um because I wasn't thinking about
wasn't thinking about earthquakes I
wasn't thinking about what was going to
happen
I'm and it really takes some catalyst of
the work that you're doing to be able to
shift that perception and i can say that
in the couple years after that when a
shakeout came to FEMA I that I had my my
staff and i participated in the shakeout
exercises we had some great after-action
dialogues about that about what people
were thinking and what they did and what
they were concerned about and then
people were prepared they knew they knew
what to do and so with that I'm i want
you to know that that that work makes a
difference
it does reach people like me and it's
and it's really important
so with that I just want to say thank
you all for being here for the work that
you do and that you're going to do this
week I hope you have a great week so I
can't wait to see all that's exciting
that's going to happen
thank you
good morning let me introduce our final
welcome speaker to you this morning he
is the chief executive officer of the
California earthquake authority one of
our presenting sponsors this week
mr. Glenn Pomeroy
good morning I want to just say we're
too thanks to the organizers of this
incredible event the less he did a nice
job of recognizing also many we played
such an important role in putting this
conference together and certainly want
to say that Barbara will be in our
thoughts and prayers in the days ahead
and and as her family will as well it's
my pleasure to welcome you to this this
great conference and although i must say
that i am actually not a native
Californian I a long time ago in a
galaxy far far away was actually an
insurance commissioner in my home state
the state of North Kona now I like the
slide for a couple reasons first of all
I reminds me of why I'm so happy and
I'll be California but actually this
picture was taken in 1997 in the spring
of nineteen ninety-seven and some of you
female professionals I think I know
exactly where I'm heading that was a
horrible winter in North Dakota we had
record snowfalls record-high
temperatures or record low temperatures
rather that persisted well into the
spring in fact the spring never came
februari gayborhood March March gateway
to april and all the snow was still
laying around and that's a recipe for
disaster because you know what has to go
sooner or later and sure enough it when
the melt finally began the community is
along the river especially the red river
which divides North Dakota from
Minnesota began to prepare for what was
expected to be historic floods and now
in the end despite the benefit best
efforts of so many for the City of Grand
Forks those best efforts weren't enough
the dykes were breached on April
seventeenth 1997 the town of 55,000
people entirely flooded entirely flooded
entirely evacuated at the time it was
the largest evacuation of an American
city since the civil war that record was
eclipsed by Katrina but in 1997 it was a
god-awful disaster for the people of the
Upper Midwest neighborhoods in many
cases were lost
never to be recovered and I was
insurance commissioner and it was a very
impactful time in my life I learned so
much about not only the community that
comes in to help a community get back on
his feet when it's been hit by a natural
disaster but it left with me such an
indelible in awareness of the need for
us to be prepared better prepared for
natural disasters which have yet to come
that is why I am so proud to be in
California now part of a great
organization which is focused on
preparation for earthquake we have our
share of earthquakes in California as
you know in fact it's worth just taking
a second thinking about making this a
little more real and ask ourselves you
know we're pretty close to that
northridge earthquake that occurred in a
22 years ago
what if that were to reoccur to date can
happen fact side to say it's gonna
happen
99.9 percent probability of a 6.7
earthquake or greater occurring
somewhere in California sometime over
the next 30 years we can point it
exactly where exactly when but we know
it's going to happen again somewhere we
know where the risk is and frankly we're
sitting right on top of a lot of it
right here in long beach this morning so
what if the Northridge earthquake were
to reoccur 10-8 the results would be
catastrophic upwards of seventy five
billion dollars in residential damage
alone
we're not talking bridges and roads and
hospitals and schools here this is
damage to homes where our families live
75 billion dollars worth of damage if
northridge will reoccur today and here's
the scary part of that amount only seven
billion dollars is insured sixty eight
billion dollars worth of residential
damage would be uninsured if it were to
happen today given the the low pitch
asian financial preparation for this
disaster and we know that California it
is not unique but this fact is what
causes us to want to be such a proud
sponsor of this conference when you when
you all checked in did you get this logo
on your room key
we did this so that we would have
24-hour access to all of your rooms now
I had Kitty now I'm not really just
wanna see if you're listening we did
this and we did this to underscore how
important it is that we as a collection
of experts also pay attention to
financial preparation for this risk of
earthquakes is critical at it as it is
that we tackle all the issues we need
also face head-on into the challenges of
how our communities would survive
economically from an earthquake as
important as it is that we continue to
advance our understanding of the science
we need to be equally committed to
advancing our resiliency both physically
and economically to this devastating
risk and this is not just true in
California for the USGS half of the
nation's population is at risk of
damaging earthquake from 42 different
states
that's why it is so important that 35
states are represented here at this
conference
thank you for being here and the
organizers of the this event have put
together such an impressive agenda over
the next couple of days
take a look at the list of presenters
you'll be hearing from really an
impressive collection of experts from so
many disciplines really a reflection of
all of us
who are we who are we collectively were
public officials at the local state and
federal level we are geophysicists and
scientists we are seismologists and
geologists where engineers and
mitigation experts where academics
communications specialists and disaster
response professionals we even have a
few insurance nerds through and thrown
into the mix but what brings us together
is not only our common interest in
promoting a greater understanding of the
risk of earthquake but also brings us
together is a need for a higher level of
preparedness for when the next disaster
strikes when it comes to earthquakes in
our country we are our nation's best
hope for resilience and that's a very
noble cause indeed
we're very proud to be in this question
with you thank you very much
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