Will Facebook ads actually work in 2019 or is
2018 the last year that you can take advantage of all of these crazy Facebook advertising success stories
well
Let's break this down for a second and let's take a look at several of the facts when it comes to
Advertising on Facebook. If you look at the cost per lead or the costs actually run ads that's going up. Also Facebook
Continually changes their algorithm. They're always changing it always update
So how do you know what to actually?
Do with your Facebook ads and then a big one that we all know Facebook has removed the demographic targeting. So
Do Facebook ads even work still?
I mean the demographic targeting like we can't target homeowners or people based on their income and all that stuff
Like why should we even advertise on Facebook anymore? And then to top it all off in 2018?
We had the huge data scandal where Facebook was breached and all of our valuable information was exposed
So do Facebook ads even still work and if they don't when should you actually call it quits now?
I actually give this question quite a few times on my channel because I have a lot of videos on Facebook advertise on Facebook
Marketing, which if you guys want my hundred percent free at Facebook Ads mini-course
I'll have a link to that down below in the description as well as in the top comments
So just go ahead grab that you guys can check out a lot of my different Facebook
Advertising the ads manager or Facebook pixel all those different things I cover
so because I have so many videos on Facebook marketing and how to run ads I get this question actually quite a lot of
You know are our Facebook ads still actually worth it
Or when should I shut a campaign off or when should I just completely quit and just be done with?
Facebook and the truth is guys
I want to break this all down and lay out the exact strategy in the actual Facebook
Formula that you need to have in place to be successful
Whether it's in 2018 or 2019 or even beyond that so the truth is guys Facebook ads are
Just as good as ever
Okay
They're like honestly the best way to go through and advertise your business right now and with the Facebook algorithm updates and Facebook pixel
They're just making things better and better and better
The thing is though
If you want to be one of the top Facebook advertisers
You have to keep up with the changes and what they're doing and what are the algorithm updates in? Okay
They took away demographic targeting. How do we actually handle that which by the way guys?
I also have a video explaining
step by step what they did there and how that shouldn't even matter for your business if you guys are doing this these things at
The right way, so also link that video up here as well
So you guys can check that out and see my thoughts on them taking away demographic targeting because that's been a big one
It's been a popular video because a lot of people think that's gone. So Facebook ads are gone, and they're not gonna work anymore
So let's take a look at how we can actually make Facebook Ads work for you and your business whether it's 2018 2019
2020 or beyond right now the cool thing is this works even if you have an offline business
Where it's like you're a real estate agent and you need a book
Appointment and actually talked that person in real life or if you've got like let's say a shoe store and you need people to come
into your store
Whatever it might be or let's say you have an online e-commerce store or you're selling digital products guys
This formula is the same exact thing for every single person
But the truth is this starts before we even dive in to the Facebook Ads manager
Now one term that has become extremely popular over the last couple of years because of Russell Brunson and click funnels is the term sales
Funnel now the truth is their sales funnels that happen a hundred percent online
where you don't have to talk to anybody and it's just all done on complete autopilot through sales pages and sales videos or
There's also sales funnels where maybe they start online
But we're taking that person offline to schedule a call an appointment with them. We're trying to get them into your
Chiropractic or your dental practice? So successful Facebook ads all start with understanding
what this sales funnel looks like whether it's online or
Even if it's offline, and if you don't have the sales funnel in place
and if you don't know we're actually gonna be sending people that
Click on your ad and you don't have a back up sales strategy and sales process in place
Then you are gonna fail one percent of the time with your Facebook ads
There's no way you can possibly make them work. And I know it's hard to hear but that's just the truth
So it really doesn't matter how many likes or comments that you're getting on your Facebook post or how many leads you're getting it all
Comes to money in and money out
So if you're spending a hundred dollars on Facebook ads and you don't know how to make at least
100 dollars back out whether it's right away
Or within the next three months then you're obviously gonna be losing money and you're gonna be out of business very very soon
so what I want to do with you guys is actually
Map this out and show you guys what this sales funnel needs to look like for your business
And like I said, I'm gonna give a lot of different examples because it really doesn't matter what business you're in
This is the key thing that you need to get down before we even dive in to the Facebook Ads manager
So let's jump over and map this all out for you. Alright guys
So this is the Facebook formula, so hopefully you guys can see that
Alright and my handwriting's not too bad. But it all comes down to these simple steps right here
Now when you go inside the Facebook Ads manager
There's all these different terms and different things that you can look at like the frequency
The relevant score the cost per click the cost per lead the CPM cost per impressions
There's so many different things that people can get really
Confused on what metrics you really should be looking at when it comes to setting up your Facebook ads
Now what we talked about the first thing we want to get down is this sales funnel?
Now this sales funnel. It can be an online sales funnel. It can be an offline sales funnel
but the core of it is we need to know that if we're gonna put $100 into our business we're making at least
$100 back out now that might not make a sense to a lot of people putting in $100 in advertising make $100 back out you're
Not making any money. So what's the point of doing it anyway?
Well, the cool thing is is if you go through and set up this right sales funnel
Which we're gonna break down and explain you guys here in just a second is that with that hundred dollars?
Let's say you go through and you're generating leads for five dollars per lead
So from that hundred dollars
you're able to get 20 leads and let's say you make once from those 20 leads and
That one sail brings in
$100 of Revenue
well
That's great because you broke even but the cooler thing is that you have now
19 other people that showed interest in your $100 products that they might just need a little bit more
Nurturing whether it's via email Facebook messenger tech CMM phone calling them on the phone
All these different methods that now because we spent that $100 and we made that hundred dollars back out
So we broke even but we now have 19 other people to market to that
We can actually turn that into two or three or four hundred dollars
So you guys can see this is my fancy little Facebook ad right here
But before the Facebook ad before we get any of this stuff in place on the Facebook Ads manager
We need to set up this sales funnel
so a sales funnel typically starts with some type of
Opt-in form getting somebody go through and basically raise their hand put in their name phone number email address or just their email address
Whatever it might be and say I'm interested in what you have to offer
Okay
we usually don't like to go straight for the sale because
If somebody's never heard of you or your company or your product or anything like that
More than likely they're not going to go through and go straight from a Facebook ad to paying you even five dollars
So what we like to do is go through and get an initial opt-in which at that point. That's where we're
generating the lead the name the phone number the email address or just the email address or whatever type of
Information you need to actually go through and perform the rest of the sales funnel
Now at this point if you're let's say a real estate agent
Okay
If you've gone through and you've got the Facebook ad you've got this opt-in
your goal is to
Actually get on a phone call with this person and show them a home or take them to an open house or sit down with
them and look at when they're looking to sell their home and the same thing with a dentist a
Chiropractor and most local businesses most local businesses are looking to get that person on a phone call
So they can sell them on their services
so at this point
Usually this page. It might be a little bit of a value video where you're going through breaking down your business
how you differ from other people but your
adding value instead of just going straight for the sale and
Then after this step and I put this arrow here and then I just didn't add anything because it's going to be so
different for every type of business
So after you have this little value video you might take them to a page where you have them
Schedule a call with you and there's a lot of other there's a lot of software's out there one that I use that I like
is called calendly CA l en d ly
com where allows you to go through and
Automatically book appointments with your leads that are coming in and it syncs on to your Google Calendar
Onto their Google Calendar and it sends appointment reminders to both of you guys
So nobody forgets about the appointment. Okay, because obviously that's a big thing
Once you generate the lead you need to actually get them to show for the call
And then from the call, you usually want to get with them in person and then take it from there
now if you run an online business
It might look like they go for the ad they opt in and then right here you might be selling them something
That's kind of a lower ticket item or one thing that I do that you guys probably know
Is I take people on to a webinar then webinars about 60 to 90 minutes
And then I'm selling a product on at the end of the webinar
But the thing is about the webinar or this value video right here is we're building some rapport with that person
We're educating them. We're teaching them. We're building some trust some credibility. So by the time we actually go through to sell them something
There it's not like it's not as weird because they're like, okay. I actually know this person they they've got good information
I trust them they know what they're talking about. All right, so this funnel really looks a lot different for any business
You're in whether it's an online e-commerce store, if you're selling digital products if you're trying to sell something in person
But guys it comes down to three key metrics, okay
Now I talked about there's a lot of metrics inside the Facebook Ads manager. They can really be pretty confusing
Especially to a newbie. I remember when I first got into Facebook ads and I was like
What's a frequency and watch that even be at what's my relevant score CPM? What does that even mean now?
Those metrics can be good once you go through and get a little bit more experience
But to break it down as simple as possible and really the core things that you need to look at
Is what's your cost per lead?
What is your conversion rate?
So once you generate this lead right here how many of those leads do you actually convert into a sale so like our example?
If we spend $100 and we got twenty lead
So it was five dollars per lead and we sold one person
So we sold one of the twenty leads that is a five percent conversion rate
Okay, so our cost per lead was five dollars
Our conversion rate was 5% of those leads converted and our price on that was $100
so at that point we broke even so the big kicker of this is
Knowing what the price the sales price or how much?
Commission were how much you're making from every single sale that goes through now many of you guys know I work with real estate
Agents and honestly real estate agents are some of the most blessed people in the world when it comes to this model
Because their sales price is several hundreds of thousands of dollars. So their Commission that they make
Typically is anywhere between five to fifteen thousand dollars
Right so you can go through and spend if you're making five thousand dollars on every single deal
You can spend two thousand or even more
Just acquire one new client
And remember the power of that is we acquire one new client
But we have all of these other leads we can go through and remark it to to get them coming back into our business
So let's say we're generating leads right here for ten dollars per lead. Let's say we're in real estate
Okay
And this is gonna be the same for any type of business. You're in ten dollars per lead right here and our
Conversion rate is let's say about two to three percent. That's typically what the average conversion rate is in the real estate space
So if we have $10 per lead right here and let's say we've got to generate a hundred leads before we close two deals
So 2% hundred leads two deals. So we've got a hundred leads times ten dollars per lead
So we spent a thousand dollars, but our conversion rate is two percent
so from those 100 leads or that thousand dollars that we spent we're gonna have two deals go through now if you're only making
$5,000 per deal you just made
$10,000 in commissions because of your high sales price and so the thousand dollars you spent
You just 10x your money. Now if we take a look more at an online example
And you look at Russell Brunson with clickfunnels and he talks about the sales phone on having all these upsells and down sells all these
Different steps and that's because usually your ticket price isn't as high as a real estate agent
and so in order to combat that and to go and offset the
advertising spend and actually make money you need to offer maybe a product right here for
$37 and a product right here for $100 then another one for $300. There may be a down sell for another $100
You take people through this funnel because then you're able to go through and make that money back on your ad spend and then go
Through and hopefully breakeven, and then you've got all these leads that you can re
Market back to those people with different products and offers once you've built a little bit more trust and authority
With them so a quick recap guys Facebook Ads definitely are not broken. You should still definitely be using them in
2019 and if you guys want to stay on
top of the latest and greatest of Facebook ads make sure you guys subscribe this channel and hit that notification bill because we launch
New videos every single week on how to generate more leads
Make more money and grow your business and we do a lot of it through teaching you how to go through and use the Facebook
Ads manager to market your business we go through Instagram advertise we go through all the different advertising methods that are under the Facebook
Advertising roof. So make sure you guys subscribe. Also if you guys found this video helpful, go ahead
Give it a thumbs up. I would greatly appreciate that and drop a comment down below
We'd love to hear your thoughts and feedback on this video. I hope it was helpful
And once again just as a quick recap guys before you get the Facebook ad in place
You need to know your sales funnel. You need to know where you're taking that person next
You need to know the sales price of your actual product. You're gonna be selling that person. You need to know your commissions
And so this dish just becomes very simple. What's your cost per lead? How much money are you put into Facebook?
What's your cost per lead? What is your conversion rate?
And if your conversion rate is low the hard truth is you need to get better at sales
Okay, the only way you can go through
increases conversion rate is
You need to become a better salesperson whether that's in person sales
Whether that sales through a video or a webinar or just writing a long-form sales letter you need to get better at sales
That is the big thing that is gonna cure all of your problems with your Facebook
Advertising and then from there you need to know
What is your actual sales price and how much money are you actually gonna be making at the end of the day?
So anyway guys, thanks so much for watching this video if you guys found it helpful
Once again, make sure you guys subscribe. And with that said I will see you in the next video
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