today we are going to be talking about the one thing the one thing that you can
do in your business to ramp up your business profits coming up
welcome back to the we live marketing show
I am Karma Senge and this is Eddie Sand. what's going on peeps what's going on how you
doing today doing great man doing awesome how about you I am doing
fantastic right now bitten a little under the weather the past couple of
days but you know things happen hey and that down in the in the neck of your
words what was it like - degrees yeah it's traditionally like you know - five
something like that not a whole lot it's just just like that yeah I I go out at a
t-shirt and shorts and go get the mail yeah it's a completely different type of
cold than it is down there hey right down in Florida dude that is a wet cold
it could be like you know 50 degrees 55 degrees and you're like jacket on teeth
chattering you know here it's like you know negative five negative ten and like
I'll put a light jacket on that's about it you know my flip flops in a problem
there's a woman that looked at me funny the other day I had to go inside my
daughter's school for a like a parent-teacher conference and she looked
at me weird because I wasn't in a jacket and like I was in shorts and it and a
t-shirt and my flip-flops and you know my wife's you know she's got a jacket on
and you know scarf long pants and everything and she's like you know but
it does completely different type of cold what are we talking this is that
one thing man that one thing I look anything that deals with one thing that
I can take an implement I'm all for that yeah what is that one thing what's gonna
be the one thing that we're gonna talk about today (marketing) automation baby although may
show everything okay let me start with this so I knew we
were gonna talk about this right in the first thing it brought to my mind about
automation was Ironman so so I was like dude so I went and looked up some
YouTube videos that that dude is automating everything alright everything
yeah and Gervais do this Gervais do that absolutely and not only that is like
especially even when he goes and walks to that place where he starts putting
all his armor on and yeah nobody's automated right everything is automated
yep yeah he's not on there like putting his glove on that was the start up but
then he figured out man why do I have to do this and eventually write the parts
right to him and eventually it's just one little thing that carries I mean
so anyway marketing automation Oh to me everything that's now it now it's like you know
watch or something yeah yeah yeah you're on it's like yeah right so so this is a
this is a topic that is really exciting because absolutely automation for me
continually makes my life a little bit easier because you know it's not is that
it's not only about what we were saying before I will talk about that in a
moment about email marketing automation that but really it's more
than that you know it comes to the point where even our doing the social media
stuff you can automate that stuff and there's software's and tools to do that
but yeah man let's talk let's talk into the automation this let's do the
foundation right let's talk about what it really means and and what what what
do people need to know about this no all right well I mean I think first off you
you were kind of talking about it but you know the first thing is automation
is not you know what we're talking about business and marketing we're not talking
about just email marketing automation like automating your sequences and stuff
like that all right that's a very very small portion what automation is but
unfortunately most marketers that's either all they
know about or it's all that they implement right right um yeah they may
implement one to three different things you know maybe segmentation or you know
customization of emails or the actual sequence itself but that that's pretty
much it that's all they are today and for me I try to automate absolutely
everything you know I always say automate everything yeah that you
possibly can that way it gets it out of your way like I personally I automate a
hundred and twenty-five things in my life that's business personal right so
business I automate 46 things 46 different things I oughta mate my
business and 79 in my personal life and you know it for me I find that you know
I look for repetition yeah anything that that you can do or that that comes up
more than once or twice that you know is going to come up again you need to
automate it you know you need to find a way to automate it
and so that that's what I've done for years that's why that's the only reason
that I automate so much it is you know because I've been doing it for a very
long time and I know what canning cannot be automated and you know so you know if
something but if something new comes up and I can automate it you believe that's
exactly yeah yeah but so so you know so let's start the email because I think
that's a good starting point yeah and that is you're right you're
right when I first started back in 2012 no 2008 it's when I heard about even
marketing and then later on through the years I started here and while you can
automate the emails to go automatically at a certain day and then just recently
it's been what how long two years since we met now or something like that I
can't remember a year and a half or something I'm here oh my goodness I feel
like I've known you for like ten years or something but I know
so we first met right and I started learning the process of
or the importance of that which which is what you just talked about you you
mentioned that the segmentation type that's part of it and that transforms
everything as well and so with email email marketing for example even the
email sequence that's automation as well yeah so what would you let's talk a
little about that like what do you do what are your best practices you know
for for making email work automatically for you no matter what you're doing and
no matter where you are in your life well I think it kind of comes out to
what do you want to accomplish you know that that's a big thing you know a lot
of people they don't segment their lists at all and you know everybody gets the
exact same emails and you may automate the process of you know delivering those
emails you know you're just putting them into an autoresponder sequence but
that's about as far as it goes whereas like you know I try to figure out what
do I want to accomplish with this person and I try to ask myself all these
different questions that they might have and you know or and stuff that they
might do so you know people that first come onto my list you know every single
opt-in form that I have I have a way to segment them and you know it's just a
drop-down menu and it asked them you know just to choose one that suits that
suits you you know for so for marketing you know are you new to marketing or you
know have you been marketing for a while but maybe you're not profitable or maybe
you are you know profitable but you want to take it to the next level you know
something like that and you know that helps me automate at a later stage you
know cuz they they segment themselves and for me I like when they segment
themselves I don't want to have to guesstimate you know is this person a
beginner you know or have they demarcate know let me get them to do that process
for me again it's a other level of automation let them do it
yeah so I don't have to and then and then once they they opt-in let's say
they that they go to a quote unquote tripwire offer mmm I don't call it that
but that's all that's another session but look that since everybody knows what
a tripwire offer is you know let's just say that they go to that tripwire offer
and they visit the page but they bounce they don't you know go to it well I have
automation set up that'll trigger certain other emails that will try to
get them to go back there to end up purchasing the the the product all right
and then I had a completely different set of emails that you know for people
that get to that page and they then go to the cart page and then don't end up
buying you know that'll trigger a whole other set of emails a whole other set of
responses you know that'll put them into another Facebook retargeting campaign
all on its own right a set of different emails but it
also tags them in certain ways that I know what type of person this is so
it'll start also scoring them you know that that lead screen I utilize lead
scoring and so it it you know tags them in certain ways and scores them in
certain ways so that I know exactly how to deal with them but it all comes back
to planning it out you know what do you want to happen where do you want it to
happen at you know if if you you know want to send people emails and you want
to customize those emails well you have to do it in a certain way that's based
off of your planning stage you know you want to talk to them super super
individually you know so that they know that you know that they are a beginner
you know like I have some emails that it'll say in one part you know I
understand that you're new to marketing blah blah blah blah blah right and then
for the person that's you know really good at marketing
they're profitable it'll say I know that you're profitable at marketing but you
want to see you know greater results blah blah blah blah right and it's all
because I planned it out right you know it may take you some time you know plan
it and figure all the little details out but it can be done and then the
automation process is actually really simple especially if you go with
something like Carter you know we we both utilize cart ride I know we both
use every single thing under the Sun Infusionsoft and click funnels and
WordPress and all these different platforms you know but you know for me
personally karch was amazing and you know you can automate all these
different things in cartridge and in fact there's an entire section of just
automation automation and it's brilliant and you know I I definitely think that
everybody should be utilizing it and dissecting the entire customer journey
mm-hmm you know and you know most people they think in a you know in our last
session we talked about funnel hackers and they're only thinking about that
front and funnel none of the long-term and when you start thinking long term
you can plan out the entire customer journey plan out every little detail of
what they do where they're going and you know it's it's all based off of their
behavior what they're doing what they're not licking on what they're you know the
emails that they open up right right and it just you know for me you know they I
think that's one of the reasons why I've done so well with my email marketing is
because I plan everything out like you know stickler for it and and I will sit
down sometimes for weeks not do anything else except plan out this entire journey
yeah the customer and you know it yeah I've seen it yeah I mean I will go
through and you know did they open up this email no they didn't open it well
I'm gonna send them this one instead yeah
and and I'll did it open up this was all send them this one and if they did okay
now we'll go to the next one like I've done so much it's insane but that it all
comes from planning that's now nation that is true so so the planning it's
another form of reverse engineering right because right you want to take a
look at what you hold in your goal is and you know it doesn't have to be
perfect either all right so you're going to change or even add to what you
thought you had of course but there have been times let me interrupt you real
quick there have been times I have completely destroyed my existing system
mhm because I went oh I'm so stupid and I figured something out some really big
aha thing and then I have to go but right back to the drawing board
completely scrapped everything that I've done thus far and completely
reimplemented entirely new way of doing stuff Wow I'm sure that there's people
out there that aren't me that you know would never make those mistakes it
happened to me also big but it happened by accident
I totally lost my files on my Mac I don't know what keep keep thing I
pressed but because of that it got me to create because I had all my ebooks and
other stuff it got me to create a better a book a better system because of that
incident so you know if you intentionally redid everything again it
came out better I'm sure he came out way better I like to think so anyway so so
automation okay so so two things that you mentioned the segmentation which
we'll use culture for example that's the automation part that's the piece that
they have you can tell it whatever you want you mentioned one you know if they
clicked in the link right so are you gonna are they gonna get this email or
that email or the point system you mentioned as well which
is something that I learned from you actually I didn't know that but how to
keep points like if they open so many emails and oh that's the point or
whatever and let's see if they don't open an email then you know they're out
yeah I mean you know my lead scoring system the way that I have it is you
know it tracks all their their opens and their engagement in general you know I
like to to track all my engagement and if they receive negative points man you
know there's 30-60-90 - you know coincided with 30 days of no engagement
60 days of no engagement 90 days of no engagement and what I've actually done
like I would at 90 days I would completely delete them from my database
alright but now I actually delete them at 60 days they no one can even make it
to 90 any more at 60 days if you are not engaged if you're not opening emails if
you're not clicking on links there's no point in having you on my list so you
know at 30 days it's gonna try a re-engagement campaign it'll trigger you
into a reengagement campaign all on its own I don't have to go there and press
it because it's really automated and you know if you don't open those emails any
of them and there's how many are in it I believe that there's ten different
emails in that particular sequence if you don't open any of those in a certain
amount of time I get after the last email it gives you ten days and if you
know so that's like you know 50 days at that point then it'll it'll purge you
out of the system and you know if you've opened one of those and again it just
brings you right back thank you net zero and then you can
start building up points from there but yeah I love you know engagement tracking
and we bring and then you know I GameA find the system as well yeah and you
know gamification is something fairly new to me like you know I I've known
about gamification for years but it's something that I've only
recently started to implement and I've gamified the system so that if you get a
certain amount of points all right let's just you know hypothetically say 100
because I actually I don't remember what it what it is then you get a free
consultation with me right and you know if you get you know another certain
amount of points greater certain amount of points then maybe I'll give you like
a $500 you know credit or $1,000 credit to one of my courses you know or
something because I only want the people that are engaged sorry
where they engage with me the more points you're gonna have yeah and the
more stuff you're gonna get yeah fine as simple I just I liked gamification
that's really cool you know with our technology nowadays it makes us so much
it's just knowing like you say it's just knowing what you want but so so okay so
we got email and I think again having the plan now using the right tool really
you know so like like my car truck tagging automation and knowing what you
want out of the whole system but there's also more automation to be done in other
areas oh yeah you even mentioned your personal automation but even in business
itself so what's another one that you think it's beneficial for all of us to
know social automation yeah III know loads of people that are going out every
day and they are posting their own tweets posted their own Instagram
pictures posting their own you know this and that and to me that's that's foolish
yeah I like to batch things and I'm a big believer in batching and like what
I'll do is I might get 30 or 40 different posts together put them into a
software you know buffer or HootSuite or something like that or meet Edgar I
don't know if anybody knows that one I'll post links below
and what what they do is you can put it all in and schedule everything right so
that you don't have to to worry about it it just automatically goes off and it
does its own thing and that like with with meet Edgar you can do all that but
it also it'll look at timing and this and that and something that maybe you
posted like two months ago like a link to a blog post it'll post again for you
mmm you don't even need to do anything it just automatically does it that's
good oh oh that's really that's really awesome and you know I I believe if
you're going to do social media marketing that you need to automate a
lot of the process and if you could even delegate the process of someone else but
you know automate as much as you can because it's something that you have to
do over and over and over again and you just do it once set it up for all you
know a month and for that entire month you don't you don't need to think about
it we don't need to do anything yeah go about and do the stuff that you really
need to do that it's really going to make you money right
right and not have to worry yeah no that's a good point
you know I get I guess sometimes the question you probably get this question
too sometimes some people will say well how come you have an answer like they'll
send me a post message or something after a few days after they see our
video or maybe a post or a picture but you know how come you don't I send you
this or I send you there so in a way they're thinking that I'm always on
Facebook Yeah right but no yeah there's no I'm a sense something like some
effect I took a lot of pictures this past weekend my wife and I we was just
celebrating our anniversary my birthday and we just went away and it was amazing
so we had a lot of great shots so they'll be coming in possibly right
after this month passed by but it'll look like is being done or like right
there and then and that right they're two things that I like about
that one like you said it gives you time to do the things that make you money all
right so if you're running multiple businesses if you if you have a family
if you just want to have time for your own I mean it gives you time to do a lot
of things but the other thing is it takes you away from getting stuck on
Facebook for example it happened to me you know like I will finally glance
through something and all of a sudden I get caught up and I want to dress to the
next thing and such a waste of time and energy it's a waste of time and energy
so automation automation on the social media aspect it is so good not only
financially good but you know my sick good you love from that stuff you know
you'll think better you know personally I I do not like social media at all like
I do not like going on Facebook I do not like to snap chatting or instant you
know I could say that I love doing our YouTube videos you think like that's my
social platform yeah and so you know doing YouTube videos and so forth like
that that really like gets me like I love doing that but all the other stuff
is such an aggravation to me mm-hmm it makes me feel like like nervous and
anxious inside the second that I get on you know I get on to like Facebook it's
been worth for business purposes mainly or to quickly send you know a message to
someone and actually now I have the messenger app on my computer so I don't
even need to go on Facebook anymore like if you and I are texting I don't have to
get up and that's totally cool with me yeah but the syncing that I got on
Facebook and I have to scroll or any uh yeah so I think so you mentioned a
couple of platforms by the way HootSuite I've used they meet edgert I think
you're gonna post that about that - I haven't heard of that one and
there's I mean there are so many this is this is something that you need to
decide what you want to use there's oh yeah totally aligned all you got to do
is just automate social media automation and I'm sure you'll come up with a whole
bunch of maps and they're always getting better and better
Oh them either there's probably you know 50 apps that can help you with social
media marketing and automation yeah but you know there's there's other things
you know besides just social like you know anything that goes to social so
like let's say you do a blog post let's say you're a blogger right you can
actually implement website action automation so that when you finish a
blog post the second that you hit posts it automatically goes out to so social
media and so forth that's like brilliant to me no you know if I if I do a blog
post and I hit post and I don't then have to go over to Facebook and all that
stuff to put it there yeah I mean even better I don't have to waste my time on
that nonsense right right right yeah it gives it it gives us time to be and do
things that again like they did their make sense they make sense so what else
what else besides social media automation because oh well first of all
before we move on just so everyone knows I mean you get to choose what platform
my my recommendation is don't try to do all of it at one time I mean karma you
just said you like YouTube so you're gonna be in there you're gonna put your
best into that yep try to do every search
I got caught up on that a few years ago and do that stress but that was like it
like you mentioned that was like this yeah I mean you can't do it all you can
be on every single platform yeah as long as you only install it into one thing
like right like that or right that can deliver it to Twitter that could deliver
the Facebook that can deliver them all these other platforms
that's cool or if you have a social media marketing team yeah yeah that's
right you you say hi or somebody of course I have a big believer in
delegating maybe I get that from being a parent in my idea you know children are
just slaves and by the way I'm completely joking but seriously like you
know my kids do chores around the house and I think yeah you know my daughter
will sleep the floors you know we have a bird and the bird is a very messy bird
we have one two and now now it you know it it's week two have grown in from
being clipped when we got them and now he's flying all over the place making
messes everywhere my daughter will sleep the floor you
know that's totally cool so maybe it comes from that but I really enjoyed
delegation yeah and you know if I can't automate it your earth if it can be
automated I will find out if I can delegate yeah as well yeah because if I
don't have to automate am I going to that's right that's right that's one you
said it minik I was just kind of dropping the hints already to my girl
you know in in in regards to the car truck you know how it is how simple it
is that they give us the beginning axis of putting it together doing it for us a
whole campaign yeah I was sure I was just cutting out clicking I say let me
see this is click I said and you see this a percentage
look I just follow the instructions dun dun duh I said I said how cool would it
be if if you could actually like do something like this and get paid she's
like I can get paid automation baby automation or delegation and automation
my two favorite things automation and delegation but you know there's so many
different things that you can automate I mean you can automate different
integrate you know you can integrate different soft
where's and so yeah and automate different processes like I use IFTTT
which is if this than that and I also use zapier oh that's a PR you sure isn't
that safe it is zapier alright not zapier it is zapier they are called safe
years and like let's say someone purchases something alright and maybe
it's not even an initial payment maybe it's a reoccurring payment whatever you
know if I want I can have it send a text right to my phone mm-hmm yep and you
know I use that beer for that and matter of fact I think it's just thing I just
got one yeah yeah oh yeah no way you just got one and I swear to you I did
not plan that but yeah you know I use a pure select you know any collections
that that you know come in boom I I get notified immediate is
money I like my money and you know it the second that I get any money even if
it like that one was only a sixty seven dollar payment right and so that you
know boom it gets sent to my phone and I know about it you know but at the same
time all that's going into my Google sheets it's going to my you know
different reporting sucked because I use that before everything you know and if
zapier can't do it then IFTTT probably can and for me personally if I can't
this is just a me thing but if I can't use zapier or IFTTT that I don't use the
software yeah if there's a software that's out there that you know I want to
use yeah and it does not integrate with one of the two I do not use it I'll find
it alternate I remember I remember you telling me that before and I was very
excited to hear that Karcher actually had that one Wow now yeah good that they
have that yep III used so many zaps it's it's insane you know what you know what
something that I like to use for safe SAP here say what zabi err think that
I'm gonna zap zap is when networking networking it was really cool I actually
got this idea from Joe we met him at the event about a year ago or so his bro Dan
and Joel but I got the idea because one day we were talking we're we're we're
doing that the the FaceTime or something and we're just discussing how what we
use the tools and we talked about that in another episode so what do you think
you're going to use this for cuz so I was I was telling everybody I was
so excited that staff here is here and look what you can do and and we're like
you know what meeting meeting people it's like how would I do that so you
meet somebody and we have it all hooked up to where you enter the information
and that immediately will actually drop it into our contacts it also immediately
send them an email and then it'll put them in an excel sheet as a person that
you know you met like our network and then their email address will be added
to that as well and there's a follow-up email also yeah all that just by like
just a click really just getting the information little globe and that's it
so the the chances of not only meeting someone but they're realizing that man
you actually put in the effort to follow up you go up through the roof and you
haven't but done taking the information yeah I'm gonna don't tell my secret okay
but anyway automations are brewing you know automating sales tracking it like
like I was just talking about you know I'm tracking all my sales and it's
giving me notifications and so forth you know all of that stuff is absolutely
brilliant you know you want a little thing and it triggers all these other
things that happen you know I mean to me that's that's like we're living in the
future man no you know 10 years ago no we just need now more robots to do our
stuff yeah that's all I definitely definitely need a team of robots yeah
that they can work 24/7 and I can sit back and be with my family and only work
like an hour you know there was a movie called multiplicity I think it was yeah
it's something like that yeah you've got a whole bunch of himself and yeah yeah
yeah why not so what are the things can be automated a split testing you
know oh yeah okay talk talk to us about that one because
see that one right there is that was new when I heard split testing yeah it is so
helpful in understanding who your people are who's doing things but yeah tell us
tell us about how you do that so you know split testing is just testing one
particular thing against another and finding out which one responds better so
it could be maybe a headline on a landing page and you know it'll bring up
that landing page however often you want maybe it's 50% of the time maybe it's
only 20% of the time you know and so forth and and it'll find out you know
which responds better which one gets more opt-ins or which one gets more
purchases and so forth and you know for me like you know I like to look at the
results mm-hmm but at the same time I don't want to have to go in look at it
and choose the winner so like one of the things that I do with my split testing
is I say okay let's say I get a thousand different you know people coming on to
this page and the majority 90% or more ninety percent are higher you know opted
in on this particular page with this particular headline I'll have my system
automatically choose that one as the winner and that one from that point on
will be will be the one that's being shown until I go in look at the results
see what you know maybe why the other one one out and then try another split
and I'm doing that with everything my yeah go ahead with the email messages
absolutely you can do it with Facebook advertisement absolutely me that's you
know why there is a prospect of mine I just had a as a matter of fact I believe
he'll become a client out because we're he just text me today he's like okay
yeah I need to get with you again I'm like cool but last week right we he
showed me that he's got this a you see or this person in an agency here
locally and they did our Facebook advertising and so I went and looked it
up and sure enough I saw it and I'm like okay that's good I said but where's the
other ones you know and he's like no it's only something one I'm like well
how are you you know I think you should have another one because you need to
compare which one is gonna work better I said look at this picture it makes me
feel like I'm about to go get a massage but maybe this one over here it could be
something better with a better wording so anyway I started talking to him about
you you need to split test this yeah because this question was this he's like
Eddie do you think that we need to make changes to the wording I said well I
don't know because you have to test it with something else and that's how we
all stood that's not that's how it all started I'm like do you have another one
let's see no I'm like oh yeah yeah you know so if they're good I said if
they're good agency they'll do that and he's like what's good months I'm like
okay yeah maybe not because you got to do that for everything and I think it's
so important that is something that I have learned you know it's it's it has
helped me colors you can split takes colors the pictures wording the videos
anything I mean yeah but it's helpful though because it makes me look at the
numbers and say okay this they click more here or this one they they clicked
through but you know or that one they didn't click through but they saw it a
lot you know it's so important it's so important to do that wait yeah and I try
to split test everything because you just you don't know what can be better
no when you put you know you could think you know you write a sales letter or
blog post or something and you could think this is a greatest thing since
sliced bread yeah greatest thing ever and no one likes it no one buys and you
know you're sitting there going but why did they buy won't forget wondering
why let tests you know your headline split test your call-to-action your
offer you know split test the button colors it really I don't really you know
worry too much about the coloring of my buttons and that's only because I split
test I split tested enough that I I kept always getting the exact same result
yeah yeah so now I just I you know for the most part I don't split test stuff
like that but headlines sub headlines my offer my call to action my Facebook
AdWords advertising you know I'll do my headlines my text my images you know
videos against images it like all these different you know tests I'm doing
because I want to find the absolute thing that works the best that you know
produces much more revenue in my business than than anything yep in
everything could be automated because you can have you can have information
going to excel sheet you know so Excel she will give someone who you have
higher right delegator this stuff and they can actually find out and figure
out okay that we'll use this one but yeah an automation I you know what
talking to you about this stuff man really automation isn't everything I
think I'm sure that if you had the option to automate going to the bathroom
I'm sure you would do it absolutely the only reason I haven't automated that is
because it require a little bit of surgery and stuff coming out of my body
which yeah I'm sure my wife will not think you're sexy and you know it
seriously absolutely everything I possibly can I
try to automate whether it be landing page automation you know where you know
I create templates and so forth so I don't have to redo everything again or
invoicing like you know any type of invoice because I do work with
companies and so forth you know and and my private client group that you know
all the invoices and everything are sent automatically I don't have to deal with
that all my content delivery you know all of that you know we didn't even talk
about content delivery yeah that's true yeah and it's not just you know oh I
have a course that I'm selling and it drips out the content no I'm talking
about like you can batch upload 20 videos to YouTube and have them come out
on separate days yeah so that you don't have to go back in and do it all and you
know you know every single day you want to upload no you just do it once and for
the next month you know or you know if you if you install 20 and you only you
know put out one a week that's 20 weeks you know that you don't have to do
anything that's right for that yeah there's our automation for that for the
blog posting to like if you use WordPress there's things that you can
add to it plugins to help you get that - I mean yeah content I think that's a
that that's a given right I mean we we started with email marketing and I think
content is included within that because you you can also automate the process of
delivery as well yeah Librium process you can have a
physical book and what I made it like literally there's companies done that
can remember right now the company but there's companies that don't create the
book for you like disk calm and so forth yeah there you go that's one and they'll
created book patches another one you know they'll created it he'll send it
you know like I have a newsletter you know the karmis fucking inner circle
that every single month I put out a newsletter a physical newsletter that
you can hold in your hand you know like this one and this isn't mine this is
Frank's you know you know Frank Kern our mentor and you know that goes out no
matter what so all I do I write my
my newsletter yeah and you know I put together the like the
titling of the cover and so forth and I said one little email and you know
for that entire month it goes out to every single person I don't have to
worry about the shipping I don't have to worry about the printing or anything
like that I just said I do my work I send it out you know I said one email
and every single one of my customers gets it to their door there you go
that's it that's it that's automation baby that's it yeah I mean it's
everything is everything in this everywhere um the the the content by
itself by the way so because when I think of content it's it's almost like
you know how you were talking about segmentation that you can actually send
different pieces of content to different groups of people as well yeah another
thing that I like is when you send reports or digital information right
there is Amazon s3 right you that we just well Carter has it already but even
before card draw you can actually get into that and have all your information
uploaded to the server and there was a link to it automatically people will get
it so man this it's it's just so many things you know like in my personal life
I automate you know a lot of my financial stuff like in the morning time
so this is the level of automation so I've got tons of different bank accounts
in multiple different banks across the country and I use a system that draws in
every single bit of financial data that I have on all of my accounts all my
spending all of my my you know incoming my income coming in and everything
it automatically you know puts it into a certain program that
print off a report and it will be sitting on my printer in the morning
time at 8:00 a.m. it just art spinning I don't even need to do anything no I
don't even need to hit print yeah the morning time 8:00 a.m. that
that printer goes off and it starts printing out my report for that morning
yeah so I can go over every little bit of my
financial statement wow that's awesome then that is ultimate automation right
there what up what what do you think though when when that happens to you
like when you gather all the information how did you started like that or was
there a point that you started with something simple like Excel sheets or or
things like that because of course you know a lot of times you have to start
simple you know just use a pure and and set it Google Docs you know Google
sheets or something like right you know what yeah and you know what I did i I
went above and beyond because I love automation so much I actually hired a
programmer my own programmer okay to build certain systems for me nice you
know it's cost a lot of money but in the end it saved me a hundred times more
that's right you know because I don't have to worry about those things anymore
yeah and like the system that that pulls in from all the different banks that I
have and puts together a financial statement and report for me like that
was a custom-built software and and so I I don't have to to do anything like that
like I I don't there's probably something like that now on the market
but why was custom built you know for me but you know start simple and and just
build from there but you need to look at you know everything that you do and if
you do it more than once and you know you're gonna be able to do it again or
you know you that you're going to have to do it again you need to find a way to
either automate it yeah or delegate it or delegate the
automation even you know whether it be you have your
do it whatever all right you need to find a way to get it off your plate that
way it leaves room and time for the much more important things that need to be
done yeah yeah especially events you know what part of automation you know is
delegation and you know I'm putting on an event in May big event and I'm not
setting up anything I'm hiring people to do it for me they're gonna fight they're
getting the booking the the location they're doing all the camerawork they're
setting me up you know all the presentation stuff that the you know two
big screens and all that all that hoopla you know they're setting everything else
I'm not doing squat I am gonna show up do you mock my presentation teach you
know like it's absolutely insane this is a three day workshop that I'm doing and
but that's it I'm just gonna show up do my thing and leave everything else is
taken care of delegation automation oh absolutely absolutely can't ask for
anything more I think I think I think everybody gets the point you know it
doesn't matter where where you are in your path in your business you know you
can start it you can be starting right now
and there are waste thanks technology there are ways to automate
your process big huge major point here is knowing what you want yeah absolutely
because if you don't know what you want that's thinking no matter what other
other software's and texts of that there's a double second is really at the
end is is practically just deciding making that decision to you know what is
the repetition the one that you do the most yep looking at it can you automate
it can you delegate it or I like what you said
you delegate the automation that's right that's a step further you always get me
to the step further man I always get a patient every time this leg every time
it that's like what okay you know but yeah so it doesn't matter where you are
you know in in it helps let's take advantage of what we have the the last
piece of tech that I just saw not that I saw it's been out already but it's from
the iPhone they actually created their own ftt thing nicely coated I don't know
they call it some type of for the Siri thing but it's really cool I was just
looking at it last night because I haven't actually looked at it to use it
but what we're talking about that's actually one of the things that it does
automate things you know so it's everywhere no excuse and I think the
major like I said made your part is that you need to know what you want you know
it last thing I'll pretty much say about it because you know we've pretty much
stopped this horse but you know automation is not a set it
and forget it type thing all right but many people think and and I did for a
long time that you know I set it up once and I never have to think about it again
that's not necessarily the case right now automation is setting it up so that
you don't have to do it but it doesn't necessarily not require management right
right you know it just you know it's you don't
have to do as much you know like let's just say my split testing right like I
said earlier I still go in and look at the numbers and stuff you know from the
time it's it's not that you know I just yeah I do it once and I never have to
touch it again I still gotta go back I still have to look at the data and then
come up with another split test to automate all right so it's not a
one-and-done necessarily some things are yeah right some things are but you know
some a lot of it requires a little bit of management you know
let's just take this this text that I got a few minutes ago with the
notification that someone there payment went through right then I got
from zapier well if I move away from Cara for whatever reason guess what I
gotta go back and redo the entire thing mm-hmm
so it's not just a one and done I might have to go back and manage that right
right you know you can use a spreadsheet and something like I do I use Google
sheets I am completely addicted into you know
the Google ecosystem and you know I use Google sheets and I like I have a list
of absolutely everything that that I automate and you know where it is the
link to to where it's being automated what it's being you know what is being
automated and so forth so that if anything breaks down I know I just look
okay what is okay it's this item and it's being done here yeah yeah and I go
deal with that right right so but again it's not a magic it's not a magic
there's no magic pill magic formula magic nothing and you have to still put
the work and you're right management is important but you know another piece to
that is understanding also the process you know because if you just for example
for me I can't just say Oh deal with it and that mo what they're doing or why
they're doing it I can't do that yeah I have to be aware of how that works so
that way when I can't manage you know okay make sense but a lot of times I've
made that mistake you know I I actually gave it away and all the sudden I lost
time money effort energy because I didn't know really what was really
happening when I came came down to management I trusted too much on the
system on the process so you know it's a learning process
yeah it's the work the work is still there but you're absolutely right cuts
down on a lot of your time the unnecessary time that you can be using
somewhere else I cannot tell you and I don't even know
like I honestly I don't and for a person that tracks everything to tell you I
don't know it's crazy but I could not even comprehend how much time my
automations have saved me over the years yeah
like it's it's just insane I mean it's insane
that you just got means like my brain just exploded when you said you've got
all that information coming in and those started every morning in prints out and
it takes a special programmer to create something specific for you but dude
that's like that's also it's something that I don't have to go do it before
like just with the financial statement you know and a report light like I have
every morning you know that used to take me roughly two hours every single
morning for me going in going to you know this account looking at everything
putting everything into my spreadsheet okay now I'm gonna go to this particular
account jot everything down and you know it was absolutely insane it would
literally take me in two hours or more to do it every single day and finally I
was just had I was like I gotta do something about this like I need it done
yeah and you know I wasn't I'm not a very trusting person so I don't want to
delegate the process of you know having someone else go into the into my
personal accounts and grab all this information so I I just hired a
programmer said okay this is what I need done and it how long did it take it took
probably about six months or so to actually create the software uh you know
to do everything and get it the way that I wanted but now it's done yeah now I
save two hours every single day and if I want at a click of a button it'll do it
any time that I want you know so you know right now it's eight o'clock in the
morning to boom it starts pumping it out but I could set it up for eight o'clock
and maybe six o'clock at night maybe I want to do it and evening you know study
what what happened during the day yeah yeah that's awesome that's just awesome
so what else man any any other wisdom words think outside the box you know to
automate to automate you really have to think out of the box in you know I will
tell you a good majority of my automate it's game for my wife telling me
something that's cool oh why don't you automate that wait oh I just thought
about that you know you know think out of the box you know get some help if you
can but try to automate every little aspect of your business every little
aspect of your personal life that you possibly can like I automate you know my
family gets you know Christmas cards and birthday cards and all that stuff
automatically I don't got to do anything no I put in their birthday into the
system you know I put in a couple of small little you know tweaks and
personalizations here and there and every year they get cards and I don't
have to even think about cuz I'm terrible with stuff like that yeah and
you know I only do it for my family you know for friends and so forth I I
personally like to to do it personally yeah simply because it's it's a little
bit more personal my family it's just my family gonna love whatever I get but you
know like I had you know a couple of my friends live lives in California that
one year I decided I'm gonna send them a couple of tickets to Cirque de Soleil
right well I I can't just automate that process right something I just have to
do yeah I know right but it's a lot more personal and I actually hand-wrote which
it's not something that I do often I like typing I'm a very very quick this
is here right here yeah I type like I actually just did a test recently
hundred and twenty two words a minute like that's that's desde yeah yeah I was
always about a hundred hundred and five but somehow I just got faster or maybe
it was just that one test was just a fluke but 122 words a minute so I I'm
big in a typing but this thing I don't like this
like a barbaric I gotta tell you all so we were at the event together and Landa
wherever that was here's karma with the computer right so
here I'm ready to rock he's ready to rock we both pulled out our utility and
things too to jot down notes yeah he pulls out this computer that laptop that
he just got for that event you know I just bought it just for that event and
here I go and and I pull out a pen and a notepad then notepad and then my
recorder and you know but it's it's funny to see the exit so here you can
say that because you were like that you like and Here I am okay again it's a
it's like you know the second he starts talking is I do and I've done on the
first day that I talked to the guy that sat to the left of me he had asked me
like how fast you type and he saw me and he was like like yes he's like how fast
you tired that's cool so that's weird yeah out of the box thank you for that
because you just yeah I just didn't think about that right so delegate
automation that's on something out of the box that that's a man so that's all
I got that's all you got you got anything else
dude no I that's all I got I think we we definitely hit this up Jake big-time and
automation it's it's what is all about use technology let's get it done
yeah absolutely so all right so Eddie where can people find you online all
right they can find me on Instagram or Facebook
Eddie sand marketing nice nice you can find me carbon siggy at Karma Sangay
marketing.com or any social media platform
YouTube Facebook and so forth and the the handle is kls PA f KL s PA f yes
love it you want to tell people what that means no no I never I will say that
KL s is my initials Carmelo descent gay but the PAF I am NOT gonna tell anybody
until you know what let them guess it when I hit 1 million subscribers on my
youtube channel then I will tell people what PA f stands for AF baby p AF yeah
awesome man that's it for the show today guys so I appreciate you all listening
in and viewing us on YouTube and you know if you liked this episode please go
ahead hit like share this with your friends and don't forget to hit
subscribe so until next time guys take it easy later he's
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