- Hey everyone, my name is Russell Brunson
and in a few seconds from now I'm gonna actually show you
an interview recently I did with my friend Tony Robbins
and I talking about how to start a business online.
But before we get into the interview,
in case we haven't met yet,
I just wanted to introduce myself.
My name's Russell Brunson,
I started a software company a few years ago
called ClickFunnels.com, you may have heard of it.
This year they did over $100 million in sales,
which is kinda crazy.
But this interview with Tony was all about you
and how can you start a business online.
And what a lot of people don't even know
is that when I got started initially,
the first thing I sold, I talk about it with Tony,
was a DVD teaching people how to make potato guns, yes.
Potato guns like this.
And so that's how I got started, selling things like this.
So for you, it doesn't matter what you're selling.
If you have a product, an idea, a service, something,
this interview's gonna help you understand
how to actually sell your products and services online,
which is exciting.
Now this is the first of a three-part video series.
Each part is gonna walk through
part of this interview with Tony.
In the first part you're gonna learn about
how I got started and how you can get started as well.
You're gonna hear stories about people like
Brandon and Kaelin Poulin who were just like you initially,
didn't have a business, but they were excited,
and now they've launched this huge company,
they sell products internationally all around the world
and you're gonna hear some of those stories
during this interview, so.
I'm excited for you, I hope you love this,
you're gonna learn all the tools and techniques
you need to start your own business online
and how I've done it,
and you're gonna have Tony actually interview me
about the whole process, which is a ton of fun, so.
With that said, let's roll the video
and check out the first part of the interview.
- I've known Russell for about,
I think about 15 years, 14, 15 years now.
I've got to know him really well over the last decade or so
and what I love about Russell is, you know,
so many people are looking for ways to maximize the business
or to find a way to produce a secondary income
and most of the stuff that you see online
is disappointing would be the nicest word
I could give for it. (laughing)
There's just so many scams, there's so much B.S.,
and what I love about Russell
and the reason I wanted to introduce you two briefly today
is he has a new book out called Expert Secrets.
The subtitle is "Help you find your message,
"build a tribe, and change the world."
You just hold that up so we can all see that. (laughs)
- There it is. (laughs)
- And, and it, it just, what I love about Russell is just,
he's the real thing.
Why don't you share with my audience a little bit here about
how you got started in this business
and a little bit of your approach to
and how it differs from so many other people out there.
- Yeah, so. (laughs)
I actually got started in this business,
man, it's been, feels like yesterday
but it's been, you know, 10, 15 years now.
And it's funny 'cause I,
I was the same way a lot of people were,
I didn't know a lot about business,
I was tryin' different things
and learning from different mentors,
and, and one of the very first things I ever created,
in fact I sent you the first one I made, actually,
was a potato gun.
And we're making those for fun,
and we had so much fun makin' potato guns
and shooting 'em and having just like,
the time of our life, and then one day,
I, they did like, I wonder if anyone else besides me
is interested in information about potato guns?
And there was nobody out selling any plans
or DVDs or anything, and so I thought,
there's my first opportunity,
I'm gonna become a potato gun expert.
And we went and made a potato gun DVD,
my friend and I recorded it,
put it online and started selling it.
And it never made me rich,
but it was the first thing I sold online
which started makin', you know, 20 or 30 dollars a day
and it was like, the coolest thing in the world.
And, and to see people like,
take what you knew and actually do something with it.
And that's, for me it's how it began.
And, and then obviously my, I didn't want my rest of my life
to be known as a potato gun expert,
(laughing) as much fun as that, that is,
and I'm still into that business, or into that hobby, but.
That's how it kinda began and then I started branching out.
And, and it.
The kinda my next obsession,
I started finding other people that were really good
and I was like, "Man, these."
Like, one of my friends,
I don't know if you know Howard Berg now,
world's faster reader, we partnered with him and I was like,
"You're the world's fastest, let's like,
"let's create informations, like, selling what you do."
And he, and we did projects together
selling his information to other people's and,
and I started getting obsessed with like,
helping other people to like,
take what they knew and what they were good at
and put it out there and, and sell it.
And, and then out of the most recent years,
obviously we've been teachin' a lot of people doin' that,
we've got software that helps people with it,
but that's kinda the, kinda the backstory.
- Well you, you, you know, you've grown so massively,
you've got 'em, you've serviced every service,
almost a million business-owners over the last 10 years?
- Yeah, we've been over that now, yeah.
- That's amazing.
And then you created ClickFunnels,
we'll talk about it as well but,
tell me about how do you differentiate yourself
from so many people online?
Everybody on the line jumps online,
everybody's got some hook that they're tryin' to use
to sell somebody something.
You know, you've really differentiated yourself,
I've found over the years.
What, what do you think has separated you from the others?
- I think a lot of people get into business initially
'cause they wanna make money, which is a good thing,
that's what usually start, like spurs entrepreneurship, but.
For me, what I found, I talk about this actually
in the very first section of the book
to kind of give people context,
because then ultimately
people feel guilty about that as well.
But I know for me like, I was, I was learning,
I was growing, and like, there came a point in my life where
like no matter how much I kept learning,
like, eventually you kinda stop,
like it's hard to keep progressing?
Just by learning itself.
And I had some big wins, I had successes, and it was like,
I love celebrating 'em.
And then the first time I started,
like, helping other people and it's like,
"Hey, I'm gonna, like, the stuff I've learned,
"let me help you with it."
And, and I'd, I'd help people and they'd see their success
and I, I'm sure you're the same way, like,
when you see someone else have success,
it is a million times cooler than your own success.
And like, for me I got addicted to that, I'm like, "Okay,
"that was awesome, like,
"who else can help and how else can I help?"
And, and my whole focus shifted from like,
you know, how do I start a business, make money, to like,
these people have messages,
they've got things that they can,
that they know that they can change other people's lives,
and I might not be the world's fastest reader,
I might not be someone who's good at
personal development or finance or any of those things,
I might not be the best at it, but if I can,
like, my, my gifts, my tools,
if I can help them to get their message out,
man, like how many more people can we, can we impact,
and so that's why I love working with entrepreneurs
because it's like, one entrepreneur can change
hundreds or thousands or tens of thousands of people's lives
and it's just, it's so much fun.
- What's been one of the biggest campaigns that you've run
to give people a sense of what the economic opportunity is,
and then I wanna follow up and get in to
a little bit about the different types of,
you know, expert businesses, but.
Tell us a story of one of,
what's been one of the big surprises?
I know the potato gun's where you started,
but what were the big hits you've got,
what kind of return did you get,
just to give people a sense of what's possible
and I'm, and I remember you telling me how
crazy you were over several of these stories,
and give me one.
- So many cool ones.
So I'll share one of, one of my favorite, they're,
they're a younger couple, they are I think 22, 23,
they just got married.
Brandon and Kaelin, in fact, when you spoke at our event,
she was the one that had the Prada purse
that you kinda teased.
- Oh, yes, I remember that, yes.
(laughing)
- So she's like, the coolest couple, the newlywed couple.
And the first time they met me,
they messaged me and they're like, "We're completely broke,
"we have nothing, some day we're gonna be a success story."
I was like, "All right, cool."
And then a year later they came to our event
and they came up to me and they're like,
"Hey right now we're doin',"
I think it was 80 grand a month right now,
helping women to, to,
to transform their bodies through weight loss.
And I was like, "That's cool."
And then they started going deeper and deeper into this.
And one of my favorite things is
they did a Facebook Live two months ago,
following kind of the process we teach in this book.
They did the Facebook Live and it went live and,
two things, number one, that Facebook Live they did,
they sold over a million dollars worth of products,
22, 23 year old couple.
But number two, right now they're adding 500 women a day
are coming into their programs,
and they're taking these women's lives
and radically transforming 'em.
And the case studies are just insane,
so for me it's like, the money's cool 'cause
us entrepreneurs want to know that but like,
500 women a day, every single day,
are coming like clockwork into their programs.
And they are having this huge impact on people's health
that, it's just, it's, it's like
the coolest thing in the world to watch and to see.
- Well my, the crazy thing is
so many people have beautiful ideas.
I knew early in my career, my biggest thing was
I had these skills, these abilities and talents,
certain things, you know, god gives you
and certain things you develop along the way.
And, but I realized my ideas were gonna die on my lips
unless I learned how to market, you know?
That I was not gonna change millions of people's lives
unless I could figure out how to do that as well.
And, you know, mine was so much trial-and-error
and there was no internet, per se, that's how ancient I am.
- Hey, this is Russell again, hope you enjoyed the first of
the three-part interview with Tony Robbins.
And I want you to know,
part number two is coming out any day now.
When it goes live it's gonna be here, in this channel,
so I need you to do a couple things,
'cause I don't want you to miss it.
Number one, you need to subscribe to my channel.
That way it'll show up in your subscription notifications.
Number two, click on the bell to get notifications
because sometimes you subscribe,
you don't get notified when a new video comes,
so make sure you subscribe and click on Notification,
that way the second video part two drops,
you will get access to it immediately.
And the third thing we've been talking about
this Expert Secrets book, if you want a copy
there's gonna be a link somewhere on the screen.
We can go get a free copy of it,
just covers shipping and handling, we'll ship it out to you,
that way you can read along and learn all the stuff
that Tony and I are discussing in this interview,
which is a lot of fun and, with that said,
thank you so much for watching part one of three
of my interview with Tony Robbins.
In part two, I'll give you a little teaser right now,
we're gonna start going deep into
the two different types of expert businesses
and how you apply both of 'em and so,
make sure you get on that video,
make sure you get on notifications
so you don't miss that video,
thanks again, I'll see you on the next interview.
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