- Hello, boys and ghouls, and welcome to this episode of
Event Icons, where we're going to talk about
our favorite events of the year.
Happy Halloween! (laughs)
(laughing)
- [Announcer] It's Wednesday at 5 PM eastern,
so you know what that means.
It's time for another episode of #EventIcons.
Presented by Endless Events.
The show where you get to ask the icons
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Use the question panel on the webinar
to submit your questions, or you can hop on Twitter.
Submit your questions with #EventIcons.
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so please help share #EventIcons on Twitter and Facebook.
Just tell your friends to watch at www.event-icons.com.
Now, without any further delay, this is #EventIcons.
- For those who are just listening and are not watching,
we're playing with some filters for Halloween.
It's very enjoyable, you should watch the actual show.
- You actually should watch, because it's like hanging out
with a bunch of six year old boys, and me.
(Brandt laughing)
- Fact.
- Yes, not judging, just stating a fact.
- [Will] So we're talking about
our favorite events of the year,
this is our yearly episode where we get to talk about
our favorite events rather than just
listening to awesome event people.
So we get to have a little bit of fun with this one.
So if you haven't watched one of these episodes
essentially we just kinda freeform out
and talk about our favorite events and then comment on them,
disagree with each other, and just have a good time.
So while you are joining us, if you wanna post in the chat,
what has been your favorite event of the last year,
or maybe what's your favorite event ever?
Post it in the chat, we'd love to hear from you,
and yeah, why don't we quickly introduce ourselves
so everyone knows who's hanging out with us today?
So Will Curran from Endless Events here,
currently the emoji man,
maybe I'll switch it up a little bit throughout the show.
Maybe turn myself into a computer screen.
But who else do we got joining with us today?
- I seriously, Tahira is here, hello, from Vancouver
where I actually am today, super exciting.
Halloween, very excited about kids dropping by.
Really I'm gonna have to mute myself
only because I'm gonna laugh out loud
every time you guys change your faces.
So seriously, if you are just listening,
it's too bad, 'cause you should be watching.
Who's banana head swami over there?
- Pardon me, that's pancake head to you --
- Oh, sorry.
- As you can tell by the fork stuck in my head.
So hey, I'm Brandt Krueger, Event Technology Consulting,
and I'm pleased as pancakes to be here today.
- And, pleased as pancakes.
I'm just pleased, not pleased as pancakes.
This is Alex Plaxen,
your last of the co-hosts on the show today
from Little Bird Told Media, and yeah,
we're very excited to have you here.
It's always fun when we get to have all the co-hosts on
talking about what we like,
and what trends we're seeing in the industry.
- So speaking of the trends in the events industry,
I feel like I should be saying this
with a really weird voice with this face on.
Let's go through some of our favorite events
that we've come up with.
So, Brandt, I know you've got a recent one
that we were all just at that was one of your favorites.
Why don't you kick it off with your
first favorite event of the year?
- Yeah, I think I cheat, and I think I used this last year,
but just coming fresh off of it,
we all just got back from IMEX
and it is absolutely one of my favorite events of the year.
It feels like every year it's getting bigger and bigger,
it literally has gotten bigger and bigger every year.
Kind of the phrase though that I like to say is that,
every year I meet more people in the industry,
and every year 80% of them are at that show.
You're not gonna get everybody every year,
but man, it just feels like every year you go back
and there's more and more people that you know.
And Tahira you know this well,
it's hard to walk five feet down the hall
without seeing another person you know,
and another person you know, and then at the end
when it's closing down it's like,
and another hug goodbye, and another hug goodbye.
It's just one of those shows were like
everybody in the industry is absolutely there.
And the planners that are there
are there, they're there to do business
from everything that I've heard,
and talking to the exhibitors that are there.
They know it's not a cheap booth,
and the people that are there exhibiting,
they get business out of it.
And so it's a really fun and unique show
from a lot of standpoints there.
They're expanding their education,
we obviously did the live show there.
So I don't wanna spend a whole lot of time on it,
so if you wanna learn more about
what it's like to go to the show,
be sure and check out the IMEX episodes
that Miguel and Garret did on-site,
they really give you a great flavor
of what it's like to be there on the show
from the moment you get off the plane
to the moment you leave the show.
As well as, of course, the Event Icons episode
that we did while we were there.
Two and a half hours, over 20 guests,
unbelievable jam-packed show.
I've actually been picking away at it,
I always listen to the shows afterward
through my podcast feed,
and I've been slowly picking away at that one
because there was just so much content.
- It's so long.
- It was unbelievable, it was a marathon,
but at the same time it was like wow,
we've been doing this for two and a half hours.
It did go really quickly, too,
with all the people that came by.
So if you haven't had a chance to check out that episode
you should definitely check it out.
So, that's my first event of best events
episode number 137, is IMEX America.
And someday I hope to get to IMEX Frankfurt
and so I can really compare.
- Yeah, I was gonna definitely comment on the episode,
obviously it was a ton of fun.
Getting to be able to do the episode and, like you said,
it's like, almost like basically 20 episodes in one.
Because we are just going through so many different topics
and so much variety behind it all.
I thought it was just so much fun to be able to do.
And that actually, speaking of favorite events of the year,
was one of my favorite things which I'll talk about
which is the side of Event Icons,
which I think we'll talk about IMEX
and finish that one off for the year.
But yeah, I thought it was so exciting to be able to do,
such a cool event to do, and if you haven't watched
that episode, I just posted it in the chat,
so if you're not joining us live right now,
go check the show resources, but,
go check out that episode, you have to watch it,
it's a must watch for the year.
- I think it also says something,
this was the first year I believe
that we did an Event Icon dinner
where we invited people who --
- Third year, third year, technically.
(laughs)
- Wasn't this the first one that was
actually specifically Event Icons though?
- I guess yeah, I mean we made it more of a focus.
We've had so many guests now that we were actually able
to I think do a Event Icons guests versus like
hey, everyone randomly comes.
- I mean we must have had 30, 40 people there,
which says a lot about the caliber
of the people who are at this event.
- That's true.
- They're very busy.
That's the thing about IMEX is like,
once you hit that ground you are running.
- You are indeed.
So yeah, so go watch that episode
if you wanna learn more about the event.
I'm gonna piggyback off of what Brandt was talking about,
and he kinda started talking about doing a live thing.
Mine was actually not one single event that I had,
but multiple events,
and it was getting to broadcast this show live.
That was something, a big initiative for this year for us
was to do more live shows and for us to basically be able to
have this experience where people like you who are watching
can come meet us in person,
but also as well as get to do the in person thing.
Obviously we do this remotely broadcasted every single week
so we don't get to meet a lot of our guests face to face,
so any chance that we have a ton of them in one space,
IMEX, we did it at Connect Marketplace,
we did at ILEA Live, we have more of them coming in 2019.
It's really really awesome and exciting
to be able to do those.
I think the biggest learning that we've had from it
is just how much time flies when you're doing it, too.
So the first time we did it at IMEX two year ago,
whatever it was, my gosh we've been doing this forever,
it was just like, it blows through really really quickly.
And I thought to myself this time
when we did the episode at IMEX I was like
ah, we probably did as many people we did.
We did like three times as many people
we've ever had on the show, 23, 28 people,
I always mix eights and threes up.
But yeah, it was super duper exciting to get to do.
We'd love to know from your guys' end as well,
as we start to do more of these,
let us know where you wanna see us.
Do you wanna see us at WEC,
do you wanna see us at Convening Leaders.
Let us know and we'd love to hear you in the chat,
or in our comments, or Tweet us,
pretty much anywhere you are just hit us up,
and we'd love to hear from you
on the feedback of what you guys thought.
It was super duper exciting to get to do those live shows,
and I think one of the things that we're doing,
teaser for future as well,
is we're upping the production value even more on them.
So stay tuned for those as well,
'cause realize you guys all love them.
- We do actually have a comment coming in in the chat
from Kelsey that says that ILEA Live is her favorite event
and that it's an amazing group of event professionals
that feels like a family, so, cool.
- That's awesome, and yeah, we got to do Event Icons live
from there, too, so that was really exciting. (chuckles)
- And she says our faces are scaring her.
- Are they really scary?
I mean, there's a lot worse filters on here.
If anyone didn't know how we're doing this, by the way,
if you wanna get a little in on the secret,
you're gonna have to stay tuned 'til the end of the episode
and we'll tell you how we're doing this magic.
- This voodoo.
- So, all right,
that's me and Brandt's favorite first event.
Does anyone wanna go next?
- Sure, while we are on the topic
of industry events specifically.
One of my favorite events this year
was the Meeting Professional's World Education Congress,
and one of the reasons why it's one of my favorite events
this year is because they really took a leap
and did some new stuff this year,
which we're hoping to have them on a future show
to kind of discuss what that process was like.
But they did some really interesting things,
a few things that come to mind,
the keynotes they had risers brought in,
so rather than it just being straight theater seating
they had risers, and they called them pep rallies.
And leading up to it I was kind of skeptical.
I was like okay, they're calling this a pep rally,
it's kind of cheesy, what's this really gonna be like.
But they knocked them out of the park
and people were excited to come to these keynotes
regardless of who the speaker was,
just because it was a nice break and it was a good time
that we could all kinda be together.
And then other things that they did was
they took all the breakout sessions out of these side rooms
and they put them all on the trade show floor
in these little spaces.
And we thought that, like, as a speaker
I thought sound was gonna be an issue.
I didn't have any issues,
I heard there were some other people
who may have had some issues,
but I thought it worked out really great.
Every session that I was in,
it seemed to be really productive
and you weren't really distracted
by anyone else in the trade show area.
Of course there's improvements to be made,
but what's nice about an event like that
is they try it so you don't have to.
So you can learn from the mistakes that they make,
and they take the leap for you
so you can kinda see what works
and what doesn't work and what could be fixed.
So I have to give them props,
especially this year, on that event.
- I'm just gonna build off of that, Alex.
So this year I went to The Event, which was in Ottawa,
and it was three MPI chapters
that have partnered together on a three year thinking.
So they just did the event in Ottawa,
then next year it'll be in Montreal,
and then the following year in Toronto.
And they also did a lot of really great things with their,
particularly the breakout sessions.
So they had, each room was sponsored by a destination,
and then each room activated it
in a way that was appropriate to them.
And so it was really great to see,
Edmonton did an escape room which was,
and so instead of a breakout you actually
went into an escape room, which was really fun.
And then downstairs there was, they did some brain dating,
which I know we're gonna be talking about
in a future episode.
And that was sponsored by Winnipeg,
but Winnipeg is very much a four season destination.
And so they created one summer room and one winter room.
So they have a place where you can go visit
the polar bears at the top of Manitoba
and so they created a really chilly polar bear room.
And it was really fun to see how people
used the different spaces throughout,
and also how they really just tried to rethink
the way that everything was being approached.
So still some, let's call them standard things,
our morning keynotes and our closing,
and some really great work done audio-visually.
But also just the way that when you walked into a room
you really got a sense of the place,
and then each session was really tied into the,
if it was a session that was more on play
it was in the Quebec city room which was more
balls and mats and those kinds of things, for example.
So really good to see them taking that,
what's happening at WC and extending that design through
into what they're doing, so, pretty fun.
- I have kind of an open ended question for you guys.
We've obviously talked,
I don't think we've ever answered this question
when doing this episode.
So what do you guys think makes an event your favorite?
So like, is it, because we obviously,
we all get to go to a lot of events, we all produce events.
I love, Brandt always says this that I like,
the cool thing about our show is that all the hosts,
we're all active in the industry,
we're not just talking heads who talk about the industry,
we actually all have our day jobs and everything like that.
But what do you guys think makes it
one of your favorite events, like what's a criteria,
check box that you guys kinda look for?
- I look for something that surprises me.
With as many events as I go to,
sometimes, especially when I'm going
to all these different destinations
people ask me, oh, wasn't that city great.
And I'm like, I don't know,
I spent all the time in the hotel and the convention center.
So they all kind of start to look alike
and sometimes I even forget where I was at some point.
So it's really nice when I can go to an event
and it stands out and does something different.
Whether that's the way that they present
their breakout education, or their keynotes,
they just need to surprise me
and make me feel something different.
Events can become very stale when you go to as many as I do.
So that's kinda what my criteria is.
- Tahira, what about you? - It's the people.
- People, people.
And followed by some more people.
And then of course I'm always looking for
positive surprise and delight.
So I want there to be food and or beverages
that nourish people instead of just beige things,
that always makes me happy, and it's people.
I am a connector and a collector of people,
so it's about who's there and about
how we can spend time together.
- I mean I'll definitely,
I think I have my criteria for sure,
but I think yeah, like, an event can be really simple and...
I'll use the words like plain Jane, right,
but if you have amazing people and,
that's one of the reasons why we got in the events industry,
we love working with people,
I think it can completely shift everything.
One of my favorite events wasn't on the list,
but I get to produce an event
that literally travels all around the world,
and to be honest, it's nothing crazy.
We don't bring in major keynotes,
we don't do anything crazy with the production,
it's literally just about having a cool location.
Even the location is,
we're in tents in the middle of nowhere
so it's not really that special.
But then it's about the people that get put together in it
and I think that can turn an ordinary event
into something extraordinary.
Brandt, what's one of your criteria for favorite events?
- Well, and this'll be one of the ones that I actually do
for my favorite events of the year is polish.
Like polish goes a long way.
It doesn't have to be a complicated event,
it doesn't have to be,
have everything in the kitchen sink thrown at it,
as long as it's got a little bit of polish.
And clearly they've thought about
the attendee experience from start to finish
as opposed to -- (Tahira gasps)
concentrating all their efforts,
I know, it's crazy, right?
Concentrating all their efforts on the GS
and then ignoring everything else,
and registration and things like that.
So really looking at it from start to finish
is part of that polish, I'd say.
- What's some of the, well,
I guess when we get to your favorite event you'll talk
a little bit about the polish that gets kinda put in.
Any other criteria that you guys look for
when you're defining what your favorite events are?
- I think taking advantage of the location.
Oftentimes there's an opening reception
or a closing reception, and it's a unique venue in the city
and so we get to get out and travel.
And sometimes, like I went to one event
where the city had two convention centers,
and literally the opening reception
was in the other convention center that we weren't using.
So like, I had never been to that city before,
and so for me it was just, okay,
I'm not seeing any of the city,
I'm seeing the two convention centers.
So I really like when they take advantage of the location.
If you're gonna go somewhere
and you're gonna change locations every year,
I like to go to events
where they actually take advantage of that.
- Well it goes back to the thing about
how you spend so much time in convention centers and hotels
and airports, right, that like any chance I can get,
get out to go see a city, or see some,
for me, a lot of times a wild experience for me
is get access to something that no one else would.
Getting to do an event in a cool location
or getting to go do something
that I otherwise would've never thought to do, too.
I think for me, a criteria for me
is like a wow moment as well, right?
There's usually something that happens
where you come in and there's some sort of wow, right,
we always talk about that on the industry side.
Whether it's a pumpkin on top of Brandt's head
or me being lit on fire
shooting lighting bolts out of my eyes,
you want some sort of wow moment that happens.
For me, some of the picks that I have on my list
are things where like the whole event is a wow experience
through the whole entire time.
Obviously getting to meet some many awesome event icons.
- That goes back through, right,
thinking about the thing, the experience,
from the beginning to the end.
And even to Alex's point of having to move
from one convention center to another,
that's not thinking about what's gonna be best
for the attendee, that's thinking about
what's gonna be easiest for the locations.
And sometimes about not easiest, but it's also about,
it comes down to things like sponsorship.
And so it's about really thinking about
how do we create a sense of place, show off partners,
but show them off in a way
that adds to the attendee participant experience
and really creates something that becomes really memorable.
- Speaking of activating sponsorships,
Tahira you have some really cool events on your list
and I think some of them have activated sponsors
in really cool, unique ways.
Do you wanna kinda throw out one of your
next favorite events that you have?
- Well, one of my next favorite events
doesn't have sponsors, so I'll move on to a different one.
- I like it.
- One of the events I went to this year
that was really unique for me was called
Eventing the Future, and it takes place in New Zealand.
It's going into its 19th year now.
But what was great about it was,
the way that New Zealand as a whole approaches events.
So many of the people at this event were,
they actually work for the city councils.
And so whether the city is 10 thousand people
or 500 thousand people, that they are using events
in thoughtful ways as community drivers
and economic builders, and really doing it in a way
that just makes so much sense.
So they're looking at how do they bring,
it's really that marriage of tourism and meetings.
It's really that bringing together of
thoughtfully using events to drive business,
which is ultimately what we should be doing with events.
They are about ultimately,
how do you have fun and create business, basically.
So while the event itself wasn't,
there wasn't a lot of wow moments,
they really did take sense, took a sense of the place,
which in this case was Christchurch, New Zealand.
And for anybody who was at IMEX and saw Julius' talk,
he talked about Christchurch.
And they nine years ago had an earthquake
that decimated much of the city, and so the gala dinner
was actually in the Cardboard Cathedral.
So it is a church that is literally
made out of cardboard tubes.
And so we're seeing those used a lot around the world
in sustainable housing, and to see them used in this way
was really really unique.
And I think that when you can use something like that,
like so cool.
And then just to be able to have the perspectives of people.
We talk about how do we measure events,
and so one of the people I met was a man named Shane,
and I forget his company but I'll look it up
for you guys for the resources.
But what they are doing is creating a data modeling
that shows the impact and legacy impact of events
from a social perspective when we hold them in a community.
So that's something we talk about here
but we haven't seen it done, and so they're doing it.
And they're doing it in a very meaningful way in New Zealand
so I think that there is, when we have those opportunities
to go to places where we can really get a unique sense
of the culture as well as see how events
are just being so thoughtfully used is really special.
- Yarp.
- Yar. (giggling)
- Yup.
And that's all, folks. (laughs)
- That's the whole show.
- I think you always have really the most thoughtful things
to say about events, and by the way guys,
if you have never read Tahira's book,
she like mind blows you about events.
And I think one of the things that is really cool
is that you're always constantly looking for what's unique.
And I've been to a bunch of events with you, Tahira,
and sometimes I'll be like, wow, this event's so great,
and you'll be like well, it could be better in this way.
And I love that you can always constantly be looking
in a unique way at the events, and I think sometimes
as event professionals we also sometimes do that too much.
So my question would be on Alex's end,
what's one of your favorite events.
Because obviously I know you're also
one of the most critical people about events,
so when someone is marked as one of your favorite events,
why?
So, all you jump right on.
- Yeah, so one of my favorite events
and unfortunately I was not able to go this year
because I was speaking in Mexico at the time.
But I have been three times, and without a doubt,
and I'm sure I've mentioned it on the episode last year,
is INBOUND.
and one of the reasons why it's my favorite event,
or one of my favorite events,
is it's one of the few events I go to every year,
or try to, for me.
It's for my professional growth.
And it's funny,
because there's so many educational opportunities,
and sometimes you just wanna sit there and be inspired,
and that's an option for you at this event.
You can literally sit there all day
and not go to a single breakout session
because there are keynotes happening all day
concurrently with every breakout session.
So you can sit in the big ballroom
and just watch famous people talking.
All day. (laughs)
About the things that they're working on, and their stories,
and I have sat there and gone to one breakout session
and the rest of the day I went to keynotes.
And I walk away from that event just feeling inspired
and kind of rejuvenated.
And the fact that that's an option for you
is kind of what makes this event so special,
is that they really do critically think about
all the different types of attendees
and what they want to learn
and what their goals are of the event.
There is no cookie cutter okay,
everyone's gonna be going to a breakout session
at this time because they're here to learn about this.
They really give you options.
Which I like, a lot.
And it's a big event, and not everyone has that capability,
but the fact that they do, and they've grown very very fast.
And we've talked to their team on episode 119
about how they get this education
and the growth of the event, and what they've been doing.
And it's worth watching that episode,
'cause it's some fascinating information.
- So Alex since you missed it this last year,
did you have major FOMO
and definitely gonna be back next year?
- Oh, I totally had FOMO.
(laughter)
- How much of that did you feel,
how much do you feel that that was personalized?
To what extent did you feel it was personalized
for the individual attendee?
On an event that scale, it's gotta be difficult.
- So they have different tracks that you can go on if
you are there specifically to learn about a certain thing
But it's always hard when there's so much education
because it can be overwhelming as an attendee,
but they do do a good job of
setting up a lot of filters for you.
I wouldn't say that they're to the point where
they're setting up AI where you can kind of
fill out a quiz and it's gonna tell you
what sessions to go to,
but I would not be surprised to see that down the road.
- I was just curi - I mean, what's your take on that?
So I was asked about that on a survey about kind of
where I thought the personalization,
'cause there's obviously a trend toward that but my,
well, let me get your take on that first.
How far down this personalization road
do you think we're gonna go?
- Incredibly deep. (laughs)
It's so deep Alex is just lost in train of thought.
- No, you guys froze I didn't hear the end of the question.
- Oh.
(giggles) - I'm back.
What did you say?
- Oh, I was curious how far down the rabbit hole
do you think we're gonna go with personalization.
So, how personalized do you think events can get?
- Here's what I would like to see happen.
I would like to see, you know,
we have a million event apps out there.
You check into certain sessions, things like that.
What I would like to see is,
most people do go to the same events year after year,
especially if they're for professional development.
I would like to see where they track,
like, what sessions did you go to last year?
Okay, here are suggested sessions
you should go to this year.
Or if it's a three day conference,
they look at the sessions that you went to on day one,
and they make suggestions for day two and day three.
That's what kind of personalization I would like to see,
is really strategic, okay, this is what you are doing,
this is probably what you should go see.
I don't think the filling out quizzes and saying
okay, these are the types of sessions I wanna go to,
are good, 'cause a lot of times people say they are there
for one reason, and they're really not.
And they end up going to sessions
that are completely different than
the reason they claimed to be there.
And I think actions speak louder than words.
If we really are --
- Well it's interesting you say the idea of like,
it personalizing in realtime, too,
that's not something that we really have right now
is that you basically, your event is evolving.
I think we manually do this as we're like,
oh, actually, I'm not gonna go to that session
because everyone's going to this session,
I'm gonna go to this session.
So I think it kinda happens, but if it could happen
and give more personalized nudges
based on where you've been, that would be really cool.
- Yeah.
- I think we just came up with an idea for an AI company.
- Let's do it.
(chuckling)
- Well my concern was that sometimes when folks get ahold of
the shiny and new, they take it to the extreme.
And at some point you have to cut off the personalization
because you're doing a group event.
It can only be so personalized,
you can't actually please all the people all the time.
And so that was kinda my concern is that
at some point people try and take it too far,
and the personalization I think might be a little much,
to the point where they're losing focus
on the event as a whole, if that makes any sense.
- I agree, and it is based on the size
and the options that are available.
I mean if you have three breakout sessions
happening concurrently at a time,
that size of event is not the kind
where you're gonna be like, hey, you went to this one,
so you should probably go to this one, too.
But when you have 15 concurrents going on
and you're going to eight sessions a day,
there are options and possibilities for personalization.
- I wanted to talk about one of my favorite events
while we're on the topic of utilizing technology
to making the event experience better.
(laughs)
It's really hard to take me seriously right now, isn't it?
So an event that was on my favorite list,
I think on my wish list of last year was C2 Montreal
and this year I got to go, which was so cool.
- Yay!
- And awesomely enough we have them coming up on the show
in two episodes or so, so make sure you come back
and watch that episode.
And we have one of the founders from Sid Lee coming.
And yeah, so yeah, that event was on my favorite list
for so long, and I got to go, and I will tell you,
nothing prepares you for going to that event.
Because you hear about like oh, it's so innovative,
there's so many different ideas,
and it ends up being something completely different
than you expect it to be.
But that was an event where you went in
and the technology seemed so seamless and it worked so well,
and it helped push you in the right direction.
And we actually,
one of my favorite things about it was brain dates,
which we're doing another episode on in a couple episodes.
So you'll get to learn all about what brain dates are
in a couple weeks.
But I just absolutely loved that event
because they did such a good job
using the app and the data to push you
in all of these different things,
and different places you can go
and just also notifying you as things changed as well.
It was just all super seamless
where it didn't seem like, I think for the first time ever,
in at least a year that I've downloaded an event app.
So that goes to show you how well I thought it ran.
There you go.
I would say it was very egg-cellent.
- Oh.
Boo. - For those not watching --
- Boo!
- Wow.
- Will is currently an egghead.
- See you guys. (laughs)
All right, yeah, that's one of my favorites,
and we're gonna talk all about that episode
coming up soon so I don't wanna spare you guys
with this long list of why it was my favorite.
But brain dates and the use of technology
was pretty freaking awesome.
So, yeah.
- So Brandt, what is your second favorite event?
- [Brandt] So I'm cheating on my second one because
I'm going with a genre of events which is technology events.
Specifically like traditional Silicon Valley technology.
So what was interesting to me is
over the course of the last year,
we saw Apple, Google and Microsoft
all take their events, bring them over,
cross all the way of the country and do them in New York.
And not just anywhere in New York,
they did them in kind of unique venues.
It wasn't just,
the Apple one at least that was more of a theater,
so that was a little bit more traditional,
but the Microsoft one from my understanding
from people that went there,
was a pretty unique experience.
That involved couches and some of the more unique
seating arrangements and things like that.
And so I kinda wanted to just highlight
that that seems to be an interesting trend.
That despite the fact that Apple just spent
a gajillion dollars on a new headquarters
with a brand new spanking new theater
designed for this exact very thing,
they decided to take it across the country
and do their iPad event in New York.
And kind of same with Google,
very much a west coast presence, and they decided to release
their new, flagship phone in New York.
So I just think it's an interesting trend
that we might wanna keep an eye on
is that we're starting to see these kind of
traditionally west coast companies
moving their events around and trying new things.
Not just the traditional keynote of sit and listen
to someone speak for two hours straight.
They're coming faster, they're getting shorter,
and they're trying new things.
I did hear that some of the press was a little grumpy
about having to sit in couches with their laptops
while they're trying to live blog stuff.
So that is something you have to pay attention to
when you start breaking the mold and trying new things is,
you always gotta, again, go back to your audience.
Go back to knowing your audience.
And it's great if you wanna offer some alternative seating,
but some people might want the regular seating,
they might want.
So that's when you start getting to kind of that
tiered seating where you've got some alternative seating,
some theater seating, some table seating,
so that people have the opportunity to kind of
drift to whatever is gonna make them comfortable.
So that was my second one is I cheated and I did a genre.
- I think you're gonna see more of these
technology companies branching out from the west coast also,
just because they're branching out
from their headquarters, also.
With costs of living rising
in the bay area and Silicon Valley,
a lot of them are creating offices elsewhere.
I think we're gonna see, in the next two months,
we're gonna hear an announcement about Amazon's new HQ2,
which is rumored to probably be in DC or northern Virginia.
Fingers crossed, 'cause that's where I --
- [Brandt] How many times can you go to Moscone, right?
- That's where I live.
But I think you're gonna start to see these companies
branching out and having these HQ2's elsewhere.
I know SalesForce has an office
in Indianapolis that's very big.
They need to branch out,
'cause they're kind of left without a choice now.
So I'm not surprised to see these companies
branching out with their events first,
'cause it's an easy thing to branch out with
in a different destination.
- Well one thing I thought was also very interesting trend
and I wanted to kinda talk about it
since I don't think we can do a full episode on it.
But something interesting happened with the Apple event too
that I was talking about with you in the pre-show,
and on the day the Apple event was supposed to happen,
OnePlus, which is another phone manufacturer,
kind of like the underdog of the manufacturers of phones
had their press event, they were announcing their new phone,
all this stuff, this would be in New York and Brooklyn.
And then guess what, Apple decided to do it on the same day
in New York, as well.
So not only was it, hey, it's gonna be on the same day,
but it was also in the same city.
So basically you're pulling the press
in two different directions, and obviously,
everyone knows that Apple's gonna get more attention,
so what's OnePlus gonna do?
So I wanted to give you guys,
maybe like we sidebar for five minutes
and talk about this is,
OnePlus ended up deciding to move their event a day earlier.
So, do you think that the company
made a good decision moving it, first of all,
would you have done the same decision,
or do you think they shoulda held strong and be like,
no, we're the underdogs, we're doing it the same day.
What are your guys' kinda thoughts as event professionals?
- Go smart, why compete.
- Yeah, movie industries do this all the time,
move their dates for their films
so they're not competing against these huge ten pull films.
I think that's a smart move.
- Well what's interesting --
- They moved it by like a day, right, it wasn't like they --
- Yeah, just moved it up a day basically, yeah.
- So then you're not messing with a whole lot of people's
flights or anything too bad.
- Yeah, I think they basically moved from this Monday
of this week, originally it was supposed to be on Tuesday,
moved to Monday basically, which was really interesting.
It was really interesting for me to watch the tech community
answer and respond to it, because when this all happened
I was just like well, okay, I'm obviously watching
from an event professional's perspective.
But so many tech journalists ripped on OnePlus for moving.
And it's funny because people thought they were being scared
and not deciding to be like hey, no, screw you guys,
this and this and that.
I just thought it was really, really interesting
because I think we as event professionals,
we deal with this all the time.
We're constantly looking at dates to be like,
are we competing, are we too close to Thanksgiving,
for example, that we might not get
the full audience we wanna look for.
Alex two years ago when we were at INBOUND,
it was on the same day as election day.
And they had to deal with that whole thing and then,
now this whole question of should it be moved
and all this and that, had to be discussed.
I think it was just a really interesting
thing to happen, and be so public.
Do you guys think that Apple was a jerk
for putting it on the same day,
or do you think that it was a smart decision to offset them,
or what do you guys kinda think that
on your opinion of Apple?
- Here's my question.
They were the same day.
Were they the same time?
- I think it was something like
the Apple event was like an hour later.
So it would've been like,
people woulda had to go to the OnePlus event
and then book it across Manhattan,
from Brooklyn to Manhattan to make the event.
- 'Cause they're not really, I mean that type of event
is not an all day conference type of event,
that is a, okay, you're gonna sit here for an hour
or two hours, however long, you're gonna hear the keynote,
and then you're gonna write about it and leave.
I think rather than moving the day,
it would've been smart to move it into like the evening,
and make it more of like an evening cool kind of vibe,
party, kind of launch type deal.
I think that may have been smarter because then,
they're kind of like well, hey, you can have the morning,
we'll take the night.
Like, we're cooler anyway type deal.
So it is interesting hearing from the media
about oh, they were scared, they ran, etc,
but that's the kind of stuff the media wants to feed.
I think at the end of the day
I don't think it's gonna make any difference.
The stories got out there.
And look, they say no press is bad press.
People were talking about it.
- True, that's true.
I think the important thing too,
is it related to the press cycle
probably more than it did the event itself.
'Cause they probably coulda had the event on the night
but they were probably worried that now the stories
are mixed and now they're fighting for attention
on who's gonna have the headline.
So Monday's headline was OnePlus 6T has a finger scanner
underneath the screen, and then the next day it was,
finally Apple released the Mac Air.
I realize I'm going a little off-topic for us,
I probably should reel it back in to our favorite events
since we only have like 20 minutes left or so.
- Oh, we're fine Will.
- I like this to be very structured,
that's why I started this show.
No, I'm just kidding.
- I just wanted to throw, sorry,
I wanted to throw one more thing out on the OnePlus 6 thing
just because what was interesting
is that after they did switch it,
they got tremendous lines.
So when they wound up releasing I think on Monday
instead of Tuesday and the lines were out the door
more so than the Apple was
the last time they released their phone.
Whether it was good publicity or bad publicity
it didn't seem to matter because for the customer
they were set and ready and cash in-hand.
- Cool.
- Fake news.
(chuckling)
- Tahira, I wanted to kick it to you
to talk about one of your next favorite events.
- Okay, well, you know what was a surprise
for me this year was GO WEST.
So GO WEST was an event that was started in Edmonton,
we're gonna be going live from there
this coming February I think, right?
January? February?
- I don't think that's public yet but--
- Oh!
- Hopefully, maybe, we'll see.
(laughter)
- It's all good.
- Okay, take it back, take it back.
- Still working out the details.
- Working out the details.
- What I loved is that, what happened is that
a few people in Edmonton, so Brett Taylor
and Arlene Schilke and a few other people said,
you know, we need to do something,
there's a lot that happens in eastern Canada,
bigger population, more head offices, more planners,
larger chapters of our associations.
And we don't get a lot in the west.
So we get a lot of chapter events and things
but not a lot of bigger events.
And so they ended up launching
a great event, over 350 people.
Experiential hall for their trade show
which worked really well.
They did all one room, pretty much,
so a full on just plenary sessions
but great sessions, some really funny speakers,
some really thought-provoking speakers,
I have pages of notes, from just staying in one room.
And it was also,
I liked the way that they did the timing of it
so that it started in an afternoon
and it ended in an afternoon,
so people could easily fly in and fly out
if they were coming in just for a short time.
And although Edmonton can be a bit chilly
it is a four season destination as well.
Beautiful clear sunny blue skies,
opening event in an igloo tent, so much fun.
So I think that what they did was really great last year,
and that they're doing it again this year
is gonna be excellent, I look forward to seeing
what they're gonna do because they're really willing to,
the nice thing about having an event of that size
is that you can push the boundaries a bit.
And test things out, and to be willing to do that
is fantastic, so, I was really happy to see them do that.
- And they're selling out?
They're getting a lot of registrations.
- Yeah, they are, yeah.
- I think they're expecting --
- Their hotel block is almost already sold out
and it's months away.
- Yeah, I think they're expecting it now
to be closer to 500 people?
- Yeah, yeah, and they've got one of our favorites --
- Almost doubling in a year.
- Dave Sadler who's gonna be keynoting for them, so.
I'd also like to point out that I have this really fun
Halloween lava lamp today, so, don't judge me.
- Tahira's missed out on this filter game
so she brought out the sunglasses
and the lava lamp, I love it.
- I did, I didn't wanna be all like alone, without filters.
- It's okay, Alex we're still waiting for yours.
Maybe like put the hood on or something.
- I'm wearing different glasses on the show.
- He does, they were blue, now they're green.
- Now they're green.
So that's what you get.
- One thing, I was gonna point out while we have not
confirmed a certain podcast being broadcast live,
you will catch for sure me, Alex and Tahira
speaking at the conference,
so we'll be there doing our different sessions.
And maybe, maybe we can see Brandt's shining face
when we do the live broadcast as well, so we'll see.
So, stay tuned for that, there'll be tons of announcements
about that sort of stuff coming up.
- And do you know what they're doing today
which I think is so nice,
is Feedloop is one of their sponsors,
and for 24 hours until tomorrow morning,
anybody who registers who's not already registered,
gets a copy of my book, how fun is that.
- Woohoo!
I saw that.
- I know, I'm like, that's so nice,
I am so appreciative of that.
- So cool.
So if you haven't read Tahira's book,
go sign up and get Tahira's book.
- There you go.
- Mine's in there somewhere.
- You have a lot of books, it's all good.
And a lot of comics and things.
- A lot of, too many comics.
All right, next favorite event.
Alex.
- Yeah, yeah.
I'm gonna go with a heavy hitter.
It's been a while since I was there in person,
it's been a few years, but,
I follow the conference religiously
on social media, and the event is Dreamforce,
which is Salesforce's big event.
It's a city-wide in San Francisco,
and what I'm really impressed with what they do is,
they have a, first of all they take over the entire city.
Every hotel room is booked,
the Moscone Center downtown in San Francisco,
every hall is being used for different things.
There's two giant expo halls and two different buildings,
they have sessions in movie theaters and hotels
on the outskirts of, right by the Moscone Center.
It's massive, it's like 135 thousand people.
But what they do really well is,
again, similar to INBOUND you kind of have options.
But what their education,
they have specific keynotes for different products,
but they also do like themed days.
So one of the days is all about like, women empowerment.
They have these incredible speakers talking about that.
And another day is about wellness, and health.
So they have people talking about that.
And then they also have, they close down a street.
And they have like this outdoor park that you can sit in on
and you can watch keynotes on the screen from there,
they have music acts playing, they do a lot of CSR stuff.
But just the way that people talk about this event
on social media, it's really easy to go see
what's so incredible about this event.
You can search for the hashtag DF18
to see what happened this year.
But they just do a really good job of making --
- Wait, their hashtag is DF18?
- Yeah.
- That's awesome.
- Yeah.
Super short.
Super short is the key.
But the way that people talk about these events,
because the experience is so unique to each person,
because there's 135 thousand people, you really can see
how it's a million different events in one.
And then they have a big concert,
I think Aerosmith may have been their performers this year.
- Who doesn't love a little Steve Tyler?
- I know when I was there a few years back
it was Foo Fighters, and yeah,
they just do an incredible job of making it memorable.
It was funny, my sister worked for Salesforce,
she recently took a new job but,
she sent me a picture of their lobby.
And they had these, they have little mascots,
a bunch of little mascots for Salesforce.
And they had this mechanical kind of stand
with all the mascots moving around,
similar to like Chuck E. Cheese
where the animatronic mascots dance around.
And they, after Dreamforce they put it
in the lobby of one of their buildings.
It's very Disney World-esque, and honestly,
when you walk into Dreamforce, that's what it feels like.
You feel like you're entering a different --
- Disney World of events?
- Yeah, it really is, it's like the Disney World of events.
If you haven't been, it's worth going,
the expo hall is incredible, tons of swag.
They literally give attendees backpacks
when you register, because you're gonna
fill those backpacks with swag.
- That's awesome.
- It's a unique experience,
it's worth going one year if you had the opportunity to go.
- I was just gonna give you props,
I just looked up the DF18 Instagram hashtag.
If you're looking for ideas for corporate events
and just wanna see, like, the pictures
and the branding is so fantastic.
And even their account is really really well done as well.
It looks so bright and exciting and fun.
And definitely go check out these hashtags
in their Instagram account.
- They also do something leading up to the event
that's really unique, and I've done it for a couple
of my clients as well kind of based off of what they did.
They call it the Road to Dreamforce.
Where it's a web show, and they put it up on YouTube,
and they interview people
who are actually planning the event,
and they basically tell you kind of
what's gonna happen at the event.
What's new this year, what shouldn't you miss.
It's worth looking at Road to Dreamforce,
it's really good marketing for the event, too.
- Sweet.
Brandt, I think you have a third?
- Helps if you un-moot, I do.
I wish I could un-moot, I'm frequently moot.
I'm mute and I'm moot a lot of the time.
Yeah, so another one, this is getting tricky,
and I don't know if this is again another trend or not,
but more and more I'm starting to see
folks requiring social media lockdowns and things like that
for financial, medical, things like that.
So unfortunately I'm gonna lump this show a little bit
in that category and not say who the event was for,
it was one of the ones I was working on.
So just kind of out of respect for the fact
that they don't like to advertise their events,
I'm not gonna mention it 'cause it was a private event.
But I wanted to go into just a little bit about
why it was one of my favorites of the year.
And kinda like we touched on before,
so it's a financial company,
it's their kind of national sales conference.
It's one you've definitely heard of.
And they wanted, what I liked about it is,
it was again, one of the best examples
where everything from start to finish was covered.
So everything from the signage to the mobile app
to the website, to anything that was printed on-site,
to the badges, it all matched perfectly.
And it really, it gave the impression
that it was all thought out.
And so that's like kind of step one, right,
is all the basics of just making sure
that all of that stuff matches
and all of that stuff looks good.
Step two was, you've gotta have
a certain amount of actual sessions.
Can't just be all fun and games in the sun,
can't just be all going out golfing,
gotta have a certain amount of sessions.
But they wanted to try and have
a little bit more fun with it,
so they actually brought in an actress
to do the talk show format.
And so they did very much an Ellen-style talk show
where they had games, and the silly thing with the iPads
on the heads, the whole nine yards, with the executives.
So the executives would come up as the next guest,
do, instead of a half an hour keynote
of boring numbers and stuff, just the highlights
of what was going on in their section.
What was new, what was exciting,
people that had really excelled.
Play a dumb little game, and then they're out, right,
and now our next guest, that kind of thing.
And so it really, it didn't feel like this big,
long, stupid session and okay let's go golf.
It really, people got into it, they had a good time,
and then once they did go out and go golfing
we actually used all of the same set pieces,
but they just kind of moved out a little bit
and they moved back a little bit,
and what hadn't been used during the day
is that they all lit from behind.
And it actually, once you moved everything out
and moved everything back, it was a giant piano set.
Using good old-fashioned lights.
Not projection mapping or anything like that,
these actual glass, probably plexiglass boxes, lit up.
And the lighting designer spent, again, a lot of time,
to really nail down, so as people walked up,
they used piano versions of top 40 songs.
And they actually timed out the piano lights to the music.
It wasn't perfect, it wasn't exactly like it would be notes,
but man, it looked really awesome.
And so again, just taking it all the way through,
what else can we do different,
and then taking the same set and moving the pieces around
to kind of take it to the next level.
And then that wow moment of, now introducing John Smith,
(vocalizing)
that kind of thing.
And it really just like, wow,
that's not just a cool stage set,
it actually lights up and moves to the music.
So it was just a quality event from start to finish,
the attendees all had an amazing time,
and so it was fun for me to work on that kind of event.
Where you just saw it from the beginning to the end,
everybody having an amazing time, so, that was fun.
- Awesome.
And I think last but not least is Will, right?
- I know Tahira has a really good one
we've been saving for the end, too.
So I'm gonna go real quick because mine's really easy
because there's gonna be a whole episode on it,
but one of my favorite events this year
was an event that Tahira and I were both at
which was the Global Event Forum.
Global Event Forum basically,
imagine if you put all the event icons in one room,
and they're deciding what the future
of the events industry looks like.
So it was really a cool honor to be a part of this event,
and was like insanely felt like completely humbling
in so many different ways.
But I don't wanna talk too much about it
because we're doing an episode about it in 2019
where we're gonna talk about what was discussed,
where the future of the industry's going,
what this Global Event Forum's all about.
But essentially, it is a part of ILEA Live
but really is more about the industry
as a whole than about ILEA.
And we basically talked about,
how can we avoid commoditization of the industry,
which is like a really heavy topic to talk about.
So imagine if you got together great event designers,
AV companies, event marketers, caterers.
Everyone from across the industry
that is like leading companies in their industry
got together and talked about this stuff,
that's what it was all about.
So we're doing a whole episode about it in 2019
so stay tuned, Global Event Forum.
There's lots to talk about,
but it was one of the coolest events ever to do for me
because it was so intimate with everyone,
and I think Tahira 20 people, maybe?
15? - Yeah.
- Something like that, so it was really cool to
A, get to know new event professionals,
but also just how can we get things done
and have really intimate conversations,
and I feel like the way it was moderated
by Allan and David was just fantastic.
So, we'll talk all about it in the future episode,
but that was one of my favorite events
to get to go to because it was so different.
It wasn't big, it wasn't crazy,
it didn't have production, it was us in a room
talking about stuff for two days.
All right, Tahira, you have --
- Well that was, you know what,
that was also a highlight for me, so I love,
that was my second Global Event,
there was a Global Event Summit
which we did a couple years ago,
and this was the followup to that.
And both fantastic and so many wonderful friendships
that have come out of those for me,
because you do get to have such intense conversations.
I love small groups.
When you get to really do something
that is really a much more intimate experience.
Not in that way, but in a way where you can
actually have real conversations with people.
And for me, my highlight of the year
and something that I anticipated for the whole year
was going to the College of Extraordinary Experiences.
So 80 people, in a castle, in Poland,
where nothing is around you,
but you have the entire run of all of the castle,
all of the grounds.
This year it was the Tower of Transformation.
And so it really is a little bit
like going into Harry Potter.
We had magical robes, we were broken into houses,
we did some secret activities,
and what was also really great about it for me
was that it wasn't --
- Sorry, did you say you broke into houses?
- We didn't break -- (laughter)
we were broken into houses.
- Oh, okay, okay.
- So house of engagement, house of (muffled).
- Making sure, sorry, sorry.
- Positive reinforcement.
No, so we, we were in,
much as you would be in like a sorting hat.
In those famous Harry Potter movies,
so we were put into houses.
- Like color war.
- Hmm?
- Like color war, if you ever went to summer camp.
- Like that, yes.
And it was fantastic.
On many many levels.
During the day we had curated sessions
that were all about experience design,
and not just event planners, which was great.
80 people, about 20 countries.
Fortunately as a unilingual person,
English is the language of this event.
And it was looking at perspectives
from people who produce immersive art experiences
and music experiences, and produce films.
And teach experience design in universities
from Texas to Salzburg to Chicago.
And the perspectives, and the way that,
for me what was great about this event
was that it wasn't, I really couldn't tell you
what most people did or where they worked,
but I could certainly tell you about
how they approached life and events,
and the thinking behind that.
And you had conversations with people
that were vastly different than at most events.
Because everybody was willing to be
open and vulnerable and just deep dive in immediately
to really talking about how we do things
better and more interestingly.
Also an event that involved a lot of glitter,
and you really can't go wrong with glitter and guy-liner.
So it was really an experience
that I hope to replicate one day,
and go back and do it again.
Which will be with a different group of people,
but an equally great experience, I imagine.
So I know that we are at three o'clock,
so I'm just gonna, you know, go check it out,
extraordinary.college, it's cool.
- Well on our way out, we talked about
just hitting kind of a lightning round
of our wishlist events for next year.
So I'll just kinda hammer out mine real quick.
I still really wanna go to IMEX Frankfurt,
we'll see if we can make that happen at some point.
LDI, Lighting Dimensions International,
that's a lighting show we almost went this year
but the schedule didn't quite work out
'cause it was right on the backend of IMEX.
And then NAB, the National Association of Broadcasters
is a huge tech show.
So those are the ones that I've got on my to-do list.
- If I had known that LDI was on your bucket list
I would've made sure that we went.
- Not bucket list, just a to-do list, I would say.
And, if you remember, I wasn't gonna be able
to really do more than like --
- Oh that's right, yeah, we don't wanna only go for like
a couple minutes. (laughs)
- Yeah.
- Mine is kind of, I like going to these big events,
and now that I've done C2
which I didn't think I was gonna go to in a long time,
I would love to go to TED, just because,
the production value's so cool.
I also just wanna see, how is it surviving
in this world where everyone's copying their model,
and how can you continue to be interesting
beyond just the content that you have.
So I'm really interested in going to that one as well.
Alex, what's on your list?
- I would say South by Southwest is definitely on my list.
For those who don't know, I studied film in my undergrad,
so I'd love to kinda see that side of it,
and that's an event that I'd get to.
Another one, I went to San Diego Comic-Con
for the first time this year,
I'd like to actually go inside one day.
(laughs)
I feel like I did experience a lot of it
by being outside the convention center,
but it would be very cool to go inside as well.
And then another one, E-sports and E-gaming
are doing some really interesting stuff with events.
So Twitch-Con is one that comes to mind that just happened
in San Jose, so I think it'd be really cool,
I saw some pictures and some videos from it,
I think that'd be a really cool event to go to as well.
- Well I'm absolutely hoping that there is another
Global Forum or summit because I think that would be great.
South by Southwest, totally on my list.
I got to go to New York Comic-Con this year, so cool.
So going and checking out another Comic-Con
would be something that I would do,
and I would take my son with me and it would be amazing.
He gave me a huge list of people I should meet
and I was like, whoa, this is not --
(laughing) (muffled)
Social Media Marketing World, and I'm also very excited
that one of the, I love meetings and events
and incentive events, and one of the events
that I'll be speaking at in February
is the Ace of Mice event in Istanbul.
And so excited to be going to Turkey
which has been on my list for my entire life
because my aunt was Turkish, so super excited about that.
And this was really fun, you guys, because wow,
we do some cool stuff out there in the world
as event professionals, and we get to experience
so much of it, and we're so lucky,
and I'm so proud of this industry that we work for
and the people who really are trying to make a difference
one event at a time.
- I agree 100%.
On your guys' way out, as we are finishing,
yeah, we're all snapping, snapping along.
On your guys' way out, before we wrap up the show,
I had a question for all of you guys and I'd love to know.
We asked you in the chat, what is your favorite event,
a lot of you guys chimed in.
Big shout-outs to everyone
who's joined in on the conversation.
Angie, Stefania,
Reid, Kelsey,
couple people joining us in the chat
telling us about your favorite events.
The question I have for everyone
who's watching right now as well is,
what's on your bucket list of events that you wanna attend?
Were some of the ones that we mentioned?
Tell us in the chat, let us know, we'd love to hear from you
because we wanna know those cool events
and stay on top of it so hopefully maybe
we can have them on the show, as well,
to deep dive about what they're all about.
- And if you tell us, maybe you'll win a prize
where you get to go!
- Oh, yes.
- No, I wish we could offer that.
(laughs)
- We're working on that one.
- We'll work on it.
- All right, Brandt, I think you know what time it is,
so I think it's time to do
a little bit of Subway wrap it up.
- It's time to thank everybody for joining us, Alex Plaxen,
Tahira Endean, Will Curran and me, Brandt Krueger.
So great to do this with you guys, I can't --
- Really quick.
- Yeah. - I forgot something.
- We teased this at the beginning and we didn't ever
give them the satisfaction of knowing the answer.
- Oh, I hadn't forgotten.
- Oh, okay, all right, all right,
so, keep going for this, Brandt.
- All right.
No, it's all right.
Yeah, the filters that we're using on the show today
are absolutely ridiculous.
(Tahira laughs)
So if you do get a chance to look at the video,
jump on there and check out the video
because it is well worth it.
Even if you just scrub through and look for the silliness,
it's gonna be funny.
So, Snap.
Snapchat, SnapGlass.es, all those things,
they came out with a desktop app.
So it's called Snap Camera, it's for Mac and Windows.
This was kind of the first day that we've played with it.
I will say it is resource intensive,
so there's been sometimes when my computer
has almost locked up, it sounds like,
Will it sounds like yours did lock up.
- I did.
I was switching back and forth
between too many too fast, and it crashed the app
which then crashes the camera.
- So play at your own risk,
it's brand new, it just came out.
They launched it very quietly.
So just do a little Googling around and it's Snap Camera.
But it's, the filters are ridiculous
and they're actually really pretty good
so we had a lot of good fun today.
Event Icons is recorded live each Wednesday at five pm
eastern, you can watch behind the scenes on Facebook Live,
it's released the following Tuesday
on iTunes, Pocket Cast, Stitcher,
or whatever your favorite podcast app is.
It's available at Event-Icons.com
along with the show notes, links to the resources shared,
that really is the best way to join us live
is to sign up at Event-Icons.com.
You can join us live there on the chat,
we don't have to mess with any of these other things,
it's embedded in the page right there
thanks to the folks at Chatroll.
So you can watch and you can chat along with us
in the chatroom.
That's gonna be how you're gonna be able
to get your questions directly to our guests,
directly to their heads, from your fingers to their ears.
We wanna know what you think about the show,
use the hashtag Event Icons on Twitter,
join the Event Icons Facebook group,
you can join us there as well and let us know
who you wanna see as the icons on the industries.
So what event icons do you want to be on the show.
Thank you so much for joining us
and we'll see you next week on Event Icons.
- Woo woo.
Happy Halloween.
(upbeat music)
- [Announcer] Thank you for joining us
for another amazing episode of #EventIcons.
To catch the transcription
and all of the resources mentioned,
head to www.helloendless.com/blog.
This week's episode will be posted
and available by next Tuesday.
Also, let us know what you thought
about this week's episode.
Share your biggest takeaway,
and join the social conversation.
Sponsored by Little Bird Told Media.
Just tag your post with #EventIcons.
We'd love to hear from you.
Thank you again for joining us.
We'll see you next Wednesday at five pm eastern
right here on #EventIcons.
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