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Interview with Rachel Abramson 3: How to Charge What You're Worth - Duration: 4:45.Welcome back. It's Ben Lai from Sales Ethos,
and I've got Dr. Rachel Abramson joining us again today.
G'day!
So Rachel today, my question for you is,
we talked about people charging what they're worth.
But how does that tie to the entrepreneurs' self-perception,
self-perceived value and their self-image?
What is the correlation from a psychological point of view?
And how can they change that?
If you have a good sense of self-worth or
self-confidence, then you're more likely to
charge what you're worth,
than if you have a low sense of what you're contributing
and what you what your value is to your clients.
Your employer's... Whoever you're providing a service to.
So the first thing is to know who you are.
To know what it is that you bring to the table;
what you contribute to the other person or the other organization's
bottom line. And the more that you can see that,
the more that you understand what you're really worth
and then you can price your fees or ask for remuneration
that reflects that.
Yeah, and I think this ties very strongly;
You know I ran a workshop
"Sales Success for Women in Business."
I know it's kind of funny guy running that!
But one of the key issues that we came across is
that confidence factor, right?
So what you're saying is that they need to
really focus in on the client
Can I just say something?
Oh yeah, absolutely!
Men when they're going for a job...
And I'm talking about salaried employees
rather than entrepreneurs...
When they go for a job and when they see the
job description they'll look down and I'll go
"Yeah, I've got 70% of that, I'll go for it!"
A woman looking at the same position will go
"Yes, I've got 99% of that... Am I qualified?"
There is a real gender difference in putting yourself forward.
Men are more likely to do that and I'm speaking
on the whole not every male, but most men
will respond like that.
And in contrast, most women will hold them back.
And that's why I said an earlier video,
if you're a woman, increase your fees straight away.
Five times, 10 times but increase them.
And I don't say that with men because
men are more likely to price themselves more fairly
than women are. On the flip side, if you
You need a professional service
and you've got a male and a female that you're considering,
chances are you'll get more value out of the woman,
You'll get more value out of the female provider
than you will the male provider for the same fee.
Okay! No offense taken!
That's just a gender difference in attitude about money and pricing.
Yeah, that's totally fine. We are talking about generalities
But I think it does need to be taken on a case by case basis, you do need
to consider all the factors and but yeah,
certainly, you know, the women who go out into
starting their own businesses.
One of the things that I'll admit as a man
that's the advantage that they have over us is the care
factor. You know, they they're by nature very nurturing
and they have a very strong emotional attachment
to your outcomes that the're providing for their clients.
So yeah, happy to admit you know that that's
the advantage that they have.
So thank you for the very comprehensive answer
on that question that's some great insights especially for women.
So what do you think? Do women have an advantage
in business? And do they tend to undervalue themselves?
And is this the cause of the gender pay gap?
Let us know what you think in the comments below.
Click Like and Subscribe and we'll see you on the next episode.
Bye for now!
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