I'd been shooting for about seven or
eight years when my enthusiasm for photography took a dive.
It wasn't fun anymore,
I wasn't doing it because I enjoyed it, I was doing it for other people.
I was trying to shoehorn myself into a style that didn't really fit me.
So I decided to give all up.
I sold my equipment, gave notice on my studio and thought:
"That's enough of that."
But then a friend called me up, an old buddy of mine,
and asked if I could possibly take a portrait of him
and his bearded friends.
So I took it on as one last job.
And somewhere in there I found my own style.
The pictures turned out to be extremely dramatic
and extremely shadowy and that was when I realised:
"Wow, this is my thing."
My name is Jessica Wikström and I live in Stockholm,
where I work as a portrait photographer.
When I set up my lighting I like to keep it simple.
I usually only have one light source that does all the work,
and I try to get the model bathed in light.
That's really my thing, to envelop my model in light.
The contrast between highlights and shadows is very,
very important in my photos.
They should never look flat,
I want the model to be sculpted in the light and the shade.
The shadows work with me, not against me.
For this kind of photography I've been using a Profoto B1X,
mainly because I love the quality of the light.
There's something special about it
and it's incredibly easy to work with.
You just switch it on and you're away.
The Air Remote is wonderfully stable and you have everything on the back
so you can see exactly what you're doing.
You can even control the flash from the remote.
You never need to check on the back of the flash.
I need to be able to trust my equipment to deliver every time
and I have absolute confidence in this flash.
If I had to describe the feel of the photos we took today,
it's a lot about fashion,
but also about him as a person.
Showcasing him and his features.
Being able to portray him as slightly vulnerable maybe
but also as a strong individual.
My impression of the GFX camera is that it's very simple,
using it feels familiar right from the start.
There was no steep learning curve, I could just start shooting.
It was all very straightforward, and the body is also really light,
which is important to me.
The first time I saw the images on the back of the camera,
I felt they weren't quite what I'd been hoping for.
But once I'd loaded them onto my computer and had a closer look,
I saw how fantastic they were.
They had that classic medium format feel,
and the details are incredible.
You can almost touch the details in the image files,
they're so sharp.
And the colours are really, really rich too,
plus there's a lovely transition between
the highlights and the shadows in the image files,
giving them an amazing dynamic range.
The GFX gives me the possibility to move around the studio,
to be a bit more mobile
and it has given me the confidence to take on medium format again.
I don't know what it is about beards, which have become a bit of a thing for me,
but they look so good on camera.
I think it's to do with the bold contrasts in my style,
which work so well with a beard.
I'm not looking for it to be pretty.
I want it to be hard, dramatic, powerful.
As for my future plans, I want to develop
my photography even more,
to really focus more on portrait photography.
I want to create attractive images of ordinary people.
The fact is, everyone's a supermodel.
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