Hello. How do you innovate in your company ?
First, we observe the market : French market, European market and American market.
The second step : we try. We choose a project and we try in a real shop.
You test if it can be a success or not.
And we learn from this test.
Do you have some specific tools or methods that you use ?
Yes, we use a lab, which is exactly the same as a shop, technically.
To validate the technical aspects.
And after, we repeat it in a shop.
Can you give us an example of innovation that you launched recently ?
I think about 2 innovations. The first is "the button", we talk a lot about it.
I think it's a good innovation because it's focused on customers, our customers.
You push on this button, the customer pushes, the company
calls back immediately, I think it's the concept.
In less than one minute.
The second innovation is the robot, "Pepper" which is
a robot dedicated to our sellers. And it will have to say "hello" to our
customer and help them to choose a product.
So you have your innovations, several innovations, you launch innovations regularly.
How do you encourage this
"innovation friendly" environment, this culture ?
First, I think we need an input from, our board, our directors
to impulse this culture of innovation.
And secondly, we communicate, corporate communication, in our company,
to sensibilize our colleagues.
And finally, what kind of advice would you give to
anyone who wants to innovate ?
First, be curious. Second, think about how you will
roll-out your project. And third, think about your business model.
Thank you very much
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