What is going on guys my name is Anthony Villa welcoming you back to yet another
video here on the channel where today guys we're gonna be talking about cpa
marketing versus cps marketing of course these are both gonna be affiliate
marketing topics but they're definitely be differences between these two i'm
gonna cover in this video we dive into my computer and i'm sure you guys the
key differences between CPA Burgess cps I just want to say that if you guys are
brand new to my channel and this is the first time you're watching one of my
videos then please subscribe right now they're brand new videos every single
day and with that being said guys we're gonna dive into my computer right now so
I can cover some of the key differences between the two go over them both in
detail and hopefully by the end of the video you guys can know which one you
like best which one you think you might want to start doing and with that being
so let's I'm into my computer right now and start this video off
alright guys we're now in my computer as you can see on my whiteboard CPA versus
CPS marketing I got CPA on the left EPS on the right I'm gonna pull that big
box down a little bit a little explain some of the key differences some of the
key similarities between the two I'm not gonna waste any more your ass how much I
start this video off we pull the first box away in the beginning guys the first
thing I have on here it's pretty much explaining exactly what each of these
things are if you do not know yet so I got a CPA marketing or just CPA is this
equivalent it just stands for cost per action what a cost per action is and
what actually it's talking about specifically can be a lot of things
industry lead generation and underneath I put a few examples to you guys just to
give you guys a better idea of exactly what I'm talking about so the action
could be downloading an application on your phone on your computer it can be
completing a survey and signing up with your email or entering your phone number
for something else and of course there are even more action you has to do this
with I just won the list a few things you guys like a very good general idea I
have two that like I'll back over to the right side we're just gonna BCPs which
is gonna equal or it's gonna stand for cost per sale of course guys this one's
gonna be a little bit more basic British pretty much saying any time somebody
purchases a product service maybe it's a course maybe it's coaching whatever it
is it's gonna be every time a person actually makes a sale or purchases
something guys that's gonna be the very key different straight off the bat
cpa is cost per action CPS is cost per sale may be two very different things
I'm gonna pull the Box down a little bit more now and go over someone like the
actual the key differences in similarities between the tube but that
being said I'm gonna pull it down little by little something that's going on
right here guys sharing of the bat cross fraction and then see costs per sale the
very obvious thing is gonna be you're gonna earn money and you're gonna be a
paid based on that action over every time somebody actually enters their
email into an opt-in page and signs up or completes the survey that's when
you'll actually get paid whereas on the other side you're like actually be
earning based on sales you only get paid when somebody actually goes through the
entire process and ends up purchasing a product boards or service like I said
above that's gonna be the key difference between the two right there I'm gonna
pull the Box down a little bit more not waste too much time and then one of the
big differences between CPA versus CPS it's gonna be very obvious as soon as
you start one or the other but with CPA you're gonna have very significant lower
commissions whereas on the other side with cost per sale the Commission's are
gonna be a lot a lot higher and that's simply just because of the next thing
that I'm gonna go over I'm gonna pull that down which is with CPA mark and
you're gonna have a lot higher conversion rates whereas with CPS cost
per sale you're gonna have a lot lower conversion rates and the reason for that
guys is with CPA marketing and cost per action getting somebody to sign up for
like an email newsletter is getting somebody to enter their phone number in
or you just download an app it doesn't cost that person anything it's
completely free to do and because of that it's you're gonna get a lot higher
of a conversion rate whereas on with cost per sale somebody actually has to
be spending money and purchasing a product service or course or whatever in
order to attack you to actually get paid your conversion rate for cost per sale
is gonna be that much lower whereas with CPA cost per action your
conversion rate is gonna be a lot a lot higher because let's just say for
example you send like a hundred people over to an opt-in page or a landing page
or a company who's selling late to say beauty products and makeup stuff you
guys can actually get like on average all right like forty percent of people
will actually sign up into an email address and then sign up for that
particular email newsletter signup whatever it is and then every time sunny
signs up you'll get paid based on that action you guys will have like a forty
percent conversion rate let's just say they'll pay you like 50 cents every
single person you get to sign up for their email newsletter or whatever it is
you have 40 people at 50 cents that's like well like $20 I think which of
course is not bad but then we go over to CPS cost per sale whereas somebody
actually has to purchase something getting somebody actually purchased
something let's go back to the same example of using the same hundred people
the same number with cost per sale when you're actually selling up physical
purchase when you're actually selling a product or service to somebody
the conversion is gonna be a lot lower in most cases when your shirt let's just
say you're selling a product to a hundred people
realistically an optimal conversion rate or the conversion rate that you're
probably gonna get unlike average it's probably only gonna be like one to two
percent which of course is gonna be significantly lower than cpa which is
it's pretty much exactly I just explained but the thing that saves cost
per sale the reason it's still so good is because you have so much of a higher
Commission your Commission will be that much higher but when you might actually
only need to sell like one or two of these products to actually get a
commission of like 30 or $40 as commissions on affiliate products means
from like dollars all the way to like thousands of dollars depending on the
product the service or the program with that being said you guys can easily make
like a twenty dollar Commission based on just selling one product if not even
more you guys can of course make like fifty dollars per sale as a commission
which is that of course even if the offer just came running out like a 1%
rate and you only make me like one sale per hundred people you sent to that
offering if you're making $50 a commission based on that 1% sale you're
still gonna be making more than you would with CPA because of course like I
said before guys you sent a hundred people to a landing page to sign up for
an email newsletter you get 40 people they pay you 50 cents curly that's only
20 dollars whereas on the other hand with a 1 percent conversion rate and
only one out of every hundred people virtually I'll just say it's like a
hundred dollar product you get a fifty percent commission you'll don't have $50
or course guys that's one of the reasons I like CPS marketing and cost per sale a
little bit more is because of course you're gonna have significantly lower
conversion rates but your commissions are gonna be way way higher in most
cases that's not true in every single case but in my experience at least the
commissions for cost per sale are gonna be way way higher with a lot being said
I'm gonna pull the Box a little more guys alright guys now
the box one the last things I have on here is that CP a burst CPS with cost
per action networks gonna be a lot more exclusive I'm gonna top to your CP
networks can make it honestly a little bit difficult to even get in you're
gonna have to apply go through like a two or three step process just to get
approve and actually into the network I'm done require phone interviews we can
last like 10 to 15 minutes whereas with CPS networks cost for sale networks it's
gonna be a lot more open and available to pretty much everybody that's most
likely just because the CP network's want to keep their affiliates as top
tier and as high quality as possible and they want to make sure they're actually
sending high quality traffic and actual people actual traffic real visitors for
these to these leads to these offers whereas with cost per sale networks it's
a lot more open you know things like clickbank amazon associates other
networks like that are very opened it's because you're obviously gonna be
driving sales to them and for them you're gonna be earning the money
regardless they're not gonna really care whether where it comes from as long as
they're getting paid they're gonna be happier course whereas with CP networks
they need to be at least a little bit more selective with who they actually
bring in to be affiliates or their network because of course they want to
maintain and continue to be a top to network with the most high quality
affiliates possible because of course that'll get them better offers from
better companies and better your promotions but of course guys you guys
can still go either way it's not impossible to get into these cpa
networks it can be a little bit difficult sometimes I feel like a hassle
especially if you're applying for like more than one at a time you can feel
like a lot what if it isn't that bad at all
I might just be hyping it up a little bit just because I'm more of a CPS
marketer I only mess around a CPA that much I definitely have some experience
with it but my personal a personal preference is definitely gonna be with
cost per sale marketing just because I like the higher commissions lastly
though guys I'm a poll box moved out one more time it's the last thing on here
but the last thing I put down at the bottom this goes for both them of course
I put both of them are viable profitable and scalable business models of course
that's very important guys scalability is definitely something you're gonna
want to take into account when you're actually choosing a business model but
the great thing about both of these is it doesn't really matter which one you
choose they're both are very profitable both these can earn millions of dollars
a year every single year and they're both completely valid business models as
an they both work there are tons of people making these exact business
models work so at the end of the day really comes down to what you guys want
to do personally what your personal preferences I already told you guys mine
cost per sale marketing just because of the higher commissions I like that
personally but there's no reason you guys can't be CPM marketers if you
choose to be it's really up to you guys with cpa marketing you're definitely
gonna need a higher quantity of traffic than with cost personnel marketing again
just because of how much lower the Commission's are but how much higher the
conversion rates are you're gonna need to send more more quantity more people
to those leads so those offers know where to match up as in to earn about
the same of a cps marketer you might need to send like two times five maybe
and five times the amount of traffic they are but you'll definitely be
getting paid roughly the same and you can make it work but all that being said
lurgha's hopefully just give you a pretty good idea of what cpa marketing
is and what cps marketing is some of the key differences and the pros and cons of
both well all i mean some other guys i pretty much wraps up this video so if
you enjoyed definitely drop a like on it and guys definitely definitely subscribe
for brand new videos every single day and with all that stuff out of the way
hope you guys enjoy the video my name is anthony villa and i will see you in the
next one I am out peace
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