Hi, this is Julie Hennrikus from Your Ladders. Your Ladders is an online business school built specifically for performing artists to help you do
your work. I have an ongoing series called 5 Arts Thoughts, and today's topic is going to be about raising money.
Now, whether you're for profit, a nonprofit, an individual, or group, chances are at some point you're going to have to think about raising
money one way or the other. So here today are five tips for thinking about how to start in that process. Again classes like my my MONEY
class and to a certain extent my MARKETING class, we talk about this in greater depth. And certainly in FOOTING YOUR LADDER we talk
about how to build a business plan that can help you raise money. But let's talk about five things you should think about now as you're
getting ready to raise some money. #1: how are other folks in your community raising money. Are they doing Kickstarters or
Indiegogos? Do they have galas? Do they have parties? Do they have pass the hats? What are they doing? So follow along and try
to learn from their success and glean whether or not it's working, and take some tips and tricks from the way other people are already
doing it. Maybe you want to go in a different direction, or maybe you want to build on their success.
#2, when you go to other events read programs or look at signage and see who is sponsoring the events. Is there a local food
vendor or there's a bank or there's somebody else who is constantly sponsoring these sorts of events, taken note of those. They may be
willing to sponsor all kinds of arts events, especially if these are arts events that are like your arts events. Right? So if you go a huge
theater company, that may not be where you're going to find your sponsorship package. But if you go to a fringe company and they have four
people sponsoring the event, write those people down and start looking them up. They may be willing to sponsor your work is well. #3
Check in with your local cultural council. certainly your statewide cultural council, your city, your town, your county, whatever it is.
They may have grants that they'll give to artists, so check that out. They also may have resources that
they can point you to. They may have information sessions
or they might have somebody in the office you can make an appointment with to talk about this very topic.You never know who in your
community is also supporting local events. So the local cultural councils are a great resource. #4, is there a foundation in your community
that seems to support the arts? Do they have An arts funding cycle to look up on their site? Do they have info sessions? Go to those info
sessions. I talk about this a lot in the MONEY class, about how to reach out and how to build relationships
but let me tell you this right now. People give people money, so you need to connect with individuals so a foundation is a foundation
but their officers who are human beings. So reach out, see what you can do, add them to your mailing list, have conversations
If you don't get a grant, thank them anyway. Go to info sessions. All this stuff. We go into this a lot more in depth in the MONEY class.
But these are some ideas right now for building relationships with foundations, who may be willing to fund
your size organization or your specific project. And finally the last thing I want you to know or to think about is you don't need to be a
nonprofit to apply for a grant. You can have a fiscal sponsor. So look that up Google, see if there are fiscal sponsors in your community
that you can go to. I don't suggest becoming a nonprofit right away because you can raise money or you can get grants. Running a
nonprofit takes a lot of extra work. And it's something--a bigger conversation for another video at another time I'm sure--but you don't
have to be a nonprofit to get a grant. So look into fiscal sponsorships and see who does them in your community. And reach out to them
to get information about how that works. So thank you so much for being part of this conversation. Money is a tricky conversation
in the arts. I know you know that. But we need to talk about them so that you can figure out how to get the money in order to make your
work. It's not impossible, it's easy. There aren't magic unicorns who are going to spit pots of gold at you, but there are ways that you can
start attracting conversations or people who might be interested, or are thinking about this as you're looking for investors or funders
depending on what you're working on. Make sure that you subscribe to this YouTube channel, and that you like Your Ladders on
Facebook, you follow Your Ladders on Instagram, and that you've gone to YourLadders.com to check out the classes
that I offer, to read the blog, and to sign up for our newsletters and updates. Thank you so much for listening to this into this video.
I'll see you next time.
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