Hustle, to me, means being able to survive.
I just wanted to go out there and just do what I had to do.
I always related hip-hop to making money.
I was selling.
Make some long sleeves. Make some...
Talent is this much of it and the rest really is your hustle.
We're running as fast as we can.
People wanna be like, "Oh, he's a hustler."
Like, "He gets it done."
If you ain't hustling, you ain't (bleep).
The Hustle means the extremes, the avenues,
the ways, the plans to go get a desired goal achieved.
Unfortunately, hustling almost meant illegal dealings.
No. Hustling is using 24 hours in a day to your benefit.
Getting up, getting the (bleep) off your ass
and making something happen.
Man, hustle is doing what you gotta do
to do what you gotta do.
You feel me man? Whether they be legal,
illegal. By any means necessary, like Malcolm X said.
What my first hustle was, I used to love this pizza shop
and the pizza shop name was Six Brothers.
So I remember one day
Six Brothers just ran out of all their delivery guys,
so I came there, I'm seven years old at the time.
A slice of pizza was a dollar. I had 99 cents. They was like,
"What? You don't have the whole dollar."
And the guy says to me,
"If you deliver, then we'll give you the pizza."
It was my next door neighbor ironically.
So I said, "All right, cool." And then I delivered it
and then I remember him giving me back the 99 cents
that I really saved up for it.
And from then on I just, I could do for myself.
I didn't want to depend on my parents,
I didn't want to depend on my friends,
I didn't want to depend on nobody.
I just wanted to go out there and just do what I had to do
and that was my first hustle.
I started selling snacks in sixth grade.
I was that kid. Yeah.
We didn't have much allowance or much extra money like that
so my mom always had snacks in the house.
When I would go to school and I would have stuff
that I wouldn't eat I would sell it.
I figured out how to make profit of whatever I had.
In school I hated when we had Spring Break
'cause that mean I lost money.
That's five days I'm out of school
and I'm not making my $40 a day.
And it was like, that was my first hustle.
It was snack selling.
Hustle to me means being able to survive
whatever environment you're in, you're able to adapt and hustle.
I had a little job at Subway.
I had a little job at the Pancake House
and then I started getting a little pay, little 200,
$300 there for features and stuff.
And after a while it popped off.
When I was 13 I was selling shoes and shit.
Like I was real into Jordans.
Sometimes I'd get two pair and all that so
I'd sell 'em for higher than what I bought 'em.
So that was just like my first little hustle.
I never went to get a job during high school.
Like kids go get jobs because all we had to do was sell tapes.
I had a rap partner and we got the ingenious idea,
"Hey let's just walk the streets of Oakland
and everywhere people sell drugs
let's go up to them and sell tapes to them
because they have cash in their pockets."
And it worked. We pretty much, like a paper route,
we just went from drug turf to drug turf
and just sold tapes. And the demand was immediate.
So the first day we sold one tape,
the next day we had to go back
and make more tapes to come sell to the same group of people.
The people two blocks over, they wanted to buy tapes
'cause they heard these guys playing 'em.
They're like, "Y'all got something new?
You know let me get this, oh and whatever."
And we had a little hustle.
So to me I always related hip-hop to making money.
I got like five dollars on me, I'm like,
"Damn. I want to go get some weed, get some beer
and I need a new pair of fucking shoes."
That'd be my thought.
I'm like, "I'm about to go sell some tapes."
By the end of the day smoking weed,
drinking beer with some new shoes on. Boom.
Initially at Bad Boy I really didn't have a job.
It was just show up and whatever I felt
I can help out with I would.
And one of the things Puff had going on
was Puff was trying to brand himself.
So he was making merchandise; t-shirts and hats and scullies
and so they have a big event in Harlem
it's at the Rucker tournament.
They got bags of t-shirts and they giving them away.
People were damn near slicing each others throats for 'em.
They could've sold half of those and would've got it.
So what I did was, there were all the interns that were around
that weren't making any money at Bad Boy.
I gave them each a thing of t-shirts.
And I said, "Go sell 'em for 20, put 5 in your pocket
and give me the rest."
And they came back empty handed with all the money.
So we walked up to Puff one day,
he least expected it and just handed him a wad of money.
"What's this?" "It's from the t-shirts."
"What t-shirts? What's going on? What you mean t-shirts?"
I told him the hustle. He was like,
"Make some long sleeves. Make some..."
We made long sleeve, we made everything. Next thing you know,
now I'm the Director of Merchandising from all of that.
Putting the hustle together.
The hustle to me is just drive and being able to take advantage
of the situation that's around you.
Like I was pretty much just like a DJ, a producer, single father.
I was working a bull(bleep)
job and I interned at a record label, at Lyle Records.
So I was going through all of this stuff,
but I gave a tape to a guy named Dame Dash, he worked with Jay-Z
and ended up being a song called Can't Knock the Hustle
which was one of Jay's singles from his first album.
But I was still struggling at the time.
Still have a job, I was like an intern in a mail room
and I had a record on the radio at the same time.
It was like the craziest thing.
And they found that out while I was in the mail room
and this guy named Mattie C.
who was the head of the A&R department,
he called me in his office one day and he was like,
"So you produced Can't Knock the Hustle?
The Jay-Z record that's out right now?"
I was like, "Yeah."
He's like, "Don't go to the mail room anymore."
He's like, "Tomorrow when you come in, come to my office.
You're in the A&R department."
And that's kind of how I got my first job in the industry.
People look at a hustler and say,
"Okay it's this cocky persona, this really prideful person."
But that's not really it.
A hustler is somebody who has humility,
somebody who will work at McDonald's if they need to.
That's a true hustler.
Doing whatever it takes to get what you need.
I think now the word is kind of not looked upon
as being a negative thing. People want to be like,
"Oh he's a hustler." Like he gets it done.
In this industry talent is like this much of it
and the rest really is your hustle.
I love today's hustle
because our hustle was just so exhausting.
It was brick and mortar from typing our word processes
to waiting for the faxes.
The fact that you can conduct your entire business
with a press of a finger, it's amazing.
It's become so much easier.
Hustle's everything.
When you want to do music, you have to just go.
Go. Just go.
Just go. One of my favorite slogans of all time
is by Nike, "Just Do It."
Just do it. Yeah.
- It's so simple. - So simple.
But it's hard in the fact that what you have,
the hard work that you have to put in.
Like when we started Wav3pop we just went.
We're running as fast as we can.
Exactly.
That's how you got to start. You know what I'm saying?
And then you get to a certain point
where now you got to sit down, you got to plan everything.
But to really get your start you can't worry about anything else.
You can't worry if people like your music.
You can't worry if people don't like your music.
You can't worry about making money off the music.
You can't, don't, it doesn't matter about any of that.
You have to just go.
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