hey what's up it's Scott and in today's Ask Scott video session we're gonna be
talking all about what is the most effective way to launch your product on
Amazon if you don't have an email list or if you don't have any audience what
is the best way it's a great question and that's what we're going to answer
here in this Ask Scott video session
alright cool so this question comes in from Seth and Seth asks it might have
already been answered but what do you do if you're launching your first product
and you don't have an email list what's the best launch strategy just aggressive
pay-per-click alright cool so Before we jump in let me just remind you if you
have a question that you want me to answer on an upcoming ask out video
session all you have to do drop it in the comments down below and I'll do my
best to answer it whether it's in the comments or maybe in an upcoming Ask Scott
video session alright so go ahead drop your question in the comments all right
here we go let's talk about launching your product without an email list
without an audience now if you don't have an audience if you don't have an
email list this is why you want to have one because I'm a huge fan of having
your own audience so you can leverage the audience to then boost your sales
whether you're launching a brand new product or you're just maybe ran out of
stock and you're relaunching a product that's why you want the leverage of an
email list or an audience alright so first I just want to say like if you
don't have your audience of your own yet you can always go out there and find
other people that have an audience that are building influence and then you can
go out there and you can ask them or send them your product and say hey I
just want your feedback on my product I know that you are a huge bass fisherman
and you have a great audience I would love for you to let me know what you
think and then they may just randomly show up on YouTube and do a video review
of your product ok send it to them without a big ask and what I mean by
that is don't say hey I want to send you this thing but if I send you this thing
will you will you go ahead and review my product will you go ahead and create a
video like none of that stuff it's very simple hey what's your address so I can
send you one of my stainless steel garlic press
I really would love your feedback on it that's it and then just get their
address and mail it to him like that's it all right if you do that to 10 15 or
20 or more different influencers you're going to get a few people that are gonna
say yes all right and the thing is is those few people can be massive when
you're doing a launch okay so that's one angle okay the other angle would be
building your own email list okay so if you haven't started that then you
definitely want to do that and I do have a free resource on that and I have a lot
of resources here on the YouTube channel but if you go to the amazing seller com
forward slash build list and I will actually link it up in the description
down below so this one here you can just click on it and you can go there if you
want to I'll also include some other resources at the end of this video for
building a list all right so that's another way that you want to
be doing it over time so this way here it's really easy for you to launch your
products but if you don't have that stuff or maybe it's like you know what
Scott I just want to launch my product I don't want to worry about that stuff
then yes using pay-per-click sponsored Product
Ads is the way to do it and the way to do it is you want a really really good
listing so you want to make sure that your listing is fully optimized before
you do any type of launch and what I mean by that is great images great title
great bullets great description and make sure the back end of your listing is
filled out with your keywords okay all of those things need to be done before
you ever drive any traffic to that listing all right good now that we got
that out of the way let's say that's all done and you feel really good about it
then what I would do is I would lower my price by twenty maybe thirty percent
from what my competition is selling and then I would start to run pay-per-click
but what I would do is I would go after the keywords that are longtail and what
I mean by that is something more direct that if they were to search for that
thing it would be my thing all right so a stainless steel garlic press boom if
they're looking for that and they see a stainless steel garlic press and mine's
a stainless steel garlic press there's a good chance it's going to sell okay it's
something that they want that they're searching for now a bad example would be
if they're just looking for a garlic press yes they could want mine but maybe
they want a long-handled garlic press or maybe they want a red-handled garlic
press or maybe they want a square head garlic press I don't know I'm making
things up but you see them saying it's too broad of just going after that one
thing you want to go a little bit more longtail okay and another bad example of
that is if you said okay I just want a cooking accessory if you had a cooking
accessory it might be a garlic press it might be a spatula it might be something
a whisk but it's not a garlic press right so we don't care that it gets a
lot of traffic we just care that it's very very specific to what they're
searching for and when they see it and they see our image and they see our
listing it's going to be like that's what I was looking for right if I'm
looking for okay a practice amp which I have right here and I did just buy that
if you're looking for a practice amp I'm gonna type in practice amp that means
that I'm looking for a practice amp that is small that will be able to be
traveled with or that you can move that it doesn't have to be this big huge
amplifier right so practice amp but again that might be too broad so then
what I looked for because I like the name Marshall Marshall practice amp okay
or small practice amp okay so that's getting better but it's still not as
specific as you would want to go now you could start there and then you can
expand if you want to but you want to always make sure that you are going out
there and finding keywords that people are searching for that when they see it
it's exactly what they're searching for especially in the beginning
so again long-handled stainless garlic press and start stainless steel garlic
press something like that okay maybe if you're going after a fishing lure
instead of it being a fishing lure it's going to be bass fishing lure weedless
okay and then if I have that thing and I'm searching for it it's the thing
right if I don't put weedless in there they might just find mine they're like I
wanted a weedless one okay then they're not gonna buy it okay so that's why we
want to make sure that our listing is fully optimized we want to want to make
sure that we're going after the right keywords okay the longtail keywords so
it's a better chance of us selling and then we
reduce our price during the launch all right
so hopefully that helped you and you can go out there and launch your products
any way that you want but I would use all of those ok together once you build
your list once you have an influencer that you've you've met with and that
you've started to create a relationship with and maybe you've got three or four
of those that would be wonderful and then I would do the pay-per-click as
well I would do it all okay but you got to
start somewhere all right guys so hey if you have any
questions drop them in the comments down below I'll do my best to answer them
either an upcoming video or in the comments and then the other thing is
subscribe to this channel this way here you get all of my new videos when I post
them you'll get notified and then this way here
you'll never be left behind and I can help you build your brand and your
business all right so go ahead subscribe alright guys that's it that's gonna wrap
it up as always take care and take action I'll see you soon
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